Business Model Camp, Hub Berkeley, CA

1. Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design

2. 3 points

4. Time Machine

5. Time Machine

6. 1958

7. [sources: Henry Chesbrough, photo: life.com]

8. [sources: Henry Chesbrough, photo: xerox.com]

9. ? whatʼs the core take- away here?

10. they didnʼt give a d%*&Y about the status-quo models

11. the business model “trumps”/enables the technology innovation

12. there was no way they could prove their business models would work

14. ? What actually is a business model?

15. buzz group

16. ? discuss with your seat neighbor what a business model is and write down your deﬁnition

17. ? what elements did you mention in your deﬁnition?

18. Business Model Canvas

19. to describe, challenge, design, and invent business models more systematically

20. 9 building blocks

21. CUSTOMER SEGMENTS images by JAM

22. VALUE PROPOSITIONS images by JAM

23. CHANNELS images by JAM

24. CUSTOMER RELATIONSHIPS images by JAM

25. REVENUE STREAMS images by JAM

26. KEY RESOURCES images by JAM

27. KEY ACTIVITIES images by JAM

28. KEY PARTNERS images by JAM

29. COST STRUCTURE images by JAM

30. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM

31. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM

32. images by JAM

33. CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM

34. CANVAS OVERLAY KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS images by JAM

35. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS

36. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building block block building building building block building block block block KEY CHANNELS RESOURCES building block building block building block COST STRUCTURE REVENUE STREAMS buildi g ng building buildin block block block

37. What’s your business model ? KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS

39. F rank G ehry [source: Sony Pictures]

40. [source: Sony Pictures]

41. [source: Sony Pictures]

42. [source: Wikimedia Commons]

43. ? what does that have to do with business models and my organization?

44. one last thing...

45. BusinessModelGeneration.com

46. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:

47. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch date: project: screen: author:

48. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design

Business Model Camp, Hub Berkeley, CA

Alexander Osterwalder

Business Model Camp, Hub Berkeley, CA