1.
Phuc.Truong@mobext.com
Asian Mobile Landscape
Compiled by Mobext

2.
The world’s largest mobile agency network
Canada
USA
Latam
Mexico
Brazil
Chile
Argentina
Colombia
EMEA
UK
France
Spain
Portugal
Poland
Asia Pacific
India
Philippines
Singapore
Malaysia
Indonesia
China
Vietnam
HongKong
Sydney
The world’s largest mobile agency
network

3.
Full-Service, Pure-PlayMobile
MarketingAgencyModel

4.
ASIAN MOBILE LANDSCAPE

5.
APAC has the most mobile subscribers globally
2011 2012 2013 2014 2015 2016
Source: eMarketer Global Media Intelligence
Report, Sept 2013
• 2.56bn mobile users in 2014
• APAC will have 4x as many smartphone
users as the next largest region by that
measure, Western Europe
2017

6.
Mobile Adspend will increase to $5.4 billion in 2014
• 26.2% of all mobile internet ad
spending in the world, making it 2nd
only to North America by this metric.
• Includes spend on mobile ads &
search, and not mobile messaging

7.
OS Share in Asia-Pacific

8.
Mobile Data Usage
Source: Ericsson Mobility Report, Q3 2013
Asia shows highest mobile data
usage due to the number of
subscriptions

9.
Growth of apps: Asia shows highest app user base
and app revenue growth in the world
Source: Distimo, December 2013
http://www.distimo.com/publications

10.
Smartphone vs Feature Phone penetration
• Developed APAC
nations have higher
smartphone
penetration than
Western markets
• Emerging markets’
smartphone share
increases every year

11.
Source: Vserv.mobi and the Mobile Marketing Association
2013; n=3000
Demographics of APAC mobile web users

12.
Top Content Downloaded
Source: Vserv.mobi and the Mobile Marketing Association
2013 ; n=3000

13.
Users prefer mobile ads that let them…
Source: Vserv.mobi and the Mobile Marketing Association
2013 n=3000

14.
COUNTRY SNAPSHOTS

15.
Source: Yahoo 2013
INDIA: Top Mobile Activities

16.
INDIA: impact of mobile
Source: Inmobi 2013

17.
INDONESIA: Mobile activities
Source: Inmobi 2013

18.
INDONESIA: Impact of mobile
Source: Inmobi 2013

19.
MALAYSIA: Mobile activities
Source: Inmobi 2013

20.
MALAYSIA: Impact of mobile
Source: Inmobi 2013

21.
PHILIPPINES: Mobile activities
Source: Vserv.mobi and the
Mobile Marketing Association
2013

22.
PHILIPPINES: Mobile activities
Source:TNS2013

23.
VIETNAM: Mobile activities
Source: Vserv.mobi and the
Mobile Marketing Association
2013

24.
VIETNAM: Consumer profile
Source: Vserv.mobi and the
Mobile Marketing Association
2013

25.
HONG KONG: Mobile Activities
Source: Google Ipsos Media CT
2013

26.
CHINA: Top Mobile Activities
Source: Yahoo 2013

27.
Source: Flurry 2013
CHINA: Mobile app usage

28.
Source: iResearch 2013, Credit Suisse 2013
CHINA: Mcommerce spend & share of
eCommerce on the rise

29.
CHINA: Social = mobile
Source: We Are Social, 2013

30.
SINGAPORE: Mobile activities
Source: Vserv.mobi and the
Mobile Marketing Association
2013

31.
SINGAPORE: Consumer profile
Source: Vserv.mobi and the
Mobile Marketing Association
2013

32.
SINGAPORE: Highest smartphone penetration
Source: Nielsen 2013

33.
SINGAPORE: mCommerce
Source: Havas Worldwide 2013

34.
SINGAPORE: High multi-device ownership
Source: Nielsen 2013

35.
For more insights on the
APAC mobile market
visit www.mobext.ph or
email at info@mobext.ph