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Pitching Ideas: How to sell your ideas to others

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Learn how to convince others of your UX ideas by understanding them.

We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!

Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.

In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

Published in: Design

Pitching Ideas: How to sell your ideas to others

  1. Pitching ideasHow to sell your ideas to others Jeroen van Geel
 @jeroenvangeel
 Oak & Morrow
  2. We sell all the time 2
  3. 3 We love your idea!
  4. 4 Yeah…. right…
  5. Why can ideas fail? 5
  6. 6 Because it’s a bad idea
  7. Because people can’t see the brilliance of your idea 7
  8. Because people can’t see the brilliance of your idea 8 Because you were unable 
 to convince people
  9. 9https://www.interaction-design.org You overcompensate
  10. 10Rambo III You go in Rambo mode
  11. 10% idea 1111
  12. 10% idea 1212 90% people
  13. 13 Goal
  14. 14 Goal Who do you need to convince? How do you convince them?
  15. What is your goal? In order to score you need a goal 15
  16. 16 tweak
  17. 17
  18. 18 tweak feature
  19. 19
  20. 20 tweak feature product
  21. 21 tweak feature product business
  22. 22
  23. 23 tweak feature product business future
  24. 24Elon Musk’s SpaceX
  25. What problem does it solve? 25 What opportunity does it create?
  26. 26 — Steve Jobs “If you haven’t found it yet. Keep looking. Don’t settle. Like any great relationship it just gets better and better as the years roll on.”
  27. 276-UP method by Adaptive Path
  28. 28 Get to the core of an idea
  29. 29 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1
 2 3
  30. 30 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1
 2 3 Everybody busy + need to connect An online social network Show me what my friends do Show them that I care Help share my life Four pizzas and two programmers
  31. 31
  32. 32 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1
 2 3 High energy bill and no control A smart thermostat Heats house only when needed Understand my needs Easy to control $80.000
  33. 33Nest
  34. 34 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1
 2 3 Nobody comments on articles A comment-everywhere box Let’s me comment on everything Actively invites people to comment Let’s me login with FB and Twitter 12 hours with one programmer
  35. Who are you convincing? Know your audience 35
  36. 37
  37. 38 your mom
  38. 39 your friend your mom
  39. 40 your friend your colleague your mom
  40. 41 your boss your friend your colleague your mom
  41. 42 your boss your friend your colleague your mom a lost nun
  42. It’s not about you How smart you are is not important 43
  43. It’s about the others What’s in it for them? Why should they get involved? Why should they invest time and money? Why would they like it? 44
  44. Managers Strategy - Business model - Competitive edge - KPI’s - ROI 45 The Office
  45. Project managers Planning - Budget - Efficiency - Milestones - Roadmap 46 The IT Crowd
  46. Programmers Unhappy flow - Exceptions - Efficiency - Architecture - Requirements 47
  47. UX designers Experience - Flow - User needs - Service - People 48
  48. How do you convince? Just knowing your audience isn’t enough 49
  49. 50 Create likability
  50. Everyone wants R.E.S.P.E.C.T. Give compliments Never undervalue the work of others 51
  51. WE WE WE52
  52. 53 Let others score
  53. 54
  54. Build trust Show you understand them Their values Their approach Their history Their strategy 55
  55. 56
  56. 57
  57. 58 Things go as expected Relax Resist Follow
 (unconscious) Think (conscious) Disinterest (unconscious) Fight (conscious) Ice to the Eskimos: How to market a product nobody wants
  58. 59 Pick the right pace
  59. 60
  60. 61 Goal Who do you need to convince? How do you convince them?
  61. Thank you! jeroen@oakandmorrow.com /@jeroenvangeel Oak & Morrow

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