This document discusses the concept of SoLoMo, which combines social media, local searches, and mobile technologies. It notes that people now live in a "SoLoMo world" where they search for local businesses and share information online using mobile devices. SoLoMo represents the combination of real-life interactions, the internet, and real-time sharing enabled by social networks, location features on mobile phones, and the rise of mobile internet usage. The document outlines key trends in social media, local searches, and mobile usage to illustrate the growth of the SoLoMo space and opportunities it provides for local businesses to engage customers.
Rachit Dayal's presentation on Google and how it's adapting to SoLoMo at the AMIC INET Conference on Social Internet. The presentation was on 17th Nov 2012.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
The Future of Social Media: How Will It Impact Life Style and BusinessMahdi Shadkam
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of visual content with the increased use of Pinterest and Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
Presented by Dr Bernard Leong in Professor Michael Netzley's course "Digital Media across Asia" (#Comm215) in Singapore Management University, it presents an introduction to social networks, the global trends and observations and three case studies on corporate communications: (i) Kaixin001, (ii) CyWorld and (iii) Facebook Pages on a Singapore Case Study. It also gives a short glimpse to mobile social networking and its rise in 2010.
Rachit Dayal's presentation on Google and how it's adapting to SoLoMo at the AMIC INET Conference on Social Internet. The presentation was on 17th Nov 2012.
What is SoLoMo, and why is it important for marketers? We explore the reasons why location-based mobile social is gaining momentum all over the world, and share 7 case studies of best-in-class SoLoMo marketing.
The Future of Social Media: How Will It Impact Life Style and BusinessMahdi Shadkam
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realization of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements. In 2012, we saw Social Media as a way of connecting with potential consumers and building brand awareness. Social Media also has undergone some major changes this past year. In 2013, we saw the rise of visual content with the increased use of Pinterest and Instagram while it seems the Facebook is on the decline. Today our life style in Social Media universe is changed, and it is harder for business to find best social marketing strategy. As more companies begin to leverage Social Media for personalized, real-time marketing initiatives, it is imperative to stay ahead of the curve and identify future trends in this space. This study considers to new features of social media, which will shape the future of lifestyle and business.
What will the future of social media look like? Our world is increasingly digital, and our lives become more connected each day. Advances in areas such as social media and mobile technology are changing the ways we interact with our friends and family, but also with brands and organisations. They’re changing the way we do business too, and that change is accelerating at an ever-increasing rate. As a consequence, riding the wave of change and trends is becoming a critical part of on-going business success. To that end, this document explores some of the key themes that we believe will shape the digital world over the course of the coming months.
This is a guide to using social media for retail brands. It explores 3 key questions for any retailers looking to harness the power of social media:
1) What exactly are Social Media?
2) Why are they relevant to Retail Marketing
3) How can Retailers get started using Social Media?
It shares key figures that provide a rationale for using social media as part of retail marketing, offers some inspiring case studies of retail social media from around the world, explroes some trends that will shape the future of social in retailing, and sets out a simple framework to help retailers get started in Social Media.
Presented by Dr Bernard Leong in Professor Michael Netzley's course "Digital Media across Asia" (#Comm215) in Singapore Management University, it presents an introduction to social networks, the global trends and observations and three case studies on corporate communications: (i) Kaixin001, (ii) CyWorld and (iii) Facebook Pages on a Singapore Case Study. It also gives a short glimpse to mobile social networking and its rise in 2010.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
CommuteCoin is an environmentally conscious way to generate cryptocurrency through proof of stake while providing commute solution to millions of users.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Turning Social Data Into Strategic Advantage: What Marketers Need to KnowDataSift
Every day your customers, prospects and competitors are leaving a deep, detailed trail of online information for you to find, interpret and leverage. This information goes beyond basic follower counts, brand mentions, and mere conversations. It's data that can get you immediate and measurable campaign traction leading to higher conversion rates and ultimately, more revenue.
