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Making the Case for Doing More Video - WistiaFest

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Pitching your company to do more video? Not every company / manager or boss "gets it" so this presentation will help you get that opportunity / buy in.

Published in: Marketing

Making the Case for Doing More Video - WistiaFest

  1. 1. Video, humanizing your brand & getting buy in @wilreynolds
  2. 2. Story time
  3. 3. The other thing that humanized the Seer brand was that I picked up the phone
  4. 4. I’M A BELIEVER
  5. 5. Regardless of how much data we have
  6. 6. Gotta Have… Faith!
  7. 7. Find the people who would do it for free
  8. 8. https://www.youtube.com/watch?v=3T_DgGM Q-hs
  9. 9. Us Now
  10. 10. Tail of two airlines
  11. 11. https://www.youtube.com/watch?v=ZrdE02cD LMs
  12. 12. https://www.youtube.com/watch?v=DtyfiPIHsI g
  13. 13. United “Take 2”
  14. 14. https://www.youtube.com/watch?v=WqAAQ0 ZZMyw
  15. 15. But I don’t work for a visionary
  16. 16. © 2015 Seer Interactive • All Rights Reserved • Page ‹#› Answer tweets or Act on them My CEO Doesn’t
  17. 17. But you don’t work for a company with a visionary like this guy Or blow money on stupid experiments,
  18. 18. But you don’t work for a company with a visionary like this guy Or blow money invest in stupid experiments, innovation
  19. 19. You work for this guy, who thinks…. You know what people want RIGHT before they fly….
  20. 20. A message from me…
  21. 21. How to get buy in… Make a BUSINESS CASE
  22. 22. WHY DO WE EXIST?
  23. 23. WHERE DOES VIDEO EXPLAIN OUR WHY BETTER?
  24. 24. We don’t do video to SELL (Directly)
  25. 25. Video on wistia (Seer’s pinterest vid)
  26. 26. LOVES BEING BEHIND THE CAMERA
  27. 27. A ROOM
  28. 28. THE RIGHT TOOLS
  29. 29. RANDOM THOUGHTS
  30. 30. 1 - Create a win w/ low cost 2 – Find a customer problem where video is the best means to answer it, and answer it 3 – Its hard to say “No” to a finished product 4 –Take money from high spending channels 5 – The future (zappos video) wayfair
  31. 31. Problems, video ain’t 1
  32. 32. How many CMO’s stayed up last night thinking... I need more video
  33. 33. How Many CMO’s stayed up last night thinking... My customers are having problems… How prepared is my company to… SOLVE THEM!?
  34. 34. NO BUDGET, WIL!
  35. 35. WENT VIRAL?
  36. 36. NOPE!
  37. 37. WENT HELPFUL!
  38. 38. iPhone Lights Mic Tripod 200 bux?
  39. 39. iPhone Lights Mic Tripod 200 bux?
  40. 40. Pitch at Seer
  41. 41. Users have, Problems
  42. 42. Get Buy-in by Lowering…
  43. 43. Find videos that solve problems your users have that are highly viewed…
  44. 44. EXCEL 2007
  45. 45. EXCEL 2016
  46. 46. Make the case by focusing on #SUX “We can help more people”
  47. 47. Custom ads… - Save 50% of your time doing X in excel if you upgrade…
  48. 48. Not Bad, Kid…
  49. 49. Not Bad, Kid…
  50. 50. HIGH SPENDING CHANNELS
  51. 51. https://www.youtube.com/watch?v=PWPkZH _UicU
  52. 52. More “smalls” Than “Biggie” My budget
  53. 53. https://www.youtube.com/watch?v=pCL1n3x HpTg
  54. 54. Now…
  55. 55. THE FUTURE
  56. 56. Brands sort out the cesspool
  57. 57. https://www.youtube.com/watch?v=u__uW36 0fsw
  58. 58. NOT A CAMPAIGN
  59. 59. IN THEIR DNA
  60. 60. ADVICE… DEFSENSIBLE
  61. 61. Questions, Commerce, & Campaigns
  62. 62. QUESTIONS…
  63. 63. COMMERCE…
  64. 64. Campaigns Die DNA doesn’t
  65. 65. Ain’t Halloween PeopeCampaigns Die DNA doesn’t
  66. 66. Ain’t Halloween PeopeCampaigns Die DNA doesn’t
  67. 67. Ain’t Halloween PeopeCampaigns Die DNA doesn’t
  68. 68. https://www.youtube.com/watch?v=klm5vdyZ baI quality, responses, DNA show how long the page scrolls
  69. 69. Loyal Army
  70. 70. Content https://www.flickr.com/photos/jasonsrobb/
  71. 71. Content https://www.flickr.com/photos/jasonsrobb/
  72. 72. © 2015 Seer Interactive • All Rights Reserved • Page ‹#› I know a company with a 3 year break even on content… If you have 3 years to show value vs 3 months, who’s going to produce better content?
  73. 73. Your DNA?
  74. 74. If your company’s DNA to take shortcuts…
  75. 75. Can’t do nuthin’ fo ya man
  76. 76. What Jeans company Wants to sell FEWER Jeans
  77. 77. Story in your jeans
  78. 78. One with a belief system
  79. 79. 1 Question:
  80. 80. If your content was removed from the web, would anyone miss it? -Ann Handley

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