Brand Building with Creative Visual Content
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This document contains a series of tweets from @Matt_Siltala discussing various topics related to social media marketing and content. Some of the key points discussed include: - Types of content that perform best on Facebook, including photos, videos, and links. - Video and image posts tend to generate the most user engagement on social media. - Popular social media platforms among U.S. teens and internet users aged 18+, such as Instagram, Facebook, and Twitter. - Most commonly used types of content in B2B marketing, including videos, infographics, blog posts, and more. - Examples of content that can go viral or be used to build links and reputation, like
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Brand Building with Creative Visual Content
- 2. @Matt_Siltala Which Facebook post type is used most predominantly when marketers share their work? 45.23% LINK 43.64% PHOTO7.51% STATUS 3.2% VIDEO 0.42% OTHER #StateOfSearch
- 3. @Matt_Siltala Video and image posts drive the highest engagement (Chart: Avg. interactions per post type) 2,984 2,418 1,382 753 90 VIDEOS PICS STATUS LINK OTHER #StateOfSearch
- 4. @Matt_Siltala Graph: The amount of average photo posts compared to interactions per month. #StateOfSearch
- 5. @Matt_Siltala Fall 2015 results based on survey of 9,400 U.S. Teens (Average age of 16 years) 1% Google+ 33% 20% 19% 14% Instagram Twitter Snapchat Facebook 1% Pinterest #StateOfSearch
- 6. @Matt_Siltala Percentage figures are among internet users, based on a survey of 1,597 Internet users aged 18+ (Parents are defined as those with children under age 18) 28% Pinterest 25% 23% 27% 74% Instagram Twitter LinkedIn Facebook #StateOfSearch
- 7. @Matt_Siltala Based on a survey of 294 marketing, sales and business people from around the world, 66% of whom primarily sell B2B 69%Videos 50%Infographics 35%Blog Posts 31%Articles 29%Case Studies 25%Reports 14%White Papers 6%Podcasts #StateOfSearch
- 21. @Matt_Siltala WorkFront (Project and Work Management Software) #StateOfSearch
- 23. @Matt_Siltala Infographics, motion graphics, memes, videos, interactive graphics This is the type of content that can go viral and gain social mentions (good for branding & link building). It can also be good for reputation management #StateOfSearch
- 24. @Matt_Siltala eBook, slideshare deck or white paper that can be downloaded for basic information You want this free eBook teaching you everything there is to know about social media? Well, you need to give me your name and email address #StateOfSearch
- 56. @Matt_Siltala Keyword research to help you with your content ideas … not just one or two phrases. Make a mega list that you can use for content ideas. #StateOfSearch
- 62. @Matt_Siltala It’s not just about being liked #StateOfSearch
- 63. @Matt_Siltala Making money on Instagram #StateOfSearch
- 64. @Matt_Siltala Making money on Instagram 1. Sign up for Instagram-focused agency platforms (popularpays.com) 2. Use affiliate networks that are compatible with Instagram (Liketoknow.it and Shopstyle.it) 3. Reach out to brands directly (this worked for me with beard related products – I was testing) http://www.lifeinatx.com/how-to-make-money-on-instagram/ #StateOfSearch
- 65. @Matt_Siltala Social Media is meant to be SOCIAL #StateOfSearch
- 66. It takes a village to build a community @Matt_Siltala #StateOfSearch
- 67. Monitor your social media @Matt_Siltala #StateOfSearch
- 68. Monitor your social media @Matt_Siltala #StateOfSearch
- 69. Monitor your social media @Matt_Siltala #StateOfSearch
- 70. Monitor your social media @Matt_Siltala #StateOfSearch
- 71. Optimize your social media @Matt_Siltala #StateOfSearch
- 72. Don’t be afraid to pay to play, target and boost @Matt_Siltala #StateOfSearch
- 77. Show me the money @Matt_Siltala #StateOfSearch
- 78. Think about how most users consume your content—mobile. More than half of all Google searches now happen on mobile devices @Matt_Siltala #StateOfSearch
- 82. @Matt_Siltala
Editor's Notes
- Which Facebook post type is used most predominantly when marketers share their work. To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently. As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook. https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/
- https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/
- https://www.quintly.com/blog/2015/09/visuals-receive-the-highest-engagement-on-facebook/
- http://www.marketingcharts.com/online/instagram-remains-teens-most-important-social-network-snapchat-gains-steam-60344/
- http://www.marketingcharts.com/online/instagram-remains-teens-most-important-social-network-snapchat-gains-steam-60344/
- http://www.marketingcharts.com/online/what-do-marketers-consider-the-most-effective-types-of-social-media-content-60280/
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- Correct the spelling of the word “Types”
- http://avalaunchmedia.com/news/Avalaunch-media-has-moved
- http://www.lifeinatx.com/how-to-make-money-on-instagram/