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How to Pitch B2B

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How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.

Published in: Sales, Business

How to Pitch B2B

  1. Pitching B2B? 9 Steps to a Winning Sales Pitch! BLUE LOBSTER
  2. Do you have an awesome product?
  3. Do you pitch to clients?
  4. But they are not buying?
  5. Running out of options?
  6. Here is how to do a winning pitch!
  7. 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!
  8. Let’s see how it works
  9. Here is an airline pitching a potential corporate client
  10. 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!
  11. SKYWAYS go the extra smile
  12. “Time is money” Benjamin Franklin
  13. Poll: 70% of time can be used better
  14. We have looked at your business
  15. Today we show how to save time
  16. and get more stuff done
  17. The Problem The Solution Our Product
  18. What’s the problem?
  19. Your WC Office Your EC Office
  20. Your WC Office Your EC Office 3,000 miles
  21. You want your offices to meet
  22. You currently travel by train
  23. Your WC Office Your EC Office 6 Days
  24. Your team is on a train for 6 days!
  25. 6 days are a lot of MONEY!
  26. What’s the solution?
  27. There is now a faster alternative
  28. Your WC Office Your EC Office 1 Day
  29. 5 days saved!
  30. More time to meet
  31. How can we help?
  32. Daily flights
  33. Comfortable cabin
  34. Arrive ready to meet
  35. A Client Story to illustrate what’s possible
  36. How we helped Build Inc
  37. Build Inc 3 offices
  38. The Build Inc team travelled by bus
  39. 200 Travel Days/Year
  40. Build Inc changed to Skyways
  41. 50 Travel Days/Year
  42. 150 days saved
  43. and they have better meetings
  44. and more time with clients!
  45. We can help you too!
  46. Let’s summarize
  47. The Train The Plane Our Daily Flight
  48. How are Skyways different?
  49. We go the extra smile
  50. Book by phone 24/7
  51. Tickets are delivered to your office
  52. We bring you to the airport
  53. What’s next?
  54. Ready to save time?
  55. Ready to fly?
  56. Ready to book?
  57. “You may delay, but time will not.” Benjamin Franklin
  58. SKYWAYS go the extra smile
  59. That’s it!
  60. 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!
  61. 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action
  62. 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action Use a hook to get the attention of the client from the beginning. A hook can be an interesting fact or statistic,a short story or a question. It has to be relevant and interesting. Explain what the client will get from listening to your presentation. How will your talk help them make or save more money,work faster,or kill the competition? Show the client the ”map” of your presentation. Introduce the 3 pillars: The problem,the solution and the product. Follow the old formula: “Tell them what you’re going to tell them; tell them; tell them what you told them.” What’s the the specific problem faced by your client and why? Low sales,low productivity,declining market share or staff leaving? Illustrate the problem with a story,an example and/or data. Introduce the solution to the problem you just described. How will it help the client solve the problem? Support the solution with a story,an example and/or data. Present your product and be clear on the three main benefits. Include a story about another client you have helped. A story builds credibility and it inspires people to act. You have described the problem,the solution and the product in detail. Now tell them what you told them,and summarize the three pillars to make sure everybody is on the same page. How are you different from the competition? Many products are hard to tell apart. Instead a real differentiator might be how you do business (service, speed,quality),the team (special talent) and/or proprietary technology. Focus on max 3 key differentiators. Finish the talk with a call to action. What do you want the client to do now? Remember to always ask for the order or make another relevant call to action! If you don’t ask,you don’t get. 1. Hook 2. Objective 3. Roadmap
  63. Ready to change your pitch?
  64. Ready to win more business?
  65. What if you still fail?
  66. Get someone else to pitch!
  67. Cheers!
  68. BLUE LOBSTERWe help you create presentations that win business. hello@bluelobster.co www.bluelobster.co

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