SlideShare a Scribd company logo
1 of 102
Download to read offline
Creating
Start-Up
Success 101
AlexOsterwalder.com               SteveBlank.com
@business_design                  @sgblank
Contribution by Alan Smith @thinksmith
this presentation combines two global bestsellers




                                    +


BusinessModelGeneration.com                   StevenBlank.com/books.html
So what makes for a
successful start-up?
Start with a brilliant
founder like...
Mike, 34
Stanford
Alumnus
he used to be an...
Experienced
Exec
All his operating
experience built up
some...
...outstanding
credentials!
One day Mike has...
A “killer”
product idea!
A “killer”
product idea!
he’s really
passionate about it
Mike’s experienced.
He knows how to test his
idea using...
...market
research
The research looks good!
Mike moves forward, and
writes a fantastic....
Great!
Based on the credentials,
research, and plan, Mike has
secured the final piece...
...VC Funding!
Money in hand,
Mike get’s started on
...building his
      start-up.
He makes the headlines
of every major...
... and is invited to give...
...keynote talks
Mike and his
start-up are
   on a roll!
How likely is his
business to
succeed?
Despite the experience,
research and plan...
...Mike
slipped up.
Let’s help Mike
with 5 things he
 didn’t know.


                   29
1    No business
    plan survives
         the first
        customer
         contact.
Sticking to a planning
document works for a
known future, not for a
start-up context.

Plan’s fail in start-ups.
2    It’s the
    business
     model,
     stupid.
Hey Mike, your plan was
to build a company, but
did your plan include a
Business Model?
“A business model describes
the rationale of how an organization
creates, delivers, and captures value”
Here are the 9 building blocks of
a business model:
CUSTOMER SEGMENTS




which customers and users are you serving?
which jobs do they really want to get done?
                                              images by JAM
VALUE PROPOSITIONS




 what are you offering them? what is that
  getting done for them? do they care?
                                            images by JAM
CHANNELS




how does each customer segment want to be reached?
         through which interaction points?

                                                images by JAM
CUSTOMER RELATIONSHIPS




what relationships are you establishing with each segment?
       personal? automated? acquisitive? retentive?

                                                      images by JAM
REVENUE STREAMS




  what are customers really willing to pay for? how?
are you generating transactional or recurring revenues?
                                                     images by JAM
KEY RESOURCES




which resources underpin your b.model?
      which assets are essential?

                                         images by JAM
KEY ACTIVITIES




which activities do you need to perform well in
       your b.model? what is crucial?

                                                  images by JAM
KEY PARTNERS




which partners and suppliers leverage your model?
           who do you need to rely on?

                                                    images by JAM
COST STRUCTURE




what is the resulting cost structure?
which key elements drive your costs?

                                        images by JAM
key       value          customer
            activities   proposition       relationships




     key                                               customer
partners                                               segments




     cost                                              revenue
structure         key                                  streams
            resources                  channels

                                                       images by JAM
“Hmm, interesting so
  what do I make of
              that?”
use it as a tool to...
sketch out your business model
building
 block
building
     block                building
               building
                block      block




building
 block
building
                       block                                            building
                                                                         block

                                 building
                                  block                                                       building
                                                        building
building                                                 block                                 block
 block

                                                                   building
                                                                    block

                          building
                                                                              building
                           block
                                                                               block




                                            buildin
                                                    g
           building                          block                                 building
            block                                                                   block
This tool is called the
Business Model Canvas
(download with instructions at
www.businessmodelgeneration.com/downloads)
3     Take time
        to think
        through
     alternative
    possibilities.
the same technology, product, or service
can have numerous business models
try sketching out alternative
business models by asking
yourself...
transactional vs.          product vs. service        scale vs. scope
recurring revenues
                                                   blue ocean vs. red
niche market vs.                                              ocean
                             direct sales vs.
mass market                   indirect sales
                                                         personal vs.
capital expenditure vs.                                   automated
                             open vs. closed
partnership
                                                       disruptive vs.

