1. The Science of Email Marketing 2012
The evolution of email.
Dan Zarrella
Social Media Scientist

2. #EmailSci

4. Challenges

11. Takeaway:
Email marketing
must evolve.

12. Content

13. Filtering

16. Takeaway:
Tell me what
I get from your emails.

19. Takeaway:
Beware of
sales-y jargon.

21. Takeaway:
Send passionate
emails.

27. Takeaway:
If you must, use
brackets not parenthesis.

30. Takeaway:
Personalize
your emails.

34. Takeaway:
Send visual
emails.

37. Takeaway:
Link your
emails well.

40. Takeaway:
Segment to be “particularly”
and “specifically” relevant.

42. Timing

43. Email = Homework

47. Takeaway:
Your newest subscribers
are your best.

48. vs

51. Takeaway:
Experiment sending
on weekends.

54. Takeaway:
Email early in
the morning.

58. Subscribers

66. Takeaway:
Give visitors something
for subscribing.

68. Takeaway:
Use subscriber-only
special offers.

71. Takeaway:
Experiment with action-
based buttons.

74. Thank you!