How to rank for quick answers in Google - April 2017 - Adrian Phipps
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How to rank for quick answers in Google - April 2017 - Adrian Phipps
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Insight into how to rank for quick answers in Google. Presented at Brighton SEO April 2017.
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How to rank for quick answers in Google - April 2017 - Adrian Phipps
- 1. Adrian Phipps Saga How to rank in the answer box! www.3four.co.uk | www.linkedin.com/in/adrianphipps http://www.slideshare.net/AdrianPhipps1
- 2. WHO AM I? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 3. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps INSIGHT FROM REAL EXPERIENCE
- 4. MOST IMPORTANT THING TO CONSIDER IN SEO? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 5. USER INTENT #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 6. PURCHASE INTENT #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 7. DISCOVERY INTENT #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 8. WHY IS THIS IMPORTANT? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 9. THE FOUNDATION OF EVERYTHING WE DO IN SEO #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 10. HEART OF GOOGLE ALGORITHMS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 11. WHAT ARE QUICK ANSWERS? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 12. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 13. CONTENT THAT ANSWER QUESTIONS WHO – WHAT – WHEN – WHERE - HOW #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 14. RANKS AS POSITION “0” #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 15. LIST EXAMPLE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 16. TABLE EXAMPLE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 17. PARAGRAPH EXAMPLE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 18. 82% PARAGRAPHS 11% LISTS 7% TABLE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 19. HELPFUL GETSTAT WHITE PAPER #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps https://getstat.com/blog/featured-snippets/
- 20. WHAT’S THE COMMON ADVICE TO GET QUICK ANSWERS? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 21. YES - CAN WORK BUT! #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 22. STOP & THINK! #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 23. WHO TELLS US THESE THINGS MATTER? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 24. DO BACKLINKS MATTER IN ORDER TO RANK FOR A QUICK ANSWER? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 25. PINCH OF SALT? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 26. ARE THEY RIGHT OR WRONG? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 27. IT’S ALL ANECDOTAL #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 28. GOOGLE HAS ONLY TOLD US THAT SPEED AND CONTENT MATTER #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 29. WE HAVE TO ASSUME 200+ OTHER FACTORS OURSELVES #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 30. HELPFUL MOZ PERSPECTIVE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps moz.com/blog/what-we-learned-analyzing-featured- snippets
- 31. SUCCESS DEPENDS ON LOTS OF FACTORS RELATED TO YOUR SITE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 32. IT’S VERY PERSONAL! #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 33. NOT A COOKIE CUTTER #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 34. SEO GURUS AND AGENCIES DON’T EMPHASISE THAT ENOUGH? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 35. SAGA QUICK ANSWERS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 36. 0 – 283 IN 24 MONTHS! #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 37. WHY DO WE NEED TO RANK FOR QUICK ANSWERS? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 38. ATTRACT ENGAGE PROTECT #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 39. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps DOUBLE BUBBLE
- 40. HOW DO WE PREPARE TO RANK FOR QUICK ANSWERS? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 41. MARKET ENVIRONMENT INSIGHTS / AUDIT COMPETITORS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 42. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 43. DONT FORGET USER INTENT #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 44. THREE IMPORTANT CAVEATS 1) IDEALLY BE RANKING ON P1 2) NO PPC 3) ORGANIC ABOVE THE FOLD #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 45. WHAT DO WE ACTUALLY DO TO RANK FOR QUICK ANSWERS? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 46. 1) WE AIM TO ANSWER THE TARGET QUESTION IN THE FIRST 100 WORDS & ASK THE QUESTION IN THE TITLE #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 47. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 48. 2) WE ALSO ANSWER RELATED MULTIPLE QUESTIONS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 49. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 50. 3) MULTIPLE H2 HEADINGS WITH SHORT CONTENT DIRECTLY ADDRESSING THE HEADING + HOW TO LISTS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 51. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 52. 4) UNIQUE CONTENT ADDRESSING THE WHOLE TOPIC MIN 1,200 + WORDS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 53. 5) CALCULATORS, IMAGES, VIDEO, CHARTS, ASSETS THEY ALL HELP TO ADD TOPIC AUTHORITY #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 54. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 55. 6) IMPLEMENT STRONG SEO HOUSE KEEPING & SOLID SEO PRACTICES TO RANK HIGHER #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 56. #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps LISTS & PARAGRAPHS WORK BEST FOR US
