BUSINESS MODEL  INNOVATION matters !
consider Eric
Eric works for…
 
he joined the music industry for…
… the glitz
… & glamour
in those days he used to go out with …
Pearl on Thursday…
Sara on Friday…
and Cris on Saturday
but things have changed…
CD Sales
now Eric is working on…
… Thursday
… Friday
… and Saturday
he is blaming…
 
and…
 
so Eric hired…
Rosen & Craig,  Law Firm
to hunt down …
Lisa, 12, illegal downloader
but Eric really should have focused on…
BUSINESS MODEL  INNOVATION
consider…
 
AMIE st. first gives songs away for 0.- USD
but the more a tune is downloaded…
… the more AMIE st. charges
BUSINESS MODEL  INNOVATION that’s
BUSINESS MODEL  INNOVATION that’s new talent discovery
BUSINESS MODEL  INNOVATION that’s distribution channels
BUSINESS MODEL  INNOVATION that’s revenue streams
now consider…
 
Nokia is launching an  “all-you-can-eat”  music service
it’s called Nokia “comes with music”
pay a monthly  subscription …
…  and listen as much as you want
BUSINESS MODEL  INNOVATION that’s
BUSINESS MODEL  INNOVATION that’s building a platform
BUSINESS MODEL  INNOVATION that’s leveraging brand
BUSINESS MODEL  INNOVATION that’s with recurring revenues
consider…
 
they offer a really neat service…
imagine you’re shopping…
or working out…
and you hear a tune you like…
… but don’t know the title or artist
with Shazam you can…
dial a number…
hold your phone to the speakers…
… and get the title and artist by SMS
you know how they make money?
communication and SMS charges…
… and sales commissions
BUSINESS MODEL  INNOVATION that’s
BUSINESS MODEL  INNOVATION that’s product innovation
BUSINESS MODEL  INNOVATION that’s new channels
BUSINESS MODEL  INNOVATION that’s new revenues streams
and then of course there is…
well, you know this one
now you might be saying…
… I’m not in the music industry
but consider…
the  pharma industry
generic drugs India!
the  telco industry
VoIP for free!
the  car industry
oil prices
consider  your industry !
so, what’s to do?
 
… probably not the best solution
so, consider this…
BUSINESS MODEL  CANVAS the
reflect  systematically  on your business model
areas 4
WHAT?
WHAT? WHO?
WHAT? WHO? HOW?
WHAT? WHO? HOW? $? € ?
building blocks  9
WHAT? HOW? $? € ? WHO?
WHAT? WHO? HOW? $? € ? CUSTOMERS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGM...
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGM...
WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLI...
WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLI...
WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLI...
WHAT? WHO? HOW? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENT...
WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGM...
how do you use the  business model canvas?
assemble a team with diverse perspectives
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER...
brainstorm like crazy…
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER...
go and try
go and try it really works
but click on that  “vote”  button first
check out my blog for more: http://business-model-design.blogspot.com
or contact me for a  conference  or  workshop  engagement [email_address]
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Business Model Innovation Matters

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If you are an executive you should know how to reflect on business model innovation. No matter what industry you are in...

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  • Business Model Innovation Matters

    1. 1. BUSINESS MODEL INNOVATION matters !
    2. 2. consider Eric
    3. 3. Eric works for…
    4. 5. he joined the music industry for…
    5. 6. … the glitz
    6. 7. … & glamour
    7. 8. in those days he used to go out with …
    8. 9. Pearl on Thursday…
    9. 10. Sara on Friday…
    10. 11. and Cris on Saturday
    11. 12. but things have changed…
    12. 13. CD Sales
    13. 14. now Eric is working on…
    14. 15. … Thursday
    15. 16. … Friday
    16. 17. … and Saturday
    17. 18. he is blaming…
    18. 20. and…
    19. 22. so Eric hired…
    20. 23. Rosen & Craig, Law Firm
    21. 24. to hunt down …
    22. 25. Lisa, 12, illegal downloader
    23. 26. but Eric really should have focused on…
    24. 27. BUSINESS MODEL INNOVATION
    25. 28. consider…
    26. 30. AMIE st. first gives songs away for 0.- USD
    27. 31. but the more a tune is downloaded…
    28. 32. … the more AMIE st. charges
    29. 33. BUSINESS MODEL INNOVATION that’s
    30. 34. BUSINESS MODEL INNOVATION that’s new talent discovery
    31. 35. BUSINESS MODEL INNOVATION that’s distribution channels
    32. 36. BUSINESS MODEL INNOVATION that’s revenue streams
    33. 37. now consider…
    34. 39. Nokia is launching an “all-you-can-eat” music service
    35. 40. it’s called Nokia “comes with music”
    36. 41. pay a monthly subscription …
    37. 42. … and listen as much as you want
    38. 43. BUSINESS MODEL INNOVATION that’s
    39. 44. BUSINESS MODEL INNOVATION that’s building a platform
    40. 45. BUSINESS MODEL INNOVATION that’s leveraging brand
    41. 46. BUSINESS MODEL INNOVATION that’s with recurring revenues
    42. 47. consider…
    43. 49. they offer a really neat service…
    44. 50. imagine you’re shopping…
    45. 51. or working out…
    46. 52. and you hear a tune you like…
    47. 53. … but don’t know the title or artist
    48. 54. with Shazam you can…
    49. 55. dial a number…
    50. 56. hold your phone to the speakers…
    51. 57. … and get the title and artist by SMS
    52. 58. you know how they make money?
    53. 59. communication and SMS charges…
    54. 60. … and sales commissions
    55. 61. BUSINESS MODEL INNOVATION that’s
    56. 62. BUSINESS MODEL INNOVATION that’s product innovation
    57. 63. BUSINESS MODEL INNOVATION that’s new channels
    58. 64. BUSINESS MODEL INNOVATION that’s new revenues streams
    59. 65. and then of course there is…
    60. 66. well, you know this one
    61. 67. now you might be saying…
    62. 68. … I’m not in the music industry
    63. 69. but consider…
    64. 70. the pharma industry
    65. 71. generic drugs India!
    66. 72. the telco industry
    67. 73. VoIP for free!
    68. 74. the car industry
    69. 75. oil prices
    70. 76. consider your industry !
    71. 77. so, what’s to do?
    72. 79. … probably not the best solution
    73. 80. so, consider this…
    74. 81. BUSINESS MODEL CANVAS the
    75. 82. reflect systematically on your business model
    76. 83. areas 4
    77. 84. WHAT?
    78. 85. WHAT? WHO?
    79. 86. WHAT? WHO? HOW?
    80. 87. WHAT? WHO? HOW? $? € ?
    81. 88. building blocks 9
    82. 89. WHAT? HOW? $? € ? WHO?
    83. 90. WHAT? WHO? HOW? $? € ? CUSTOMERS
    84. 91. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS
    85. 92. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS
    86. 93. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
    87. 94. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
    88. 95. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS HOW? $?
    89. 96. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES HOW?
    90. 97. WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES HOW?
    91. 98. WHAT? WHO? HOW? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES
    92. 99. WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK
    93. 100. how do you use the business model canvas?
    94. 101. assemble a team with diverse perspectives
    95. 102. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES print the canvas on a poster…
    96. 103. brainstorm like crazy…
    97. 104. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES … get business model prototypes
    98. 105. go and try
    99. 106. go and try it really works
    100. 107. but click on that “vote” button first
    101. 108. check out my blog for more: http://business-model-design.blogspot.com
    102. 109. or contact me for a conference or workshop engagement [email_address]

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