Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MozCon 2013: How To Be A One-Person Link Building Army


Published on

Link building is hard work, especially on limited resources. Mike will go over how to use tools, automation, and relationships to build links with minimal resources.

Published in: Technology, Design

MozCon 2013: How To Be A One-Person Link Building Army

  1. 1. #MozCon Mike Arnesen SEO Team Manager, SwellPath How To Be A One-Person Link Building Army
  2. 2. @mike_arnesen …but link building is haaard!
  3. 3. @mike_arnesen It’s not fair!
  4. 4. @mike_arnesen
  5. 5. @mike_arnesen Warning: Getting links is habit-forming
  6. 6. @mike_arnesen Link building is a fading tactic anyway.
  7. 7. @mike_arnesen Time to stop whining It’s time to start building links
  8. 8. @mike_arnesen Against impossible odds, you can still build links like a champion
  9. 9. @mike_arnesen It CAN be done!
  10. 10. @mike_arnesen Do whatever you can, whenever you can. Leverage tools, processes, & relationships.
  11. 11. @mike_arnesen What it takes Efficiency Agility Linkability Serendipity
  12. 12. @mike_arnesen Efficiency 1.  Grab a URL 2.  Drop into 3.  Have IFTTT email you when new results are added to the RSS Great for blogs, author pages, Just Discovered Links.
  13. 13. @mike_arnesen Efficiency Track brand mentions, competitors, snippets of text.
  14. 14. @mike_arnesen Efficiency Fresh Web Explorer is great, too! Needs some automation.
  15. 15. @mike_arnesen Efficiency Save time with dynamic text snippets
  16. 16. @mike_arnesen Efficiency More effective outreach with handwritten notes!
  17. 17. @mike_arnesen Efficiency Branch out into related topics.
  18. 18. @mike_arnesen Agility Be nimble and opportunistic. Your mobile device is a competitive advantage!
  19. 19. @mike_arnesen Agility Interact faster, reach out sooner, get links quicker.
  20. 20. @mike_arnesen Agility Prospecting tools run in the background and save you time.
  21. 21. @mike_arnesen Linkability Technical tricks and enhancements can make content notable.
  22. 22. @mike_arnesen Linkability Implement attention-grabbing new technology
  23. 23. @mike_arnesen Linkability What is your reason? - Simon Sinek “People don’t buy what you do, they buy why you do it.”
  24. 24. @mike_arnesen Linkability #RES (Real Expert Sh*t) Be a real expert. Don’t be afraid to specialize.
  25. 25. @mike_arnesen Linkability “Give up this Renaissance man, dilettante b***sh** of doing a lot of different things (and none of them very well by real standards). Get to the guts of one thing” - Mark Twight Be a real expert. Don’t be afraid to specialize.
  26. 26. @mike_arnesen Serendipity Source: It works for link building, too!
  27. 27. @mike_arnesen Serendipity How about an AMA on or Reddit?
  28. 28. @mike_arnesen Serendipity ID advocates using tools and analytics. Make them your BFFs!
  29. 29. @mike_arnesen Serendipity Don’t just build links; earn links.
  30. 30. @mike_arnesen You are efficient, agile, linkable, serendipitous.
  31. 31. #MozCon Link Bundle of Tools & Resources: