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Marketing to Local Customers: Moving Beyond Local SEO to Win the Race

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Presented at Brighton SEO (that's in the UK, for those of you who don't know) on April 22, 2016.

Marketing to local businesses takes so much more than Local SEO. In this presentation, I walk through a few important tips for Local SEO, then move on to share helpful tips for other marketing strategies that will help businesses market to local clients.

Learn tips for email marketing, video marketing, Facebook ads, and beacon marketing.

As always, this presentation has a movie theme - this time, it's all car movies (movies where cars featured as a major plot point). I've got 88 movie references from the last 54 years, including every James Bond movie, every Batman movie, every Fast & Furious movie, and more...

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Marketing to Local Customers: Moving Beyond Local SEO to Win the Race

  1. 1. 1. Dr. No - 1962 2. From Russia With Love - 1963 3. Goldfinger - 1964 4. Thunderball - 1965 5. Batman - 1966 6. Grand Prix - 1966 7. You Only Live Twice - 1967 8. Bullitt - 1968 9. On Her Majesty’s Secret Service - 1969 10.Five Easy Pieces - 1970 11.Diamonds are Forever - 1971 12.The French Connection - 1971 13.The Godfather - 1972 14.Live and Let Die - 1973 15.The Man with the Golden Gun - 1974 16.Death Race 2000 - 1975 17.The Gumball Rally - 1976 18.The Spy Who Loved Me - 1977 19.Grease - 1978 20.Mad Max - 1979 21.Moonraker - 1979 22.The Muppet Movie - 1979 23.For Your Eyes Only - 1981 24.Mad Max 2: The Road Warrior - 1981 25.The Cannonball Run - 1981 26.Blade Runner - 1982 27.National Lampoon’s Vacation - 1983 28.Octopussy - 1983 29.Ghostbusters - 1984 30.The Karate Kid - 1984 31.Back to the Future - 1985 32.Mad Max Beyond Thunderdome - 1985 33.A View to a Kill - 1985 34.Ferris Bueller’s Day Off - 1986 35.The Living Daylights - 1987 36.Planes, Trains, and Automobiles - 1987 37.Rain Man - 1988 38.Back to the Future Part II - 1989 39.Batman - 1989 40.License to Kill - 1989 41.Back to the Future Part III - 1990 42.Thelma & Louise - 1991 43.Army of Darkness - 1992 44.Batman Returns – 1992 45.Wayne’s World - 1992 46.Jurassic Park - 1993 47.Ace Ventura: Pet Detective - 1994 48.Batman Forever - 1995 49.Goldeneye - 1995 50.Tommy Boy - 1995 51.The Rock - 1996 52.Batman & Robin - 1997 53.Tomorrow Never Dies - 1997 54.The Big Lebowski - 1998 55.Ronin - 1998 56.The World is Not Enough - 1999 57.Dude, Where’s My Car? - 2000 58.The Fast and the Furious - 2001 59.Jeepers Creepers - 2001 60.Die Another Day - 2002 61.The Transporter - 2002 62.2 Fast 2 Furious - 2003 63.Harold & Kumar Go to White Castle - 2004 64.Batman Begins - 2005 65.Cars - 2006 66.Casino Royale – 2006 67.The Fast and the Furious: Tokyo Drift - 2006 68.Talladega Nights: The Ballad of Ricky Bobby - 2006 69.Death Proof - 2007 70.Redline - 2007 71.Transformers - 2007 72.The Dark Knight - 2008 73.Quantum of Solace - 2008 74.Fast & Furious - 2009 75.The Goods: Live Hard, Sell Hard - 2009 76.The Hangover - 2009 77.Death Race 2 - 2010 78.Fast Five - 2011 79.The Dark Knight Rises - 2012 80.Skyfall - 2012 81.Fast & Furious 6 - 2013 82.22 Jump Street - 2014 83.The Wolf of Wall Street - 2014 84.Furious 7 - 2015 85.The Lady in the Van - 2015 86.Mad Max: Fury Road - 2015 87.Spectre - 2015 88.Batman v Superman: Dawn of Justice - 2016

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