      difficult questions
                          human intensive vs.           incremental
acquisition vs. retention system intensive
                                                tailor-made vs. mass
                           physical vs. virtual           production
one customer segment
vs. another
                          copyright vs. copyleft    fixed vs. variable
paid vs. free                                                   costs

distributed vs.            in-sourcing vs. out-       advertising vs.
centralized                     sourcing                        sales
only make a first choice after prototyping
and thinking through several models...
OK. You’ve got your model,
but you’re not done yet...
4   Your business
     model idea is
      just a set of
      hypotheses.
a business model might look great on
paper...

                  building
                   block

                                                                 building
                      buildin                                     block
                                g block
   building
    block
                       block
                                           building
                                            block




                                                                                                ... but be
                                                                                buildin
                                                                                 block g

                                                      building
                  building                             block
                   block




       building
        block
                                build
                                 blocing
                                      k
                                                                  buildin
                                                                   block g

                                                                                           honest that it’s
                                                                     buildin
                                                                      block g
... just a set of hypotheses

        guess                guess
          guess
                  guess                guess
guess
                           guess
         guess                guess

             guess
  guess                          guess
...so you need to get out of the
building and...
test each hypothesis
(e.g. with customers)
this business model testing process is
called Customer Development

customer            customer     customer    company
discovery           validation    creation    building


            pivot
two different phases...
search

customer            customer     customer    company
discovery           validation    creation    building


            pivot
                                      execution
and it starts with...
... verifying
every
hypothesis




  customer              customer     customer    company
  discovery             validation    creation    building


                pivot
test your hypotheses


        product
       market type
       competition
test your hypotheses


                       problem
                       customer
                         user
                        payer
test your hypotheses




              channel
test your hypotheses

                                       demand
                                       creation
                                                     problem
 channel               product
                                                     customer
(customer)           market type
                                                       user
(problem)            competition       channel
                                                      payer



                   validate business       pricing
                         model             model
to accomplish this you will need a special
and agile ...
customer
development
team
A team that ...
... gets out of the
building!
... to test and adapt your model
             agile business
                 model                        demand
              adaptation                      creation
                                                             problem
  channel                       product                     customer
(customer)                    market type                      user
 (problem)                    competition                     payer
              customer
             development                      channel
                team



                          validate business       pricing
                                model             model
you need to adapt the
business model until
you can prove it works




customer            customer     customer    company
discovery           validation    creation    building


            pivot
“How do I prove
a business
model works?”
One example of “proving” is
concluding the ...
... sales of a “minimum viable
feature set”
This adaptation process is called ...
the pivot




customer            customer     customer      company
discovery           validation    creation      building


            pivot

  (repeat * until proven)
so do you have any “factual” proof?
Congratulations!
You finished the search
process!
So don’t ever forget ...
5
    Don’t build your
     company, until
     you’ve verified
      your Business
              Model
or you’ll risk ...
Burning your cash while
searching for a working
business model
execution is not search
execution follows search
Build when you’ve found
your model
only then execute:
scale your marketing



customer            customer     customer    company
discovery           validation    creation    building


            pivot
                                       execution
and build your org
                                         structures



customer            customer     customer    company
discovery           validation    creation    building


            pivot
                                       execution
1   No business plan survives the
    first customer contact.

2   It’s the business model, stupid.

3   Take time to think through
    alternative possibilities

4   Your business model idea is
    just a set of hypotheses.

5   Don’t build your company,
    until you’ve verified your
    Business Model
you can read more about business models and the
customer development process here:




                                   +


BusinessModelGeneration.com                  StevenBlank.com/books.html
Good
Luck!
BusinessModelGeneration.com StevenBlank.com/books.html
AlexOsterwalder.com         SteveBlank.com
@business_design            @sgblank

Contribution by Alan Smith @thinksmith

More Related Content

What's hot

Value Proposition Canvas Explained
Value Proposition Canvas ExplainedValue Proposition Canvas Explained
Value Proposition Canvas Explainedazlaan
 
Lecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentStanford University
 
Columbia lecture 111210 customer development
Columbia lecture 111210 customer developmentColumbia lecture 111210 customer development
Columbia lecture 111210 customer developmentStanford University
 
