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Good PowerPoint Design - for business presenters
- Good PPT DESIGN ! Alex Osterwalder, PhD! Business Model Thought Leader!
- this is more serious than you might imagine…
- and then he gets his moment… BIG
- …but Ajit doesn’t like the pitch
- all Ajit said, was …
- what mistakes do you think Greg made in his presentation?
- Greg didn’t respect the basic rules of a good ppt-presentation
- Greg could have convinced Ajit by focusing on…
- audience 1
- audience! &! wants!
- 1! 2! 3!
- …all three of them have the same cognitive limitations
- start using… E C S
- start using… Emotionally C S
- start using… Emotionally Competent S
- start using… Emotionally Competent Stimuli
- …now analyze the particularities of each of your audience segments
- WHO are they really?
- simple audience profiler [Source: adapted from XPLANE, the visual thinking company]
- simple audience profiler what does he/she see? his/her environment his/her friends what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]
- simple audience profiler what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]
- simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her [Source: adapted from XPLANE, the visual thinking company]
- simple audience profiler what’s really on his/her mind? what keeps him/her up at night? what are his/her ambitions what he/she thinks what does he/she hear? what does he/she see? who influences her? how? his/her environment what his/her environment says his/her friends what his/her wife/husband says what the market offers him/her what does he/she say and do? his/her actions his/her attitude in public what he/she tells others [Source: adapted from XPLANE, the visual thinking company]
- content & structure 2
- a way to start your presentation…
- define the following components to clarify your message…
- context: most ppt-presentations are horrible today (dbybp)
- context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills
- context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A if you don’t improve, your audiences will continue to be bored
- context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A point B if you don’t improve, but you want to your audiences will enchant your audience continue to be bored every time
- context: most ppt-presentations are horrible today (dbybp) role: you are looking for a way to improve your ppt- design skills point A action point B if you don’t improve, apply a clear and but you want to your audiences will audience-focused ppt- enchant your audience continue to be bored design method every time
- use the following rules to make your message stick with your audience…
- define the content that should go into your ppt presentation…
- use your…
- audience profile [Source: adapted from Dave Gray, the visual thinking handbook]
- … then brainstorm on “what your audience really wants to know…”
- audience profile [Source: adapted from Dave Gray, the visual thinking handbook]
- audience profile ?! [Source: adapted from Dave Gray, the visual thinking handbook]
- audience profile ?! ?! ?! ?! ?! ?! [Source: adapted from Dave Gray, the visual thinking handbook]
- group post-it notes together that “feel like” they belong together…
- … in five columns ?! ?! ?! ?! ?! ?! ?!
- give each column a title and put them in order
- title! title! title! title! ?! ?! ?! ?! ?! ?! ?!
- … congratulations: that’s all the content you will need
- … now “inject” stories that really resonate with your audience
- visual design 3
- 0
- 1
- 2
- 3
- bad example
- remember: respect your audience’s cognitive limitations…
- so start using…
- for example from…
- BUT eliminate to the core message…
- in other words…
- use “white space” generously
- delivery 4
- capture your audience…
- by frequently asking your audience questions…
- by NOT sticking to…
- by giving your audience short slots to interact among each other…
- and don’t forget that even…
- the best presenters with NO spare time…
- …rehearse
- …rehearse …rehearse
- …rehearse …rehearse …rehearse
- thank you for your attention! http://business-model-design.blogspot.com
- ANNEX A: image rights
- r000pert
- proprietary images Morgan Stanley John Medina foxdiddy
- all other images: iStockphoto
- ANNEX A: book references