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17 Copywriting Do's and Don'ts: How To Write Persuasive Content

You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle. You know the grammar is fine. But the copy sounds bland. Perhaps even a little too salesy. You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy? Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it. Enjoy

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17 Copywriting Do's and Don'ts: How To Write Persuasive Content
Written & illustrated by:
Henneke Duistermaat
As seen on:
Avoid filler phrases like
excellent customer
service
Avoid filler phrases like
excellent customer
service.
Yuck:
Our product is supported by
excellent customer service.
Yuck:
Our product is supported by
excellent customer service.
More persuasive:
Any questions? Call our team
on 0123 456 789.
We’ll pick up the phone within
3 rings. That’s a promise.

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17 Copywriting Do's and Don'ts: How To Write Persuasive Content