1. Pitching B2B?
9 Steps to a Winning Sales Pitch!
BLUE LOBSTER

2. Do you have an awesome product?

3. Do you pitch to clients?

4. But they are not buying?

5. Running out of options?

6. Here is how to do a winning pitch!

7. 1. Hook
2. Objective
3. Roadmap
4. Problem
5. Solution
6. Our Product
7. Summary
8. Why Us?
9. Call to Action
9 STEPS TO A WINNING PITCH!

8. Let’s see how it works

9. Here is an airline pitching
a potential corporate client

10. 1. Hook
2. Objective
3. Roadmap
4. Problem
5. Solution
6. Our Product
7. Summary
8. Why Us?
9. Call to Action
9 STEPS TO A WINNING PITCH!

11. SKYWAYS
go the extra smile

12. “Time is money”
Benjamin Franklin

13. Poll: 70% of time can be used better

14. We have looked at your business

15. Today we show how to save time

16. and get more stuff done

17. The Problem
The Solution
Our Product

18. What’s the problem?

19. Your
WC Office
Your
EC Office

20. Your
WC Office
Your
EC Office
3,000
miles

21. You want your offices to meet

22. You currently travel by train

23. Your
WC Office
Your
EC Office
6 Days

24. Your team is on a train for 6 days!

25. 6 days are a lot of MONEY!

26. What’s the solution?

27. There is now a faster alternative

28. Your
WC Office
Your
EC Office
1 Day

29. 5 days saved!

30. More time to meet

31. How can we help?

32. Daily flights

33. Comfortable cabin

34. Arrive ready to meet

35. A Client Story to illustrate
what’s possible

36. How we helped Build Inc

37. Build Inc
3 offices

38. The Build Inc team travelled by bus

39. 200 Travel
Days/Year

40. Build Inc changed to Skyways

41. 50 Travel
Days/Year

42. 150 days saved

43. and they have better meetings

44. and more time with clients!

45. We can help you too!

46. Let’s summarize

47. The Train
The Plane
Our Daily Flight

48. How are Skyways different?

49. We go the extra smile

50. Book by phone 24/7

51. Tickets are delivered to your office

52. We bring you to the airport

53. What’s next?

54. Ready to save time?

55. Ready to fly?

56. Ready to book?

57. “You may delay,
but time will not.”
Benjamin Franklin

58. SKYWAYS
go the extra smile

59. That’s it!

60. 1. Hook
2. Objective
3. Roadmap
4. Problem
5. Solution
6. Our Product
7. Summary
8. Why Us?
9. Call to Action
9 STEPS TO A WINNING PITCH!

61. 1. Hook
2. Objective
3. Roadmap
4. Problem
5. Solution
6. Our Product
7. Summary
8. Why Us?
9. Call to Action

62. 4. Problem
5. Solution
6. Our Product
7. Summary
8. Why Us?
9. Call to Action
Use a hook to get the attention of the
client from the beginning.
A hook can be an interesting fact or
statistic,a short story or a question. It
has to be relevant and interesting.
Explain what the client will get from
listening to your presentation.
How will your talk help them make or
save more money,work faster,or kill
the competition?
Show the client the ”map” of your
presentation. Introduce the 3 pillars:
The problem,the solution and the
product.
Follow the old formula: “Tell them
what you’re going to tell them; tell
them; tell them what you told them.”
What’s the the specific problem faced
by your client and why? Low sales,low
productivity,declining market share or
staff leaving?
Illustrate the problem with a story,an
example and/or data.
Introduce the solution to the problem
you just described. How will it help the
client solve the problem?
Support the solution with a story,an
example and/or data.
Present your product and be clear on
the three main benefits.
Include a story about another client you
have helped. A story builds credibility
and it inspires people to act.
You have described the problem,the
solution and the product in detail. Now
tell them what you told them,and
summarize the three pillars to make
sure everybody is on the same page.
How are you different from the
competition? Many products are hard to
tell apart. Instead a real differentiator
might be how you do business (service,
speed,quality),the team (special talent)
and/or proprietary technology. Focus on
max 3 key differentiators.
Finish the talk with a call to action.
What do you want the client to do now?
Remember to always ask for the order
or make another relevant call to action!
If you don’t ask,you don’t get.
1. Hook
2. Objective
3. Roadmap

63. Ready to change your pitch?

64. Ready to win more business?

65. What if you still fail?

66. Get someone else to pitch!

67. Cheers!

68. BLUE LOBSTERWe help you create presentations that win business.
hello@bluelobster.co www.bluelobster.co