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new tools for! BUSINESS MODEL INNOVATION Amsterdam ‘09:! ...
WHY?
THE WORLD IS CHANGING
but the world IS BUSINESS has always changed CHANGING
TECHNOLOGY IS CHANGING
technology has BUSINESS IS always changed CHANGING
BUSINESS IS CHANGING
but business IS BUSINESS has always changed CHANGING
itʼs because
those who canʼt adapt
disappear
ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING
BUT itʼs also about
VALUE CREATION
we need new methods to understand & craft business models
1980s
[source: M.Porter (1980) www.provenmodels.com]
2010s
?
FOCUS
FOCUS approach
FOCUS approach attitude
FOCUS approach attitude community
A approach
what is a business model?
9 BUILDING BLOCKS
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
the 9 building blocks of a business model drawings by JAM
PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS ...
THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ...
THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ...
who has used the canvas?
who has used what
 worked?
 the canvas?
who haswhat
 what
 used worked?
 didn’t?
 the canvas?
B attitude
business literature can be like…
FASHION
BULLSHIT
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES ...
key is: finding the appropriate business model
how is that done?
“ If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attach...
C community
KERNEL
KERNEL
you have unique needs – what “modules” have you added to the Canvas kernel?
what modules should be added to the Canvas kernel?
www.businessmodelgeneration.com
THANK YOU!! www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.busines...
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
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Business Model Knowledge Fair, Amsterdam

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I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.

Published in: Business
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Business Model Knowledge Fair, Amsterdam

  1. 1. new tools for! BUSINESS MODEL INNOVATION Amsterdam ‘09:! Alex Osterwalder, PhD! www.businessmodelgeneration.com Twitter: business_design
  2. 2. WHY?
  3. 3. THE WORLD IS CHANGING
  4. 4. but the world IS BUSINESS has always changed CHANGING
  5. 5. TECHNOLOGY IS CHANGING
  6. 6. technology has BUSINESS IS always changed CHANGING
  7. 7. BUSINESS IS CHANGING
  8. 8. but business IS BUSINESS has always changed CHANGING
  9. 9. itʼs because
  10. 10. those who canʼt adapt
  11. 11. disappear
  12. 12. ADVERTISING MUSIC AIRLINES SHIFTING PUBLISHING INDUSTRIES TELECOMS BANKING CLOTHING
  13. 13. BUT itʼs also about
  14. 14. VALUE CREATION
  15. 15. we need new methods to understand & craft business models
  16. 16. 1980s
  17. 17. [source: M.Porter (1980) www.provenmodels.com]
  18. 18. 2010s
  19. 19. ?
  20. 20. FOCUS
  21. 21. FOCUS approach
  22. 22. FOCUS approach attitude
  23. 23. FOCUS approach attitude community
  24. 24. A approach
  25. 25. what is a business model?
  26. 26. 9 BUILDING BLOCKS
  27. 27. the 9 building blocks of a business model drawings by JAM
  28. 28. the 9 building blocks of a business model drawings by JAM
  29. 29. the 9 building blocks of a business model drawings by JAM
  30. 30. the 9 building blocks of a business model drawings by JAM
  31. 31. the 9 building blocks of a business model drawings by JAM
  32. 32. the 9 building blocks of a business model drawings by JAM
  33. 33. the 9 building blocks of a business model drawings by JAM
  34. 34. the 9 building blocks of a business model drawings by JAM
  35. 35. the 9 building blocks of a business model drawings by JAM
  36. 36. the 9 building blocks of a business model drawings by JAM
  37. 37. PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS drawings by JAM
  38. 38. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  39. 39. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  40. 40. who has used the canvas?
  41. 41. who has used what
 worked?
 the canvas?
  42. 42. who haswhat
 what
 used worked?
 didn’t?
 the canvas?
  43. 43. B attitude
  44. 44. business literature can be like…
  45. 45. FASHION
  46. 46. BULLSHIT
  47. 47. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  48. 48. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  49. 49. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  50. 50. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  51. 51. LONG MULTI-SIDED TAIL MARKETS FREEMIUM OPEN BUSINESS MODELS MODELS
  52. 52. THE BUSINESS MODEL CANVAS PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
  53. 53. key is: finding the appropriate business model
  54. 54. how is that done?
  55. 55. “ If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better. ” Jim Glymph, Gehry Partners
  56. 56. C community
  57. 57. KERNEL
  58. 58. KERNEL
  59. 59. you have unique needs – what “modules” have you added to the Canvas kernel?
  60. 60. what modules should be added to the Canvas kernel?
  61. 61. www.businessmodelgeneration.com
  62. 62. THANK YOU!! www.businessmodelgeneration.com www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog) Twitter: business_design

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