This document provides tips and best practices for using email marketing effectively for summer camps. It discusses segmenting email lists and sending targeted emails to different audiences such as returning families, new families, and leads. It emphasizes creating a good first impression with automated thank you emails, diversifying content, and focusing on value over promotions. The document also discusses email drip campaigns and automation tools to streamline follow up and nurture leads consistently year-round.
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
10 Steps to a Successful Email Marketing CampaignLaura Comben
In this white paper, we examine how every business can create more powerful email marketing campaigns.
By the end of this white paper you’ll know how to:
Define your goals
Increase open rates and engagement
Create winning subject lines and copy
The Importance of testing
Expand your social circle
Use reporting to improve future sends
Integrate your software.
http://cobb.agency/digital
Earn better bang for your email marketing buck by getting up to speed on some of the NEWEST trends for improving your email marketing results. Many of these practices can be implemented easily and immediately!
10 Steps to a Successful Email Marketing CampaignLaura Comben
In this white paper, we examine how every business can create more powerful email marketing campaigns.
By the end of this white paper you’ll know how to:
Define your goals
Increase open rates and engagement
Create winning subject lines and copy
The Importance of testing
Expand your social circle
Use reporting to improve future sends
Integrate your software.
http://cobb.agency/digital
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Get More Sales Leads with Better Email NurtureMary Firme
The 2 greatest priorities in B2B business are 1) increase the quality of sales leads (68%) and 2) increase the quantity of sales leads (55%). Email nurture is one of the simplest and most cost effective tools to accomplish both these priorities but technique, timing and execution are keys to success.
In this popular presentation, email marketing experts Mary Firme and Shauna Bradley provide an overview of the critical strategy elements needed to drive marketing leads from early stage to sales ready prospects.
Your Classified Ad Promoted to 1000's+ Advertising Pages Each Month! Try It Today! Let Us Post Your Classified Ads For You Each Month To Thousands Of Websites Giving Your Ad Exposure To Thousands Of Potential Customers Go to: http://bit.ly/2vmXh9P
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
10 steps to help you improve your email marketing and email remarketing campaigns!
Tick each step off as you go. A must for anyone starting out or re-working their email campaigns.
Get More Sales Leads with Better Email NurtureMary Firme
The 2 greatest priorities in B2B business are 1) increase the quality of sales leads (68%) and 2) increase the quantity of sales leads (55%). Email nurture is one of the simplest and most cost effective tools to accomplish both these priorities but technique, timing and execution are keys to success.
In this popular presentation, email marketing experts Mary Firme and Shauna Bradley provide an overview of the critical strategy elements needed to drive marketing leads from early stage to sales ready prospects.
Your Classified Ad Promoted to 1000's+ Advertising Pages Each Month! Try It Today! Let Us Post Your Classified Ads For You Each Month To Thousands Of Websites Giving Your Ad Exposure To Thousands Of Potential Customers Go to: http://bit.ly/2vmXh9P
A presentation given to third and fourth year Business students on Email Marketing at Niagara College, as presented by Real Email Consulting.
Learn about the basics behind Email Marketing, including where Email fits in Online Marketing, response curves, the metrics available, and the basics behind managing an Email Campaign.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
E-Mail Marketing & What You Need to KnowPaul Prewitt
Are you interested in starting an Email Marketing program for your school or group? If so then let me take you through the "things you need to know" and then we can work on creating you an email marketing program that will surpass all your wildest expectations.
9 engaging email marketing best practices for customer acquisition and retentionRuchira Agrawal
Emails are one of the top activities on mobile devices. One of the foundational aspects of a marketing plan, brands use emails and email campaigns to promote their products and services. Whether you are a founder of a startup or a cmo of an established organization in health/wellness, education/learning, talent or internet space, how do you ensure your team is doing all it can so your promotional messages are opened and read by your clients instead of being sent in the trash? Here are 9 best practices that will help you succeed.
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more our of your email marketing list.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
Email marketing for B2B and B2C (ecommerce)HandySends
Email marketing has been the top performance marketing channel for business for decades. and this slide share has highly actionable solutions for Email marketing for B2B and B2C eCommerce business.
