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Digital PR Basics for Nonprofits
- How to Get Visibility 

for Your Cause


The presentation will begin shortly.
For best ...
3
This presentation is being recorded! 

The recording and slides will be emailed to you.
Please chat in any questions for...
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https://bloomerang.co/demo/video
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Our guest presenter »
Julia Campbell
@JuliaCSocial
• Former small shop development
and marketing director
• Author of St...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
ABOUT ME
• Mom of 2
• Self-employed since 2010
• Author of Storytelling in the
Digital Age: A Guide for
Nonprofits
• Digit...
WHAT WE WILL COVER TODAY
Tried-and-true techniques and tools to manage online overwhelm
and get better results from your d...
https://jacobsmedia.com/wait-internet-minute/
SOCIAL MEDIA USE IS
GROWING
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
YOUNG PEOPLE
ARE STILL USING
SOCIAL MEDIA
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
DAILY SOCIAL MEDIA
USE IS GROWING
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
INSTAGRAM IS
EXPLODING
Instagram has more than 1
billion monthly active users now.
Instagram users spent 53
minutes per da...
WHAT IS DIGITAL PR?
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
NO MORE SPRAYING OUT
PRESS RELEASES!
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
WE ARE ALL
RESPONSIBLE
No silos.
Digital PR combines traditional PR practices with
content marketing, social media, and se...
WHAT’S IT ALL
ABOUT?
Getting noticed.
Cutting through the clutter.
Creating buzz.
Increasing visibility.
TWEET @JULIACSOCI...
DIGITAL PR – A BIT LIKE TINDER
It’s up to you to turn that attention, awareness, and visibility
into a long-term committed...
WHAT IS REQUIRED FOR
DIGITAL PR SUCCESS?
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
GRAB ATTENTION
This is why video works so well.
Movement!
Color.
Eye-catching.
“Thumb-stopping.”
Great visuals are essenti...
GRAB ATTENTION
What is unexpected?
What is timely?
What is provocative?
What would happen if you closed your doors TOMORRO...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
https://youtu.be/Ju-q4OnBtNU
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
https://youtu.be/uXj-NN6dc_c
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
https://youtu.be/SelvUz8Zr3k
Take risks
Embrace technology
Be innovative
Recognize that this is not a
trend, it’s a revolution
TWEET @JULIACSOCIAL@BLOO...
KNOW AND
EMBRACE YOUR
AUDIENCE
Who do you want to reach?
And why?
What do you want them to know?
What do you want them to ...
ROAD SCHOLAR
Wanted to focus their digital PR
efforts
Needed to identify their voice
and their target audience
“Funky Gran...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
NO EXCUSES.
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
3 PILLARS OF A
DIGITAL PR PLAN
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
1) MEDIA
2) DIGITAL
3) CONTENT
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
MEDIA PARTNERS
Bloggers
Online influencers
Community influencers
Celebrities
Media outlets
Podcasts
Webinars
TWEET @JULIAC...
LOCAL NEWS
OUTLETS ARE
FLOUNDERING
Weekday print circulation decreased 11% and
Sunday circulation decreased 10%.
39,210 pe...
3 WAYS TO GET
YOUR PITCH
DELETED
