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THE SHARING ECONOMYLOIC LE MEURFOUNDER, LEWEB
I’M NOT AN EXPERTIT’S JUST MY THEMEFOR LEWEB LONDON
RACHEL & LISA ARE EXPERTS
You cannot avoid it,even if you try.
40,000 people per day30,000 cities192 countries
40,000 people per day30,000 cities192 countries
40,000 people per day30,000 cities192 countries
40,000 people per day30,000 cities192 countries
40,000 people per day30,000 cities192 countries
40,000 people per day30,000 cities192 countries
40,000 people per day30,000 cities192 countries
02004006008001000120014001600Feb-06May-06Aug-06Nov-06Feb-07May-07Aug-07Nov-07Feb-08May-08Aug-08Nov-08Feb-09May-09Aug-09Nov...
$320 million pledged by2.2 million people on18,000 projects
$320 million pledged by2.2 million people on18,000 projects2011: Kickstarter hit 1million backers
25,000 fans donated $1.2Mon kickstarter to financeAmanda Palmer’s new album
767,000+ members
Largest CommunityGarden on the Planet25 million square feet
52%of Americans have rented, borrowed, orleased the kinds of items that peopleusually own in the past two years.Source: St...
83%said they would share these items if they"could do so easily."Source: Study Sunrun - Feb 2013
"We’ve always been in a culture wheremore is more, and suddenly we’re in aculture where less is a better quality oflife. I...
Why sharing?
#1 Recession
Photo Credit: Ed Yourdon/Flickr
#2 Too much waste
Photo Credit: plasticparadisemovie.com
#3 Too much stuff wedon’t use
Photo Credit: K2D2vaca/FlickrBlack Friday video
Self Storage is a$22 billion industry
Larger thanbox officesales
98324801950 2011And our homes aregetting bigger!Home size between1950-2011
#4 Too much choiceand disconnect withhappiness
Richard Layard - HAPPINESS:HAS SOCIAL SCIENCE A CLUE?
Since 1960
3 timesmore teen suicide
5 timesmore prison population
There is alwayssomethingbetter
There is alwayssomethingBIGGER
There is alwayssomethingfaster
The more we have
The more we want
#5 Enough of crappyproducts
Photo Credit: Kazutaka Sawa/FlickrThe number of people living and diningby themselves has doubledover the last 40 years
#6 Social Local MobileRevolution
• Technology enables this growth
• Sharing is at the core of tech growth
• Mobile and Local enable totally newtypes of sharing services
What people are doing
1. Return to local markets: EtsyTHE CRAFTSMAN LIVES AGAIN ON ETSYHuman to human relationship betweenthe person who is maki...
1. Return to local markets: EtsyFARMSTANDThere are more than 5,750 localfarmers markets versus 1,700 in 1994.
LAGreenGrounds.orgcreates gardens...Photo Credit: www.lagreengrounds.org
LAGreenGrounds.orgcreates gardens... ... on sidewalksPhoto Credit: www.lagreengrounds.org
New consumer mindset
SimplicityTraceability and TransparencyCommunityParticipationCollaboration
An entire newgeneration is growingup with new values
They believe inauthenticity
They believe insustainability
They believe indoing well is doing good
They believe incommunity sharing
They believe increating together
They believe incrowdfunding
They believe thatgreed is BAD, money is OK
BURNING MANgathers 50,000people in the desertwith no money andno marketing
Burning Man videoFrom Spark
Photo Credit: Hawaii Savvy/Flickr
Photo Credit: Hawaii Savvy/Flickr
Photo Credit: Hawaii Savvy/Flickr
They want to live withless
They want to live withlessMUCH
“this stuff ended uprunning my life,the things I consumedended up consuming me”Photo Credit: Maxwell Holyoke-Hirsch http:/...
You are not the clothes youwear, the contents of yourwallet, or the car you drive.
“Advertising has us chasing carsand clothes, working jobs we hateso we can buy shit we dont need”Rachel Botsman, in “What’...
New products being created
Designed to last, not crappy
Preserve the planet
Focus on use availability morethan ownership
4 core principles of collaborative consumptionCRITICAL MASS IDLING CAPACITYBELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
5. A PRICE TAG HIGHENOUGH THATMAKES IT WORTHSHARING OR GETTINGA POWER DRILL HASCRITICAL MASSHUGE IDLE TIME BUTNOT EXPENSIV...
The new brands
No brand is the new brand
No pushed or intrusiveadvertising
Very community focused
Stays out of the way of theusers
Has purpose
Could the sharingeconomy be a fad?
Cloo video
Loosecube built amarketplace
not a community
40%of America’s workforce will befreelancers by 2020
Trust is the key
"by the end of this decade, power andinfluence will shift largely to thosepeople with the best reputations andtrust networ...
Why you should care
Large companiesalready crowdsource
Red Bull Collective Art, in partnership with Adobe
During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
Coca Cola running crowdsourcing design and brand ideas
Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
How you canparticipate
The growth of the sharing economycan be slowed down by largecompanies, governments withunaligned interests
Replace consumerism withpeer to peer sharing
The system centralizes production, wealthand controlIndustrial EconomyCredit: Douglas Atkin
Now we have an alternative: peer sharingSharing EconomyCredit: Douglas Atkin
Legalize sharing
Make sharing mainstream byshifting the culture
This is not a fadit’s a huge movement
From Collaborative Consumptionto Collaborative Creation
LOIC LE MEURFOUNDER, LEWEBLOIC@LEWEB.COFACEBOOK.COM/LOICTWITTER: @LOICShare.Thanks for your help onthis presentation:Morga...
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
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Apr. 28, 2013

