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THE SHARING ECONOMY
LOIC LE MEUR
FOUNDER, LEWEB
I’M NOT AN EXPERT
IT’S JUST MY THEME
FOR LEWEB LONDON
RACHEL & LISA ARE EXPERTS
You cannot avoid it,
even if you try.
40,000 people per day
30,000 cities
192 countries
40,000 people per day
30,000 cities
192 countries
40,000 people per day
30,000 cities
192 countries
40,000 people per day
30,000 cities
192 countries
40,000 people per day
30,000 cities
192 countries
40,000 people per day
30,000 cities
192 countries
40,000 people per day
30,000 cities
192 countries
0
200
400
600
800
1000
1200
1400
1600
Feb-06
May-06
Aug-06
Nov-06
Feb-07
May-07
Aug-07
Nov-07
Feb-08
May-08
Aug-08
Nov-08
...
$320 million pledged by
2.2 million people on
18,000 projects
$320 million pledged by
2.2 million people on
18,000 projects
2011: Kickstarter hit 1
million backers
25,000 fans donated $1.2M
on kickstarter to finance
Amanda Palmer’s new album
767,000+ members
Largest Community
Garden on the Planet
25 million square feet
52%
of Americans have rented, borrowed, or
leased the kinds of items that people
usually own in the past two years.
Source...
83%
said they would share these items if they
"could do so easily."
Source: Study Sunrun - Feb 2013
"We’ve always been in a culture where
more is more, and suddenly we’re in a
culture where less is a better quality of
life...
Why sharing?
#1 Recession
Photo Credit: Ed Yourdon/Flickr
#2 Too much waste
Photo Credit: plasticparadisemovie.com
#3 Too much stuff we
don’t use
Photo Credit: K2D2vaca/Flickr
Black Friday video
Self Storage is a
$22 billion industry
Larger than
box office
sales
983
2480
1950 2011
And our homes are
getting bigger!
Home size between
1950-2011
#4 Too much choice
and disconnect with
happiness
Richard Layard - HAPPINESS:HAS SOCIAL SCIENCE A CLUE?
Since 1960
3 times
more teen suicide
5 times
more prison population
There is always
something
better
There is always
something
BIGGER
There is always
something
faster
The more we have
The more we want
#5 Enough of crappy
products
Photo Credit: Kazutaka Sawa/Flickr
The number of people living and dining
by themselves has doubled
over the last 40 years
#6 Social Local Mobile
Revolution
• Technology enables this growth
• Sharing is at the core of tech growth
• Mobile and Local enable totally new
types of sharing services
What people are doing
1. Return to local markets: Etsy
THE CRAFTSMAN LIVES AGAIN ON ETSY
Human to human relationship between
the person who is m...
1. Return to local markets: Etsy
FARMSTAND
There are more than 5,750 local
farmers markets versus 1,700 in 1994.
LAGreenGrounds.org
creates gardens...
Photo Credit: www.lagreengrounds.org
LAGreenGrounds.org
creates gardens... ... on sidewalks
Photo Credit: www.lagreengrounds.org
New consumer mindset
Simplicity
Traceability and Transparency
Community
Participation
Collaboration
An entire new
generation is growing
up with new values
They believe in
authenticity
They believe in
sustainability
They believe in
doing well is doing good
They believe in
community sharing
They believe in
creating together
They believe in
crowdfunding
They believe that
greed is BAD, money is OK
BURNING MAN
gathers 50,000
people in the desert
with no money and
no marketing
Burning Man video
From Spark
Photo Credit: Hawaii Savvy/Flickr
Photo Credit: Hawaii Savvy/Flickr
Photo Credit: Hawaii Savvy/Flickr
They want to live with
less
They want to live with
lessMUCH
“this stuff ended up
running my life,
the things I consumed
ended up consuming me”
Photo Credit: Maxwell Holyoke-Hirsch ht...
You are not the clothes you
wear, the contents of your
wallet, or the car you drive.
“Advertising has us chasing cars
and clothes, working jobs we hate
so we can buy shit we don't need”
Rachel Botsman, in “W...