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Using SoLoMo to get more from your community - Kikk Festival 2011Thomas Van Roy
The word has changed and is changing
Social media is part of the communication plan of brand, But ROI is still difficult to measure.
Smartphone are the thing you don't want to forget at home. We use it for everything, it's part of our life.
Those two big things lead to SoLoMo (Social Local Mobile)
How to use this trend to reinforce the relationship with your community
CommuteCoin is an environmentally conscious way to generate cryptocurrency through proof of stake while providing commute solution to millions of users.
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
The iPad is the Apple of the global Business Elite's eye, while iPhone has made serious inroads into BlackBerry's dominance of the business smartphone market, according to the latest BE Barometer from Ipsos MediaCT.
Turning Social Data Into Strategic Advantage: What Marketers Need to KnowDataSift
Every day your customers, prospects and competitors are leaving a deep, detailed trail of online information for you to find, interpret and leverage. This information goes beyond basic follower counts, brand mentions, and mere conversations. It's data that can get you immediate and measurable campaign traction leading to higher conversion rates and ultimately, more revenue.
Online Video - State of the Nation December 2011Viocorp
Viocorp Online Video Seminar
On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.
Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.
9am - Online Video State of The Nation
The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp
Guest speaker Amy Weinberger, Vice President of comScore
http://www.viocorp.com/News-Events/December-2011/252.html
Portland Communications summary of the major digital trends as we see them - mobility, sociability, discovery, connectivity, big data and screens. For more information contact mark.flanagan@portland-communications.com
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
SEO in the Age of Apps | Search Engine Strategies NYC 2013Rachel Pasqua
SEO in the Age of Apps
How has the evolution of the mobile apps changed search? Niche mobile search apps are supplying consumers with options to find what they're looking for faster and more efficiently than ever before and to make the most of this opportunity, marketers needs to rethink their approach and expand their efforts beyond the mobile browser.
Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Presentation from the launch of Reading UTC http://www.utcreading.co.uk/ and http://www.sourcewire.com/news/76755/microsoft-hosts-utc-reading-taster-event
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
Presentation around SoLoMo made at GooglePlex Belgium:
- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo
- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.
Multiscreen Email Design: Lessons from the ProsLitmus
Recently it seems as if mobile email has become the new hot topic among digital marketers. Much of this conversation centers around the on-screen experience: What's the best way to design an email so it renders well and drives opens, clicks and most importantly conversions and other desired goals on the tiny screen of a smartphone, mid-sized tablet and larger monitor on a laptop or desktop PC? While certainly important questions to ask, this is only one aspect of an effective mobile and multiscreen email marketing strategy. Before you make over the email message itself, you must first work out many other aspects of your multiscreen strategy.
In this Webinar, Loren McDonald will assemble a team of some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right.
Among the specific topics will include the following:
Learning the implications of each major screen size and device
Determining what devices your subscriber base is using and how and where they are converting
Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
Creating a consistent user experience across email and Web/landing pages
Examples and key best practices
Communicating with your designer and programmer
Testing, learning, optimization and measurement/analysis
Future trends and predictions - where is it all going
When considering that more than half of Americans is now carrying a computer in his/her pocket, many technologists and marketers have blindly rushed to address mobility as it leads us to who-knows-where. So much of desktop behavior such as email and the web have followed us here, while incumbent text messaging and a newfound lust for apps is chewing away at time spent on the device. Through all of this prescriptive technology, it is critical to respect and understand that liberation from the desktop carries with it disruptions from the offline world and traditional media. These observances and some telling data are included in this first edition of the Edelman Mobility Quarterly.
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
Lee Rainie will present a keynote discussion on networked learning at the The Free Learning 2.0 Conference on August 22. The conference is "a unique chance to participate in a global conversation on rethinking teaching and learning in the age of the Internet."
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
2. SoLoMo
What is SoLoMo?
