Maximize Time Social Media Marketing
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Starting out with social media? Here are some basics to get started with your social media strategy and some time-saving tips. Social media can feel overwhelming, especially as a small business owner, trying to do everything. Use these tips to help save you time.
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Maximize Time Social Media Marketing
- 1. Effectively Maximizing Your Time www.socialmediamarketingtipscanada.com Social Media For Business:
- 2. Summary īReview the main social media platforms īQuick tips to set up/improve those profiles īHow to create amazing visuals (at a low cost and quickly!) īTools to use to help save you time on social media www.socialmediamarketingtipscanada.com
- 3. The big picture ī Number of social media users as of January 2016 ī Facebook 1.5 billion ī Instagram 400 million ī LinkedIn 400 million ī Twitter 320 million ī Snapchat 200 million ī Pinterest 100 million Source: http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ www.socialmediamarketingtipscanada.com
- 4. WIIFM īWhatâs in it for you? īWhat do those stats really mean for your business? īWhat would happen if you decided not to be online? www.socialmediamarketingtipscanada.com
- 5. Where do You start? īCreate a social media strategy īDecide your goals for social media īHow your goals might be different on different platforms īHow will you measure success īWhat is your âbrand voiceâ www.socialmediamarketingtipscanada.com
- 6. Facebook īNeed content that stands out, engages, educates or entertains īOne of the easiest platforms to set up and post to. īFacebook groups allow you to interact with others. īEasy and informative built-in analytics. īGroups www.socialmediamarketingtipscanada.com
- 7. Facebook- key elements īCompleted profile ī add all contact info ī key products/ services/ information ī add posts, photos and videos www.socialmediamarketingtipscanada.com
- 8. Facebook- key elements īCustom cover photo and profile photo īUse your call to action button www.socialmediamarketingtipscanada.com
- 9. Facebook- key elements īUse Insights to monitor and track success ī See audience insights ī When your audience is online īWhat posts people like and content they enjoy www.socialmediamarketingtipscanada.com
- 10. Facebook Posts īMix up the content you post ī Videos, images, links ī Polls, questions, question of the day īBehind the scenes, helpful tips ī Most popular posts of 2015? īVideos, inspirational quotesâĻ and Vin Diesel www.socialmediamarketingtipscanada.com
- 11. Facebook- tools to use īCanva īFacebook Scheduler īFacebook Insights www.socialmediamarketingtipscanada.com
- 12. Twitter īGreat way to get information quickly. īPost several times a day. īUse shortened url's. www.socialmediamarketingtipscanada.com
- 13. Twitter- Key elements īCustom header image and profile īPinned posts īLists īHashtags īAdd videos and images īUse Twitter analytics www.socialmediamarketingtipscanada.com
- 14. Twitter- Visuals īIncorporate visuals ī Capture attention ī Say more with less words www.socialmediamarketingtipscanada.com
- 16. Twitter- Tools īwww.hashtagify.me- check out trending hashtags, top influencers, top tweets īTwitter Analytics īBitly.com www.socialmediamarketingtipscanada.com
- 17. Twitter- Tools īBitly.com īCreate custom, shortened links īTrack the links and how many times used īEasier for people to remember and share īGreat for Instagram too www.socialmediamarketingtipscanada.com
- 18. Instagram īPost from your mobile device.* īHighly visual platform. īUse emoji's to add interest in photo captions and bio. www.socialmediamarketingtipscanada.com
- 19. Instagram- Key elements īBefore following anyone ī add 9 photos. ī You have one URL to use. ī Hashtags. #usethem www.socialmediamarketingtipscanada.com
- 20. Instagram- Tools īEvernote īAdobe Post īLatergramme www.socialmediamarketingtipscanada.com
- 21. LinkedIn īOnline networking site for professionals. īOption to use personal and company profiles. īWhat to post? Company and industry news. Use Published Posts to further your reach. www.socialmediamarketingtipscanada.com
- 22. LinkedIn- Key Elements ī Custom header ī Complete profile ī Add images ī SlideShare presentations ī Use Published Posts ī Groups www.socialmediamarketingtipscanada.com
- 23. Pinterest īVisual bookmarking site. īEasy to search, view, and share ideas and products. īOpportunities to increase website traffic. īShare your information via infographics and custom visuals. www.socialmediamarketingtipscanada.com
- 24. Pinterest īGet ideas. īSearchable topics. īGreat for businesses who blog consistently. www.socialmediamarketingtipscanada.com
- 26. Google + īUse for SEO purposes- drive website traffic īConnects with YouTube īPost a video to Google + when upload to YouTube www.socialmediamarketingtipscanada.com
- 28. Videos īVideos are given higher importance on social sites. īMore views on social. īReach a larger audience. īUse for education, behind the scenes, company highlights. www.socialmediamarketingtipscanada.com
- 30. Social Media Scheduler Create a âbatchâ of posts īFacebook scheduler īHootsuite īSendible īEdgar īOther options- Sprout Social, Sum All, Social Jukebox, Buffer www.socialmediamarketingtipscanada.com
- 31. Social Media Scheduler Hootsuite īEasy to use īFree for 3 social profiles īSave time looking at social mentions (likes, comments, retweets, etc.) www.socialmediamarketingtipscanada.com
- 33. Custom content for each platform ī Change each platform post ī Remember the audience ī Try not to blast out the same message www.socialmediamarketingtipscanada.com
- 34. Images- Tools īCanva īAdobe Post īPexels.com īAllthefreestock.com īColorPick Eyedropper- Chrome Extension www.socialmediamarketingtipscanada.com
- 36. Websites īWordPress īEasy to set up īEasy plugins to add functionality īAffordable, customizable themes www.socialmediamarketingtipscanada.com
- 37. Website Traffic īBlog posts ī Sharing on social media īEmail newsletter īCollaboration www.socialmediamarketingtipscanada.com
- 38. Blog Posts Mention ī Other local businesses ī Industry leaders ī Great products to use www.socialmediamarketingtipscanada.com