The Sharing Economy

Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM

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The Sharing Economy

  1. THE SHARING ECONOMYLOIC LE MEURFOUNDER, LEWEB
  2. I’M NOT AN EXPERTIT’S JUST MY THEMEFOR LEWEB LONDON
  3. RACHEL & LISA ARE EXPERTS
  4. You cannot avoid it,even if you try.
  5. 40,000 people per day30,000 cities192 countries
  6. 40,000 people per day30,000 cities192 countries
  7. 40,000 people per day30,000 cities192 countries
  8. 40,000 people per day30,000 cities192 countries
  9. 40,000 people per day30,000 cities192 countries
  10. 40,000 people per day30,000 cities192 countries
  11. 40,000 people per day30,000 cities192 countries
  12. 02004006008001000120014001600Feb-06May-06Aug-06Nov-06Feb-07May-07Aug-07Nov-07Feb-08May-08Aug-08Nov-08Feb-09May-09Aug-09Nov-09Feb-10May-10Aug-10Nov-10Feb-11May-11Aug-11Nov-11Feb-12May-12Aug-12Nov-12Feb-13MILLIONSCUMULATIVE ORIGINATIONS
  13. $320 million pledged by2.2 million people on18,000 projects
  14. $320 million pledged by2.2 million people on18,000 projects2011: Kickstarter hit 1million backers
  15. 25,000 fans donated $1.2Mon kickstarter to financeAmanda Palmer’s new album
  16. 767,000+ members
  17. Largest CommunityGarden on the Planet25 million square feet
  18. 52%of Americans have rented, borrowed, orleased the kinds of items that peopleusually own in the past two years.Source: Study Sunrun - Feb 2013
  19. 83%said they would share these items if they"could do so easily."Source: Study Sunrun - Feb 2013
  20. "We’ve always been in a culture wheremore is more, and suddenly we’re in aculture where less is a better quality oflife. It’s pretty revolutionary."Bill Stewart, VP of customer care at Sunrun
  21. Why sharing?
  22. #1 Recession
  23. Photo Credit: Ed Yourdon/Flickr
  24. #2 Too much waste
  25. Photo Credit: plasticparadisemovie.com
  26. #3 Too much stuff wedon’t use
  27. Photo Credit: K2D2vaca/FlickrBlack Friday video
  28. Self Storage is a$22 billion industry
  29. Larger thanbox officesales
  30. 98324801950 2011And our homes aregetting bigger!Home size between1950-2011
  31. #4 Too much choiceand disconnect withhappiness
  32. Richard Layard - HAPPINESS:HAS SOCIAL SCIENCE A CLUE?
  33. Since 1960
  34. 3 timesmore teen suicide
  35. 5 timesmore prison population
  36. There is alwayssomethingbetter
  37. There is alwayssomethingBIGGER
  38. There is alwayssomethingfaster
  39. The more we have
  40. The more we want
  41. #5 Enough of crappyproducts
  42. Photo Credit: Kazutaka Sawa/FlickrThe number of people living and diningby themselves has doubledover the last 40 years
  43. #6 Social Local MobileRevolution
  44. • Technology enables this growth
  45. • Sharing is at the core of tech growth
  46. • Mobile and Local enable totally newtypes of sharing services
  47. What people are doing
  48. 1. Return to local markets: EtsyTHE CRAFTSMAN LIVES AGAIN ON ETSYHuman to human relationship betweenthe person who is making it and theperson who is buying it.3 years200,000 sellers1 Million registered users
  49. 1. Return to local markets: EtsyFARMSTANDThere are more than 5,750 localfarmers markets versus 1,700 in 1994.
  50. LAGreenGrounds.orgcreates gardens...Photo Credit: www.lagreengrounds.org