IMMEDIATELY
Doesn’t have a local angle.Doesn’t have a local angle.
Sending it to the wron...
HOW TO WORK
WITH MEDIA
PARTNERS
Do your research.
Set up a Hootsuite account and monitor hashtags.
Set up a Google Alert a...
DIGITAL PRESENCE
Website
Blog
Email
Social media:
Facebook
Twitter
Instagram
LinkedIn
TWEET @JULIACSOCIAL@BLOOMERANGTECH #...
WEBSITE – YOUR
DIGITAL PR HUB
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
STORYTELLING
https://www.denverrescuemission.org/stories
https://www.bmc.org/about-us/bmc-stories
TWEET @JULIACSOCIAL@BLOO...
BLOG
Discuss an issue
Education supporters
Dive into FAQs
Address myths and stereotypes
Inspire
TWEET @JULIACSOCIAL@BLOOME...
EDUCATION &
STORYTELLING
https://www.stbaldricks.org/blog
https://medium.com/@nyc_relief/imagine-if-you-
were-homeless-c48...
EMAIL
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
Share stories
Send more frequently
Use to showcase impact
Create dee...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
CONTENT –
REPURPOSE AND RE-IMAGINE
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
CONTENT
Slideshare presentation
Blog post
Guest blog post
Pinterest infographic
LinkedIn article
Facebook update
Video
Op-...
FACEBOOK TOLD US WHAT IT TAKES TO SUCCEED
Trusted
Informative
Local
Inspiring conversation
TWEET @JULIACSOCIAL@BLOOMERANGT...
SOCIAL MEDIA CONTENT THAT IS:
Laser-
focused on
your specific
audience
Helpful,
useful,
valuable
Entertaining Storytelling...
VIDEO IS VITAL
FOR DIGITAL PR
Instagram learned that younger
audiences are spending more time
with amateur content creator...
DIGITAL PR WITH FACEBOOK
Have a specific strategy and plan.
Post less frequently – 4-5 times per week is fine.
Join or sta...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
DIGITAL PR WITH TWITTER
Have a specific strategy and plan.
Post less frequently – 4-5 times per week is fine.
Join or star...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
DIGITAL PR WITH INSTAGRAM
Have a specific strategy and plan.
Post less frequently – 3-4 times per week is fine.
Be consist...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
https://www.instagram.com/stories
/komensouthflorida/
A WORD ON IGTV
New length – videos up to
10 minutes
Only vertical video
You get a channel
IGTV new Creator
Handbook
http:/...
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
BUILD A DIGITAL PR PLAN
Channel Monday Tuesday Wednesday Thursday Friday
BLOG
Category Motivational quote Behind-the-scene...
BUILD A DIGITAL PR PLAN
Channel Monday Tuesday Wednesday Thursday Friday
FACEBOOK
Category Motivational quote Behind-the-s...
3 KEYS TO DIGITAL PR SUCCESS
Confidence –in your voice, in taking risks, and in being yourself.
Consistency – showing up r...
HELPFUL TOOLS
Hootsuite - https://hootsuite.com/pages/landing/non-profit-discount-application
Buffer - https://buffer.com/...
QUESTIONS?
Twitter: @JuliaCSocial
Julia@jcsocialmarketing.com
www.jcsocialmarketing.com
TWEET @JULIACSOCIAL@BLOOMERANGTECH...
Questions?
https://bloomerang.co/resources
•Nonprofit Wrap-Up
•Bloomerang TV
•Bloomies
•eBooks
•Daily blog post
•Weekly webinars
•Tem...
Upcoming free webinars »
7/26, 1pm eastern
5 Trends Shaping a New Reality for Nonprofits
Jay Wilkinson
https://bloomerang....
Upcoming SlideShare
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Digital PR Basics for Nonprofits - How to Get Visibility for Your Cause

