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Design Thinking and Innovation

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An introduction to Design Thinking and how to apply it to innovation. Target audience are R&D people in a technology company. Length is about an hour.

Published in: Design, Technology, Business

Design Thinking and Innovation

  1. 1. A Strategy for Problem Solving and Innovation DESIGN THINKING2012/9/7 1
  2. 2. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs2012/9/7 2
  3. 3. 科技,始終來自於人性2012/9/7 3
  4. 4. 「設計思考Design Thinking」,是一種創新方法,而此創新方法的源頭,不是科技的進步,而是回歸到以人為中心的思考,這就是IDEO的設計思考。 - Tim Brown, 2008-06 Havard Business Review2012/9/7 4
  5. 5. Outline• What Is Design Thinking?• How to Use Design Thinking?2012/9/7 5
  6. 6. A Little Background The Design Thinking Process A Strategy for Innovation WHAT IS DESIGN THINKING?2012/9/7 6
  7. 7. Let us Start From An Example2012/9/7 7
  8. 8. What Is Design Thinking• The methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions.2012/9/7 8
  9. 9. What Is Innovation2012/9/7 9
  10. 10. What Is Innovation2012/9/7 10
  11. 11. Design Thinking for Innovation2012/9/7 11
  12. 12. Characteristics of Design Thinking• Empathy for the context of a problem• Creativity in the generation of insights and solutions• Rationality to analyze and fit solutions to the context2012/9/7 12
  13. 13. Origins of Design Thinking• Human-centered Design, 1980s2012/9/7 13
  14. 14. Evolving Design Thinking• Herbert A. Simon• Robert McKim• Rolf Faste• David M. Kelley• Tim Brown2012/9/7 14
  15. 15. Design Thinking Now• IDEO – David M. Kelley – Tim Brown2012/9/7 15
  16. 16. 「設計思考Design Thinking」,是一種創新方法,而此創新方法的源頭,不是科技的進步,而是回歸到以人為中心的思考,這就是IDEO的設計思考。 - Tim Brown, 2008-06 Havard Business Review2012/9/7 16
  17. 17. HOW TO DO DESIGN THINKING?2012/9/7 17
  18. 18. How to Do Design Thinking?2012/9/7 18
  19. 19. How to Do Design Thinking?2012/9/7 19
  20. 20. The HCD Process2012/9/7 20
  21. 21. Hear2012/9/7 21
  22. 22. 2012/9/7 22
  23. 23. 2012/9/7 23
  24. 24. The HCD Process
  25. 25. Tips for Design Thinking process PRACTICE FOR INNOVATION2012/9/7 25
  26. 26. Tips for Doing Design Thinking• Multi-disciplinary teams 跨領域的團隊• Dedicated spaces 專屬的空間• Finite timeframes 明確的時間表2012/9/7 26
  27. 27. Design Thinker• 同理心 Empathy• 整體思考 Integrative thinking• 樂觀進取 Optimism• 實驗精神 Experimentalism• 團隊合作 Collaboration2012/9/7 27
  28. 28. War Room Having a separate project space allows the team to be constantly inspired by imagery from the field, immersed in their post-it notes, and able to track the progress of the project. If possible, find a dedicated space for your design team to focus on the challenge.2012/9/7 28
  29. 29. Deadline• Many people notice that they work best with deadlines and concrete timelines. Likewise, an innovation project with a beginning, middle, and end is more likely to keep the team motivated and focused on moving forward.2012/9/7 29
  30. 30. If you are interested MORE ABOUT DESIGN THINKING2012/9/7 30
  31. 31. Takeaways• Innovation: Desirable, Feasible, Viable• Start with People: Empathy• Hear, Create, Deliver• Rapid Prototyping2012/9/7 31
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