  51. LAGreenGrounds.orgcreates gardens... ... on sidewalksPhoto Credit: www.lagreengrounds.org
  52. New consumer mindset
  53. SimplicityTraceability and TransparencyCommunityParticipationCollaboration
  54. An entire newgeneration is growingup with new values
  55. They believe inauthenticity
  56. They believe insustainability
  57. They believe indoing well is doing good
  58. They believe incommunity sharing
  59. They believe increating together
  60. They believe incrowdfunding
  61. They believe thatgreed is BAD, money is OK
  62. BURNING MANgathers 50,000people in the desertwith no money andno marketing
  63. Burning Man videoFrom Spark
  64. Photo Credit: Hawaii Savvy/Flickr
  65. Photo Credit: Hawaii Savvy/Flickr
  66. Photo Credit: Hawaii Savvy/Flickr
  67. They want to live withless
  68. They want to live withlessMUCH
  69. “this stuff ended uprunning my life,the things I consumedended up consuming me”Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.htmlGrahamHill
  70. You are not the clothes youwear, the contents of yourwallet, or the car you drive.
  71. “Advertising has us chasing carsand clothes, working jobs we hateso we can buy shit we dont need”Rachel Botsman, in “What’s mine is yours”
  72. New products being created
  73. Designed to last, not crappy
  74. Preserve the planet
  75. Focus on use availability morethan ownership
  76. 4 core principles of collaborative consumptionCRITICAL MASS IDLING CAPACITYBELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
  77. 5. A PRICE TAG HIGHENOUGH THATMAKES IT WORTHSHARING OR GETTINGA POWER DRILL HASCRITICAL MASSHUGE IDLE TIME BUTNOT EXPENSIVEENOUGH
  78. The new brands
  79. No brand is the new brand
  80. No pushed or intrusiveadvertising
  81. Very community focused
  82. Stays out of the way of theusers
  83. Has purpose
  84. Could the sharingeconomy be a fad?
  85. Cloo video
  86. Loosecube built amarketplace
  87. not a community
  88. 40%of America’s workforce will befreelancers by 2020
  89. Trust is the key
  90. "by the end of this decade, power andinfluence will shift largely to thosepeople with the best reputations andtrust networks, from people with moneyand nominal power"Craig Newmark
  91. Why you should care
  92. Large companiesalready crowdsource
  93. Red Bull Collective Art, in partnership with Adobe
  94. During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
  95. Coca Cola running crowdsourcing design and brand ideas
  96. Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
  97. How you canparticipate
  98. The growth of the sharing economycan be slowed down by largecompanies, governments withunaligned interests
  99. Replace consumerism withpeer to peer sharing
  100. The system centralizes production, wealthand controlIndustrial EconomyCredit: Douglas Atkin
  101. Now we have an alternative: peer sharingSharing EconomyCredit: Douglas Atkin
  102. Legalize sharing
  103. Make sharing mainstream byshifting the culture
  104. This is not a fadit’s a huge movement
  105. From Collaborative Consumptionto Collaborative Creation
  106. LOIC LE MEURFOUNDER, LEWEBLOIC@LEWEB.COFACEBOOK.COM/LOICTWITTER: @LOICShare.Thanks for your help onthis presentation:Morgan DenisAxelle TessandierKaryn Kane WilliamsDouglas Atkin

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