Link Building Strategies: 2013 Edition

Ross Hudgens
Ross HudgensFounder/CEO, Siege Media at Siege Media
Link Building Strategies: 2013 Edition
    Ross Hudgens, Founder, Siege Media
   @RossHudgens http://siegemedia.com
Link Building Strategies: 2013 Edition
PART ONE:
NEW LINK BUILDING TOOLS




                    @ROSSHUDGENS
BrokenLinkBuilding.com




                   @ROSSHUDGENS
Linksy.me E-Mail Guesser




                    @ROSSHUDGENS
Scrape Similar




                 @ROSSHUDGENS
TinEye




         @ROSSHUDGENS
FollowUp.cc




              @ROSSHUDGENS
PART TWO:
LINK BUILDING BY EXECUTING
STRATEGY MORE EFFECTIVELY




                    @ROSSHUDGENS
Generate More Comments




Reduce Visual Distance Between Post-End & Comment Area
Generate More Comments




Create Visual Annotation of # of Comments in Post Snippet
Generate More Comments




 Highlight the Author in Post Comments
Generate More Comments




Notify Posters by E-Mail of Replies to Their Comments
Generate More Comments




Algorithmically Lift Popular Comments to the Top
Optimize Post-Conversion for Links




                 Things to Optimize:
                 • Conversion Page
                 • Post-Conversion E-Mail
                 • Shipment Collateral
20,000+ Citations
Received Online!
Generate Influencer Awareness
     W/ Tweets on Homepage




Create Analytics Referrals with Homepage Feeds
Synchronized Influencer Nurturing




Mass Overlap: Homepage Tweets + Tweet
  Mentions + Email + Link Roundups
Build A Bigger E-Mail List




Use Scrolling Ads to Funnel to E-Mail Signup
Build A Bigger E-Mail List




   Ask For E-Mail Signup in the Comments
Ask For E-Mail Signup in the Comments
Build A Bigger E-Mail List




Create Multi-Step Registration Funnels W/ E-Mail Up Front
Build A Bigger E-Mail List




Create New Interest Initiative Pages With Launchrock
Build A Bigger E-Mail List




             “Follow”/”Subscribe”
             CTAs Near Visual
             Stop Areas
Bring A/B Testing to Social Sharing




                           @ROSSHUDGENS
Get More Attention




 Post Links Between Text
Get More Attention




Use Stats in Blog Posts.. Everywhere.
     It Works 100% of the Time
PART THREE:
LINK BUILDING WITH
AUTHOR RANK IN MIND




                      @ROSSHUDGENS
Hire/Engage W/ Writers Authoritative
      on a Subject on Google+




                             @ROSSHUDGENS
Use Company Accounts as “Nodes”
  For Personal Account Growth




                          @ROSSHUDGENS
Build A Reusable, Authoritative Guest Author




 It doesn’t matter if you have a footprint if you don’t suck.




                                              @ROSSHUDGENS
PART FOUR:
LINK BUILDING WITH
MISCELLANEOUS STUFF




                      @ROSSHUDGENS
Build Fake Products Targeted
at Passionate Fictional Communities
Build Fake Products Targeted
at Passionate Fictional Communities
Time With Movie Release For Extra Points!
Find The RoundUp Posts
“links of the week”
“links of the day”
“daily recap”
“post roundup”
“links roundup”
“blog roundup”
“posts of the day”    http://www.google.com/blogsearch
“posts of the week”


                                      @ROSSHUDGENS
Create a Public, Sharable Wishlist
Submit Your Sweet Office for Links




      http://www.officesnapshots.com
Google Webmaster Tool Crawl Errors




     Fix the 404 Errors.. Build “Links”.
Do the Business Development Yourself.
Non-Competitive Link Finder


                        Use competitive link
                        finder analysis for
                        adjacent but similar
                        verticals, not just
                        your own.



 http://www.seomoz.org/labs/link-intersect
Mine The New SERPs



              Revisit Old
              Searches..

                Today.



                 @ROSSHUDGENS
Capitalize on Failure




Evaluate link growth of 3rd to 5th page sites
 using Ahrefs.com. Offer to buy when site
            value has receded.


                                     @ROSSHUDGENS
Google The Employee Roster


                 Search your employees
              and/or the employees of your
                         clients.

                   Locate missing link
                     opportunities.




                           @ROSSHUDGENS
Local Links for National Sites

Ex. Directory Searches        Ex. Blog/Forum/Comment Searches
LOCATION directory            LOCATION blog         LOCATION forum
LOCATION business directory   Intitle:blog LOCATION “LOCATION forum”
“list of LOCATION sites”      Inurl:blog LOCATION    LOCATION join
LOCATION websites             “Tags: LOCATION”       LOCATION group
LOCATION sites                “Filed Under: LOCATION”
“LOCATION sites”              LOCATION “add comment”
“LOCATION websites”
“favorite links” LOCATION
“recommended links”
LOCATION
Find Love On Bing



           Do your normal keyword
           searches on Bing.

           They have unique (see: bad)
           results that you may find new
           opportunities on.




                      @ROSSHUDGENS
Build Content With High Search Link Intent




                          KEYWORD “FACTS”
                       KEYWORD “INFORMATION”
                           KEYWORD “DATA”




                                @ROSSHUDGENS
Guest Post W/ Your Payroll.




  Who Do You Pay? Guest Post There.
Ross Hudgens, Founder, Siege Media
 SEO Blog: http://rosshudgens.com
      Twitter: @RossHudgens
   E-Mail: Ross@SiegeMedia.com
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Link Building Strategies: 2013 Edition

Editor's Notes

  1. Content Marketing for Links.
  2. Blueglass tweets Nov 27, WPMU Dev, SEL Day in Search
  3. Transparent color highlighting on stats