This document provides key statistics on internet, mobile, and social media usage in India as of August 2015. Some key figures include: 350 million active internet users out of a total population of 1.3 billion; 590 million mobile subscriptions; 134 million active social media users on platforms like Facebook. It also breaks down usage trends by demographics, devices, urban vs rural areas, and time spent on different activities. Sources of the data are cited as organizations like the Internet and Mobile Association of India, Facebook, and survey results from GlobalWebIndex.
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape in China in 2014. Packed with 95 slides covering platform preferences, behavioural usage and economic indicators, the deck presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape in China in 2014. Packed with 95 slides covering platform preferences, behavioural usage and economic indicators, the deck presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
A slide to visualize the digital media space in India.
Did you know that India has the world's 3rd largest online population with just 12% internet penetration?
Find out more inside.
Leave your valuable comments in the section below.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có:
- Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot)
- Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam.
Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu:
1. Thống kê trọng điểm (Key Digital Statistics)
2. Tăng trưởng số theo năm (Annual Digital Growth)
3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices)
4. Mức độ sử dụng Facebook (Facebook Usage Analysis)
5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
A presentation revealing the latest statistics on the internet, smartphone and social media usage globally and in individual countries like Chine, India, USA, Brazil, Mexico, Norway, Vietnam, Thailand and Indonesia.
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
A slide to visualize the digital media space in India.
Did you know that India has the world's 3rd largest online population with just 12% internet penetration?
Find out more inside.
Leave your valuable comments in the section below.
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
The latest essential stats and user numbers for internet, social media and mobile usage around the world. For more stats on every country in the world, visit http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in South America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec ...We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg
The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có:
- Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot)
- Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam.
Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu:
1. Thống kê trọng điểm (Key Digital Statistics)
2. Tăng trưởng số theo năm (Annual Digital Growth)
3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices)
4. Mức độ sử dụng Facebook (Facebook Usage Analysis)
5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)
Internet, Smartphone & Social Media usage statistics by RapidValue SolutionsRapidValue
A presentation revealing the latest statistics on the internet, smartphone and social media usage globally and in individual countries like Chine, India, USA, Brazil, Mexico, Norway, Vietnam, Thailand and Indonesia.
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 South Korea (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Korea in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Australia in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Thailand in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 United States (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States of America in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in January 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 South Africa (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in South Africa in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Japan in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 Philippines (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in India in January 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Indonesia in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Argentina in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Brazil in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Malaysia in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Canada in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Poland in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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1. We Are Social wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT
SIMON KEMP • WE ARE SOCIAL
KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE,
AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015
we
are
social
INDIA