New products being created
Designed to last, not crappy
Preserve the planet
Focus on use availability more
than ownership
4 core principles of collaborative consumption
CRITICAL MASS IDLING CAPACITY
BELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
5. A PRICE TAG HIGH
ENOUGH THAT
MAKES IT WORTH
SHARING OR GETTING
A POWER DRILL HAS
CRITICAL MASS
HUGE IDLE TIME BUT
NOT E...
The new brands
No brand is the new brand
No pushed or intrusive
advertising
Very community focused
Stays out of the way of the
users
Has purpose
Could the sharing
economy be a fad?
Cloo video
Loosecube built a
marketplace
not a community
40%
of America’s workforce will be
freelancers by 2020
Trust is the key
"by the end of this decade, power and
influence will shift largely to those
people with the best reputations and
trust net...
Why you should care
Large companies
already crowdsource
Red Bull Collective Art, in partnership with Adobe
During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
Coca Cola running crowdsourcing design and brand ideas
Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
How you can
participate
The growth of the sharing economy
can be slowed down by large
companies, governments with
unaligned interests
Replace consumerism with
peer to peer sharing
The system centralizes production, wealth
and control
Industrial Economy
Credit: Douglas Atkin
Now we have an alternative: peer sharing
Sharing Economy
Credit: Douglas Atkin
Legalize sharing
Make sharing mainstream by
shifting the culture
This is not a fad
it’s a huge movement
From Collaborative Consumption
to Collaborative Creation
LOIC LE MEUR
FOUNDER, LEWEB
LOIC@LEWEB.CO
FACEBOOK.COM/LOIC
TWITTER: @LOIC
Share.
Thanks for your help on
this presentatio...
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
The Sharing Economy
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Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM

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The Sharing Economy

  1. THE SHARING ECONOMY LOIC LE MEUR FOUNDER, LEWEB
  2. I’M NOT AN EXPERT IT’S JUST MY THEME FOR LEWEB LONDON
  3. RACHEL & LISA ARE EXPERTS
  4. You cannot avoid it, even if you try.
  5. 40,000 people per day 30,000 cities 192 countries
  6. 40,000 people per day 30,000 cities 192 countries
  7. 40,000 people per day 30,000 cities 192 countries
  8. 40,000 people per day 30,000 cities 192 countries
  9. 40,000 people per day 30,000 cities 192 countries
  10. 40,000 people per day 30,000 cities 192 countries
  11. 40,000 people per day 30,000 cities 192 countries
  12. 0 200 400 600 800 1000 1200 1400 1600 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 MILLIONS CUMULATIVE ORIGINATIONS
  13. $320 million pledged by 2.2 million people on 18,000 projects
  14. $320 million pledged by 2.2 million people on 18,000 projects 2011: Kickstarter hit 1 million backers
  15. 25,000 fans donated $1.2M on kickstarter to finance Amanda Palmer’s new album
  16. 767,000+ members
  17. Largest Community Garden on the Planet 25 million square feet
  18. 52% of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years. Source: Study Sunrun - Feb 2013
  19. 83% said they would share these items if they "could do so easily." Source: Study Sunrun - Feb 2013
  20. "We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary." Bill Stewart, VP of customer care at Sunrun
  21. Why sharing?
  22. #1 Recession
  23. Photo Credit: Ed Yourdon/Flickr
  24. #2 Too much waste
  25. Photo Credit: plasticparadisemovie.com
  26. #3 Too much stuff we don’t use
  27. Photo Credit: K2D2vaca/Flickr Black Friday video
  28. Self Storage is a $22 billion industry
  29. Larger than box office sales
  30. 983 2480 1950 2011 And our homes are getting bigger! Home size between 1950-2011