Venture Design Workshop: Business Model Canvas
Venture Design Workshop: Business Model CanvasVenture Design Workshop: Business Model Canvas
Venture Design Workshop: Business Model CanvasAlex Cowan
 
How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...Matina Moreira
 
Lean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric RiesLean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric RiesStanford University
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2StartupStanford University
 
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...Michael Skok
 
Canaan Entrepreneur Pitch Workbook
Canaan Entrepreneur Pitch WorkbookCanaan Entrepreneur Pitch Workbook
Canaan Entrepreneur Pitch WorkbookKelley Hodge
 
Investor pitch deck template from new haircut
Investor pitch deck template from new haircutInvestor pitch deck template from new haircut
Investor pitch deck template from new haircutSGB Media Group
 
Business Model Canvas
Business Model CanvasBusiness Model Canvas
Business Model CanvasHandaru Sakti
 
Innovation & Business Model & Business Model Canvas 2014
Innovation & Business Model & Business Model Canvas 2014Innovation & Business Model & Business Model Canvas 2014
Innovation & Business Model & Business Model Canvas 2014Serdar Temiz
 
Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)Htet Zan Linn
 

What's hot (20)

Value Proposition Canvas Explained
Value Proposition Canvas ExplainedValue Proposition Canvas Explained
Value Proposition Canvas Explained
 
Lecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer DevelopmentLecture 1: Business Model & Customer Development
Lecture 1: Business Model & Customer Development
 
Columbia lecture 111210 customer development
Columbia lecture 111210 customer developmentColumbia lecture 111210 customer development
Columbia lecture 111210 customer development
 
Venture Design Workshop: Business Model Canvas
Venture Design Workshop: Business Model CanvasVenture Design Workshop: Business Model Canvas
Venture Design Workshop: Business Model Canvas
 
Lean Startup
Lean StartupLean Startup
Lean Startup
 
Burn Your Business Plan
Burn Your Business PlanBurn Your Business Plan
Burn Your Business Plan
 
48 hours customer development
48 hours customer development48 hours customer development
48 hours customer development
 
How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...
 
Lean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric RiesLean Startups Steve Blank Eric Ries
Lean Startups Steve Blank Eric Ries
 
Customer Development at Startup2Startup
Customer Development at Startup2StartupCustomer Development at Startup2Startup
Customer Development at Startup2Startup
 
Lift11 Presentation
Lift11 PresentationLift11 Presentation
Lift11 Presentation
 
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...
Driving to Market - How to "Drive" Competitive Advantage in your Go To Market...
 
Canaan Entrepreneur Pitch Workbook
Canaan Entrepreneur Pitch WorkbookCanaan Entrepreneur Pitch Workbook
Canaan Entrepreneur Pitch Workbook
 
Investor pitch deck template from new haircut
Investor pitch deck template from new haircutInvestor pitch deck template from new haircut
Investor pitch deck template from new haircut
 
What is a startup?
What is a startup?What is a startup?
What is a startup?
 
Business Model Canvas
Business Model CanvasBusiness Model Canvas
Business Model Canvas
 
The startup owners manual sxsw
The startup owners manual sxswThe startup owners manual sxsw
The startup owners manual sxsw
 
Innovation & Business Model & Business Model Canvas 2014
Innovation & Business Model & Business Model Canvas 2014Innovation & Business Model & Business Model Canvas 2014
Innovation & Business Model & Business Model Canvas 2014
 
Business Model Canvas
Business Model CanvasBusiness Model Canvas
Business Model Canvas
 
Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)Business Model Canvas (Dr. Htet Zan Linn)
Business Model Canvas (Dr. Htet Zan Linn)
 

Viewers also liked

Tendencias para repensar la educación
Tendencias para repensar la educaciónTendencias para repensar la educación
Tendencias para repensar la educaciónJuan Miguel Muñoz
 
Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014
Tefl entrepreneurship  from lesson plan to business plan - BRAZ TESOL - 2014Tefl entrepreneurship  from lesson plan to business plan - BRAZ TESOL - 2014
Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014Caltabiano Idiomas
 
How to start your own business
How to start your own businessHow to start your own business
How to start your own businessMark Lusher
 