3. We Are Social wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS INDIVIDUALS
WITH AN ACTIVE MOBILE
SUBSCRIPTION / CONNECTION
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
MILLION MILLION MILLION MILLION MILLION
DIGITAL IN INDIA
350 97134 5901,285
AUG
2015
URBANISATION: 31% PENETRATION: 27% PENETRATION: 10% PENETRATION: 46% PENETRATION: 8%
• Sources: Worldometers, United Nations, IAMAI, Facebook, Cisco
4. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA USERS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE
NUMBER OF ACTIVE
MOBILE SOCIAL USERS
GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015
NOTE THAT THIS FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
+44% +26% +13% +5%
+107 MILLION +28 MILLION +110 MILLION +5 MILLION
• Sources: IAMAI, Facebook, TRAI, GSMA Intelligence
5. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE
OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
4H 43M 3H 17M 2H 36M 2H 04M
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
6. We Are Social wearesocial.sg • @wearesocialsg
INTERNET IN INDIA
7. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS
A PERCENTAGE OF THE
TOTAL POPULATION
# #
350 M 27% 159 M 12%
• Sources: IAMAI; Worldometers for population data
8. We Are Social wearesocial.sg • @wearesocialsg
INTERNET USE BY DEVICE
AUG
2015
• Sources: IAMAI; Worldometers for population data
INTERNET USERS:
ALL DEVICES
INTERNET USERS:
MOBILE DEVICES
350
MILLION
159
MILLION
VS
45% OF ALL
INTERNET USERS
27% OF THE TOTAL
TOTAL POPULATION
9. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE: RURAL vs. URBAN
ACTIVE INTERNET
USERS LIVING IN
URBAN AREAS
INTERNET PENETRATION
AMONGST THE
URBAN POPULATION
ACTIVE INTERNET
USERS LIVING IN
RURAL AREAS
INTERNET PENETRATION
AMONGST THE
RURAL POPULATION
COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS
# #
289 M 76% 61 M 7%
• Sources: IAMAI; Worldometers for population data
10. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
TABLETS
BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR:
66% 33% 1%
-6% +17% -15%
• Source: StatCounter, August 2015
11. We Are Social wearesocial.sg • @wearesocialsg
AVERAGE CONNECTION SPEEDS
AUG
2015
• Source: Akamai State of the Internet Report
FIXED INTERNET
CONNECTIONS
MOBILE INTERNET
CONNECTIONS
2.8
MBPS
VS
19% OF MOBILE CONNECTIONS
ARE ‘BROADBAND’ (4MBPS+)
2.3
MBPS
10% OF FIXED CONNECTIONS
ARE ‘BROADBAND’ (4MBPS+)
12. We Are Social wearesocial.sg • @wearesocialsg
SOCIAL MEDIA IN INDIA
13. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SOCIAL MEDIA USE
##
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE SOCIAL NETWORK
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
134 M 10% 97 M 8%
• Sources: Facebook; Worldometers for population data
14. We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: USER REPORTED
AUG
2015
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
53%!
44%!
40%!
34%!
29%!
19%!
18%!
17%!
12%!
11%!
FACEBOOK
WHATSAPP
GOOGLE+
TWITTER
LINKEDIN
INSTAGRAM
WECHAT
PINTEREST
TUMBLR
SNAPCHAT
15. We Are Social wearesocial.sg • @wearesocialsg
FACEBOOK USE: AGE & GENDER
AUG
2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS
MALE
FEMALE
AGE GROUP ACCOUNTS MALE FEMALE
TOTAL INDIA 134 M 76% 24%
13 – 19 YEARS 35.0 M 75% 25%
20 – 29 YEARS 68.0 M 76% 24%
30 – 39 YEARS 20.0 M 78% 22%
40 – 49 YEARS 6.7 M 78% 22%
50 – 59 YEARS 2.5 M 74% 26%
60+ YEARS 1.5 M 77% 23%
26!
51!
16!
5.2! 1.9! 1.2!
8.7!
16!
4.4! 1.5! 0.68! 0.36!
13-19 20-29 30-39 40-49 50-59 60+
16. We Are Social wearesocial.sg • @wearesocialsg
FACEBOOK USAGE BY DEVICE
MAR
2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS ACCESSING VIA EACH DEVICE, IN MILLIONS
68 M!
13 M! 6 M!
21 M!
4.1 M! 2.2 M!
SMARTPHONE FEATURE PHONE TABLET
MALE
FEMALE
67% OF MALE
FACEBOOK USERS
IN INDIA ACCESS
VIA SMARTPHONES
66% OF FEMALE
FACEBOOK USERS
IN INDIA ACCESS
VIA SMARTPHONES
13% OF MALE
FACEBOOK USERS IN
INDIA ACCESS VIA
FEATURE PHONES
13% OF FEMALE
FACEBOOK USERS IN
INDIA ACCESS VIA
FEATURE PHONES
6% OF MALE
FACEBOOK USERS
IN INDIA ACCESS
VIA TABLET DEVICES
7% OF FEMALE
FACEBOOK USERS
IN INDIA ACCESS
VIA TABLET DEVICES
17. We Are Social wearesocial.sg • @wearesocialsg
MOBILE IN INDIA
18. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SUBSCRIPTIONS vs. USERS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
NUMBER OF
UNIQUE MOBILE
SUBSCRIBERS
AVERAGE NUMBER OF
SUBSCRIPTIONS PER
UNIQUE MOBILE USER
# #
590 M 976 M 1.65
• Sources: Cisco, TRAI
19. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
MOBILE PHONES
#
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
76% 11%95% 5%976 M
20. We Are Social wearesocial.sg • @wearesocialsg
ROUGHLY 1 IN 7 PEOPLE IN INDIA
LIVE IN AREAS WITHOUT ANY
CELLULAR PHONE RECEPTION
• Source: GSMA Intelligence
21. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 MOBILE USE: RURAL vs. URBAN
COMPARING MOBILE SUBSCRIPTIONS: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS
MOBILE
SUBSCRIPTIONS IN
URBAN AREAS
MOBILE SUBSCRIPTIONS
IN URBAN AREAS vs.
