How to Determine the ROI of Anything
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Pitching Ideas: How to sell your ideas to others
- Pitching ideasHow to sell your ideas to others Jeroen van Geel @jeroenvangeel Oak & Morrow
- We sell all the time 2
- 3 We love your idea!
- 4 Yeah…. right…
- Why can ideas fail? 5
- 6 Because it’s a bad idea
- Because people can’t see the brilliance of your idea 7
- Because people can’t see the brilliance of your idea 8 Because you were unable to convince people
- 9https://www.interaction-design.org You overcompensate
- 10Rambo III You go in Rambo mode
- 10% idea 1111
- 10% idea 1212 90% people
- 13 Goal
- 14 Goal Who do you need to convince? How do you convince them?
- What is your goal? In order to score you need a goal 15
- 16 tweak
- 17
- 18 tweak feature
- 19
- 20 tweak feature product
- 21 tweak feature product business
- 22
- 23 tweak feature product business future
- 24Elon Musk’s SpaceX
- What problem does it solve? 25 What opportunity does it create?
- 26 — Steve Jobs “If you haven’t found it yet. Keep looking. Don’t settle. Like any great relationship it just gets better and better as the years roll on.”
- 276-UP method by Adaptive Path
- 28 Get to the core of an idea
- 29 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3
- 30 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3 Everybody busy + need to connect An online social network Show me what my friends do Show them that I care Help share my life Four pizzas and two programmers
- 31
- 32 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3 High energy bill and no control A smart thermostat Heats house only when needed Understand my needs Easy to control $80.000
- 33Nest
- 34 Core idea sheet Problem /opportunity Idea Which will And to do that I need… 1 2 3 Nobody comments on articles A comment-everywhere box Let’s me comment on everything Actively invites people to comment Let’s me login with FB and Twitter 12 hours with one programmer
- Who are you convincing? Know your audience 35
- 37
- 38 your mom
- 39 your friend your mom
- 40 your friend your colleague your mom
- 41 your boss your friend your colleague your mom
- 42 your boss your friend your colleague your mom a lost nun
- It’s not about you How smart you are is not important 43
- It’s about the others What’s in it for them? Why should they get involved? Why should they invest time and money? Why would they like it? 44
- Managers Strategy - Business model - Competitive edge - KPI’s - ROI 45 The Office
- Project managers Planning - Budget - Efficiency - Milestones - Roadmap 46 The IT Crowd
- Programmers Unhappy flow - Exceptions - Efficiency - Architecture - Requirements 47
- UX designers Experience - Flow - User needs - Service - People 48
- How do you convince? Just knowing your audience isn’t enough 49
- 50 Create likability
- Everyone wants R.E.S.P.E.C.T. Give compliments Never undervalue the work of others 51
- WE WE WE52
- 53 Let others score
- 54
- Build trust Show you understand them Their values Their approach Their history Their strategy 55
- 56
- 57
- 58 Things go as expected Relax Resist Follow (unconscious) Think (conscious) Disinterest (unconscious) Fight (conscious) Ice to the Eskimos: How to market a product nobody wants
- 59 Pick the right pace
- 60
- 61 Goal Who do you need to convince? How do you convince them?
- Thank you! jeroen@oakandmorrow.com /@jeroenvangeel Oak & Morrow