  31. #4 Too much choice and disconnect with happiness
  32. Richard Layard - HAPPINESS:HAS SOCIAL SCIENCE A CLUE?
  33. Since 1960
  34. 3 times more teen suicide
  35. 5 times more prison population
  36. There is always something better
  37. There is always something BIGGER
  38. There is always something faster
  39. The more we have
  40. The more we want
  41. #5 Enough of crappy products
  42. Photo Credit: Kazutaka Sawa/Flickr The number of people living and dining by themselves has doubled over the last 40 years
  43. #6 Social Local Mobile Revolution
  44. • Technology enables this growth
  45. • Sharing is at the core of tech growth
  46. • Mobile and Local enable totally new types of sharing services
  47. What people are doing
  48. 1. Return to local markets: Etsy THE CRAFTSMAN LIVES AGAIN ON ETSY Human to human relationship between the person who is making it and the person who is buying it. 3 years 200,000 sellers 1 Million registered users
  49. 1. Return to local markets: Etsy FARMSTAND There are more than 5,750 local farmers markets versus 1,700 in 1994.
  50. LAGreenGrounds.org creates gardens... Photo Credit: www.lagreengrounds.org
  51. LAGreenGrounds.org creates gardens... ... on sidewalks Photo Credit: www.lagreengrounds.org
  52. New consumer mindset
  53. Simplicity Traceability and Transparency Community Participation Collaboration
  54. An entire new generation is growing up with new values
  55. They believe in authenticity
  56. They believe in sustainability
  57. They believe in doing well is doing good
  58. They believe in community sharing
  59. They believe in creating together
  60. They believe in crowdfunding
  61. They believe that greed is BAD, money is OK
  62. BURNING MAN gathers 50,000 people in the desert with no money and no marketing
  63. Burning Man video From Spark
  64. Photo Credit: Hawaii Savvy/Flickr
  65. Photo Credit: Hawaii Savvy/Flickr
  66. Photo Credit: Hawaii Savvy/Flickr
  67. They want to live with less
  68. They want to live with lessMUCH
  69. “this stuff ended up running my life, the things I consumed ended up consuming me” Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html Graham Hill
  70. You are not the clothes you wear, the contents of your wallet, or the car you drive.
  71. “Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need” Rachel Botsman, in “What’s mine is yours”
  72. New products being created
  73. Designed to last, not crappy
  74. Preserve the planet
  75. Focus on use availability more than ownership
  76. 4 core principles of collaborative consumption CRITICAL MASS IDLING CAPACITY BELIEF IN THE COMMONS TRUST BETWEEN STRANGERS
  77. 5. A PRICE TAG HIGH ENOUGH THAT MAKES IT WORTH SHARING OR GETTING A POWER DRILL HAS CRITICAL MASS HUGE IDLE TIME BUT NOT EXPENSIVE ENOUGH
  78. The new brands
  79. No brand is the new brand
  80. No pushed or intrusive advertising
  81. Very community focused
  82. Stays out of the way of the users
  83. Has purpose
  84. Could the sharing economy be a fad?
  85. Cloo video
  86. Loosecube built a marketplace
  87. not a community
  88. 40% of America’s workforce will be freelancers by 2020
  89. Trust is the key
  90. "by the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power" Craig Newmark
  91. Why you should care
  92. Large companies already crowdsource
  93. Red Bull Collective Art, in partnership with Adobe
  94. During the 2012 election campaign Obama crowdsourced poster design ideas promoting jobs in America
  95. Coca Cola running crowdsourcing design and brand ideas
  96. Photo Credit: NNECAPA/FlickrWal-Mart dabbles with ‘sharing economy’ to implement same-day delivery
  97. How you can participate
  98. The growth of the sharing economy can be slowed down by large companies, governments with unaligned interests
  99. Replace consumerism with peer to peer sharing
  100. The system centralizes production, wealth and control Industrial Economy Credit: Douglas Atkin
  101. Now we have an alternative: peer sharing Sharing Economy Credit: Douglas Atkin
  102. Legalize sharing
  103. Make sharing mainstream by shifting the culture
  104. This is not a fad it’s a huge movement
  105. From Collaborative Consumption to Collaborative Creation
  106. LOIC LE MEUR FOUNDER, LEWEB LOIC@LEWEB.CO FACEBOOK.COM/LOIC TWITTER: @LOIC Share. Thanks for your help on this presentation: Morgan Denis Axelle Tessandier Karyn Kane Williams Douglas Atkin
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Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM

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