1.
Business
Models
Biz Model Camp
Hub Berkeley, CA
AlexOsterwalder.com
@business_design

2.
3 points

3.
1

4.
Time Machine

5.
Time Machine

6.
1958

7.
[sources: Henry Chesbrough, photo: life.com]

8.
[sources: Henry Chesbrough, photo: xerox.com]

9.
?
whatʼs the core take-
away here?

10.
they didnʼt give a d%*&Y
about the status-quo models

11.
the business model
“trumps”/enables the
technology innovation

12.
there was no way they
could prove their business
models would work

13.
2

14.
?
What actually is a
business model?

15.
buzz
group

16.
?
discuss with your seat neighbor
what a business model is and
write down your definition

17.
?
what elements did you
mention in your definition?

18.
Business
Model Canvas

19.
to describe, challenge,
design, and invent
business models more
systematically

20.
9 building
blocks

21.
CUSTOMER SEGMENTS
images by JAM

22.
VALUE PROPOSITIONS
images by JAM

23.
CHANNELS
images by JAM

24.
CUSTOMER RELATIONSHIPS
images by JAM

25.
REVENUE STREAMS
images by JAM

26.
KEY RESOURCES
images by JAM

27.
KEY ACTIVITIES
images by JAM

28.
KEY PARTNERS
images by JAM

29.
COST STRUCTURE
images by JAM

30.
key value customer
activities proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
images by JAM

31.
key value customer
activities proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
images by JAM

32.
images by JAM

33.
CANVAS OVERLAY
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
images by JAM

34.
CANVAS OVERLAY
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
images by JAM

35.
The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS

36.
The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
block block
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
COST STRUCTURE REVENUE STREAMS
buildi
g ng building
buildin block
block block

37.
What’s your business model
?
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS

38.
3

39.
F rank
G ehry
[source: Sony Pictures]

40.
[source: Sony Pictures]

41.
[source: Sony Pictures]

42.
[source: Wikimedia Commons]

43.
?
what does that have to do
with business models and
my organization?

44.
one last
thing...

45.
BusinessModelGeneration.com

46.
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
date:
project:
screen:
author:

47.
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
date:
project:
screen:
author:

48.
THANK YOU!
BusinessModelGeneration.com
AlexOsterwalder.com
BusinessModelAlchemist.com
Twitter: business_design