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Published on

https://bloomerang.co/resources/webinars/

Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.

Published in: Government & Nonprofit
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Digital PR Basics for Nonprofits - How to Get Visibility for Your Cause

  1. 1. Digital PR Basics for Nonprofits - How to Get Visibility 
 for Your Cause 
 The presentation will begin shortly. For best audio quality, dial in by phone.
 (check your email for 
 dial-in info from ReadyTalk)
  2. 2. 3 This presentation is being recorded! 
 The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone.
 (check your email for dial-in info from ReadyTalk) Before we get started »
  3. 3. 3 https://bloomerang.co/demo/video
  4. 4. 3 Our guest presenter » Julia Campbell @JuliaCSocial • Former small shop development and marketing director • Author of Storytelling in the Digital Age: A Guide for Nonprofits • #3 blog on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers • Featured in the list of Top 150 Nonprofit Blogs in the world.
  5. 5. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  6. 6. ABOUT ME • Mom of 2 • Self-employed since 2010 • Author of Storytelling in the Digital Age: A Guide for Nonprofits • Digital storytelling consultant, trainer, and speaker TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  7. 7. WHAT WE WILL COVER TODAY Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities What is Digital PR – and why it’s more than simply “getting on social media” How to start a manageable Digital PR Plan for your nonprofit TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  8. 8. https://jacobsmedia.com/wait-internet-minute/
  9. 9. SOCIAL MEDIA USE IS GROWING TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  10. 10. YOUNG PEOPLE ARE STILL USING SOCIAL MEDIA TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  11. 11. DAILY SOCIAL MEDIA USE IS GROWING TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  12. 12. INSTAGRAM IS EXPLODING Instagram has more than 1 billion monthly active users now. Instagram users spent 53 minutes per day with the Android app in June — just five minutes less than Facebook users spent with their app. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  13. 13. WHAT IS DIGITAL PR? TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  14. 14. NO MORE SPRAYING OUT PRESS RELEASES! TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  15. 15. WE ARE ALL RESPONSIBLE No silos. Digital PR combines traditional PR practices with content marketing, social media, and search strategies. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  16. 16. WHAT’S IT ALL ABOUT? Getting noticed. Cutting through the clutter. Creating buzz. Increasing visibility. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  17. 17. DIGITAL PR – A BIT LIKE TINDER It’s up to you to turn that attention, awareness, and visibility into a long-term committed relationship. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  18. 18. WHAT IS REQUIRED FOR DIGITAL PR SUCCESS? TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  19. 19. GRAB ATTENTION This is why video works so well. Movement! Color. Eye-catching. “Thumb-stopping.” Great visuals are essential. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  20. 20. GRAB ATTENTION What is unexpected? What is timely? What is provocative? What would happen if you closed your doors TOMORROW? TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  21. 21. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR https://youtu.be/Ju-q4OnBtNU
  22. 22. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR https://youtu.be/uXj-NN6dc_c
  23. 23. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR https://youtu.be/SelvUz8Zr3k
  24. 24. Take risks Embrace technology Be innovative Recognize that this is not a trend, it’s a revolution TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  25. 25. KNOW AND EMBRACE YOUR AUDIENCE Who do you want to reach? And why? What do you want them to know? What do you want them to feel? What do you need them to do? TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  26. 26. ROAD SCHOLAR Wanted to focus their digital PR efforts Needed to identify their voice and their target audience “Funky Grandma” TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  27. 27. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  28. 28. NO EXCUSES. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  29. 29. 3 PILLARS OF A DIGITAL PR PLAN TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  30. 30. 1) MEDIA 2) DIGITAL 3) CONTENT TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  31. 31. MEDIA PARTNERS Bloggers Online influencers Community influencers Celebrities Media outlets Podcasts Webinars TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  32. 32. LOCAL NEWS OUTLETS ARE FLOUNDERING Weekday print circulation decreased 11% and Sunday circulation decreased 10%. 39,210 people worked as reporters, editors, photographers, or film and video editors in the newspaper industry in 2017. That is down 15% from 2014 and 45% from 2004. Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about two- and-a-half minutes. Source: http://www.journalism.org/fact- sheet/newspapers/ TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  33. 33. 3 WAYS TO GET YOUR PITCH DELETED IMMEDIATELY Doesn’t have a local angle.Doesn’t have a local angle. Sending it to the wrong person.Sending it to the wrong person. A boring, “So what?” pitch.A boring, “So what?” pitch. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  34. 34. HOW TO WORK WITH MEDIA PARTNERS Do your research. Set up a Hootsuite account and monitor hashtags. Set up a Google Alert account and monitor news stories. Create a Twitter list of potential media partners: https://twitter.com/JuliaCSocial/lists Make the pitch personalized. Why should this person or this outlet pay attention? TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  35. 35. DIGITAL PRESENCE Website Blog Email Social media: Facebook Twitter Instagram LinkedIn TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  36. 36. WEBSITE – YOUR DIGITAL PR HUB TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  37. 37. STORYTELLING https://www.denverrescuemission.org/stories https://www.bmc.org/about-us/bmc-stories TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  38. 38. BLOG Discuss an issue Education supporters Dive into FAQs Address myths and stereotypes Inspire TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  39. 39. EDUCATION & STORYTELLING https://www.stbaldricks.org/blog https://medium.com/@nyc_relief/imagine-if-you- were-homeless-c480a1241261 TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  40. 40. EMAIL TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR Share stories Send more frequently Use to showcase impact Create deeper connections One call to action
