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30 BRILLIANT
GROWTH
HACK
CARDS
RAPID, SIMPLE, WEIRD, FREE,
BRUTAL AND HAPPY GROWTH
HACKS THAT WORK
BEFORE YOU START, REMEMBER:
PAYPAL, AIRBNB, FACEBOOK,
ETC... ALL USED SMART AND (LETS
FACE IT) DEVIOUS BASTARD
HACKS TO GROW
S W I T C H O F F F E A R T U R N O N B R A I N
You will screw up every growth hack by 'TRYING' it
We all believe in trying, failing and learning but a
faster way is to imitate confidence. Copy the pro and
go for it. Read this: How a slight change in mindset...
The difference between
the pro and the beginner
in kite surfing. The pro
moves in one motion to
the next step. The
beginner 'tries' and then
fails and then learns. It
pays to 'go for it' by
copying the pro because
you learn at a faster rate
even if you fail.
Get email addresses for all the twitter
followers of any company or person
Beast mode email list
Download their
twitter followers
Automagically get
email addresses
Email them with this
subject header
Use FollowerWonk.com
(free trial) to download a
file of up to 50,000
people who follow your
competitor or a related
product on Twitter
Upload the file
to AnyMailFinder.com
which will give you back
email addresses for those
followers
You know who they
follow, so write: 'I saw that
you follow X on Twitter...'
They will CLICK!
When you write a blog post, add
some quotes by people with lots of
followers on Twitter and @
mention them when you tweet your
finished article. Guess what
happens when they retweet you?
Joy happens
Does this work? Do you want the truth?
You don't want the truth because
deep down in places you don't talk
about at parties, you want me on
that blog post, you need me on that
blog post...
400
VIEW 1000
PROFILES ON
LINKEDIN
OF THEM WILL THEN
VIEW YOURS
PERMISSION TO BE CREEPY
BECAUSE WE'RE ALL FREAKS
"IF YOU LOOK MINE, THAT GIVES
ME PERMISSION TO LOOK AT
YOURS"
Please have a look at
my product, it's
amazing.
AND FUNNY
ONLY THE BRAVE
1 2
5%
My cat wants to know
why you did not reply.
reply with 'meh', 'nah' or
why it's not of interest
Often no-one will reply to that
first serious email you send.
However, offer some humour in
a follow up email and see the
reply rate go to 45%.
Scared to send it? What would
you do if you got that email? :)
Good afternoon My cat is angry
First serious email Funny follow up
45%
Go to BuzzSumo.com
and search for stuff that
actually gets shared.
Copy their titles.
T H E F T E S T . 1 9 8 4
W E A L L S U C K A T W R I T I N G
H E A D L I N E S
W A S T E D L I F E C O N F E C T I N G
S E L L D E A D S T U F F
Someone once made a product like yours. Some
journalist wrote about it saying 'this is the
future'. The product failed. The journalist
looked like a douche. Your product works. Tell
the journalist they were right.
B E H I N D E V E R Y D E A D P R O D U C T I S
A N A N G R Y J O U R N A L I S T
SlideShare presentation
How I built Microsoft.
Why I could eat Apple for breakfast
BILL GATES JANUARY 2015
Bill Gates is waiting for your comment
Have you every added a comment on SlideShare?
Neither have many others and the author knows that
too.
Use rounded numbers with fewer syllables for emotional
purchases because when consumers can process the
price quickly, the price “just feels right.”
HALLE BERRY: MAKE ME FEEL GOOOOOD
$40
I wanna feel goooood
IRON IS HOT
EMAIL PEOPLE WHO TWEETED ABOUT
HOW MUCH THEY NEED YOUR PRODUCT
Did you know that you can download a
file of all the people who shared e.g. the
'I need zombie killing penguins' tweet
using BuzzSumo.com...
Did you know that AnyMailFinder.com
can get you email addresses of those
people by processing that file.
Are you selling 'zombie killing penguins'?
Then get emailing and get help.
SEE AN IMAGE GOING VIRAL? STICK YOUR NAME ON
IT AND SHARE IT. RIDE SOMEONE ELSES HORSE.
HEY SLIM, NICE
HORSE.
You & snip.ly
Read a great article? About to share it? STOP
Wouldn't it be great if you shared it with
YOUR advert
for YOUR site
in the bottom left hand corner? Use snip.ly
Why did Tim Ferris called his book the 4 HOUR WORK WEEK?
Quote: "You can’t have strong positive responses without strong
negative responses, and beware — above all — the lukewarm
reception from all. ‘Oh, that’s nice. I think it’s pretty good,’ is a
death sentence." Nice ideas suck.