URBAN POPULATION
MOBILE
SUBSCRIPTIONS IN
RURAL AREAS
MOBILE SUBSCRIPTIONS
IN RURAL AREAS vs.
RURAL POPULATION
# #
• Sources: TRAI; Worldometers for population data
559 M 147% 417 M 46%
22. We Are Social wearesocial.sg • @wearesocialsg
MOBILE SHARE BY DEVICE TYPE
AUG
2015
• Sources: IDC, Cisco
SHARE OF NEW MOBILE PHONE
HANDSETS SALES IN Q2 2015
SHARE OF MOBILE DEVICES
IN USE IN Q1 2015
45% 55% 24% 76%
SMART
PHONES
FEATURE
PHONES
SMART
PHONES
FEATURE
PHONES
23. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 REGULAR MOBILE ACTIVITIES
UPLOADED
PHOTOS
USED A SOCIAL
NETWORKING SERVICE
WATCHED A
VIDEO CLIP
PURCHASED
AN ITEM ONLINE
MADE A VOIP /
ONLINE PHONE CALL
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL POPULATION THAT PARTICIPATED
IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD
12% 11%12% 11%13%
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
24. We Are Social wearesocial.sg • @wearesocialsg
E-COMMERCE IN INDIA
25. We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY
14% 17% 10% 11%
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
26. We Are Social wearesocial.sg • @wearesocialsg
INDIA’S E-COMMERCE MARKET WAS
WORTH US$12.5 BILLION IN 2014
(INR 81.5 BILLION) – LESS THAN 3%
OF CHINA’S E-COMMERCE MARKET
• Sources: IAMAI; National Bureau of Statistics of China
27. We Are Social wearesocial.sg • @wearesocialsg
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29. We Are Social wearesocial.sg • @wearesocialsg
SPECIAL THANKS
We’d also like to offer our thanks to the following data partners
for providing much of the valuable data included in this report:
STATCOUNTER!
GSMA
INTELLIGENCE!
AKAMAI
TECHNOLOGIES!
ERICSSON
MOBILITY!
30. We Are Social wearesocial.sg • @wearesocialsg
SOURCES USED IN THIS REPORT
Population data
Latest reported country population from Worldometers, correct as at August 2015. Urbanisation
data from United Nations, as cited by Wikipedia, correct as at August 2015
Internet user data
Latest available data from the Internet and Mobile Association of India (Aug 2015); data
extrapolated from GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); Telecom Regulatory
Authority of India; Akamai’s State of the Internet report (Q2 2015).
Social media active account data
Latest reported monthly active user data as reported by Facebook, correct as at August 2015;
data extrapolated from GlobalWebIndex (Q2 2015).
Mobile phone connections and user data
Telecom Regulatory Authority of India (Aug 2015); Cisco, as cited in the Economic Times (Feb
2015); GSMA Intelligence (Q2 2015); Ericsson Mobility Report (Jun 2015); data extrapolated
from GlobalWebIndex (Q2 2015); Akamai’s State of the Internet report (Q2 2015);
Icons and graphics
Special thanks to TheNounProject.com for inspiring many of the icons in this report.
31. We Are Social wearesocial.sg • @wearesocialsg
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
32. We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG