SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
1 understanding business models 2
prototyping alternatives of “what could be” 3 evaluating your business model design 4 testing business models with customer development
The Business Model Canvas key
activities value proposition customer relationships KEY KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS building building key block block customer partners segments building building building block building block block block KEY CHANNELS RESOURCES building block building block building block cost COST STRUCTURE REVENUE STREAMS revenue buildi structure building key ng building streams block resources block channelsck blo images by JAM
Nespresso’s business Model KEY KEY
Value CUSTOMER CUSTOMER PARTNERS ACTIVITIES Proposition RELATIONSHIPS SEGMENTS B2C marketing tion distribu Nespre sso households Club (espresso fans) *** Nespresso ine pod production coffee mach machines rs manufacture businesses KEY etail CHANNELS **** r RESOURCES Nespresso ts coffee outle mail pods growers distribu order tion e coffe channel s m Nespresso.co pod produ call ts paten ctio n center Nespresso facilities stores COST STRUCTURE REVENUE STREAMS B2C distrib sales of Nespress resso o production ution sales of Nesp marketing machines pods
4 out of 10 people
in the world lack even the most simple latrine to perform their needs
* single-use toilet bag *
self-sanitizing * biodegradable * turns into fertilizer * (mainly) targeted at poor people * low production cost * people already pay for sanitation
The Business Model Canvas KEY
KEY OFFER CUSTOMER CUSTOMER PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS
come up with as many
business model ideas as possible for the Peepoo bag (not full Canvases)
* single-use toilet bag *
self-sanitizing * biodegradable * turns into fertilizer * (mainly) targeted at poor people * low production cost * people already pay for sanitation
building block building buildin block
g blo ck building block building block build ing block building building block block build ing block building buil di block blo ng ck buildin g block
RECURRING REVENUES Is every
sales a new effort or will it result in follow-‐up revenues and purchases? How evenly distributed are your revenues through the year?
a business model might look
great on paper... building block building buildin block g blo ck building block building block build ing block building building block block build block ing .. but after all it is only a... building buil di block blo ng ck buildin g block
... a set of hypotheses
guess guess guess guess guess guess guess guess guess guess g uess guess