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SOCIAL, DIGITAL
AND MOBILE IN

VIETNAM
we are social
DECEMBER 2011
we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social
VIETNAM

85,846,997
TOTAL POPULATION

29,268,606
INTERNET USERS

6,800,000

30%

70%

URBAN

RURAL

34 %

INTERNET PENETRATION

8%

USERS ON TOP SOCIAL NETWORK

SOCIAL NETWORK PENETRATION

129,729,035

100+ %

MOBILE SUBSCRIBERS
we are social

MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
2 IN 3
VIETNAMESE NETIZENS
USE THE WEB EVERY DAY

we are social

SOURCE: CIMIGO NETCITIZENS REPORT
VIETNAMESE NETIZENS SPEND AN AVERAGE OF

140 MINUTES

USING THE INTERNET EACH WEEKDAY

we are social

SOURCE: COMSCORE
26%
OF VIETNAMESE NETIZENS ACCESS
THE WEB FROM INTERNET CAFES

we are social

SOURCE: CIMIGO NETCITIZENS REPORT
THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS

137 MINUTES

ON SOCIAL MEDIA SITES EVERY MONTH

we are social

SOURCE: COMSCORE
97%
OF VIETNAMESE INTERNET USERS
AGED 15 – 24 USE SOCIAL MEDIA

we are social

SOURCE: COMSCORE
SOCIAL NETWORK USER NUMBERS IN VIETNAM:

ZING

FACEBOOK

YUME

6.8 M

2.9 M

2.9 M

we are social

SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
FACEBOOK DEMOGRAPHICS IN VIETNAM

35--44:
4%

45-54:
1%

55-64:
0%

65+:
0%

13-17:
13%
25-34:
25%
MALE:
54%

FEMALE:
46%

18-24:
56%

we are social

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN VIETNAM
#
1
2
3
4
5
6
7
8
9
10

BRAND PAGE
MUACHUNG
NHÓMMUA
NHÓMMUA HÀ NỘI
KFC VIETNAM
LINKSYS VIETNAM
CUNGMUA.COM
HTC VIETNAM
CONVERSE VIETNAM
ACER VIỆT NAM
VIETNAM AIRLINES

we are social

LIKES
169,646
126,424
56,695
44,598
37,135
35,626
35,280
33,636
30,558
28,936

GROWTH
0.00%
0.00%
0.00%
18.95%
0.30%
14.84%
2.86%
5.31%
0.00%
24.38%

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
REACH OF INSTANT
MESSAGING IN VIETNAM:

72%
we are social

SOURCE: COMSCORE
30,000,000
VIETNAMESE NETIZENS HAVE VISITIED
ONLINE AUCTION OR SHOPPING SITES

we are social

SOURCE: ASIA DIGITAL MAP
78%
OF VIETNAMESE NETIZENS
HAVE LISTENED TO MUSIC ONLINE

we are social

SOURCE: NIELSEN
60%
OF VIETNAMESE NETIZENS
HAVE DOWNLOADED MUSIC

we are social

SOURCE: NIELSEN
65%
OF VIETNAMESE WEB USERS WOULD SHARE
THEIR INTERNET USE PATTERNS WITH
ADVERTISERS TO SEE MORE RELEVANT ADS

we are social

SOURCE: NIELSEN
40%
OF VIETNAM’S INTERNET USERS HAVE USED
A MOBILE DEVICE TO ACCESS THE WEB

we are social

SOURCE: NIELSEN
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social
SIMON KEMP
MANAGING DIRECTOR
@ESKIMON
SIMON.KEMP@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG

we are social

LAM CAI YU
ACCOUNT EXECUTIVE
@HICAIS
CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG

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