This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
HONG KONG
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
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3. HONG KONG
7,108,100 100%
TOTAL POPULATION URBAN
4,878,713 69 %
INTERNET USERS INTERNET PENETRATION
3,828,000 54 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
11,231,419 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. 85%
OF HOMES IN HONG KONG HAVE ACCESS
TO HIGH-SPEED BROADBAND INTERNET
we are social SOURCE: BUDDE COMM

5. THERE ARE MORE THAN
9,000
PUBLIC WIFI HOTSPOTS
AROUND HONG KONG
we are social SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

6. THE AVERAGE INTERNET USER IN
HONG KONG WATCHES MORE THAN
147
ONLINE VIDEOS PER MONTH
we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011

7. HONG KONG’S INTERNET USERS
WATCH AN AVERAGE OF
12 HOURS
OF ONLINE VIDEO EVERY MONTH
we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

8. (! )!
PEOPLE IN HONG
KONG WILL SPEND
1.6%
OF 2011 WATCHING
ONLINE VIDEOS
we are social SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

9. MORE THAN
HALF
OF HONG KONG’S POPULATION
USES SOCIAL MEDIA
we are social SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA

10. SINA WEIBO HAS MORE THAN
2,000,000
REGISTERED USERS IN HONG KONG
we are social SOURCE: SINA WEIBO PRESS RELEASE

11. (! )!
THAT’S EQUIVALENT TO
28%
OF HONG KONG’S
TOTAL POPULATION
we are social SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA

12. 54%
OF HONG KONG’S POPULATION
HAS A FACEBOOK ACCOUNT
we are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA

13. FACEBOOK DEMOGRAPHICS IN HONG KONG
55-64: 65+:
3% 3%
45-54: 13-17:
7% 13%
35--44:
15% MALE: FEMALE:
18-24: 48% 52%
26%
25-34:
33%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

14. TOP FACEBOOK PAGES IN HONG KONG
# BRAND PAGE LIKES GROWTH
1 OCEAN PARK HONG KONG 282,610 9.66%
2 CATHAY PACIFIC AIRWAYS 123,739 3.15%
3 STARBUCKS HONG KONG 121,759 1.51%
4 HARBOURCITY 83,432 1.49%
5 SONY ERICSSON HONG KONG 66,143 9.19%
6 SMARTONE 64,122 22.86%
7 7-ELEVEN HONG KONG 62,065 56.62%
8 TOYS "R" US HONG KONG 56,553 1.13%
9 ENGLISHTOWN 38,454 27.71%
10 UA CINEMAS 36,556 5.54%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

15. NUMBER OF LINKEDIN USERS IN HONG KONG:
410,000
we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

16. 50%
OF PEOPLE IN HONG KONG HAVE MADE
A PURCHASE BASED ON A BLOG REVIEW
we are social SOURCE: BLOGHER, AS CITED IN CNNGO

17. 35%
OF PEOPLE IN HONG KONG
OWN A SMARTPHONE
we are social SOURCE: GOOGLE SURVEY

18. 77%
OF HONG KONG’S SMARTPHONE OWNERS
USE MOBILE APPS WHILE COMMUTING
we are social SOURCE: HONG KONG BUSINESS

19. 56%
OF SMARTPHONE USERS IN HONG KONG USE
THEIR PHONES TO SEARCH EVERY SINGLE DAY
we are social SOURCE: GOOGLE SURVEY

20. 55%
OF HONG KONG SMARTPHONE
USERS PLAY MOBILE GAMES
we are social SOURCE: HONG KONG BUSINESS

21. 30%
OF HONG KONG’S SMARTPHONE OWNERS
USE MOBILE APPS WHILE IN THE WASHROOM
we are social SOURCE: HONG KONG BUSINESS

22. THE NUMBER OF PEOPLE IN HONG KONG
VISITING GROUP BUYING SITES ROSE BY
1,620%
IN THE PAST 12 MONTHS
we are social SOURCE: EXPERIAN

23. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
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24. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
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