18 - AGOSTO - so last year433 BORING Street
IGNORE City
Yawn 10956
R.I.P
This is where
a 'nice idea'
died
The Gym Group lets you freeze your monthly gym
subscription at any time e.g. when you go on
holiday. They're growing faster than rabbits on
viagra.
People are more likely to sign up knowing it's easy
to cancel or freeze.
While you're sucking in quicksand, some dude is riding
the big wave created by a big beast.
How? Example: If you're
selling a revenue
dashboard, look for a
complementary product
like Stripe and build a
community around it. It
grows, you grow.
STICK >> ON YOUR
ACTION BUTTONS 
LIZARD BRAIN
IF I DON'T SEE >> THEN HOW THE HELL AM I SUPPOSED TO
KNOW THAT THIS BUTTON TAKES ME FORWARD? WE'RE
ALL REALLY JUST JERSEY SHORE CONTESTANTS, SOBER.
Sales Super Samosa
I ordered takeaway and the guy
offered me free samosas. I
thanked him. Later, he asked for
an online review, I gave one. He
had more reviews than anyone.
Give them free sales samosas
after they sign up and then give
them an easy way to share your
product.
Sales samosas? Free icons,
tools, templates, upgrades etc.
There are 1000s out there.
@katerussell
N o b o d y r e a l l y b e l i e v e s t h e y c a n g e t
o n t o t h e B B C a n d g o w o r l d w i d e o n
T V ( B B C C l i c k ) w i t h t h e i r a p p . I t
t a k e s 1 t w e e t , u p t o 6 m o n t h s w a i t
a n d a w e l l d e s i g n e d a p p . T w e e t
K a t e R u s s e l l , i f s h e l i k e s i t , y o u
w i l l b e o n T V .
The camera puts on 5 pixels
BREAKING NEWS:
A REAL EXAMPLE OF
PRODUCT BEING USED
CONVINCES BUYER
In other news: Man breathes air.
Testimonialsarecoolbutcasestudiesare
showntohavethehighestconversion.
Be natural
not naked
Write the way you talk but don't write every
thought you have
Sometimes we write like we are presenting to a room full of MBAs.
It's stressful and readers sense that.
That said, being yourself isn't saying every thought you have.
The don't be a dick rule stands.
B a s i c p a c k a g e $ 1 5
A n e x p e r i m e n t r u n b y t h e E c o n o m i s t
s h o w e d t h a t o f f e r i n g a f r e e a d d - o n
a t t h e s a m e p r i c e r e s u l t e d i n m o r e
p e o p l e t a k i n g t h e h i g h - e n d p a c k a g e
r a t h e r t h a n t h e b a s i c o n e . W h y ? I t
f e e l s l i k e g e t t i n g s o m e t h i n g f o r f r e e .
A d v p a c k a g e $ 2 9
A d v p a c k a g e + f r e e a d d - o n $ 2 9
W e a r e e m o t i o n a l c r e a t u r e s
Add to Slideshare
SlideShare has 60 million
regular viewers. When you
create a new blog post,
create a new draft with less
text, convert to pdf, add to
Slideshare.
JULY 2015
Queue jumper!
EVERYBODY WANTS THINGS NOW,
EVERYBODY WANTS TO JUMP THE QUEUE.
If you have a new feature or are pre-
launch, tell them they can jump the
queue if they share your product on their
networks.
"Queuing is like, you know, like, so last
year"
How to do stuff
People writing blog posts are trying to educate
readers. If that is the case, why put it in a blog post
when you can make it into a course. Create a course
on Udemy. People trust educators. People will trust
you and then your product.
That'll Learn ya, July 2015
You know when you
see a question on
quora which says 'Is
there an Alternative to
X" and you get all these
douche bags who say
'Try this product.... and
btw, I'm a co-founder'
Well... BE THOSE
DOUCHE BAGS
because people will
click on those links
forever.
Balls out mate
IN AUSTRALIA, THEIR VERSION OF "TO BE
HONEST" IS "BALLS OUT MATE". SO
WHETHER YOU ARE A MAN OR A WOMAN,
IT'S TIME TO GET YOUR BALLS OUT AND
TELL THE WORLD WHAT YOU'VE LEARNED
In your industry, with your business or
startup, have you learned anything in a
different way? e.g. marketing for
someone who hates marketing, coding
for designers etc...
Write it down, break it into 7 sections,
call it a free course they can sign up to
which is emailed weekly. Good fun too.
Collect emails everywhere
That Ryan Hoover dude again. Always one step ahead. He's collecting emails every time he
tweets by using Twitter lead generation cards. You tweet and they also see a subscribe button.
THE YOU HACK
THESE HACKS ARE USELESS WITHOUT....
