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Digital, Mobile, and Social Media in China (April 2011)

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The Digital, Mobile, and Social Media Landscape in China - BBH Asia-Pacific's April 2011 Data Snapshot

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Digital, Mobile, and Social Media in China (April 2011)

  1. DIGITAL,
MOBILE,
AND
 
SOCIAL
MEDIA
IN
CHINA
 BBH
ASIA‐PACIFIC
 DATA
SNAPSHOT
SERIES
 APRIL
2011

  2. Source:
China
Internet
Watch

  3. ( ) that’s
roughly
 34%
 penetraIon
 Source:
China
Internet
Watch

  4. Source:
China
Internet
Watch

  5. 58%
of
Chinese
internet
users
 are
under
30
years
old Source:
China
Internet
Watch

  6. 56%
of
Chinese
internet
 users
are
male Source:
China
Internet
Watch

  7. 27%
 of
Chinese
internet
users
live
in
rural
areas Source:
China
Internet
Network
Informa6on
Center 

  8. 88%
 of
Chinese
internet
users
access
the
web
from
home Source:
China
Internet
Watch

  9. broadband
penetraIon 
amongst
internet
users: 
 98%
 Source:
China
Internet
Watch

  10. Chinese
web
users
spend
an
average
of 
 150
 minutes
online 
 every
single
day 
 Source:
China
Internet
Watch

  11. Chinese
people
aged
18‐27
spend
almost 
5
hours
every
day
on
email
and
the
web
 Source:

Bergström
Trends 

  12. 58%
 vs. 17%
 of
Chinese
neIzens

 of
Chinese
neIzens
 
spend
3
hours
each
day spend
3
hours
each
day 
on
the
internet 
 
watching
TV
 Source:
Millward
Brown
Dynamic
Logic 

  13. 87%
 of
Chinese
internet
users
use
the
internet
and
watch
television
at
the
same
Ime Source:
Millward
Brown
Dynamic
Logic 

  14. Chinese
neIzens
spend
roughly
 4
hours
a
week
streaming
music
or
videos 
 Source:

McKinsey 

  15. $ Source:
Taobao

  16. 66%
of
Chinese
internet
users
access
via
mobile
phones Source:
China
Internet
Watch

  17. 879,000,000
mobile
phone
subscribers
in
China
 Source:
DigiTimes,
Feb
2011

  18. average
number
of
SMSes
sent
in
China
every
day
in
February
2011: 
2.7
billion
 Source:
DigiTimes,
Feb
2011

  19. In
China,
people
can
 use
mobile
phones
to: 
 buy
Starbucks
coffee buy
subway
Ickets¥€$
 do
their
banking do
their
shopping88 buy
lo`ery
Ickets Source:
enovate;
Youth
Research
Partners 

  20. 70%
 of
Chinese
people
say

they
“can’t
live
without”
 their
mobile
phones Source:
Synovate

  21. 303,000,000
mobile
internet
users
in
China
 Source:
China
Internet
Watch

  22. Source:
Wikipedia

  23. 2
in
3
mobile
web
users
in
China
 
use
instant
messenger
apps
 Source:
China
Internet
Watch

  24. 40%
 of
Chinese
neIzens

 are
‘content
creators’
(that’s
almost
twice
the
rate
seen
in
the
USA) Source:
Forrester 

  25. number
of
social
media
users
in
China: 
235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  26. ( ) Source:

eMarketer 

  27. 92%
 of
Chinese
neIzens
visit
social
media
sites
at
least
three
Imes
per
week Source:
Shanghai
Business
Review,
Feb
2011

  28. 34%
 of
Chinese
social
media 
users
log
in
every
single
day
 Source:
AppLeap

  29. half
of
Chinese
social
media 
 users
are
in
their
20s 
 Source:
China
Internet
Network
Informa6on
Center
  30. 27%
of
Chinese
social
media
users 
 have
created
a
profile
on 
 5
or
more
social
media
sites
 Source:
Shanghai
Business
Review,
Feb
2011

  31. number
of
registered
users
on
QQ
 
(China’s
most
popular
instant
messenger
service): 
636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

  32. ( ) that’s
roughly
as
many
users 
 as
the
worldwide
audience
of
 Source:
compared
to
press
release
from
Facebook 

  33. number
of
registered
Qzone
profiles: 
481,000,000
(anecdotally,
many
users
have
more
than
one
Qzone
profile) 
 Source:
Resonance
China

  34. other
large
social
networks
in
China: 
 51.com:
178
million 
 renren:
170
million
 Sina
Weibo:
100
million
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

  35. 87%
 of
Chinese
social
media
users
have
‘friended’
or
follow
brands
 Source:
eMarketer,
Apr
2010

  36. 77%
of
Chinese
internet
users
believe
 a
social
media
presence
makes
 a
brand
more
a`racIve Source:
Millward
Brown
Dynamic
Logic 

  37. number
of
bloggers
in
China:
295
million
 Source:
China
Internet
Network
Informa6on
Center 

  38. people
in
China
using
BBSs: 
98,000,000
 (BBSs
are
online
Bulle6n
Board
Systems) 
 Source:
China
Internet
Network
Informa6on
Center
  39. 81%
 of
Chinese
youth
check
 online
comments
before
making
a
purchase
decision Source:
slideshare.net/Jarrahbear 

  40. number
of
online
gamers
in
China: 
304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  41. Source:
Wikipedia

  42. $ Source:
slideshare.net/dellsocialmedia

  43. Simon
Kemp
(@eskimon)
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 +65
6500
3071


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