- 57. WHAT GIVES US A BETTER CHANCE OF GETTING A QUICK ANSWER? #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 58. UNDERSTANDING OUR USER’S INTENT #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 59. NEEDS WANTS DESIRES #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 60. + SEO HOUSE KEEPING #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 61. QUICK ANSWERS ACCOUNT FOR 3% - 5% OF OUR MONTHLY PUBLISHING TRAFFIC #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps
- 62. TAKEAWAYS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps 1) BE RANKED ON PAGE 1 2) ACTUALLY ANSWER THE QUESTION – 100 WORDS 3) ADDRESS THE QUESTION IN THE PAGE TITLE 4) ANSWER MULTIPLE QUESTIONS 5) CREATE UNIQUE QUALITY CONTENT – 1,200+
- 63. TAKEAWAYS #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps 6) USE HEADINGS CORRECTLY (H2) 7) KNOW YOUR ENVIRONMENT & COMPETITORS 8) USE ASSETS, VIDEO, CALCULATORS, ETC. 9) GOOD ON-PAGE & TECHNICAL HOUSEKEEPING 10) UNDERSTAND YOUR USER & THEIR INTENT
- 64. RESOURCES #brightonSEO 3four.co.uk | www.slideshare.net/AdrianPhipps1 | www.linkedin.com/in/adrianphipps https://www.brightedge.com/blog/google-quick-answers/ https://searchenginewatch.com/sew/opinion/2414342/google-answer-boxes-the-what-why-and-how https://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph https://moz.com/blog/what-we-learned-analyzing-featured-snippets https://moz.com/blog/how-to-appear-in-googles-answer-boxes-whiteboard-friday https://getstat.com/blog/featured-snippets/ https://seomoz.box.com/shared/static/sbzn8ajzp93mjjg94261xcd57dn9q5x3.pdf
- 65. #brightonSEO 3four.co.uk | www.slideshare.net/username | www.linkedin.com/in/adrianphipps THANKS FOR LISTENING
Editor's Notes
- Pic of man in tent
- Buying a tent
- Camp site – lots of tents to choose from
- Marketing function Needs wants desires User intent is at the heart of Quick answers
- Now we know the most important thing in seo – lets look at quick answers
- Rich snippet Featured snippet Answer boxes Quick answers All the same
- Exxample of where lists would work best
- Exxample of where lists would work best
- Exxample of where lists would work best
- Intent is to see a tabular answer for a comparison Cooking , recipe content requires a list approach as the intent is to follow a recipe
- Add info relating to what google looks for in quick answers
- By now you will have started to understand how we at Saga think and approach securing quick answers a little. It all starts with User Intent.
- How to sell this into my company More traffic Low hanging fruit More engagement
- How to sell this into my company More traffic Low hanging fruit More engagement
- How to sell this into my company More traffic Low hanging fruit More engagement
- This is what we should do Data Insights Moz Brightedge Competitors Trial and testing
- This is what we should do Data Insights Moz Brightedge Competitors Trial and testing
- How to sell this into my company More traffic Low hanging fruit More engagement
- Pic of man in tent
- How to sell this into my company More traffic Low hanging fruit More engagement
- How to sell this into my company More traffic Low hanging fruit More engagement
- How to sell this into my company More traffic Low hanging fruit More engagement
- How to sell this into my company More traffic Low hanging fruit More engagement
- Practical steps to understand intent How to understand your niche – what to look for How to start testing quick answers and types Look at competitors Use a tool such as brightedge or moz to find keywords that have quik answers Need to express how someone can go to their desk and start doing quick answers How do we define what success looks like How to sell to stakeholders the value?
- Practical steps to understand intent How to understand your niche – what to look for How to start testing quick answers and types Look at competitors Use a tool such as brightedge or moz to find keywords that have quik answers Need to express how someone can go to their desk and start doing quick answers How do we define what success looks like How to sell to stakeholders the value?
- Practical steps to understand intent How to understand your niche – what to look for How to start testing quick answers and types Look at competitors Use a tool such as brightedge or moz to find keywords that have quik answers Need to express how someone can go to their desk and start doing quick answers How do we define what success looks like How to sell to stakeholders the value?