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Customer Segment


                                             Thinking and feeling
                                             What is important to the customer?
                                             What are his hopes, dreams, fears?




     Seeing                                                                                              Hearing
     What does the customer’s                                                                            What influences
     environment look like?                                                                              the customer?




                                Pains                                Gains
                                What obstacles or challenges         What does he hope to acheive,
                                does the customer have?              and how might he measure success?




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Empathy Map Template v1

  • 1. Customer Segment Thinking and feeling What is important to the customer? What are his hopes, dreams, fears? Seeing Hearing What does the customer’s What influences environment look like? the customer? Pains Gains What obstacles or challenges What does he hope to acheive, does the customer have? and how might he measure success? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.