1.
How to Earn Visibility & Links with Content
SES London

2.
http://www.optimising.com.au/blog/googles-penguin-update-pushes-for-user-friendly-content

3.
“Content marketing” Growth vs. Penguin updates:
Source: http://01100111011001010110010101101011.co.uk/2012/11/google-updates-and-search-behaviour-towards-content-marketing/

4.
Google hates this kind of link building

5.
Google has more signals on quality than ever

6.
Your bounce rates (back to SERPs)

7.
Referring traffic from links

8.
Referring traffic from social shares

9.
Your writers’ authority & influence

10.
Your brand’s reputation

11.
Correlation shows social has great data –
but don’t give up on links yet!
http://www.searchmetrics.com/en/white-paper/google-ranking-factors-uk-2012/

12.
Re-educating clients on quality vs. quantity
is hard!
2011 Link Building Monthly Report: 2013 Link Building Report:

13.
You need quality, method & patience to pay off

14.
Be remarkable…
http://www.ted.com/talks/kid_president_i_think_we_all_need_a_pep_talk.html

15.
Be insightful…

16.
Be first…
http://www.blueglass.com/blog/google-ad-rules/

17.
Be creative…
www.airbnb.com/annual/

18.
Be creative…

19.
Be useful…
http://www.vouchercodes.co.uk/most-wanted/

20.
Be useful…

21.
Be unique…
http://wish.co.uk/

22.
Be unique…

23.
Be agile…

24.
Be quick…

25.
Be prepared to adapt!

26.
For best outreach results, you need an audience –
social media = likes/shares/retweets, but rarely links

27.
1) Educate your client/boss to focus on the end
result & be prepared to learn along the way

28.
2) Your publish button is your biggest link
building weapon

29.
Useful outreach metric: average links per post

30.
3) Send Google brand signals they can’t ignore
http://www.dummies-for-destruction.co.uk/random/wp-content/who_owns_what.jpg

31.
(or just make your brand the market leading keyword!)

32.
4) Your outreach placements generate natural
links & co-citations themselves