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DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
2
3
COUNTRIES COVERED IN DETAIL IN THIS REPORT
01 ANGOLA 04 CHAD 07 EQUATORIAL GUINEA
02 CAMEROON 05 REP. OF THE CONGO 08 GABON
03 CENTRAL AFRICAN REP. 06 DEM. REP. OF THE CONGO 09 SÃO TOMÉ & PRÍNCIPE
9
4
8
1
6
2
3
5
7
4
AFRICAN COUNTRIES BY REGIONAL REPORT
NORTHERN AFRICA WESTERN AFRICA MIDDLE AFRICA EASTERN AFRICA SOUTHERN AFRICA
ALGERIA BENIN ANGOLA BURUNDI BOTSWANA
EGYPT BURKINA FASO CAMEROON COMOROS LESOTHO
LIBYA CABO VERDE CENTRAL AFRICAN REPUBLIC DJIBOUTI NAMIBIA
MOROCCO CÔTE D'IVOIRE CHAD ERITREA SOUTH AFRICA
SUDAN GAMBIA DEM. REP. OF THE CONGO ETHIOPIA SWAZILAND
TUNISIA GHANA REPUBLIC OF THE CONGO KENYA
WESTERN SAHARA GUINEA EQUATORIAL GUINEA MADAGASCAR
GUINEA-BISSAU GABON MALAWI
LIBERIA SÃO TOMÉ & PRÍNCIPE MAURITIUS
MALI MAYOTTE
MAURITANIA MOZAMBIQUE
NIGER RÉUNION
NIGERIA RWANDA
SAINT HELENA SEYCHELLES
SENEGAL SOMALIA
SIERRA LEONE SOUTH SUDAN
TOGO TANZANIA
UGANDA
ZAMBIA
ZIMBABWE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN AFRICA
5
2017 GLOBAL
OVERVIEW
2017 DIGITAL
YEARBOOK
NORTHERN
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
THE
CARIBBEAN
WESTERN
EUROPE
NORTHERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
EASTERN
AFRICA
SOUTHERN
AFRICA
WESTERN
ASIA
CENTRAL
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
SOUTHEAST
ASIA
ANZ &
PACIFIC
EASTERN
EUROPE
CLICK THE COVER IMAGES BELOW TO ACCESS THE FULL SET
OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE
1
2017 DIGITAL YEARBOOK
INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
THE CARIBBEAN
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTH AMERICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN EUROPE
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
NORTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
MIDDLE AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN AFRICA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
CENTRAL ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
SOUTHEAST ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
EASTERN ASIA
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
ANZ & PACIFIC
1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
1
DIGITAL IN 2017:
A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION
WESTERN ASIA
6
GLOBAL OVERVIEW
7
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTJAN
2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS
7.476 3.773 2.789 4.917 2.549
54% 50% 37% 66% 34%
8
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016
JAN
2017
ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+10% +21% +5% +30%
+354 MILLION +482 MILLION +222 MILLION +581 MILLION
9
DIGITAL USER DISTRIBUTION BY REGIONJAN
2017 EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA ACCOUNTS
MOBILE CONNECTIONS
5% 8%
8% 5%
3% 4%
3% 3%
6% 9%
7% 7%
6% 8%
9% 7%
3% 3%
4% 4%
16% 6%
10% 13%
6% 7%
8% 8%
1% <1%
1% 1%
22% 33%
24% 22%
24% 9%
16% 19%
9% 11%
9% 11%
1% 1%
1% 1%
NORTH AMERICA
CENTRAL AMERICA
WEST EUROPE
MIDDLE EAST
AFRICA
EAST EUROPE
CENTRAL ASIA
SOUTH ASIA
EAST ASIA
SOUTHEAST ASIA
OCEANIA
SOUTH AMERICA
SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK;
SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS
AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
10
JAN
2017
GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE.
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
BILLION BILLION
3.773 50% 3.448 46%
11
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
45% 50% 5% 0.12%
-20% +30% -5% +33%
12
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF SOCIAL USERS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION
JAN
2017
SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY
BILLION BILLION
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA.
2.789 37% 2.549 34%
13
ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS
SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017.
*NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS.
