1.
new tools for!
BUSINESS MODEL
INNOVATION
Amsterdam ‘09:!
Alex Osterwalder, PhD!
www.businessmodelgeneration.com
Twitter: business_design

2.
WHY?

3.
THE WORLD IS
CHANGING

4.
but the world IS
BUSINESS has
always changed
CHANGING

5.
TECHNOLOGY IS
CHANGING

6.
technology has
BUSINESS IS
always changed
CHANGING

7.
BUSINESS IS
CHANGING

8.
but business IS
BUSINESS has
always changed
CHANGING

9.
itʼs
because

10.
those who canʼt adapt

11.
disappear

12.
ADVERTISING
MUSIC
AIRLINES
SHIFTING
PUBLISHING
INDUSTRIES
TELECOMS
BANKING
CLOTHING

13.
BUT
itʼs also about

14.
VALUE
CREATION

15.
we need new
methods to
understand &
craft business
models

16.
1980s

17.
[source: M.Porter (1980) www.provenmodels.com]

18.
2010s

19.
?

20.
FOCUS

21.
FOCUS
approach

22.
FOCUS
approach attitude

23.
FOCUS
approach attitude community

24.
A approach

25.
what is a
business
model?

26.
9
BUILDING
BLOCKS

27.
the 9 building blocks of a business model
drawings by JAM

28.
the 9 building blocks of a business model
drawings by JAM

29.
the 9 building blocks of a business model
drawings by JAM

30.
the 9 building blocks of a business model
drawings by JAM

31.
the 9 building blocks of a business model
drawings by JAM

32.
the 9 building blocks of a business model
drawings by JAM

33.
the 9 building blocks of a business model
drawings by JAM

34.
the 9 building blocks of a business model
drawings by JAM

35.
the 9 building blocks of a business model
drawings by JAM

36.
the 9 building blocks of a business model
drawings by JAM

37.
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
drawings by JAM

38.
THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

39.
THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

40.
who has used
the canvas?

41.
who has used
what
worked?
the canvas?

42.
who haswhat
what used
worked? didn’t?
the canvas?

43.
B attitude

44.
business
literature can
be like…

45.
FASHION

46.
BULLSHIT

47.
LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

48.
LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

49.
LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

50.
LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

51.
LONG MULTI-SIDED
TAIL MARKETS
FREEMIUM OPEN BUSINESS
MODELS MODELS

52.
THE BUSINESS MODEL CANVAS
PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
KEY DISTRIBUTION
RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS

53.
key is: finding
the appropriate
business model

54.
how is that
done?

55.
“ If you freeze to an idea too quickly,
you fall in love with it. If you refine it
too quickly, you become attached to
it and it becomes very hard to keep
exploring, to keep looking for better.
”
Jim Glymph, Gehry Partners

56.
C community

57.
KERNEL

58.
KERNEL

59.
you have unique needs –
what “modules” have you
added to the Canvas kernel?

60.
what modules should be
added to the Canvas
kernel?

61.
www.businessmodelgeneration.com

62.
THANK YOU!!
www.businessmodelgeneration.com
www.alexosterwalder.com (upcoming)
www.businessmodelalchemist.com (upcoming new blog)
Twitter: business_design