Course module entrepreneurship
Course module entrepreneurship Course module entrepreneurship
Course module entrepreneurship hmahajan235
 
How to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup EntrepreneursHow to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup EntrepreneursPowerHomeBiz.com
 
10 tips for starting entrepreneurs
10 tips for starting entrepreneurs10 tips for starting entrepreneurs
10 tips for starting entrepreneursBart De Waele
 
Seven steps to starting your own business
Seven steps to starting your own businessSeven steps to starting your own business
Seven steps to starting your own businessMihran Kalaydjian
 
Business Growth Strategies
Business Growth StrategiesBusiness Growth Strategies
Business Growth Strategiesfolaiya
 
Completing Your LinkedIn Profile: 17 Key Elements
Completing Your LinkedIn Profile: 17 Key ElementsCompleting Your LinkedIn Profile: 17 Key Elements
Completing Your LinkedIn Profile: 17 Key ElementsDerek Edmond
 
Growth strategy
Growth strategyGrowth strategy
Growth strategySumit Rai
 

Viewers also liked (12)

Tendencias para repensar la educación
Tendencias para repensar la educaciónTendencias para repensar la educación
Tendencias para repensar la educación
 
Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014
Tefl entrepreneurship  from lesson plan to business plan - BRAZ TESOL - 2014Tefl entrepreneurship  from lesson plan to business plan - BRAZ TESOL - 2014
Tefl entrepreneurship from lesson plan to business plan - BRAZ TESOL - 2014
 
How to start your own business
How to start your own businessHow to start your own business
How to start your own business
 
Course module entrepreneurship
Course module entrepreneurship Course module entrepreneurship
Course module entrepreneurship
 
How to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup EntrepreneursHow to Start a Successful Small Business: Tips to Startup Entrepreneurs
How to Start a Successful Small Business: Tips to Startup Entrepreneurs
 
10 tips for starting entrepreneurs
10 tips for starting entrepreneurs10 tips for starting entrepreneurs
10 tips for starting entrepreneurs
 
Seven steps to starting your own business
Seven steps to starting your own businessSeven steps to starting your own business
Seven steps to starting your own business
 
Business Growth Strategies
Business Growth StrategiesBusiness Growth Strategies
Business Growth Strategies
 
Business Growth & Strategy
Business Growth & StrategyBusiness Growth & Strategy
Business Growth & Strategy
 
Completing Your LinkedIn Profile: 17 Key Elements
Completing Your LinkedIn Profile: 17 Key ElementsCompleting Your LinkedIn Profile: 17 Key Elements
Completing Your LinkedIn Profile: 17 Key Elements
 
Growth strategy
Growth strategyGrowth strategy
Growth strategy
 
GROWTH STRATEGIES
GROWTH STRATEGIESGROWTH STRATEGIES
GROWTH STRATEGIES
 

Similar to Creating Start-Up Success

N2Vlabs Talks - leanstartup101
N2Vlabs Talks - leanstartup101N2Vlabs Talks - leanstartup101
N2Vlabs Talks - leanstartup101Rami Al-Karmi
 
Business Model Innovation
Business Model Innovation Business Model Innovation
Business Model Innovation Yves Pigneur
 
Ramon Vullings - Business Model Innovation
Ramon Vullings - Business Model InnovationRamon Vullings - Business Model Innovation
Ramon Vullings - Business Model InnovationNEXUS Training Solutions
 
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)SKOLKOVO
 
Designing Business Models
Designing Business ModelsDesigning Business Models
Designing Business ModelsYves Pigneur
 
Business Models Beyond Profit - Social Entrepreneurship Lecture
Business Models Beyond Profit - Social Entrepreneurship LectureBusiness Models Beyond Profit - Social Entrepreneurship Lecture
Business Models Beyond Profit - Social Entrepreneurship LectureAlexander Osterwalder
 
Funny thing about some words 111110
Funny thing about some words   111110Funny thing about some words   111110
Funny thing about some words 111110Marc Goldman
 
Business Model Generation
Business Model GenerationBusiness Model Generation
Business Model GenerationYna Cruz
 
Happy farm canvas and discovery bd
Happy farm canvas and discovery bdHappy farm canvas and discovery bd
Happy farm canvas and discovery bdAlena Kalibaba
 
Power breakfast business model canvas
Power breakfast business model canvasPower breakfast business model canvas
Power breakfast business model canvassekarwidhi
 
Azmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionAzmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionMadlis
 
Azmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionAzmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionMadlis
 
Kavea Presentation : Dark Color Theme
Kavea Presentation : Dark Color ThemeKavea Presentation : Dark Color Theme
Kavea Presentation : Dark Color Themepunkl.
 