THE NUMBER ONE GROWTH HACK? YOU
REALISE AND CONQUER WHAT'S HOLDING YOU BACK? FEAR
YOUR FEAR OF WHAT OTHERS WILL THINK. YOUR FEAR OF
EXPOSING YOUR TRUE THOUGHTS.
Enjoyed that? Ok, now get our new product www.Upscope.io
'One­click screen sharing'. Free while in Alpha. 

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30 BRILLIANT GROWTH HACKS THAT WORK

  • 1. 30 BRILLIANT GROWTH HACK CARDS RAPID, SIMPLE, WEIRD, FREE, BRUTAL AND HAPPY GROWTH HACKS THAT WORK
  • 2. BEFORE YOU START, REMEMBER: PAYPAL, AIRBNB, FACEBOOK, ETC... ALL USED SMART AND (LETS FACE IT) DEVIOUS BASTARD HACKS TO GROW S W I T C H O F F F E A R T U R N O N B R A I N
  • 3. You will screw up every growth hack by 'TRYING' it We all believe in trying, failing and learning but a faster way is to imitate confidence. Copy the pro and go for it. Read this: How a slight change in mindset... The difference between the pro and the beginner in kite surfing. The pro moves in one motion to the next step. The beginner 'tries' and then fails and then learns. It pays to 'go for it' by copying the pro because you learn at a faster rate even if you fail.
  • 4. Get email addresses for all the twitter followers of any company or person Beast mode email list Download their twitter followers Automagically get email addresses Email them with this subject header Use FollowerWonk.com (free trial) to download a file of up to 50,000 people who follow your competitor or a related product on Twitter Upload the file to AnyMailFinder.com which will give you back email addresses for those followers You know who they follow, so write: 'I saw that you follow X on Twitter...' They will CLICK!
  • 5. When you write a blog post, add some quotes by people with lots of followers on Twitter and @ mention them when you tweet your finished article. Guess what happens when they retweet you? Joy happens Does this work? Do you want the truth? You don't want the truth because deep down in places you don't talk about at parties, you want me on that blog post, you need me on that blog post...
  • 6. 400 VIEW 1000 PROFILES ON LINKEDIN OF THEM WILL THEN VIEW YOURS PERMISSION TO BE CREEPY BECAUSE WE'RE ALL FREAKS "IF YOU LOOK MINE, THAT GIVES ME PERMISSION TO LOOK AT YOURS"
  • 7. Please have a look at my product, it's amazing. AND FUNNY ONLY THE BRAVE 1 2 5% My cat wants to know why you did not reply. reply with 'meh', 'nah' or why it's not of interest Often no-one will reply to that first serious email you send. However, offer some humour in a follow up email and see the reply rate go to 45%. Scared to send it? What would you do if you got that email? :) Good afternoon My cat is angry First serious email Funny follow up 45%
  • 8. Go to BuzzSumo.com and search for stuff that actually gets shared. Copy their titles. T H E F T E S T . 1 9 8 4 W E A L L S U C K A T W R I T I N G H E A D L I N E S W A S T E D L I F E C O N F E C T I N G
  • 9. S E L L D E A D S T U F F Someone once made a product like yours. Some journalist wrote about it saying 'this is the future'. The product failed. The journalist looked like a douche. Your product works. Tell the journalist they were right. B E H I N D E V E R Y D E A D P R O D U C T I S A N A N G R Y J O U R N A L I S T
  • 10. SlideShare presentation How I built Microsoft. Why I could eat Apple for breakfast BILL GATES JANUARY 2015 Bill Gates is waiting for your comment Have you every added a comment on SlideShare? Neither have many others and the author knows that too.
  • 11. Use rounded numbers with fewer syllables for emotional purchases because when consumers can process the price quickly, the price “just feels right.” HALLE BERRY: MAKE ME FEEL GOOOOOD $40 I wanna feel goooood
  • 12. IRON IS HOT EMAIL PEOPLE WHO TWEETED ABOUT HOW MUCH THEY NEED YOUR PRODUCT Did you know that you can download a file of all the people who shared e.g. the 'I need zombie killing penguins' tweet using BuzzSumo.com... Did you know that AnyMailFinder.com can get you email addresses of those people by processing that file. Are you selling 'zombie killing penguins'? Then get emailing and get help.
  • 14. You & snip.ly Read a great article? About to share it? STOP Wouldn't it be great if you shared it with YOUR advert for YOUR site in the bottom left hand corner? Use snip.ly
  • 15. Why did Tim Ferris called his book the 4 HOUR WORK WEEK? Quote: "You can’t have strong positive responses without strong negative responses, and beware — above all — the lukewarm reception from all. ‘Oh, that’s nice. I think it’s pretty good,’ is a death sentence." Nice ideas suck. 18 - AGOSTO - so last year433 BORING Street IGNORE City Yawn 10956 R.I.P This is where a 'nice idea' died
  • 16. The Gym Group lets you freeze your monthly gym subscription at any time e.g. when you go on holiday. They're growing faster than rabbits on viagra. People are more likely to sign up knowing it's easy to cancel or freeze.