- 40. Summary īHave a plan/ overall strategy īHave a clear understanding of the platform you want to use īyour goal for each platform īUse easy-to-use tools to save time īMeasure your results and alter your posts īHave a great online presence! www.socialmediamarketingtipscanada.com
- 41. Letâs Connect ī Questions? ī Comments? ī Letâs connect! ī www.socialmediamarketingtipscanada.com ī Facebook, Twitter, YouTube, Instagram, LinkedIn ī The Social Launch Podcast www.socialmediamarketingtipscanada.com
Editor's Notes
- So, thatâs great, you can see there are millions of social media users, but what does that actually mean for you? If there are millions and billions of users, but you are a local business and only want to reach a small amount of those people, why do these stats matter? Well lets think about what would happen if you decided not to be online, or not focus on creating a strong presence. Someone goes onto facebook or does a search for you and they find âĻ. A competitorâĻ yikesâĻ Almost worse than not being found online is being found online with a bad presence. What do I mean Havent posted in months Spammy comments or customers questions unanswered Incomplete profiles Broken links
- Strategy- want a template email me and I will send it to you Goals- s it to educate customers? Is it to share expertise, feature employees and give sneak peaks into your company? Decide what you want out of social media How different goals? I use snapchat to practice I use facebook to share great content Twitter â ideas, sharing content Instagram- create brand, fun Success is different for everyone- for me its connecting with influencers and learning, and then also providing help to small businesses who need it.
- I say add 9 photos, but that is only so when someone goes to your profile they donât see 1 lonely little photos and think, well why would I follow this person. Use your 1 url wisely- direct people to an email sign up, your blog or something specific and you should change this up as often as needed Use hashtags to follow other like-minded people, or to find your target audience, use the explore feature. You can visit competitors and see who is following them.
- To save time with hashtags, I typed out all the hashtags I wanted to use and saved them in an Evernote so I can refer back and just copy and paste them. You can use similar programs it doesnât have to be Evernote Adobe post â my new fav mobile app for graphics creation- easy, fast, already have templates. Latergramme- since Instagram frowns upon scheduling posts and am not sure there is a software that does this, use Latergramme to schedule your posts, you will get notified, you pop in and post. But if youâre like me you can just post when you have something to post.
- Again I mention the custom header, but it is important and important to be consistent with the look Make sure to add all experience, bio, any info Adding images, infographics, videos is huge. Slideshare integrates with LinkedIn Published posts- more and more social networks want you to post directly on their platform vs just sending people to your blog. Using published posts features your knowledge. I connected with someone recently and that was 1 thing she commented on Groups- great way to gain industry info, interact with peers, share great info When sending requests- make sure to send a custom message.
- Board booster- schedule pins, helps see what pins are getting best engagement. Free trial and low monthly cost http://www.tailwindapp.com/ scheduler, advanced analytics Infographics- venngage
- Youtube- can create a photo slideshow Animoto- create videos from photos, video clips, add music. Pay to upgrade to remove watermark Filmora- I started using it and really like it, more functionality and editing options Pexels https://videos.pexels.com/ AlltheFreestock http://www.videezy.com/ Snapchat to practice
- So if you want to save time with your social media I would highly consider using a scheduler and there's a few different options there's HootSuite I've tried Sendible which is a bit more expensive and if you're looking for something that offers more flexibility Edgars a really good
- if you just want something really simple really easy to set up an easy to use I use HootSuite and I use it for my clients this just really simple really easy to use and what you can do since for free if you want to try the free option you can set up three profiles so what I would do is use the Facebook schedule and her schedule your Facebook post and then have another tab open with HootSuite and use that similar content to post on twitter LinkedIn and Google plus if those are the platforms you decide to use
- but you want your content to be slightly different on each platform so Facebook you don't want to really long post people are scrolling they don't go there to read a huge ball post but if you're finding when you're posting long post that people are engaging with it they really like it that might work good for your brand LinkedIn sorry no Twitter you want to make sure you use # ItsAVery # but you don't use too many or looks kind of weird and almost spammy so keep it to a minimum and then Twitter can only be 140 characters you need to keep that short and sweet where is Google plus you can write a little bit longer like Facebook and then linked in I would not really recommend using the #BecauseItsMoreOfAProfessionalNetworkingAndPeopleDontGenerallyUse
- Canva- create social media graphics, donât need to remember dimensions. Templates, free images, paid images for $1 Adobe post- talked about already- create graphics on mobile Free image sites- pexels, allthefreestock, pixabay, librestock ColorPick eyedropper- add as an extension and when you are creating an image, use this to find logo colours, etc.
- Canva- create social media graphics, donât need to remember dimensions. Templates, free images, paid images for $1 Adobe post- talked about already- create graphics on mobile Free image sites- pexels, allthefreestock, pixabay, librestock ColorPick eyedropper- add as an extension and when you are creating an image, use this to find logo colours, etc.