Business Model Canvas Poster V.1.0

Alexander Osterwalder
Alexander OsterwalderAuthor of Business Model Generation
Day      Month   Year




The Business Model Canvas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 On:
                                                                                                                                                                          Designed for:                                                                                                                                                                             Designed by:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              No.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Iteration:




  Key Partners                                                                                                   Key Activities                                                           Value Propositions                                                                            Customer Relationships                                                                                                                 Customer Segments
  Who are our Key Partners?                                                                                      What Key Activities do our Value Propositions require?                   What value do we deliver to the customer?                                                     What type of relationship does each of our Customer                                                                                    For whom are we creating value?
  Who are our key suppliers?                                                                                     Our Distribution Channels?                                               Which one of our customer’s problems are we helping to solve?                                 Segments expect us to establish and maintain with them?                                                                                Who are our most important customers?
  Which Key Resources are we acquiring from partners?                                                            Customer Relationships?                                                  What bundles of products and services are we offering to each Customer Segment?               Which ones have we established?                                                                                                        Mass Market
  Which Key Activities do partners perform?                                                                      Revenue streams?                                                         Which customer needs are we satisfying?                                                       How are they integrated with the rest of our business model?                                                                           Niche Market
                                                                                                                                                                                                                                                                                                                                                                                                                               Segmented
  motivations for partnerships:
  Optimization and economy
                                                                                                                 categories
                                                                                                                 Production
                                                                                                                                                                                          characteristics
                                                                                                                                                                                          Newness
                                                                                                                                                                                                                                                                                        How costly are they?                                                                                                                   Diversified
                                                                                                                                                                                                                                                                                                                                                                                                                               Multi-sided Platform
  Reduction of risk and uncertainty                                                                              Problem Solving                                                          Performance                                                                                   examples
  Acquisition of particular resources and activities                                                             Platform/Network                                                         Customization                                                                                 Personal assistance
                                                                                                                                                                                          “Getting the Job Done”                                                                        Dedicated Personal Assistance
                                                                                                                                                                                          Design                                                                                        Self-Service
                                                                                                                                                                                          Brand/Status                                                                                  Automated Services
                                                                                                                                                                                          Price                                                                                         Communities
                                                                                                                                                                                          Cost Reduction                                                                                Co-creation
                                                                                                                                                                                          Risk Reduction
                                                                                                                                                                                          Accessibility
                                                                                                                                                                                          Convenience/Usability




                                                                                                                 Key Resources                                                                                                                                                          Channels
                                                                                                                 What Key Resources do our Value Propositions require?                                                                                                                  Through which Channels do our Customer Segments
                                                                                                                 Our Distribution Channels? Customer Relationships?                                                                                                                     want to be reached?
                                                                                                                 Revenue Streams?                                                                                                                                                       How are we reaching them now?
                                                                                                                 types of resources
                                                                                                                 Physical
                                                                                                                                                                                                                                                                                        How are our Channels integrated?
                                                                                                                 Intellectual (brand patents, copyrights, data)                                                                                                                         Which ones work best?
                                                                                                                 Human
                                                                                                                 Financial                                                                                                                                                              Which ones are most cost-efficient?
                                                                                                                                                                                                                                                                                        How are we integrating them with customer routines?
                                                                                                                                                                                                                                                                                        channel phases:
                                                                                                                                                                                                                                                                                        1. Awareness
                                                                                                                                                                                                                                                                                          How do we raise awareness about our company’s products and services?
                                                                                                                                                                                                                                                                                        2. Evaluation
                                                                                                                                                                                                                                                                                          How do we help customers evaluate our organization’s Value Proposition?
                                                                                                                                                                                                                                                                                        3. Purchase
                                                                                                                                                                                                                                                                                          How do we allow customers to purchase specific products and services?
                                                                                                                                                                                                                                                                                        4. Delivery
                                                                                                                                                                                                                                                                                          How do we deliver a Value Proposition to customers?
                                                                                                                                                                                                                                                                                        5. After sales
                                                                                                                                                                                                                                                                                          How do we provide post-purchase customer support?




  Cost Structure                                                                                                                                                                                                                     Revenue Streams
  What are the most important costs inherent in our business model?                                                                                                                                                                  For what value are our customers really willing to pay?
  Which Key Resources are most expensive?                                                                                                                                                                                            For what do they currently pay?
  Which Key Activities are most expensive?                                                                                                                                                                                           How are they currently paying?
  is your business more:
  Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
                                                                                                                                                                                                                                     How would they prefer to pay?
  Value Driven ( focused on value creation, premium value proposition)                                                                                                                                                               How much does each Revenue Stream contribute to overall revenues?
  sample characteristics:                                                                                                                                                                                                            types:                       fixed pricing                   dynamic pricing
  Fixed Costs (salaries, rents, utilities)                                                                                                                                                                                           Asset sale                   List Price                      Negotiation( bargaining)
  Variable costs                                                                                                                                                                                                                     Usage fee                    Product feature dependent       Yield Management
  Economies of scale                                                                                                                                                                                                                 Subscription Fees            Customer segment dependent      Real-time-Market
  Economies of scope                                                                                                                                                                                                                 Lending/Renting/Leasing      Volume dependent
                                                                                                                                                                                                                                     Licensing
                                                                                                                                                                                                                                     Brokerage fees
                                                                                                                                                                                                                                     Advertising




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Business Model Canvas Poster V.1.0

  • 1. Day Month Year The Business Model Canvas On: Designed for: Designed by: No. Iteration: Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value? Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers? Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established? Mass Market Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model? Niche Market Segmented motivations for partnerships: Optimization and economy categories Production characteristics Newness How costly are they? Diversified Multi-sided Platform Reduction of risk and uncertainty Problem Solving Performance examples Acquisition of particular resources and activities Platform/Network Customization Personal assistance “Getting the Job Done” Dedicated Personal Assistance Design Self-Service Brand/Status Automated Services Price Communities Cost Reduction Co-creation Risk Reduction Accessibility Convenience/Usability Key Resources Channels What Key Resources do our Value Propositions require? Through which Channels do our Customer Segments Our Distribution Channels? Customer Relationships? want to be reached? Revenue Streams? How are we reaching them now? types of resources Physical How are our Channels integrated? Intellectual (brand patents, copyrights, data) Which ones work best? Human Financial Which ones are most cost-efficient? How are we integrating them with customer routines? channel phases: 1. Awareness How do we raise awareness about our company’s products and services? 2. Evaluation How do we help customers evaluate our organization’s Value Proposition? 3. Purchase How do we allow customers to purchase specific products and services? 4. Delivery How do we deliver a Value Proposition to customers? 5. After sales How do we provide post-purchase customer support? Cost Structure Revenue Streams What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which Key Resources are most expensive? For what do they currently pay? Which Key Activities are most expensive? How are they currently paying? is your business more: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) How would they prefer to pay? Value Driven ( focused on value creation, premium value proposition) How much does each Revenue Stream contribute to overall revenues? sample characteristics: types: fixed pricing dynamic pricing Fixed Costs (salaries, rents, utilities) Asset sale List Price Negotiation( bargaining) Variable costs Usage fee Product feature dependent Yield Management Economies of scale Subscription Fees Customer segment dependent Real-time-Market Economies of scope Lending/Renting/Leasing Volume dependent Licensing Brokerage fees Advertising www.businessmodelgeneration.com This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.