This document discusses strategies for building quality backlinks without taking shortcuts or engaging in unethical tactics. It suggests identifying organizations like clubs that could be sponsored, raising funds for causes they support to earn links, helping with curriculum development for universities, and creating scholarship opportunities for students that include the sponsor's keywords in the naming. The document emphasizes building strong, long-term connections through social media and content rather than quick tactics that could run afoul of search engine guidelines.
39. 39 Find clubs on topic that you could sponsor: Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client] Wine Clubs – Time with a top sommelier- “the science of wine”