Downloaded 145 times
Uploaded byNikolay Stoyanov
Business model canvas
This document provides information about a workshop on developing business models for commercializing research results. It discusses options for market exploitation like licensing, spin-offs, and startups. It then compares traditional business plans to more agile methodologies like the Lean Startup framework. The final section describes tools for developing business models, specifically the Business Model Canvas and Value Proposition Design. Participants will practice using these tools to develop a business model for a thermochromic pigment product intended for use in fabrics.
More Related Content
More from Nikolay Stoyanov
Business model canvas
- 1. Policy into Practice:EURAXESS Researcher Career Skills for Career Development PIPERS This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 643330 Helping researchers to pursue their professional ambitions: A workshop for researchers 15-16 February, 2016 Madrid, SPAIN BUSINESS MODELING: Business Model canvas
- 2. Contents 1. Market exploitationof research results 2. Options for market exploitation a) Licensing, b) Spin-offs, c) Startups 3. Business plan vs Agile methodologies 4. “Business model canvas" and “Value proposition design”
- 3.
- 5. Stakeholders in TechnologyTransfer
- 8. @nesofsky Options for MarketExploitation 2
- 9. 1. Licensing Options forMarket Exploitation
- 10.
- 11.
- 12. 2. "Startups" &"Spinoffs“ Options for Market Exploitation
- 13.
- 14.
- 15.
- 16.
- 17. 3. Strategic agreements Optionsfor Market Exploitation
- 18.
- 19.
- 20. KEY POINTS 1. A“Business Plan” was a requirement whenever a business needed to be described and explained. 2. In the last few years, agile methodologies and the “Lean Startup” frameworks have arrived and are widely used and developed
- 21. Both approaches arecomplementary…
- 22.
- 24.
- 25. Steve Blank, ENTREPRENEURSH IP PROFESSORAT Berkeley, publiSHES HIS THEORY IN 2005
- 26. In 2011 Steve Blank launches “LaunchPad Class”in Udacity “How to build a Startup” 1 month 24 hours 238,000 students
- 27. The Book “The FourSteps to the Epiphany” describes the methodology to create successful companies
- 28. Steve Blank publica suteoría en 2005 In 2004 Eric Ries attends Steve Blank’s class at Berkley University
- 29. Eric Ries publishes “TheLean Startup” in 2008, and names the movement started by Steve Blank
- 30. Blank & DorfPublish the “Manual” 2012
- 31. In 2012 EricRies starts publishing the “Lean” series with O´really
- 32. By 2010 the LeanStartup movement is already “mainstream”
- 33. mayo 2013 Lean methodology isnot for high-tec startups anymore, companies like GE or Intuit are using it to innovate
- 34. Lean Startup DEFINITION “Astartup is a temporary organization designed to search for a replicable and scalable business model” Steve Blank
- 35. DEFINITION: A startup isa temporary organization
- 36. Designed to searchfor a business model that is
- 37.
- 38.
- 40. @nesofsky “business model canvas" and "valueproposition design” 4
- 41. Osterwalder & PigneurPUBLISH THE BOOK “Business Model Generation” IN 2010 Alex Ostelwalder 2010Yves Pigneur
- 43.
- 44. Santa Claus: “BusinessModel Canvas”
- 45. The 3 wisemen: “Business Model Canvas”
- 46. Steve Blank publica suteoría en 2005 Also in 2010, Osterwalder launches “Strategyzer”
- 49. 1. Define marketas concretly as possible
- 50. 2. Define valueproposition as simple as possible
- 52. The Value PropositionModel…
- 54. 3. Include intelectualproperty in your business model
- 55. 4. Define mainincome and costs elements ¿Price?
- 56. 5. Have youcompleted all canvas areas?, can you move things around?
- 57. 6. Can yououtline a road map?
- 58. Review & Comments 1.What Iliked the best… 2.What I would like to see next…
- 59.
- 60.
- 61.
- 62. Lets get somepractice using the “Canvas” and a sample product from the “smart materials” insdustry…
- 63.
- 64. What are smartmaterials? •Smart materials are materials that have one or more properties that can be significantly altered in a controlled fashion by external stimuli, such as stress, temperature, moisture, pH, electric or magnetic fields.
- 65. What are theexamples? •Piezoelectric materials •Shape memory alloys •Magnetic shape memory alloys •PH sensitive polymers •Halochromic materials •Chromogenic systems
- 66. Chromogenic systems • Chromogenicsystems change colour in response to electrical, optical or thermal changes. These include electrochromic materials, which change their colour or opacity on the application of a voltage (e.g. liquid crystal displays), thermochromic materials change in colour depending on their temperature, and photochromic materials, which change colour in response to light.
- 67. Thermochromic • Colour-changing thermochromic pigments arenow routinely made as inks for paper and fabrics – and incorporated into injection moulded plastics. A new type of phosphorescent pigment, capable of emitting light for up to 10 hours, has opened up entirely new design opportunities for instrumentation, low-level lighting systems etc. Warm Cool http://www.mutr.co.uk/catalog/index.php?cPath=79
- 68. WORKSHOP Develop a businessmodel using the “Canvas” for a new “smart” material with thermopigment properties to be used mostly in fabrics. Keep in Mind: 1. Define your market as specifically as possible. 2. Define your “Value Proposition” for that market. 3. What “Intellectual Property” approach will you use. 4. Outline major cost and revenue sources. 5. Make sure you address all Canvas areas. 6. Outline a basic implementation plan.