SMX West: Building Buzz On Facebook: Getting Liked & Shared

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Day 2 of SMX West expo slides: Building Buzz On Facebook: Getting Liked & Shared. Ty Downing's presentation on how to get your Facebook page (tab) viral and more likes. On this panel was John Yi (Facebook) and Greg Finn (Cypress North). Danny Sullivan moderated this panel.

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  • What is this all about? Need a FB presence, but need more than just having a FB page (Tab) Standard has changed.
  • SMX West: Building Buzz On Facebook: Getting Liked & Shared

    1. 1. Building Buzz On Facebook: Getting Liked & Shared<br />Ty Downing – CEO SayItSocial<br />Twitter @Tydowning<br />Facebook @Tydowning<br />
    2. 2. Different types of pages…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    3. 3. Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    4. 4. <ul><li>Tools
    5. 5. Case Studies
    6. 6. Best Times To Post</li></ul>Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    7. 7. You are not Lil Wayne…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    8. 8. Epicenter<br /><ul><li>Contests /</li></ul> Sweepstakes<br /><ul><li>Email Capture
    9. 9. Polls
    10. 10. Twitter Feed
    11. 11. RSS
    12. 12. Image Hosting
    13. 13. Photo Contests
    14. 14. Coupons
    15. 15. Share Messages
    16. 16. Lead MGR</li></ul>Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    17. 17. Like-Gating<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    18. 18. After Like-Gating<br />Before Like-Gating<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    19. 19. After Like-Gating<br />50%-90% increase of “likes”<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    20. 20. See it live…<br />Facebook.com/SayItSocial<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    21. 21. Some of the leaders in Facebook tools…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    22. 22. Case Studies:<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    23. 23. Bald Head Island GETAWAY!<br />Step 1<br />Step 2<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    24. 24. Step 3<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(All generated by Epicenter)<br />
    25. 25. Ty Downing – CEO SayItSocial<br />@TyDowning<br />Step 4 – Facebook Ads<br />
    26. 26. Results<br />Results?<br />Before contest & “Like-Gating” <br />6 likes / day<br />During contest & “Like-Gating” <br />110 likes / day <br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    27. 27. Results<br />Results?<br />1733% increase likes per day<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />220 leads per day<br />
    28. 28. Results per lead<br />Cost per “like”<br />$0.40<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />$1.07 per like<br />
    29. 29. Papa Johns Pizza – Wilmington, NC<br />Step 1<br />Step 2<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    30. 30. Papa Johns Pizza <br />Win FREE Pizza for Super Bowl! <br />Step 3<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(All generated by Epicenter)<br />
    31. 31. Ty Downing – CEO SayItSocial<br />@TyDowning<br />Step 4 – Facebook Ads<br />
    32. 32. Results<br />Before contest & “Like-Gating” <br />5 likes / day<br />After contest & “Like-Gating” <br />34 likes / day <br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    33. 33. Results<br />Results?<br />580% increase likes per day<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />90 leads<br />
    34. 34. Results<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    35. 35. When you post can impact your viral buzz…<br />When you post can help the buzz…<br />
    36. 36. Fish where the fish are…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    37. 37. Page Building: Tabs and Add-ons<br />Empty “net” syndrome.<br />
    38. 38. When are Facebook users most active?<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    39. 39. Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(Out of 1500 random streams)<br />Source: <br />
    40. 40. Biggest usage spikes tend to occur on weekdays, Wednesday.<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(Out of 1500 random streams)<br />Source: <br />Source: <br />
    41. 41. 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening.<br /> <br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />(Out of 1500 random streams)<br />Source: <br />Source: <br />Source: <br />
    42. 42. When are Facebook users most active? <br />Test TestTestTest…<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    43. 43. Key Points?<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />
    44. 44. Find a Facebook Marketing Suite / CMS, we prefer Epicenter <br />Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture<br />Launch targeted demographic Facebook ads<br />Track & measure daily<br />Ty Downing – CEO SayItSocial<br />@TyDowning<br />ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.<br />
    45. 45. Thank you…<br />Like us on Facebook for a special gift for SMX attendees<br />
    46. 46. http://bit.ly/SMXBuzz<br />Like us on Facebook for a special gift for SMX attendees<br />

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