2. Are you treating your
emails like a shed by
throwing everything
and anything in, and
not maintaining
them?
3. Or are you treating
them like a mansion
whereby you put
maximum effort into
maintaining them and
always give them the
love they need?
4. You may think
whipping up an email
that will sell is easy –
but it’s not; it needs to
be crafted with love
and skill.
5. So, here are a few bite-
size ways to increase your
email effectiveness.
6. ENTICE THEM:
Give your readers an
incentive to want to sign up
to your brand.
Give them something for
free; an e-book, a
whitepaper, a free trail, a
discount.
7. Content, content, content:
Your email copy needs to be impeccable!
Content is king, and that will never
change.
Throughout your emails you need to
create a positive loop that will keep your
readers constantly wanting more and
more
8. Don’t drift!
It is important to keep your message
focused on exactly what you are
aiming for.
9. Just press it! Make sure to focus on your
call to actions and use compelling words
that will attract your reader to WANT what
you have to offer.
10. Test it, and again, and again… . It’s all
in the testing to see what works well for
you and your prospective customer!.
11. Track, track and track!
It is vital to check the open rates,
unsubscribers, and clicks and
conversions of your emails to see what
needs changing and what is working
wonders!
12. Email marketing is extremely powerful
if used carefully, correctly and wisely.
13. It can ignite an important relationship
between your brand and your customer that
could blossom into a long-lasting one.