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
DATA CORRECT TO:
27 JANUARY 2017
1,871
1,000
1,000
1,000
877
846
632
600
550
317
300
300
300
297
217
150
122
106
100
100
100
90
49
FACEBOOK
FB MESSENGER
WHATSAPP
YOUTUBE
QQ
WECHAT
QZONE
INSTAGRAM
TUMBLR*
TWITTER
BAIDU TIEBA*
SKYPE
SNAPCHAT**
SINA WEIBO
LINE
PINTEREST
YY
LINKEDIN
BBM*
TELEGRAM
VIBER*
VKONTAKTE
KAKAOTALK
14
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)*
CONNECTIONS
USED ON SMART-
PHONE DEVICES
SHARE OF SMART-
PHONE CONNECTIONS
vs. TOTAL CONNECTIONS
CONNECTIONS
USED ON FEATURE-
PHONE DEVICES
JAN
2017
MOBILE CONNECTIONS BY DEVICEBASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS
SHARE OF FEATURE-
PHONE CONNECTIONS
vs. TOTAL CONNECTIONS
BILLION BILLION BILLION
SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS
INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
8.05 4.42 55% 3.38 42%
15
JAN
2017
GLOBAL E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
BILLION TRILLION
TOTAL VALUE OF
GLOBAL E-COMMERCE
MARKET IN 2016 (IN US$)
AVERAGE ANNUAL
E-COMMERCE REVENUE
PER USER IN 2016 (IN US$)
SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA
FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE.
NUMBER OF PEOPLE
PURCHASING VIA
E-COMMERCE
E-COMMERCE PENETRATION
(NUMBER OF PURCHASERS
vs. TOTAL POPULATION)
1.61 22% $1.915 $1,189
16
HOOTSUITE’S PERSPECTIVE: 2017 TRENDS
Social catches up with search for discovery. Search is still king for helping consumers research and
evaluate products and services, but social is starting to rival search for discovery, especially among younger
buyers.
Social commerce shows new promise. Social commerce has been hyped before. However, adoption in
APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour
on social.
Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical
for marketers to understand, as if you only track social traffic with traditional web analytics, you’re
drastically underreporting the value that social delivers to your business.
Video ignites social advertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.
Organisations turn to connected workforces. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.
Click here to download our 2017 Social Media Trends Toolkit to
align your 2017 social strategy with the year’s top social network trends.
17
DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS
With more than half of the world’s population now online, including billions of people using social
platforms, it’s clear that digital and social should be a central part of every brand’s toolkit. The top
marketing priority now is to integrate digital marketing and social thinking into everything that
our brands do, from products and services, to creating more compelling digital communication,
and even finding new pricing, distribution, and innovation strategies that take full advantage of
our ever-more connected world. Marketers should explore:
Contextual reach: which websites, platforms, apps, and connected services do your
audiences use? Which have the greatest relevance to your brand and its activities?
Engagement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s
benefits wherever and whenever they want?
18
CLICK HERE TO READ OUR FULL GLOBAL OVERVIEW REPORT,
TOGETHER WITH OUR IN-DEPTH ANALYSIS AND INSIGHTS
1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
19
COUNTRY PROFILES
20
ANGOLA
21
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
ANGOLA
26.24 5.95 3.90 16.33 3.70
45% 23% 15% 62% 14%
22
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+10% +15% +2% +23%
+546 THOUSAND +500 THOUSAND +318 THOUSAND +700 THOUSAND
23
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
41% 56% 3% 0.12%
+27% -13% -5% +200%
24
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
3.90 95% 21% 38% 62%
MILLION
25
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
16.33 62% 97% 3% 40%
MILLION
26
CAMEROON
27
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
CAMEROON
24.22 5.01 2.50 19.46 2.20
55% 21% 10% 80% 9%
28
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+92% +67% -11% +100%
+2 MILLION +1 MILLION -2 MILLION +1 MILLION
29
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
23% 75% 2% 0%
-28% +14% -12% 0%
30
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
2.50 88% 36% 38% 62%
MILLION
31
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
19.46 80% 99% 1% 7%
MILLION
32
CENTRAL AFRICAN REPUBLIC
33
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
THE CENTRAL AFRICAN REPUBLIC
5.05 0.23 0.09 1.91 0.07
40% 5% 2% 38% 1%
34
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+6% +38% +2% +69%
+13 THOUSAND +24 THOUSAND +46 THOUSAND +29 THOUSAND
35
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
38% 60% 2% 0%
-17% +18% -31% 0%
36
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
87.00 82% 28% 29% 71%
THOUSAND
37
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
1.91 38% 98% 2% 3%
MILLION
38
CHAD
39
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
CHAD
14.73 0.40 0.22 7.86 0.18
23% 3% 1% 53% 1%
40
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+12% +10% +8% +6%
+41 THOUSAND +20 THOUSAND +587 THOUSAND +10 THOUSAND
41
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
3% 95% 2% 0%
-6% -1% +151% 0%
42
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
220.0 82% 23% 15% 85%
THOUSAND
43
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
7.86 53% 99% 1% 7%
MILLION
44
DEM. REP. OF THE CONGO
45
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
THE DEMOCRATIC REPUBLIC OF THE CONGO
80.98 3.10 2.30 34.66 2.00
43% 4% 3% 43% 2%
46
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+30% +15% -29% +25%
+720 THOUSAND +300 THOUSAND -14 MILLION +400 THOUSAND
47
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
3% 96% 1% 0%
-26% +1% +2% 0%
48
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
2.30 87% 10% 30% 70%
MILLION
49
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
34.66 43% 97% 3% 12%
MILLION
50
REPUBLIC OF THE CONGO
51
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
REPUBLIC OF THE CONGO
4.80 0.50 0.50 4.91 0.45
64% 10% 10% 102% 9%
52
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+50% +52% +3% +73%
+167 THOUSAND +170 THOUSAND +151 THOUSAND +190 THOUSAND
53
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
18% 80% 2% 0%
-13% +3% +20% 0%
54
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
500.0 90% 32% 31% 69%
THOUSAND
55
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
4.91 102% 99% 1% 25%
MILLION
56
EQUATORIAL GUINEA
57
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
EQUATORIAL GUINEA
882.0 188.0 84.0 589.8 76.0
40% 21% 10% 67% 9%
58
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+16% +53% -20% +117%
+26 THOUSAND +29 THOUSAND -151 THOUSAND +41 THOUSAND
59
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
22% 76% 2% 0%
-40% +25% -24% 0%
60
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
84.00 90% 35% 24% 76%
THOUSAND
61
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
589.8 67% 98% 2% 0%
THOUSAND
62
GABON
63
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GABON
1.78 0.67 0.57 3.02 0.50
88% 38% 32% 170% 28%
64
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
0% +54% +5% +67%
(UNCHANGED) +200 THOUSAND +153 THOUSAND +200 THOUSAND
65
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
17% 79% 4% 0.04%
-43% +19% +4% +33%
66
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
570.0 88% 42% 39% 61%
THOUSAND
67
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
3.02 170% 98% 2% 6%
MILLION
68
SÃO TOMÉ & PRÍNCIPE
69
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
SÃO TOMÉ & PRÍNCIPE
196.4 50.7 45.0 210.1 40.0
63% 26% 23% 107% 20%
70
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+4% +41% +6% +60%
+2 THOUSAND +13 THOUSAND +12 THOUSAND +15 THOUSAND
71
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS
YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE:
SOURCES: STATCOUNTER, JANUARY 2017.
64% 32% 4% 0%
+9% -12% -18% -100%
72
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
45.00 89% 31% 41% 59%
THOUSAND
73
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
210.1 107% 97% 3% 24%
THOUSAND
MORE INFORMATION
GlobalWebIndex is the world’s largest market research study
on the digital consumer, spanning 37 countries, 4,500 data
points, and conducting fieldwork 4 times a year:
Find out more: http://www.globalwebindex.net/
SPECIAL THANKS: GLOBALWEBINDEX
90% GLOBAL
COVERAGE
37 MARKETS & 200,000
INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
data covers every operator group, network and MVNO in every country – from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry
players rely on GSMA Intelligence to support strategic decision-making and long-term
investment planning. The data is used as an industry reference point and is frequently
cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and
experts produce regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
SPECIAL THANKS: GSMA INTELLIGENCE
We would like to offer our thanks to Statista for providing data from its Digital
Market Outlook in the development of our 2017 Global Digital reports. Statista is one of
the world’s largest online statistics databases. Their Digital Market Outlook provides forecasts,
detailed market insights, and key indicators on 9 digital verticals including e-commerce, digital
media, smart home, and eHealth, with 36 segments across 50 international digital economies.
SPECIAL THANKS: STATISTA
78% OF GLOBAL
INTERNET POPULATION
50 DIGITAL
ECONOMIES
90% OF WORLDWIDE
ECONOMIC POWER
MORE THAN 30,000
INTERACTIVE STATISTICS
Learn more about Statista’s Digital Market Outlook at http://www.statista.com/
SPECIAL THANKS
We’d also like to offer our thanks to the following data providers for
publishing much of the valuable data included in this year’s report:
AKAMAIGOOGLE ERICSSONSTATCOUNTER
Lastly, we’d like to say a big thank you to the TheNounProject.com,
who provided much of the inspiration for the icons used in this report.
POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (data up to January 2017); United Nations World Urbanization
Prospects, 2014 Revision.
INTERNET USER DATA: InternetWorldStats (data up to January 2017); ITU Individuals Using the Internet, 2015; CIA World Factbook (data up to January 2017); The
China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian
Communications Commission; Ugandan Communications Commission, Nepal Telecommunications Authority, various local regulatory authorities; Akamai’s State
of the Internet report (Q3 2016). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q3 & Q4 2016*. Share of web
traffic data from StatCounter (data up to January 2017). Frequency of internet use data from Google Consumer Barometer (data up to January 2017)**.
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter,
Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to January 2017). Social media usage data and time spent on social media taken directly or extrapolated
from GlobalWebIndex, Q3 & Q4 2016. Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data, January 2017.
Sincere thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran and the Middle East overall.
MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated data from
eMarketer; extrapolated global data from GSMA Intelligence (data up to January 2017); Ericsson Mobility Report (November 2016); usage data extrapolated from
GlobalWebIndex Q3 & Q4 2016; Akamai’s State of the Internet report (Q3 2016); Google Consumer Barometer (data up to January 2017)**; GSMA Intelligence
Mobile Connectivity Index (data up to January 2017) – for more information, visit http://www.mobileconnectivityindex.com/
E-COMMERCE DATA: GlobalWebIndex Q3 & Q4 2016; Statista Digital Market Outlook , e-Commerce industry (data up to January 2017); Google Consumer
Barometer (data up to January 2017)**.
DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer (data up to January 2017)**.
NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital in 2016 report. *GlobalWebIndex surveys more than 700,000
internet users aged 16 to 64 ever quarter across 37 countries around the world, representing 90% of the global internet population. **Google’s Consumer
Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South
Korea, Malaysia, Mexico, Philippines, Vietnam, and the USA, where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details,
visit http://consumerbarometer.com/.
DATA SOURCES USED IN THIS REPORT
IMPORTANT NOTES
We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on
occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date
version of this report, please visit http://bit.ly/GD2017GR.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around
the world. However, reference to these territories and any associated elements (including names and flags) does not imply the expression
of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’ employees, concerning the legal
status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and
private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and
charts contained in this report are as accurate and up-to-date as possible, but none of We Are Social, Hootsuite or the brands or
organisations featured or cited herein, nor any of their employees, contractors or subcontractors, (i) makes any representation or
warranty, express or implied, as to the accuracy, completeness, correctness or non-infringement of this report, or (ii) to the fullest extent
permitted by law, accepts any liability whatsoever for any direct, indirect, punitive, incidental, special, consequential or exemplary
damages arising from any use of this report or the information contained herein.
All opinions and estimates contained in this report are as of the date of this report, are subject to change without notice and are provided
in good faith but without legal responsibility. This report should not be construed as business advice and the insights are not to be used as
the basis for investment or business decisions of any kind without your own research and validation.
This report contains references to organisations that are not affiliated with We Are Social or Hootsuite. This report does not endorse any
product, segment, company or individual. Except for those portions of this report relating to Hootsuite, this report and any opinions
contained herein have been prepared by We Are Social and have not been specifically approved or disapproved by Hootsuite.
Hootsuite is the most widely used social
media management platform, used by over
15 million people around the globe and
trusted by more than 800 of the Fortune 1000.
Hootsuite’s battle-tested technology, extensive
ecosystem, and social DNA help organizations
create human connections at scale.
To learn more, visit http://www.hootsuite.com
We are a global agency. We deliver world-class
creative ideas with forward-thinking brands.
We believe in people, not platforms, and the
power of social insight to drive business value.
We call this social thinking.
We work with clients including adidas,
Netflix, Heineken, Google, HSBC and Audi
on global, regional and local projects.
If you’d like to learn more about how we
can help you too, visit http://wearesocial.com.
SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
KEPIOS.COM
REPORT RESEARCHED & COMPILED BY:

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Digital in 2017: Middle Africa

  • 1. 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA
  • 2. 2
  • 3. 3 COUNTRIES COVERED IN DETAIL IN THIS REPORT 01 ANGOLA 04 CHAD 07 EQUATORIAL GUINEA 02 CAMEROON 05 REP. OF THE CONGO 08 GABON 03 CENTRAL AFRICAN REP. 06 DEM. REP. OF THE CONGO 09 SÃO TOMÉ & PRÍNCIPE 9 4 8 1 6 2 3 5 7
  • 4. 4 AFRICAN COUNTRIES BY REGIONAL REPORT NORTHERN AFRICA WESTERN AFRICA MIDDLE AFRICA EASTERN AFRICA SOUTHERN AFRICA ALGERIA BENIN ANGOLA BURUNDI BOTSWANA EGYPT BURKINA FASO CAMEROON COMOROS LESOTHO LIBYA CABO VERDE CENTRAL AFRICAN REPUBLIC DJIBOUTI NAMIBIA MOROCCO CÔTE D'IVOIRE CHAD ERITREA SOUTH AFRICA SUDAN GAMBIA DEM. REP. OF THE CONGO ETHIOPIA SWAZILAND TUNISIA GHANA REPUBLIC OF THE CONGO KENYA WESTERN SAHARA GUINEA EQUATORIAL GUINEA MADAGASCAR GUINEA-BISSAU GABON MALAWI LIBERIA SÃO TOMÉ & PRÍNCIPE MAURITIUS MALI MAYOTTE MAURITANIA MOZAMBIQUE NIGER RÉUNION NIGERIA RWANDA SAINT HELENA SEYCHELLES SENEGAL SOMALIA SIERRA LEONE SOUTH SUDAN TOGO TANZANIA UGANDA ZAMBIA ZIMBABWE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN AFRICA
  • 5. 5 2017 GLOBAL OVERVIEW 2017 DIGITAL YEARBOOK NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA THE CARIBBEAN WESTERN EUROPE NORTHERN EUROPE SOUTHERN EUROPE NORTHERN AFRICA MIDDLE AFRICA WESTERN AFRICA EASTERN AFRICA SOUTHERN AFRICA WESTERN ASIA CENTRAL ASIA SOUTHERN ASIA EASTERN ASIA SOUTHEAST ASIA ANZ & PACIFIC EASTERN EUROPE CLICK THE COVER IMAGES BELOW TO ACCESS THE FULL SET OF RESOURCES IN OUR 2017 GLOBAL DIGITAL REPORTS SUITE 1 2017 DIGITAL YEARBOOK INTERNET, SOCIAL MEDIA, AND MOBILE DATA FOR 239 COUNTRIES AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION THE CARIBBEAN 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTH AMERICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN EUROPE 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION NORTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION MIDDLE AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN AFRICA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION CENTRAL ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION SOUTHEAST ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION EASTERN ASIA 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION ANZ & PACIFIC 1 DIGITAL IN 2017 GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD 1 DIGITAL IN 2017: A STUDY OF INTERNET, SOCIAL MEDIA, AND MOBILE USE THROUGHOUT THE REGION WESTERN ASIA
  • 7. 7 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. GLOBAL DIGITAL SNAPSHOTJAN 2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS 7.476 3.773 2.789 4.917 2.549 54% 50% 37% 66% 34%
  • 8. 8 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016 JAN 2017 ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +10% +21% +5% +30% +354 MILLION +482 MILLION +222 MILLION +581 MILLION
  • 9. 9 DIGITAL USER DISTRIBUTION BY REGIONJAN 2017 EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL MEDIA USERS, AND GLOBAL MOBILE CONNECTIONS TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS 5% 8% 8% 5% 3% 4% 3% 3% 6% 9% 7% 7% 6% 8% 9% 7% 3% 3% 4% 4% 16% 6% 10% 13% 6% 7% 8% 8% 1% <1% 1% 1% 22% 33% 24% 22% 24% 9% 16% 19% 9% 11% 9% 11% 1% 1% 1% 1% NORTH AMERICA CENTRAL AMERICA WEST EUROPE MIDDLE EAST AFRICA EAST EUROPE CENTRAL ASIA SOUTH ASIA EAST ASIA SOUTHEAST ASIA OCEANIA SOUTH AMERICA SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; SOCIAL MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; WE ARE SOCIAL ANALYSIS AND EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
  • 10. 10 JAN 2017 GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE. TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION BILLION BILLION 3.773 50% 3.448 46%
  • 11. 11 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 45% 50% 5% 0.12% -20% +30% -5% +33%
  • 12. 12 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2017 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. 2.789 37% 2.549 34%
  • 13. 13 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN 2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN JUNE 2016, BASED ON DAILY ACTIVE USERS. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA CORRECT TO: 27 JANUARY 2017 1,871 1,000 1,000 1,000 877 846 632 600 550 317 300 300 300 297 217 150 122 106 100 100 100 90 49 FACEBOOK FB MESSENGER WHATSAPP YOUTUBE QQ WECHAT QZONE INSTAGRAM TUMBLR* TWITTER BAIDU TIEBA* SKYPE SNAPCHAT** SINA WEIBO LINE PINTEREST YY LINKEDIN BBM* TELEGRAM VIBER* VKONTAKTE KAKAOTALK
  • 14. 14 TOTAL GLOBAL CONNECTIONS (ALL DEVICES)* CONNECTIONS USED ON SMART- PHONE DEVICES SHARE OF SMART- PHONE CONNECTIONS vs. TOTAL CONNECTIONS CONNECTIONS USED ON FEATURE- PHONE DEVICES JAN 2017 MOBILE CONNECTIONS BY DEVICEBASED ON GLOBAL SMARTPHONE CONNECTIONS COMPARED TO TOTAL GLOBAL MOBILE CONNECTIONS SHARE OF FEATURE- PHONE CONNECTIONS vs. TOTAL CONNECTIONS BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, Q4 2016 & Q1 2017; ERICSSON MOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTAL GLOBAL CONNECTIONS INCLUDE APPROXIMATELY 250 MILLION MOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES. 8.05 4.42 55% 3.38 42%
  • 15. 15 JAN 2017 GLOBAL E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER BILLION TRILLION TOTAL VALUE OF GLOBAL E-COMMERCE MARKET IN 2016 (IN US$) AVERAGE ANNUAL E-COMMERCE REVENUE PER USER IN 2016 (IN US$) SOURCES: EXTRAPOLATED FROM STATISTA DIGITAL MARKET OUTLOOK, E-COMMERCE INDUSTRY, JANUARY 2017; AND DATA FROM EMARKETER. NOTE: PENETRATION FIGURES REPRESENT PERCENTAGE OF TOTAL POPULATION, REGARDLESS OF AGE. NUMBER OF PEOPLE PURCHASING VIA E-COMMERCE E-COMMERCE PENETRATION (NUMBER OF PURCHASERS vs. TOTAL POPULATION) 1.61 22% $1.915 $1,189
  • 16. 16 HOOTSUITE’S PERSPECTIVE: 2017 TRENDS Social catches up with search for discovery. Search is still king for helping consumers research and evaluate products and services, but social is starting to rival search for discovery, especially among younger buyers. Social commerce shows new promise. Social commerce has been hyped before. However, adoption in APAC and new features by Instagram and Pinterest makes this an inevitable evolution in consumer behaviour on social. Dark social rising. Fueled by mobile and messaging, dark social is gaining ground. Dark social is critical for marketers to understand, as if you only track social traffic with traditional web analytics, you’re drastically underreporting the value that social delivers to your business. Video ignites social advertising. Last year, we saw the domination of social video. The next evolution is to combine the emotional power of social video with the scale and reach of social advertising. Organisations turn to connected workforces. Organisations are increasingly investing in the online reach and customer influence of their workforces with employee advocacy, social selling, and digital skills training. Click here to download our 2017 Social Media Trends Toolkit to align your 2017 social strategy with the year’s top social network trends.
  • 17. 17 DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS With more than half of the world’s population now online, including billions of people using social platforms, it’s clear that digital and social should be a central part of every brand’s toolkit. The top marketing priority now is to integrate digital marketing and social thinking into everything that our brands do, from products and services, to creating more compelling digital communication, and even finding new pricing, distribution, and innovation strategies that take full advantage of our ever-more connected world. Marketers should explore: Contextual reach: which websites, platforms, apps, and connected services do your audiences use? Which have the greatest relevance to your brand and its activities? Engagement: what motivates your audiences to use these digital properties? How can you use content to inform, educate, or entertain them in ways that will add value to their lives? Conversion: how can you take advantage of opportunities like e-commerce and social selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s benefits wherever and whenever they want?
  • 18. 18 CLICK HERE TO READ OUR FULL GLOBAL OVERVIEW REPORT, TOGETHER WITH OUR IN-DEPTH ANALYSIS AND INSIGHTS 1 DIGITAL IN 2017 GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD
  • 21. 21 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. ANGOLA 26.24 5.95 3.90 16.33 3.70 45% 23% 15% 62% 14%
  • 22. 22 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +10% +15% +2% +23% +546 THOUSAND +500 THOUSAND +318 THOUSAND +700 THOUSAND
  • 23. 23 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 41% 56% 3% 0.12% +27% -13% -5% +200%
  • 24. 24 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 3.90 95% 21% 38% 62% MILLION
  • 25. 25 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 16.33 62% 97% 3% 40% MILLION
  • 27. 27 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. CAMEROON 24.22 5.01 2.50 19.46 2.20 55% 21% 10% 80% 9%
  • 28. 28 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +92% +67% -11% +100% +2 MILLION +1 MILLION -2 MILLION +1 MILLION
  • 29. 29 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 23% 75% 2% 0% -28% +14% -12% 0%
  • 30. 30 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 2.50 88% 36% 38% 62% MILLION
  • 31. 31 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 19.46 80% 99% 1% 7% MILLION
  • 33. 33 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. THE CENTRAL AFRICAN REPUBLIC 5.05 0.23 0.09 1.91 0.07 40% 5% 2% 38% 1%
  • 34. 34 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +6% +38% +2% +69% +13 THOUSAND +24 THOUSAND +46 THOUSAND +29 THOUSAND
  • 35. 35 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 38% 60% 2% 0% -17% +18% -31% 0%
  • 36. 36 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 87.00 82% 28% 29% 71% THOUSAND
  • 37. 37 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 1.91 38% 98% 2% 3% MILLION
  • 39. 39 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. CHAD 14.73 0.40 0.22 7.86 0.18 23% 3% 1% 53% 1%
  • 40. 40 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +12% +10% +8% +6% +41 THOUSAND +20 THOUSAND +587 THOUSAND +10 THOUSAND
  • 41. 41 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 3% 95% 2% 0% -6% -1% +151% 0%
  • 42. 42 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 220.0 82% 23% 15% 85% THOUSAND
  • 43. 43 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 7.86 53% 99% 1% 7% MILLION
  • 44. 44 DEM. REP. OF THE CONGO
  • 45. 45 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. THE DEMOCRATIC REPUBLIC OF THE CONGO 80.98 3.10 2.30 34.66 2.00 43% 4% 3% 43% 2%
  • 46. 46 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +30% +15% -29% +25% +720 THOUSAND +300 THOUSAND -14 MILLION +400 THOUSAND
  • 47. 47 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 3% 96% 1% 0% -26% +1% +2% 0%
  • 48. 48 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 2.30 87% 10% 30% 70% MILLION
  • 49. 49 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 34.66 43% 97% 3% 12% MILLION
  • 51. 51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. REPUBLIC OF THE CONGO 4.80 0.50 0.50 4.91 0.45 64% 10% 10% 102% 9%
  • 52. 52 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +50% +52% +3% +73% +167 THOUSAND +170 THOUSAND +151 THOUSAND +190 THOUSAND
  • 53. 53 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 18% 80% 2% 0% -13% +3% +20% 0%
  • 54. 54 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 500.0 90% 32% 31% 69% THOUSAND
  • 55. 55 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 4.91 102% 99% 1% 25% MILLION
  • 57. 57 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. EQUATORIAL GUINEA 882.0 188.0 84.0 589.8 76.0 40% 21% 10% 67% 9%
  • 58. 58 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +16% +53% -20% +117% +26 THOUSAND +29 THOUSAND -151 THOUSAND +41 THOUSAND
  • 59. 59 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 22% 76% 2% 0% -40% +25% -24% 0%
  • 60. 60 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 84.00 90% 35% 24% 76% THOUSAND
  • 61. 61 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 589.8 67% 98% 2% 0% THOUSAND
  • 63. 63 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS MILLION MILLION MILLION MILLION MILLION URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. GABON 1.78 0.67 0.57 3.02 0.50 88% 38% 32% 170% 28%
  • 64. 64 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. 0% +54% +5% +67% (UNCHANGED) +200 THOUSAND +153 THOUSAND +200 THOUSAND
  • 65. 65 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 17% 79% 4% 0.04% -43% +19% +4% +33%
  • 66. 66 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 570.0 88% 42% 39% 61% THOUSAND
  • 67. 67 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 3.02 170% 98% 2% 6% MILLION
  • 68. 68 SÃO TOMÉ & PRÍNCIPE
  • 69. 69 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION: JAN 2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. SÃO TOMÉ & PRÍNCIPE 196.4 50.7 45.0 210.1 40.0 63% 26% 23% 107% 20%
  • 70. 70 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE SUBSCRIPTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 JAN 2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016) ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT. +4% +41% +6% +60% +2 THOUSAND +13 THOUSAND +12 THOUSAND +15 THOUSAND
  • 71. 71 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2017. 64% 32% 4% 0% +9% -12% -18% -100%
  • 72. 72 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE PERCENTAGE OF FACEBOOK USERS USING FACEBOOK EACH DAY JAN 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 45.00 89% 31% 41% 59% THOUSAND
  • 73. 73 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2017 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCES: GSMA INTELLIGENCE, Q4 2016. 210.1 107% 97% 3% 24% THOUSAND
  • 75. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: Find out more: http://www.globalwebindex.net/ SPECIAL THANKS: GLOBALWEBINDEX 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE
  • 76. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com SPECIAL THANKS: GSMA INTELLIGENCE
  • 77. We would like to offer our thanks to Statista for providing data from its Digital Market Outlook in the development of our 2017 Global Digital reports. Statista is one of the world’s largest online statistics databases. Their Digital Market Outlook provides forecasts, detailed market insights, and key indicators on 9 digital verticals including e-commerce, digital media, smart home, and eHealth, with 36 segments across 50 international digital economies. SPECIAL THANKS: STATISTA 78% OF GLOBAL INTERNET POPULATION 50 DIGITAL ECONOMIES 90% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Learn more about Statista’s Digital Market Outlook at http://www.statista.com/
  • 78. SPECIAL THANKS We’d also like to offer our thanks to the following data providers for publishing much of the valuable data included in this year’s report: AKAMAIGOOGLE ERICSSONSTATCOUNTER Lastly, we’d like to say a big thank you to the TheNounProject.com, who provided much of the inspiration for the icons used in this report.
  • 79. POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (data up to January 2017); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USER DATA: InternetWorldStats (data up to January 2017); ITU Individuals Using the Internet, 2015; CIA World Factbook (data up to January 2017); The China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Ugandan Communications Commission, Nepal Telecommunications Authority, various local regulatory authorities; Akamai’s State of the Internet report (Q3 2016). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q3 & Q4 2016*. Share of web traffic data from StatCounter (data up to January 2017). Frequency of internet use data from Google Consumer Barometer (data up to January 2017)**. SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to January 2017). Social media usage data and time spent on social media taken directly or extrapolated from GlobalWebIndex, Q3 & Q4 2016. Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data, January 2017. Sincere thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran and the Middle East overall. MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (data up to January 2017); Ericsson Mobility Report (November 2016); usage data extrapolated from GlobalWebIndex Q3 & Q4 2016; Akamai’s State of the Internet report (Q3 2016); Google Consumer Barometer (data up to January 2017)**; GSMA Intelligence Mobile Connectivity Index (data up to January 2017) – for more information, visit http://www.mobileconnectivityindex.com/ E-COMMERCE DATA: GlobalWebIndex Q3 & Q4 2016; Statista Digital Market Outlook , e-Commerce industry (data up to January 2017); Google Consumer Barometer (data up to January 2017)**. DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer (data up to January 2017)**. NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital in 2016 report. *GlobalWebIndex surveys more than 700,000 internet users aged 16 to 64 ever quarter across 37 countries around the world, representing 90% of the global internet population. **Google’s Consumer Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, and the USA, where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details, visit http://consumerbarometer.com/. DATA SOURCES USED IN THIS REPORT
  • 80. IMPORTANT NOTES We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/GD2017GR. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in this report are as accurate and up-to-date as possible, but none of We Are Social, Hootsuite or the brands or organisations featured or cited herein, nor any of their employees, contractors or subcontractors, (i) makes any representation or warranty, express or implied, as to the accuracy, completeness, correctness or non-infringement of this report, or (ii) to the fullest extent permitted by law, accepts any liability whatsoever for any direct, indirect, punitive, incidental, special, consequential or exemplary damages arising from any use of this report or the information contained herein. All opinions and estimates contained in this report are as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. This report should not be construed as business advice and the insights are not to be used as the basis for investment or business decisions of any kind without your own research and validation. This report contains references to organisations that are not affiliated with We Are Social or Hootsuite. This report does not endorse any product, segment, company or individual. Except for those portions of this report relating to Hootsuite, this report and any opinions contained herein have been prepared by We Are Social and have not been specifically approved or disapproved by Hootsuite.
  • 81. Hootsuite is the most widely used social media management platform, used by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000. Hootsuite’s battle-tested technology, extensive ecosystem, and social DNA help organizations create human connections at scale. To learn more, visit http://www.hootsuite.com
  • 82. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms, and the power of social insight to drive business value. We call this social thinking. We work with clients including adidas, Netflix, Heineken, Google, HSBC and Audi on global, regional and local projects. If you’d like to learn more about how we can help you too, visit http://wearesocial.com.