  41. 41. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  42. 42. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  43. 43. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  44. 44. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  45. 45. CONTENT – REPURPOSE AND RE-IMAGINE TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  46. 46. CONTENT Slideshare presentation Blog post Guest blog post Pinterest infographic LinkedIn article Facebook update Video Op-ed article for local news TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  47. 47. FACEBOOK TOLD US WHAT IT TAKES TO SUCCEED Trusted Informative Local Inspiring conversation TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  48. 48. SOCIAL MEDIA CONTENT THAT IS: Laser- focused on your specific audience Helpful, useful, valuable Entertaining Storytelling TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  49. 49. VIDEO IS VITAL FOR DIGITAL PR Instagram learned that younger audiences are spending more time with amateur content creators and less time with professionals. By 2021, mobile video will account for 78% of total mobile data traffic. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  50. 50. DIGITAL PR WITH FACEBOOK Have a specific strategy and plan. Post less frequently – 4-5 times per week is fine. Join or start a Facebook Group to showcase your expertise and build a community. Plan to go live on Facebook regularly. Share helpful resources. Create and share entertaining posts. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  51. 51. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  52. 52. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  53. 53. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  54. 54. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  55. 55. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  56. 56. DIGITAL PR WITH TWITTER Have a specific strategy and plan. Post less frequently – 4-5 times per week is fine. Join or start a TweetChat to showcase your expertise and build a community. Use Periscope to test out the live video waters. Retweet helpful resources – articles, videos. Comment on news and current events Discovery – Search for conversations, topics, and people to follow TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  57. 57. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  58. 58. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  59. 59. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  60. 60. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  61. 61. DIGITAL PR WITH INSTAGRAM Have a specific strategy and plan. Post less frequently – 3-4 times per week is fine. Be consistent with the look and feel of your posts. Follow hashtags to find new accounts to follow and comment on posts. Use Instagram Live. Use IGTV. Eye-catching photos and well-designed graphics work best on Instagram. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  62. 62. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  63. 63. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  64. 64. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  65. 65. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR https://www.instagram.com/stories /komensouthflorida/
  66. 66. A WORD ON IGTV New length – videos up to 10 minutes Only vertical video You get a channel IGTV new Creator Handbook http://bit.ly/IGCreatorGuid e TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  67. 67. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  68. 68. TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  69. 69. BUILD A DIGITAL PR PLAN Channel Monday Tuesday Wednesday Thursday Friday BLOG Category Motivational quote Behind-the-scenes story/Jane Client story - Gretchen How to start a food drive Weekly Wrap-Up - What you need to know this week Type Graphic Video upload Photo with text Graphic, list out top tips Facebook Live EMAIL Category Motivational quote Behind-the-scenes story/Jane Client story - Gretchen How to start a food drive Promote the Facebook Live event Type Graphic Photo with text Photo with text Share link to infographic on website Post link to the Live event and the replay TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  70. 70. BUILD A DIGITAL PR PLAN Channel Monday Tuesday Wednesday Thursday Friday FACEBOOK Category Motivational quote Behind-the-scenes story/Jane Client story - Gretchen How to start a food drive Weekly Wrap-Up - What you need to know this week Type Graphic Video upload Photo with text Graphic, list out top tips Facebook Live TWITTER Category Motivational quote Behind-the-scenes story/Jane Client story - Gretchen How to start a food drive Promote the Facebook Live event Type Graphic Photo with text Photo with text Share link to infographic on website Post link to the Live event and the replay INSTAGRAM Category Motivational quote Behind-the-scenes story/Jane Client story - Gretchen How to start a food drive Promote the Facebook Live event Type Graphic IGTV video Photo with text Graphic Instagram Story before and after TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  71. 71. 3 KEYS TO DIGITAL PR SUCCESS Confidence –in your voice, in taking risks, and in being yourself. Consistency – showing up regularly and being present Content – that people like to watch, read, share, comment on TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  72. 72. HELPFUL TOOLS Hootsuite - https://hootsuite.com/pages/landing/non-profit-discount-application Buffer - https://buffer.com/nonprofits BuzzSumo - http://buzzsumo.com/nonprofits/ HARO - https://www.helpareporter.com/sources/ Canva - https://about.canva.com/en_in/canva-for-nonprofits/ Google Alerts - https://www.google.com/alerts Talkwalker Alerts - https://www.talkwalker.com/alerts TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  73. 73. QUESTIONS? Twitter: @JuliaCSocial Julia@jcsocialmarketing.com www.jcsocialmarketing.com TWEET @JULIACSOCIAL@BLOOMERANGTECH #NPDIGITALPR
  74. 74. Questions?
  75. 75. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Daily blog post •Weekly webinars •Templates •Guides
  76. 76. Upcoming free webinars » 7/26, 1pm eastern 5 Trends Shaping a New Reality for Nonprofits Jay Wilkinson https://bloomerang.co/resources/webinars

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