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Visual Thinking / Service Design Drinks Berlin

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Visual Thinking / Service Design Drinks Berlin

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How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.

How about improving your skills in visual thinking and drawing? Berlin’s first Service Design Drinks in 2013 covered the why, when and how of being visual and helped unleashing hidden abilities with 3 exercises. The meet-up took place at Café Nest in Berlin-Kreuzberg with more than 60 attendees. Here is the input and exercise part in a slide deck.

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Visual Thinking / Service Design Drinks Berlin

  1. NEST / JANUARY 23, 2012 Service Design Drinks Visual Thinking
  2. Overview Who? What? Why? When? How? + Sketching excercises
  3. Who are we? Katrin Olga Manuel Martin PhD Candidate, Community Designer, User Experience, University of Manager, Fjord Nokia Potsdam Stylemarks
  4. What? people write a lot: e-mails, tweets, posts, strategy papers, specifications, etc. this is about being more visual — not exclusively, yet additionally
  5. Why? the human brain uses 70% of its capacity to handle visual information text only is harder and more slowly processable
  6. “I never read, I just look at pictures.” * — ANDY WARHOL Artist * – many other people do so too – just think of the phrase “A picture is worth a thousand words” or simply advertising
  7. Why? Dual coding theory by Allan Paivio Dog Dog combined verbal & Icon: Randall Barriga / The Noun Project visual information is stored in two parts of the brain and hence better memorised
  8. Why? to structure your own thoughts to communicate a thought to provoke reactions & to get feedback to organise & memorise Icon: Sergey Bakin / The Noun Project
  9. When?
  10. When? note taking in research clustering & sorting insights idea generation visual prototyping concept presentation visualising during implementation Icon: iconoci, Ugur Akdemir, Chris Lee / The Noun Project
  11. How?
  12. Exercises
  13. How? EXERC ISE 1 Basics for people, emotions, objects & symbols EXERC ISE 2 Visualise the 5 aspects of service design EXERC ISE 3 Illustrate your favourite service Icon: Ricardo Mira da Silva / The Noun Project
  14. How? EXERC ISE 1
  15. How? EX ERC ISE 2 VISUAL THINKING FOR SERVICE DESIGN 1. User-centered 2. Co-creative Services should be experienced through All stakeholders should be included in the customer’s eyes. the service design process. Please visualise 1 of the 5 characteristics of service design and hand this sheet to your neighbor afterwards — from: ‘This is Service Design Thinking’ by Marc Stickdorn and Jakob Schneider 3. Sequencing 4. Evidencing 5. Holistic The service should be visualised as a Intangible services should be visualised The entire environment of a service sequence of interrelated actions. in terms of physical artefacts. should be considered.
  16. How? EXERC ISE 3
  17. Sketch by Klara Lindner: ‘Ski lift’
  18. Sketch by Jan Schmiedgen: ‘Spotify’
  19. Visual Thinking Take-away
  20. Take-away time-saving, not time-consuming rather a bad drawing than no drawing facilitates every step of your process Icon: Samuel Q. Green / The Noun Project, Jakob Schneider / This is Service Design Thinking
  21. Sketchnotes by Virginie Gailing
  22. Book recommendations Eva Lotta Lamm: David Sibbet: Kommunikations- ‘Sketchnotes’ ‘Visual Meetings’ lotsen: ’bikablo 1’
  23. Thanks for your interest! servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin

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