Introducing Email Marketing – Email Marketing, With a Social Twist. Inside this eBook, you will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
thunder::tech was invited to attend the 2009 Husqvarna Viking International Conference in Grapevine, Texas to lead a presentation on e-mail marketing. This presentation covers some of the basics of e-mail marketing.
In this book, you will discover the topics about an introduction to social e-mail marketing, targeting your e-mail marketing, segmentation through analytics, do you blog your e-mail, following up with e-mail, how to grab your readers attention with your subject, how to get your subscribers begging for more and more and so much more.
In this PPT, You will discover the topics about an introduction to social e-mail marketing, targeting your email marketing, segmentation through analytics, do you blog your e-mail, following up with email, why do you need an autoresponder, are you ready to get started, 4 ways to get your opt in subscribers to trust you quickly, how to grab your readers attention with your subject, how to get your subscribers begging for more and so much more!
Email & Social Media Productivity Hacks for Agencies: Mailigen SlidesSendible
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Targeting Your Email Marketing
One of the most important new aspects of e-mail marketing is making sure your
content is highly targeted to your customer base.
One of the ways of being sure you are targeting your customer base correctly Mr.
heavy experimentation and split testing of your content.
Think about every e-mail that you send to your customer list as if you were sending
it to your mother or best friend. When you write like you're talking to a single
person or a small audience of good friends you're going to connect with your
customer list on a much more personal level.
Similar to Tri-State 2019 - Advanced Email Communication (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. • Summer Camp Business
• Specialized in Marketing,
Advertising, Email, and
Social Media
• Account Director
• 8 Years of Digital and
Email Marketing
Experience
Elissa Fontenot
Social Summer Camp
3. do you
leverage
email?
The single most effective tactic for
turning prospects into loyal
customers.
55% of companies generate more
than 10% of sales from emails
4. do you currently have lead
emails you need to send?
when was the last time
you communicated to
your current families?
5. testing camps
email marketing
12
23randomly selected camps (co-ed, single
gender, overnight camps)
8 no request
info forms 15 with request info
forms on sites
sent same day reply to
requests
8sent an
additional email
followed up over
several weeks3
7. 3s 50ms 20xIn just 3 seconds
people form first
impressions
based on visuals
In just 50 milliseconds
people form an
impressions of a website
based on visuals alone
It takes 20 or more
encounters to repair
a bad first
impressions
http://aesphi.com/blog/2017/170728
8. WHY DIGITAL FIRST
IMPRESSIONS MATTER
Your first message to a potential
family SETS THE TONE for your
email relationship and personal
relationship.
https://betanews.com/2016/06/28/email-marketing-first-impressions/
9. why emails?
They help build long-term relationship with families
Guarantee they'll SEE your messages via email.
No messy algorithms
https://convertkit.com/
People still check their email daily and regularly
10. when is email
most useful?
http://aesphi.com/blog/2017/170728
• Get in front of them first - no matter time of day
• When you're building trust and expertise
• Time is important - unnecessary phone calls and
meetings take up that time for everyone
• Demographics vary - millennials like email
communication over phone (your next parent group)
• During busy weekdays when parents are at work all
day or with kids at night
bottom line - we check our
phone 80 times a day
11. what's a better first
impressions?
A plain-text email with 3-4 sentences
and no links to your website sent days
after a request information is made
A vibrate email that showcases the best of
your camp with valuable details sent
immediately upon requesting information
with the promise or more emails to follow
1.
2.
12. best impression starts
with a 'thank you'
of brands said their first email content
they send is a 'Thank You' note
• Show your appreciation that they are
interested in YOUR CAMP.
• Acknowledge how excited you are to
tell them why summers with you are
different.
40%
13. 269 billion emails sent
and received in 2017
https://bitbounce.com/blog/36-email-marketing-stats-2019/
project to be 319 billion in 2021
15. email inboxes
today are --
So what can you do to stand out within
the inbox?
noisy
crowded
extremely
competitive
16. how B2C can
break through
Nail down what potential and current families both
WANT and NEED. Youtility approach from Jay Baer.
Youtility is marketing that’s wanted by
customers. Youtility is massively useful
information, provided for free, that creates
long-term trust and kinship between your
company and your customers.
https://www.campaignmonitor.com/blog/email-marketing/2018/03/shocking-truth-about-how-many-emails-
sent/
18. who gets the
lead?
