Pitching B2B? 9 Steps to
a Winning Sales Pitch! BLUE LOBSTER

Do you have an awesome
product?

Do you pitch to clients?

But they are not buying?

Running out of options?

Here is how to do
a winning pitch!

1. Hook 2. Objective 3.
Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!

Let’s see how it works

Here is an airline pitching
a potential corporate client

1. Hook 2. Objective 3.
Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!

SKYWAYS
go the extra smile

“Time is money”
Benjamin Franklin

Poll: 70% of time can
be used better

We have looked at your
business

Today we show how to
save time

and get more stuff done

The Problem The Solution Our
Product

What’s the problem?

Your WC Office Your EC
Office

Your WC Office Your EC
Office 3,000 miles

You want your offices to
meet

You currently travel by train

Your WC Office Your EC
Office 6 Days

Your team is on a
train for 6 days!

6 days are a lot
of MONEY!

What’s the solution?

There is now a faster
alternative

Your WC Office Your EC
Office 1 Day

5 days saved!

More time to meet

How can we help?

Daily flights

Comfortable cabin

Arrive ready to meet

A Client Story to illustrate
what’s possible

How we helped Build Inc

Build Inc
3 offices

The Build Inc team travelled
by bus

200 Travel
Days/Year

Build Inc changed to Skyways

50 Travel
Days/Year

150 days saved

and they have better meetings

and more time with clients!

We can help you too!

Let’s summarize

The Train The Plane Our
Daily Flight

How are Skyways different?

We go the extra smile

Book by phone 24/7

Tickets are delivered to your
office

We bring you to the
airport

What’s next?

Ready to save time?

Ready to fly?

Ready to book?

“You may delay, but time
will not.” Benjamin Franklin

SKYWAYS
go the extra smile

That’s it!

1. Hook 2. Objective 3.
Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!

1. Hook 2. Objective 3.
Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action

4. Problem 5. Solution 6.
Our Product 7. Summary 8. Why Us? 9. Call to Action Use a hook to get the attention of the client from the beginning. A hook can be an interesting fact or statistic,a short story or a question. It has to be relevant and interesting. Explain what the client will get from listening to your presentation. How will your talk help them make or save more money,work faster,or kill the competition? Show the client the ”map” of your presentation. Introduce the 3 pillars: The problem,the solution and the product. Follow the old formula: “Tell them what you’re going to tell them; tell them; tell them what you told them.” What’s the the specific problem faced by your client and why? Low sales,low productivity,declining market share or staff leaving? Illustrate the problem with a story,an example and/or data. Introduce the solution to the problem you just described. How will it help the client solve the problem? Support the solution with a story,an example and/or data. Present your product and be clear on the three main benefits. Include a story about another client you have helped. A story builds credibility and it inspires people to act. You have described the problem,the solution and the product in detail. Now tell them what you told them,and summarize the three pillars to make sure everybody is on the same page. How are you different from the competition? Many products are hard to tell apart. Instead a real differentiator might be how you do business (service, speed,quality),the team (special talent) and/or proprietary technology. Focus on max 3 key differentiators. Finish the talk with a call to action. What do you want the client to do now? Remember to always ask for the order or make another relevant call to action! If you don’t ask,you don’t get. 1. Hook 2. Objective 3. Roadmap

Ready to change your pitch?

Ready to win more business?

What if you still fail?

Get someone else to pitch!

Cheers!

BLUE LOBSTERWe help you create
presentations that win business. hello@bluelobster.co www.bluelobster.co