  • 17. While you're sucking in quicksand, some dude is riding the big wave created by a big beast. How? Example: If you're selling a revenue dashboard, look for a complementary product like Stripe and build a community around it. It grows, you grow.
  • 18. STICK >> ON YOUR ACTION BUTTONS  LIZARD BRAIN IF I DON'T SEE >> THEN HOW THE HELL AM I SUPPOSED TO KNOW THAT THIS BUTTON TAKES ME FORWARD? WE'RE ALL REALLY JUST JERSEY SHORE CONTESTANTS, SOBER.
  • 19. Sales Super Samosa I ordered takeaway and the guy offered me free samosas. I thanked him. Later, he asked for an online review, I gave one. He had more reviews than anyone. Give them free sales samosas after they sign up and then give them an easy way to share your product. Sales samosas? Free icons, tools, templates, upgrades etc. There are 1000s out there.
  • 20. @katerussell N o b o d y r e a l l y b e l i e v e s t h e y c a n g e t o n t o t h e B B C a n d g o w o r l d w i d e o n T V ( B B C C l i c k ) w i t h t h e i r a p p . I t t a k e s 1 t w e e t , u p t o 6 m o n t h s w a i t a n d a w e l l d e s i g n e d a p p . T w e e t K a t e R u s s e l l , i f s h e l i k e s i t , y o u w i l l b e o n T V . The camera puts on 5 pixels
  • 21. BREAKING NEWS: A REAL EXAMPLE OF PRODUCT BEING USED CONVINCES BUYER In other news: Man breathes air. Testimonialsarecoolbutcasestudiesare showntohavethehighestconversion.
  • 22. Be natural not naked Write the way you talk but don't write every thought you have Sometimes we write like we are presenting to a room full of MBAs. It's stressful and readers sense that. That said, being yourself isn't saying every thought you have. The don't be a dick rule stands.
  • 23. B a s i c p a c k a g e $ 1 5 A n e x p e r i m e n t r u n b y t h e E c o n o m i s t s h o w e d t h a t o f f e r i n g a f r e e a d d - o n a t t h e s a m e p r i c e r e s u l t e d i n m o r e p e o p l e t a k i n g t h e h i g h - e n d p a c k a g e r a t h e r t h a n t h e b a s i c o n e . W h y ? I t f e e l s l i k e g e t t i n g s o m e t h i n g f o r f r e e . A d v p a c k a g e $ 2 9 A d v p a c k a g e + f r e e a d d - o n $ 2 9 W e a r e e m o t i o n a l c r e a t u r e s
  • 24. Add to Slideshare SlideShare has 60 million regular viewers. When you create a new blog post, create a new draft with less text, convert to pdf, add to Slideshare. JULY 2015
  • 25. Queue jumper! EVERYBODY WANTS THINGS NOW, EVERYBODY WANTS TO JUMP THE QUEUE. If you have a new feature or are pre- launch, tell them they can jump the queue if they share your product on their networks. "Queuing is like, you know, like, so last year"
  • 26. How to do stuff People writing blog posts are trying to educate readers. If that is the case, why put it in a blog post when you can make it into a course. Create a course on Udemy. People trust educators. People will trust you and then your product. That'll Learn ya, July 2015
  • 27. You know when you see a question on quora which says 'Is there an Alternative to X" and you get all these douche bags who say 'Try this product.... and btw, I'm a co-founder' Well... BE THOSE DOUCHE BAGS because people will click on those links forever.
  • 28. Balls out mate IN AUSTRALIA, THEIR VERSION OF "TO BE HONEST" IS "BALLS OUT MATE". SO WHETHER YOU ARE A MAN OR A WOMAN, IT'S TIME TO GET YOUR BALLS OUT AND TELL THE WORLD WHAT YOU'VE LEARNED In your industry, with your business or startup, have you learned anything in a different way? e.g. marketing for someone who hates marketing, coding for designers etc... Write it down, break it into 7 sections, call it a free course they can sign up to which is emailed weekly. Good fun too.
  • 30. THE YOU HACK THESE HACKS ARE USELESS WITHOUT.... THE NUMBER ONE GROWTH HACK? YOU REALISE AND CONQUER WHAT'S HOLDING YOU BACK? FEAR YOUR FEAR OF WHAT OTHERS WILL THINK. YOUR FEAR OF EXPOSING YOUR TRUE THOUGHTS. Enjoyed that? Ok, now get our new product www.Upscope.io 'One­click screen sharing'. Free while in Alpha.