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The Science of Email Marketing

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Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself …

Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!

View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/

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  • Good work, thanks!
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  • Lovely Share! Staggering Stats!

    We are soon launching an infographic on Email Design Best Practices with a downloadable checklist. Follow us on twitter @emailmonks or visit us www.emailmonks.com
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  • Nurturing (nuturing) is spelled wrong throughout the document...good info though.
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  • Interesting information but I think it depends on the country and society where you activate your campaign. Try, try and try is the only way to know what works really in your business.
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  • Good! It's really good!
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  • 1. The Science of Email Marketing 2012The evolution of email. Dan Zarrella Social Media Scientist
  • 2. #EmailSci
  • 3. Challenges
  • 4. Takeaway:Email marketingmust evolve.
  • 5. Content
  • 6. Filtering
  • 7. Takeaway:Tell me whatI get from your emails.
  • 8. Takeaway:Beware ofsales-y jargon.
  • 9. Takeaway:Send passionateemails.
  • 10. Takeaway:If you must, usebrackets not parenthesis.
  • 11. Takeaway:Personalizeyour emails.
  • 12. Takeaway:Send visualemails.
  • 13. Takeaway:Link youremails well.
  • 14. Takeaway:Segment to be “particularly”and “specifically” relevant.
  • 15. Timing
  • 16. Email = Homework
  • 17. Takeaway:Your newest subscribersare your best.
  • 18. vs
  • 19. Takeaway:Experiment sendingon weekends.
  • 20. Takeaway:Email early inthe morning.
  • 21. Subscribers
  • 22. Takeaway:Give visitors somethingfor subscribing.
  • 23. Takeaway:Use subscriber-onlyspecial offers.
  • 24. Takeaway:Experiment with action-based buttons.
  • 25. Thank you!