Kavea Presentation : Light Color Theme
Kavea Presentation : Light Color ThemeKavea Presentation : Light Color Theme
Kavea Presentation : Light Color Themepunkl.
 
SMTEC accelerator process
SMTEC accelerator processSMTEC accelerator process
SMTEC accelerator processTHErunner86
 
Lean Cloud - Amazon Web Services
Lean Cloud - Amazon Web ServicesLean Cloud - Amazon Web Services
Lean Cloud - Amazon Web ServicesSimone Brunozzi
 
From a concept to viable business — How do we know if we are building the rig...
From a concept to viable business — How do we know if we are building the rig...From a concept to viable business — How do we know if we are building the rig...
From a concept to viable business — How do we know if we are building the rig...Marko Taipale
 

Similar to Creating Start-Up Success (20)

N2Vlabs Talks - leanstartup101
N2Vlabs Talks - leanstartup101N2Vlabs Talks - leanstartup101
N2Vlabs Talks - leanstartup101
 
Business Model Innovation
Business Model Innovation Business Model Innovation
Business Model Innovation
 
Ramon Vullings - Business Model Innovation
Ramon Vullings - Business Model InnovationRamon Vullings - Business Model Innovation
Ramon Vullings - Business Model Innovation
 
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
Alex Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)
 
Designing Business Models
Designing Business ModelsDesigning Business Models
Designing Business Models
 
Business Model
Business ModelBusiness Model
Business Model
 
Business Models Beyond Profit - Social Entrepreneurship Lecture
Business Models Beyond Profit - Social Entrepreneurship LectureBusiness Models Beyond Profit - Social Entrepreneurship Lecture
Business Models Beyond Profit - Social Entrepreneurship Lecture
 
Funny thing about some words 111110
Funny thing about some words   111110Funny thing about some words   111110
Funny thing about some words 111110
 
Business Model Generation
Business Model GenerationBusiness Model Generation
Business Model Generation
 
Happy farm canvas and discovery bd
Happy farm canvas and discovery bdHappy farm canvas and discovery bd
Happy farm canvas and discovery bd
 
Power breakfast business model canvas
Power breakfast business model canvasPower breakfast business model canvas
Power breakfast business model canvas
 
Azmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionAzmone Presentation : Light Color Version
Azmone Presentation : Light Color Version
 
Azmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionAzmone Presentation : Dark Color Version
Azmone Presentation : Dark Color Version
 
Tec 050312
Tec 050312Tec 050312
Tec 050312
 
Social Commerce
Social CommerceSocial Commerce
Social Commerce
 
Kavea Presentation : Dark Color Theme
Kavea Presentation : Dark Color ThemeKavea Presentation : Dark Color Theme
Kavea Presentation : Dark Color Theme
 
Kavea Presentation : Light Color Theme
Kavea Presentation : Light Color ThemeKavea Presentation : Light Color Theme
Kavea Presentation : Light Color Theme
 
SMTEC accelerator process
SMTEC accelerator processSMTEC accelerator process
SMTEC accelerator process
 
Lean Cloud - Amazon Web Services
Lean Cloud - Amazon Web ServicesLean Cloud - Amazon Web Services
Lean Cloud - Amazon Web Services
 
From a concept to viable business — How do we know if we are building the rig...
From a concept to viable business — How do we know if we are building the rig...From a concept to viable business — How do we know if we are building the rig...
From a concept to viable business — How do we know if we are building the rig...
 

More from Alexander Osterwalder

#bmgen: The Story of a Bestselling Management Book
#bmgen: The Story of a Bestselling Management Book#bmgen: The Story of a Bestselling Management Book
#bmgen: The Story of a Bestselling Management BookAlexander Osterwalder
 
Business Model Foundry (using the Minimal Viable Product concept)
Business Model Foundry (using the Minimal Viable Product concept)Business Model Foundry (using the Minimal Viable Product concept)
Business Model Foundry (using the Minimal Viable Product concept)Alexander Osterwalder
 
A Business Model for Solar Energy - SunEdison
A Business Model for Solar Energy - SunEdisonA Business Model for Solar Energy - SunEdison
A Business Model for Solar Energy - SunEdisonAlexander Osterwalder
 
The Music Industry - new models (excerpt of a keynote)
The Music Industry - new models (excerpt of a keynote)The Music Industry - new models (excerpt of a keynote)
The Music Industry - new models (excerpt of a keynote)Alexander Osterwalder
 
The Music Industry - what's broken (excerpt of a keynote)
The Music Industry - what's broken (excerpt of a keynote)The Music Industry - what's broken (excerpt of a keynote)
The Music Industry - what's broken (excerpt of a keynote)Alexander Osterwalder
 
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, AmsterdamBusiness Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, AmsterdamAlexander Osterwalder
 
Publishing Conference: A "Guerilla" Author Perspective
Publishing Conference: A "Guerilla" Author PerspectivePublishing Conference: A "Guerilla" Author Perspective
Publishing Conference: A "Guerilla" Author PerspectiveAlexander Osterwalder
 
Business Model Knowledge Fair & Book Launch
Business Model Knowledge Fair & Book LaunchBusiness Model Knowledge Fair & Book Launch
Business Model Knowledge Fair & Book LaunchAlexander Osterwalder
 
Business Model Exercise Series : nr.1 - ideation
Business Model Exercise Series : nr.1 - ideationBusiness Model Exercise Series : nr.1 - ideation
Business Model Exercise Series : nr.1 - ideationAlexander Osterwalder
 
Business Model Example Series : Issue 2 / iPod
Business Model Example Series : Issue 2 / iPodBusiness Model Example Series : Issue 2 / iPod
Business Model Example Series : Issue 2 / iPodAlexander Osterwalder
 
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presentersGood PowerPoint Design - for business presenters
Good PowerPoint Design - for business presentersAlexander Osterwalder
 
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1Business Model Example Series : Issue 1
Business Model Example Series : Issue 1Alexander Osterwalder
 
East African Business Summit - business model session
East African Business Summit - business model sessionEast African Business Summit - business model session
East African Business Summit - business model sessionAlexander Osterwalder
 
Business Model Innovation Book (prototype book structure)
Business Model Innovation Book (prototype book structure)Business Model Innovation Book (prototype book structure)
Business Model Innovation Book (prototype book structure)Alexander Osterwalder
 

More from Alexander Osterwalder (20)

#bmgen: The Story of a Bestselling Management Book
#bmgen: The Story of a Bestselling Management Book#bmgen: The Story of a Bestselling Management Book
#bmgen: The Story of a Bestselling Management Book
 
Business Model Foundry (using the Minimal Viable Product concept)
Business Model Foundry (using the Minimal Viable Product concept)Business Model Foundry (using the Minimal Viable Product concept)
Business Model Foundry (using the Minimal Viable Product concept)
 
A Business Model for Solar Energy - SunEdison
A Business Model for Solar Energy - SunEdisonA Business Model for Solar Energy - SunEdison
A Business Model for Solar Energy - SunEdison
 
What Is A Business Model
What Is A Business ModelWhat Is A Business Model
What Is A Business Model
 
Business Model Canvas Poster V.1.0
Business Model Canvas Poster V.1.0Business Model Canvas Poster V.1.0
Business Model Canvas Poster V.1.0
 
The Music Industry - new models (excerpt of a keynote)
The Music Industry - new models (excerpt of a keynote)The Music Industry - new models (excerpt of a keynote)
The Music Industry - new models (excerpt of a keynote)
 
