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SOCIAL, DIGITAL
  AND MOBILE IN


THAILAND
  we are social
   DECEMBER 2011
we are social
                FOR MORE INFO ON THIS REPORT, PLEASE
                CONTACT SIMON KEMP AT WE ARE SOCIAL:

                      SIMON.KEMP@WEARESOCIAL.SG
                      @WEARESOCIALSG
                      +65 9146 5356
                      DJESKI
                      HTTP://WEARESOCIAL.SG

we are social
THAILAND


                     67,070,000                                                      31%                                 69%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     18,310,000                                                        27 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     12,881,800                                                                19 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                      71,824,561                                                                                     100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
16.6
              AVERAGE HOURS THAI
                                     VS      10.9
                                             AVERAGE HOURS THAI
             NETIZENS SPEND USING         NETIZENS SPEND WATCHING
            THE INTERNET EACH WEEK         BROADCAST TV EACH WEEK



we are social                                              SOURCE: MILLWARD BROWN DYNAMIC LOGIC
THAILAND IS SOUTHEAST ASIA’S
                BIGGEST ONLINE GAMING MARKET



we are social                             SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE
60%
                   OF THAI INTERNET USERS PLAY
                ONLINE GAMES SEVERAL TIMES A WEEK




we are social                                       SOURCE: TNS DIGITAL LIFE
82%
                  OF THAI WEB USERS STREAM OR
            DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH




we are social                                          SOURCE: NIELSEN
85%
                  OF THAILAND’S INTERNET USERS VISIT
                SOCIAL MEDIA SITES AT LEAST ONCE A WEEK




we are social                                             SOURCE: TNS DIGITAL LIFE
FACEBOOK DEMOGRAPHICS IN THAILAND

                     55-64:   65+:
                      1%      1%
          45-54:
           4%



                35--44:
                 10%                 13-17:
                                      21%

                                              MALE:                   FEMALE:
                                              48%                       52%
           25-34:
            29%

                                     18-24:
                                      34%




we are social                                         SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN THAILAND

     #     BRAND PAGE                       LIKES                         GROWTH
     1    BLACKBERRY THAILAND              394,759                        14.51%
     2    THE STAR ค้นฟ้าคว้าดาว!          368,564                          2.17%
     3    DTAC INTERNET                    315,479                          2.17%
     4    GMEMBER                          302,150                         3.06%
     5    NOKIA THAILAND                   154,897                         2.54%
     6    SMIRNOFF EXPERIENCE THAILAND     142,529                         17.78%
     7    JOHNNIE WALKER THAILAND          131,144                         6.72%
     8    ICHITAN                          115,152                         1.68%
     9    SORBORMORE                       86,904                          1.86%
     10   PANTENE THAILAND                 78,908                           6.15%



we are social                                    SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
NUMBER OF LINKEDIN USERS IN THAILAND:


                        295,000

we are social                                     SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
NUMBER OF FOURSQUARE USERS IN THAILAND:


                         152,000

we are social                                             SOURCE: PENN OLSON
78%
         OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS
        ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS




we are social                                               SOURCE: NIELSEN
ONLY

                         19%
                 OF THAI INTERNET USERS THINK
                WEB ADVERTISING CAN BE USEFUL



we are social                                   SOURCE: NIELSEN
36%
                 OF THAI INTERNET USERS USE A
                MOBILE DEVICE TO ACCESS THE WEB




we are social                                     SOURCE: NIELSEN
72%
                OF THAILAND’S MOBILE USERS
                 ARE BELOW THE AGE OF 24




we are social                     SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
                          HTTP://WEARESOCIAL.SG


we are social
SIMON KEMP    LAM CAI YU
               MANAGING DIRECTOR   ACCOUNT EXECUTIVE
                      @ESKIMON     @HICAIS
      SIMON.KEMP@WEARESOCIAL.SG    CAIYU.LAM@WEARESOCIAL.SG
           HTTP://WEARESOCIAL.SG   HTTP://WEARESOCIAL.SG


we are social

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We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011

  • 1. SOCIAL, DIGITAL AND MOBILE IN THAILAND we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 3. THAILAND 67,070,000 31% 69% TOTAL POPULATION URBAN RURAL 18,310,000 27 % INTERNET USERS INTERNET PENETRATION 12,881,800 19 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 71,824,561 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 16.6 AVERAGE HOURS THAI VS 10.9 AVERAGE HOURS THAI NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEK we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  • 5. THAILAND IS SOUTHEAST ASIA’S BIGGEST ONLINE GAMING MARKET we are social SOURCE: EFFECTIVE MEASURE, AS CITED IN CAMPAIGN SINGAPORE
  • 6. 60% OF THAI INTERNET USERS PLAY ONLINE GAMES SEVERAL TIMES A WEEK we are social SOURCE: TNS DIGITAL LIFE
  • 7. 82% OF THAI WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH we are social SOURCE: NIELSEN
  • 8. 85% OF THAILAND’S INTERNET USERS VISIT SOCIAL MEDIA SITES AT LEAST ONCE A WEEK we are social SOURCE: TNS DIGITAL LIFE
  • 9. FACEBOOK DEMOGRAPHICS IN THAILAND 55-64: 65+: 1% 1% 45-54: 4% 35--44: 10% 13-17: 21% MALE: FEMALE: 48% 52% 25-34: 29% 18-24: 34% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 10. TOP FACEBOOK PAGES IN THAILAND # BRAND PAGE LIKES GROWTH 1 BLACKBERRY THAILAND 394,759 14.51% 2 THE STAR ค้นฟ้าคว้าดาว! 368,564 2.17% 3 DTAC INTERNET 315,479 2.17% 4 GMEMBER 302,150 3.06% 5 NOKIA THAILAND 154,897 2.54% 6 SMIRNOFF EXPERIENCE THAILAND 142,529 17.78% 7 JOHNNIE WALKER THAILAND 131,144 6.72% 8 ICHITAN 115,152 1.68% 9 SORBORMORE 86,904 1.86% 10 PANTENE THAILAND 78,908 6.15% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 11. NUMBER OF LINKEDIN USERS IN THAILAND: 295,000 we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 12. NUMBER OF FOURSQUARE USERS IN THAILAND: 152,000 we are social SOURCE: PENN OLSON
  • 13. 78% OF THAI WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS we are social SOURCE: NIELSEN
  • 14. ONLY 19% OF THAI INTERNET USERS THINK WEB ADVERTISING CAN BE USEFUL we are social SOURCE: NIELSEN
  • 15. 36% OF THAI INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEB we are social SOURCE: NIELSEN
  • 16. 72% OF THAILAND’S MOBILE USERS ARE BELOW THE AGE OF 24 we are social SOURCE: SYNOVATE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 17. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 18. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social