A mom shares a blog on Facebook. A friend and
potential camp mom sees it and clicks. Looks
through website and wants more details only is
deterred by too many fields on the form.
Camp ABC
Camp XYZ
Same situation as above but now the potential camp
mom just has to submit her name, email and address.
3-steps and done.
19. who gets the
conversion?
Only sends emails to potential new families every
Monday and Thursday. They don't send a 'thank you'
message and emails have no direction or flow.
Camp ABC
Camp XYZ
Have an automated system where 'thank you' messages
go out within minutes of request. And a clear, concise
email shares what's coming next and how they can
learn more on their own.
20. who gets the
return family?
Sends out bi-weekly emails starting the second camp
ends on how to talk to campers, interesting parenting
articles or interviews. Mixes in reminders with stories
from previous summer.
Camp ABC
Camp XYZ
Sends daily emails during the summer but limits
communication during off season. Emails are about
deadlines, events and the quarterly newsletter only.
21. how can people
reach you fast?
REQUEST INFORMATION
BUTTONS
just as visible as your 'enroll now' button
EMAIL AUTOMATION
TOOLS
streamline your follow up process
22. M
E
A
I
L
LEAD NURTURING
A series of related emails sent over a period of time. Ideal
to help move leads through sales funnel for conversion.
STANDALONE
Dedicated to 1 topic. Perfect to drive a specific action -
sign up, take a virtual tour, set up a tour, watch a video.
TRANSACTIONAL
Typically receipts or confirmations. 8x more likely to be opened
and clicked. Great time to share personalized content.
MILESTONES
Birthday emails have a 481% higher transaction rate than
promotional emails.
NEWSLETTERS
Sent on a consistent schedule with content from blog,
website, curated links, events, news, etc.
23. mobile friendly?
Smartphone owners check email
on mobile device74%
54%The most common platform
used to check email is mobile by
23%Of users who open an email on mobile
open it again later
https://www.socialmediatoday.com/news/50-email-marketing-stats-
to-guide-your-2019-strategy-infographic/540640/
24. I
T
P
S
FOCUS ON VALUE
Always send significant, valuable content to not make
them feel like they are wasting time reading
AVOID MARKETING LANGUE AND LARGE
MEDIA
Both can reduce deliverability due to email clients like
Gmail and Outlook
CREATE URGENCY
Set deadlines and offer exclusive deals if and when available
INCLUDE A CTA
Show them what the next step is that offers value
SHORT PARAGRAPHS
Initial emails should be short since they don't know you
yet, they may not invest their time reading
25. • what are your goals for
the campaign
• who is your target
audience
• what is the frequency
and additional
parameters
• determine emails'
sequence and content
ask
your-
self
26. stay top
of mind
A series of highly
relevant emails sent
frequently will keep
your camp alive in
the prospects mind.
27. R
D
I
P
S
EMAIL DRIP CAMPAIGNS
Set of marketing emails which are automatically sent out when a
lead or a customer triggers a certain action on your website or blog.
Each time a drip email is sent out, it comes from a queue of
already-written emails—there’s no need to manually write and send
emails individually.
GENERATE MORE SALES AT LOWER COST
Companies that excel at drip campaigns generate 80%
more sales at 33% lower cost
BUILD TRUST AND CREDIBILITY
Before you engage in a sales monologue let them know who
you are
OPEN RATES ARE 80% MORE THAN SINGLE
EMAILS
CTRs are 3x higher
Drip campaigns become handy for small businesses or
teams who can't give as much time/effort to every
customer and lead.
28. WHAT ARE THE BENEFITS
ALLOWING YOUR DRIP EMAILS TO DO THE EARLY-
STAGE WORK FOR YOU.
29. WHAT MAKES DRIP
MARKETING
CAMPAIGNS EFFECTIVE
EMAIL LISTS
Segment your lists
appropriately in order
to personal emails.
CONTENT
In order to gauge
reactions and
excitement create a
diverse amount of
content.
COMMUNICATION
Choose your frequency
schedule wisely,
otherwise users might
unsubscribe.
