BUSINESS MODEL INNOVATION matters !

consider Eric

Eric works for…

he joined the music industry for…

… the glitz

… & glamour

in those days he used to go out with …

Pearl on Thursday…

Sara on Friday…

and Cris on Saturday

but things have changed…

CD Sales

now Eric is working on…

… Thursday

… Friday

… and Saturday

he is blaming…

and…

so Eric hired…

Rosen & Craig, Law Firm

to hunt down …

Lisa, 12, illegal downloader

but Eric really should have focused on…

BUSINESS MODEL INNOVATION

consider…

AMIE st. first gives songs away for 0.- USD

but the more a tune is downloaded…

… the more AMIE st. charges

BUSINESS MODEL INNOVATION that’s

BUSINESS MODEL INNOVATION that’s new talent discovery

BUSINESS MODEL INNOVATION that’s distribution channels

BUSINESS MODEL INNOVATION that’s revenue streams

now consider…

Nokia is launching an “all-you-can-eat” music service

it’s called Nokia “comes with music”

pay a monthly subscription …

… and listen as much as you want

BUSINESS MODEL INNOVATION that’s

BUSINESS MODEL INNOVATION that’s building a platform

BUSINESS MODEL INNOVATION that’s leveraging brand

BUSINESS MODEL INNOVATION that’s with recurring revenues

consider…

they offer a really neat service…

imagine you’re shopping…

or working out…

and you hear a tune you like…

… but don’t know the title or artist

with Shazam you can…

dial a number…

hold your phone to the speakers…

… and get the title and artist by SMS

you know how they make money?

communication and SMS charges…

… and sales commissions

BUSINESS MODEL INNOVATION that’s

BUSINESS MODEL INNOVATION that’s product innovation

BUSINESS MODEL INNOVATION that’s new channels

BUSINESS MODEL INNOVATION that’s new revenues streams

and then of course there is…

well, you know this one

now you might be saying…

… I’m not in the music industry

but consider…

the pharma industry

generic drugs India!

the telco industry

VoIP for free!

the car industry

oil prices

consider your industry !

so, what’s to do?

… probably not the best solution

so, consider this…

BUSINESS MODEL CANVAS the

reflect systematically on your business model

areas 4

WHAT?

WHAT? WHO?

WHAT? WHO? HOW?

WHAT? WHO? HOW? $? € ?

building blocks 9

WHAT? HOW? $? € ? WHO?

WHAT? WHO? HOW? $? € ? CUSTOMERS

WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS

WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS

WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS DISTRIBUTION CHANNELS

WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS DISTRIBUTION CHANNELS

WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS HOW? $?

WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES HOW?

WHAT? WHO? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES HOW?

WHAT? WHO? HOW? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES

WHAT? WHO? HOW? $? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK

how do you use the business model canvas?

assemble a team with diverse perspectives

OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES print the canvas on a poster…

brainstorm like crazy…

OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES … get business model prototypes

go and try

go and try it really works

but click on that “vote” button first

check out my blog for more: http://business-model-design.blogspot.com

or contact me for a conference or workshop engagement [email_address]