Wil Reynolds discusses strategies for effective link building, emphasizing the importance of high-quality content and the integration of social impact on SEO. He suggests that companies should regularly update their competitive link analysis and focus on developing valuable content to earn links rather than relying solely on creative link building. The presentation calls for a commitment to transparency and honesty in link building efforts while warning against shortcuts that may undermine long-term success.

1. What is your link building gameplan??Date:October 7, 2011Author:Wil Reynolds (@wilreynolds)

2. I learn from failure2

3. Link Building Failures3

4. Creative Link Building is rarely the sole path to success4

5. Creative Link Building TrafficConversionsEngagement5

6. Is high quality content that gets shared regularly really the way to go?6

7. Sometimes, but…7

8. Social’s impact on SEO is kinda indirect8

9. Here’s a peek at some data…9

10. 10

11. Who thinks that is a decent indicator?11

12. 12

13. What about that one?13

14. 14

15. Or anchor text the best indicator?15

16. The last 3 companies16

17. The first 4 companies17

18. You tell me…18

19. What should SEER do?19

20. Wait till Google figures this out?20

21. Who wants to lose their job?21

22. Google has owned Feedburner5 years 22

23. Google has seen:SubscriptionsSubscription growthLinks23

24. Google reader data24

25. 25

26. Yet they can’t figure it out…26

27. How long are you gonna wait?27

28. Time for me to re-hash that preso28

29. #1 Luggage 3 years29

30. Frantic link buildingvs… 30

31. 31

32. How many of you develop a competitive link building analysis?32

33. Update it every 6 months?33

34. How are you getting beat on SERPs?34

35. Visuals First!35

36. 36

37. 37

38. 38

39. 39

40. Go from this40

41. % Anchor text vs Brand Links

42. To this…42

43. Importance of Visuals43

44. Sometimes we all get too aggressive…44

45. To Create this…45

46. Domain/Page Auth# of linksArticlesForumsGuest postsLinkable assets46

47. 47Domain / Page AuthoritySEOMOZ

48. Study the types of sites you want links from

49. Inventory what they link out to

50. Infographics

51. PA/DA of linked site

52. Followers of linked site

53. Do they @ target sites?

54. Articles Length / Visuals?R.I.P.POSTRANK48

55. 49

56. Hello Topsy50

57. 51

58. 52No Mention of SEER in tweet

59. 53“I see your audience seems to go crazy for content XYZ, it typically gets X shares” So I thought I’d write in that vein…High value sites don’t accept any guest blog posts

60. # of linksBadges / Widgets54

61. 55

62. 56

63. Don’t forget to optimize the widget page…57

64. 58

65. # of linksBig time giveawaysTravel give away a trip for 4 = $3500(CEO has points even better) 350 entrants in the contest = 10 bux a link (cheaper than an article)59

66. # of linksAdobe Creative Suite Giveaway1700 RT’s100 linksGraphic design bloggers60

67. How to reverse engineer a badge strategy61

68. 62

69. Great time to use SERP overlay…63

70. 64

71. Rand’s tips:export.ly – locationsexport.ly - tagcrowd65

72. 66

73. 67GA Certified company!!

74. 68

75. Lets say you are getting beat on forums69

76. Spam orAdd value70

77. Top postersWritePromote NetworkedSpend all day on forums for FREE71

78. 72

79. 73

80. Be Honest, Be Transparent74

81. There’s the lazy wayfor content…75

82. 76How Long?

83. 250 dollars for an article?77

84. bulletproof it for the long haul78

85. 79

86. vs80

87. 81

88. 82

89. site:amazon.com"most recent blog posts from" [keyword]83

90. They BlogActive Following84

91. Authors are promotional85

92. Use Google Tools for ideas86

93. 87

94. Phone interviewGoogle Voice88

95. Press 4 89

96. 90

97. Willing to pay to build some truly authoritative content?91

98. Keep spinning articles?92

99. Who’s going to win in the long run?93

100. My hope1 – You learned something new2 – How to get higher quality links3 – You take fewer shortcuts4 – IMPLEMENT in 30 days and tweet me when you do94

101. Wil Reynolds@wilreynolds@seerinteractive95