31. better chance to
close the sale
46%Open Rate
13%Click-Through Rate
Abandoned Cart emails or
reminders to finish
applications/sign up have
a better chance closing
sales.
35. U
S
B
J
E
MAKE IT COMPELLING
A series of related emails sent over a period of time. Ideal
to help move leads through sales funnel for conversion.
MAKE IT BE FROM A FAMILIAR PERSON
Name recognition matters! Make sure emails come from a
person parents need to know or do know. Avoid 'no-reply'
names.
PERSONALIZE IT WHEN YOU CAN!
Adding personalized tokens - like name or location - in subject
line creates a feeling of a rapport similar to what you'd have on
the phone.
KEEP IT SHORT
C
T
According to MailChimp, there is little correlation between
subject line length and clicks. However, for mobile
optimization short is best. 50 characters or less.
36. subject lines
Tips & Tricks
• Engaging Preview Text
• A/B Test Subject Lines
• Start with Action Verbs
• Tell them what's inside
• Make People Feel Special
38. subject lines
and open rate
Of emails recipients open
emails based on subject line
ALONE!
35%
https://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare
39. emails by seasons
Pre-Camp
Go beyond seasonal
newsletters. Create special
campaigns for returning
and new families
During Camp
Don't miss out on important communication
with leads during summer!
Post-Camp
Don't just focus on
retention. Capitalize on
stories and experiences of
summer.
40. what are you
sharing?
• DO send emails that are relevant to groups
• DON'T send out just sales or deadline emails
• DO share information besides about camp =
share your expertise
• DON'T rely on quarterly emails to current
families alone
• DO follow up regularly with loyal or new families
• DO create multiple versions of emails and
subject lines
41. during summer
current families
during summer leads
they are most attentive during the summer. drop
in a P.S. to the end of your emails with tidbits they
can share with friends or reminders about referral
incentives for next year!
if you're not following up with leads during the
summer via email someone else is and will have
their attention come open enrollment
42. post-camp
current families
new 1st year families
leads from summer
• unique information returning families
want to see. Go beyond enrollment
reminders - they know
• tell them what to expect and how campers
may react upon returning home -- you know
what's normal they don't
• share the BEST highlights from summer
and get them ready to enroll! URGENCY
43. pre-camp
current families
new 1st year families
leads from off-season
• don't just remind them you need
payments. give the parents useful info
and something to share with campers
• tell them what to expect as parents and for
their campers. Go beyond paperwork
reminders
• invite them to camp for tours or video
calls with counselors during summer
44. returning
camp family
• Reminders from camp
• Personalized messages for age
groups
• Useful articles and videos parents
are interested in - not just camp
related
• Important dates - they already
know these
45. 1st year camp
family
• Focus on teaching/educating not just office
paperwork needed
• Provide important information from your
handbook
• Upcoming events to meet fellow
campers/families
• Unique information parents can share with
campers
pre-camp
46. 1st year camp
family
Camp Case Study
Traditional, co-ed, overnight camp
Implemented 1st Year Camp Family Drip Email
Marketing Spring 2018
Increase in retention in early
enrollment of 1st year camp families8%
47. 1st year camp
family feedback
• Feedback from 1st year camp families was
overwhelmingly positive.
• Families appreciated the emails of information in
small bits.
• Campers felt more comfortable when they arrived
at camp.
• Due to size of camp, email series allowed for high
valued relationships through tech.
48. high priority
leads
• About camp
• References
• Videos
• Dates and Rates
• Upcoming Events
• Setting up a meeting with director
49. general leads
They need a bit of hand-holding
or nurturing in the start, but
sticking with them until they’re
ready to make a purchase is
extremely important.
50. R
W
A
P
MAKE A GOOD DIGITAL
FIRST IMPRESSION
It's easy to make a good first impression, hard to fix a bad one
CREATE DIVERSE CONTENT
AND SUBJECT LINES
Test, test, test - everyone likes something different
THINK BEYOND
QUARTERLY NEWSLETTERS
Strategically delivery emails to EVERYONE who's come in contact
with you
ALWAYS BE TOP OF MIND!
Be part of your camp families lives year-round!
DEFINE GOALS OF EMAILS
Who do you want to reach and with what information?
