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Link Building Strategies: 2013 Edition

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Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.

Follow me on Twitter: http://www.twitter.com/rosshudgens

Link Building Strategies: 2013 Edition

  1. 1. Link Building Strategies: 2013 Edition Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com
  2. 2. PART ONE:NEW LINK BUILDING TOOLS @ROSSHUDGENS
  3. 3. BrokenLinkBuilding.com @ROSSHUDGENS
  4. 4. Linksy.me E-Mail Guesser @ROSSHUDGENS
  5. 5. Scrape Similar @ROSSHUDGENS
  6. 6. TinEye @ROSSHUDGENS
  7. 7. FollowUp.cc @ROSSHUDGENS
  8. 8. PART TWO:LINK BUILDING BY EXECUTINGSTRATEGY MORE EFFECTIVELY @ROSSHUDGENS
  9. 9. Generate More CommentsReduce Visual Distance Between Post-End & Comment Area
  10. 10. Generate More CommentsCreate Visual Annotation of # of Comments in Post Snippet
  11. 11. Generate More Comments Highlight the Author in Post Comments
  12. 12. Generate More CommentsNotify Posters by E-Mail of Replies to Their Comments
  13. 13. Generate More CommentsAlgorithmically Lift Popular Comments to the Top
  14. 14. Optimize Post-Conversion for Links Things to Optimize: • Conversion Page • Post-Conversion E-Mail • Shipment Collateral
  15. 15. 20,000+ CitationsReceived Online!
  16. 16. Generate Influencer Awareness W/ Tweets on HomepageCreate Analytics Referrals with Homepage Feeds
  17. 17. Synchronized Influencer NurturingMass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups
  18. 18. Build A Bigger E-Mail ListUse Scrolling Ads to Funnel to E-Mail Signup
  19. 19. Build A Bigger E-Mail List Ask For E-Mail Signup in the CommentsAsk For E-Mail Signup in the Comments
  20. 20. Build A Bigger E-Mail ListCreate Multi-Step Registration Funnels W/ E-Mail Up Front
  21. 21. Build A Bigger E-Mail ListCreate New Interest Initiative Pages With Launchrock
  22. 22. Build A Bigger E-Mail List “Follow”/”Subscribe” CTAs Near Visual Stop Areas
  23. 23. Bring A/B Testing to Social Sharing @ROSSHUDGENS
  24. 24. Get More Attention Post Links Between Text
  25. 25. Get More AttentionUse Stats in Blog Posts.. Everywhere. It Works 100% of the Time
  26. 26. PART THREE:LINK BUILDING WITHAUTHOR RANK IN MIND @ROSSHUDGENS
  27. 27. Hire/Engage W/ Writers Authoritative on a Subject on Google+ @ROSSHUDGENS
  28. 28. Use Company Accounts as “Nodes” For Personal Account Growth @ROSSHUDGENS
  29. 29. Build A Reusable, Authoritative Guest Author It doesn’t matter if you have a footprint if you don’t suck. @ROSSHUDGENS
  30. 30. PART FOUR:LINK BUILDING WITHMISCELLANEOUS STUFF @ROSSHUDGENS
  31. 31. Build Fake Products Targetedat Passionate Fictional Communities
  32. 32. Build Fake Products Targetedat Passionate Fictional Communities
  33. 33. Time With Movie Release For Extra Points!
  34. 34. Find The RoundUp Posts“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts of the day” http://www.google.com/blogsearch“posts of the week” @ROSSHUDGENS
  35. 35. Create a Public, Sharable Wishlist
  36. 36. Submit Your Sweet Office for Links http://www.officesnapshots.com
  37. 37. Google Webmaster Tool Crawl Errors Fix the 404 Errors.. Build “Links”.
  38. 38. Do the Business Development Yourself.
  39. 39. Non-Competitive Link Finder Use competitive link finder analysis for adjacent but similar verticals, not just your own. http://www.seomoz.org/labs/link-intersect
  40. 40. Mine The New SERPs Revisit Old Searches.. Today. @ROSSHUDGENS
  41. 41. Capitalize on FailureEvaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site value has receded. @ROSSHUDGENS
  42. 42. Google The Employee Roster Search your employees and/or the employees of your clients. Locate missing link opportunities. @ROSSHUDGENS
  43. 43. Local Links for National SitesEx. Directory Searches Ex. Blog/Forum/Comment SearchesLOCATION directory LOCATION blog LOCATION forumLOCATION business directory Intitle:blog LOCATION “LOCATION forum”“list of LOCATION sites” Inurl:blog LOCATION LOCATION joinLOCATION websites “Tags: LOCATION” LOCATION groupLOCATION sites “Filed Under: LOCATION”“LOCATION sites” LOCATION “add comment”“LOCATION websites”“favorite links” LOCATION“recommended links”LOCATION
  44. 44. Find Love On Bing Do your normal keyword searches on Bing. They have unique (see: bad) results that you may find new opportunities on. @ROSSHUDGENS
  45. 45. Build Content With High Search Link Intent KEYWORD “FACTS” KEYWORD “INFORMATION” KEYWORD “DATA” @ROSSHUDGENS
  46. 46. Guest Post W/ Your Payroll. Who Do You Pay? Guest Post There.
  47. 47. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: Ross@SiegeMedia.com

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