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The Science of Email Marketng

by HubSpot All-in-one Marketing Software on Feb 09, 2011

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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself i...

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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!

View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/

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  • JaiBeharrylal Jai Beharrylal , Janitor at NP Pretty good info but not relevant to my country of course. People check their email anytime they want in this place haha 1 year ago Reply
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  • sarahlanphier Sarah Lanphier , Owner/Founder at Nuts About Granola I am not really sure that more is better. I know from a personal standpoint I unsubscribe to all frequently sent subscriptions but three that I use for educational purposes and trade knowledge. I only do so because the information is easily presented so I don't have to read the whole thing to get the gist and they are not selling me anything directly. 1 year ago Reply
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  • AjayGupta2 Ajay Gupta , Sr. AdWords Representative at Google I don't get slide 24. Why are the numbers on the CTR column given twice? 1 year ago Reply
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  • rolvheggenhougen Rolv Heggenhougen , CEO at WrapMail, Inc. how about using the regular emails for marketing? check www.wrapmail.com - it is free 1 year ago Reply
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  • patweber Patricia Weber , Business Coach for Introverts at Business Coach for Introverts Well, all quite intriguing.

    It might be my tribe, introverts in business, but they are LESS receptive to email on Saturday (lower open rate) and more so on Friday (higher open rate). So it makes me suspect to that one point.

    I need to complete my listening to your webinar but I suspect there may be other departures with the general findings.

    Thanks for ALL you do! Valuable information.     1 year ago Reply
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  • jpaladino Write Speak Sell at Write Speak Sell I was surprised to learn that people read email more on the weekends. My blog, which I distribute by email (and it's also pinged to other social media sites) gets fewer readers on the weekend. Not sure what to make of this important finding. I guess I'll experiment with sending email on the weekend. 1 year ago Reply
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  • freeismylife JR Harper , Blogger of the FREE at Free Is My Life I am going to experiment with sending an email on the weekend. I was very shocked that weekends have the highest open rates. 1 year ago Reply
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  • ianrobins Ian Robins , Marketing The click through and unsubscribe rates are very interesting. I've always felt a Friday was a good day for sending an email campaign, and the stats back this up! Many people blur home and work so catching up on emails at weekends can have a positive impact on open and click through rates. 1 year ago Reply
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  • hssekhon Harshit Sekhon , Business Analyst at Treasury Wine Estates (Foster’s Group) Some very interesting revelations. Naturally, the data doesn't lie which makes this even more credible. However, the segmentation of the data used, by scale of business, and the demographics would have a major impact on the findings. For instance, although people within smaller businesses might use the same email account for work and home use, I cannot think of a single person in larger corporations in Australia who dos that. The findings here should perhaps be treated as a pilot and not generalised unless it has been replicated (which is basically the essence of quantitative research) 1 year ago Reply
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The Science of Email Marketng — Presentation Transcript