The Music Industry - what's broken (excerpt of a keynote)
The Music Industry - what's broken (excerpt of a keynote)The Music Industry - what's broken (excerpt of a keynote)
The Music Industry - what's broken (excerpt of a keynote)
 
Business Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, AmsterdamBusiness Model Knowledge Fair, Amsterdam
Business Model Knowledge Fair, Amsterdam
 
Publishing Conference: A "Guerilla" Author Perspective
Publishing Conference: A "Guerilla" Author PerspectivePublishing Conference: A "Guerilla" Author Perspective
Publishing Conference: A "Guerilla" Author Perspective
 
Business Model Knowledge Fair & Book Launch
Business Model Knowledge Fair & Book LaunchBusiness Model Knowledge Fair & Book Launch
Business Model Knowledge Fair & Book Launch
 
Business Model Exercise Series : nr.1 - ideation
Business Model Exercise Series : nr.1 - ideationBusiness Model Exercise Series : nr.1 - ideation
Business Model Exercise Series : nr.1 - ideation
 
Business Model Example Series : Issue 2 / iPod
Business Model Example Series : Issue 2 / iPodBusiness Model Example Series : Issue 2 / iPod
Business Model Example Series : Issue 2 / iPod
 
Good PowerPoint Design - for business presenters
Good PowerPoint Design - for business presentersGood PowerPoint Design - for business presenters
Good PowerPoint Design - for business presenters
 
Business Model Example Series : Issue 1
Business Model Example Series : Issue 1Business Model Example Series : Issue 1
Business Model Example Series : Issue 1
 
Book Chunk Project - prototype
Book Chunk Project - prototypeBook Chunk Project - prototype
Book Chunk Project - prototype
 
Draw your Business Model
Draw your Business ModelDraw your Business Model
Draw your Business Model
 
Mediaplaza event \'08
Mediaplaza event \'08Mediaplaza event \'08
Mediaplaza event \'08
 
Long Tail Business Models
Long Tail Business ModelsLong Tail Business Models
Long Tail Business Models
 
East African Business Summit - business model session
East African Business Summit - business model sessionEast African Business Summit - business model session
East African Business Summit - business model session
 
Business Model Innovation Book (prototype book structure)
Business Model Innovation Book (prototype book structure)Business Model Innovation Book (prototype book structure)
Business Model Innovation Book (prototype book structure)
 

Recently uploaded

diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....Ritu480198
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfJerry Chew
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxCeline George
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024Borja Sotomayor
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...Gary Wood
 
The Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFThe Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFVivekanand Anglo Vedic Academy
 
Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesAmanpreetKaur157993
 
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxAnalyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxLimon Prince
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesPooky Knightsmith
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17Celine George
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................MirzaAbrarBaig5
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi RajagopalEADTU
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportDenish Jangid
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSAnaAcapella
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project researchCaitlinCummins3
 

Recently uploaded (20)

Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"Mattingly "AI & Prompt Design: Named Entity Recognition"
Mattingly "AI & Prompt Design: Named Entity Recognition"
 
diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....diagnosting testing bsc 2nd sem.pptx....
diagnosting testing bsc 2nd sem.pptx....
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
 
How to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptxHow to Manage Website in Odoo 17 Studio App.pptx
How to Manage Website in Odoo 17 Studio App.pptx
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...When Quality Assurance Meets Innovation in Higher Education - Report launch w...
When Quality Assurance Meets Innovation in Higher Education - Report launch w...
 
The Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFThe Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDF
 
Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategies
 
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptxAnalyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Trauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical PrinciplesTrauma-Informed Leadership - Five Practical Principles
Trauma-Informed Leadership - Five Practical Principles
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17
 
male presentation...pdf.................
male presentation...pdf.................male presentation...pdf.................
male presentation...pdf.................
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopal
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project research
 
Supporting Newcomer Multilingual Learners
Supporting Newcomer  Multilingual LearnersSupporting Newcomer  Multilingual Learners
Supporting Newcomer Multilingual Learners
 
OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...OS-operating systems- ch05 (CPU Scheduling) ...
OS-operating systems- ch05 (CPU Scheduling) ...
 

Creating Start-Up Success