So Lo Mo
Social Local Mobile
Proprietary and confidential. Do not distribute. 2
3. SoLoMo
We live in a “SoLoMo” World, where people search and share
online, often times via their mobile devices
SoLoMo = Real Life + The Internet + Real-Time
Proprietary and confidential. Do not distribute. 3
4. SoLoMo
Not one platform but a combination of them
Mobile increases time Social Networks give
for social activity viral capability to local
business (deals, etc.)
Allows consumers to engage
and share at point of sale
UNREALIZED OPPORTUNITY
SoLoMo
Mobile makes Location features
Local more useful core to mobile usage
Proprietary and confidential. Do not distribute.
4
5. SoLoMo
Social 77%
of US Internet users utilize social networks
Local 97%
of consumers search for local businesses online
Mobile 50%
of mobile users own a Smartphone
Sources: Mashable, September 2011; Google, April 2012; Nielsen, February 2012;
Proprietary and confidential. Do not distribute. 5
6. Social
Social
Proprietary and confidential. Do not distribute. 6
7. Social
“Every year internet users will share twice
as much information as the year before”
Proprietary and confidential. Do not distribute. 7
8. Social
Facebook tops Google for weekly traffic in the U.S.
Social Networking is the #1 Online Activity in the US.
#1
Sources: Experian Hitwise; comScore December 2011
Proprietary and confidential. Do not distribute. 8
9. Social
Hours Per Week Spent on Facebook By Age Group
52% 71% 55% 36%
100% 8% % that spend at
6% 10% 3%
4% least 1 hour per
90% 6% 5%
9% week on Facebook
80%
29%
70% 40% 42% 20+ hours
60%
52% 11 - 20 hours
50% 27% 1 - 10 hours
40% < 1 hour
23% 22%
Never
30%
20% 18%
36%
10% 25% 25%
12%
0%
Overall Under 35 35 to 49 50 and Older
Proprietary and confidential. Do not distribute.
Source: CMB Consumer Pulse, 2011
9
10. Social
Social Media Influence on Consumers
Are you more likely to use a local Are you more likely to use a
business if it has information available local business if a connection
on a social networking site? recommends it?
18% Don't Know 12%
No 15%
19%
Yes
72%
63%
63%
2011 2011
Source: comScore, 2012
Proprietary and confidential. Do not distribute. 10
11. Social
Why People “Like” Brands on Facebook
Source: Exact Target 2011
Proprietary and confidential. Do not distribute. 11
12. Social
Consumer Rankings: Reasons they interact Business Ranking: Why they think consumers
with companies on Social Sites follow them on social sites
Deals New Product Info
Purchase General Info
Read User Reviews Share Opinion
General Info Exclusive Info
Exclusive Info Read User Reviews
New Product Info Feel Connected
Share Opinion Customer Service
Customer Service Submit Product Ideas
Participate in Events Be Part of a Community
Feel Connected Participate in Events
Submit Product Ideas Purchase
Be Part of a Community Deals
Source: Institute for Business Value analysis, CRM Study 2011
Proprietary and confidential. Do not distribute. 12
13. Social
Why People “Un-Like” Brands on Facebook
Source: Exact Target 2011
Proprietary and confidential. Do not distribute. 13
14. Local
Local
Proprietary and confidential. Do not distribute. 14
15. Local
Local Search Volume is Growing
Exponentially at 50% Each Year
1 billion local searches per month in 2009
1.5 billion local searches per month in 2010
2.3 billion local searches per month in 2011
3.45 billion local searches per month in 2012
Proprietary and confidential. Do not distribute. Source: comScore 15
16. Local
By 2015, 30% of all
search volume will 30%
have local intent
What’s Driving Local Search Growth?
BETTER TARGETING INCREASED PRODUCT
MOBILE USAGE INTEGRATION
Source:. Search Engine Land “Local Search Evolved,”October 2011.
Proprietary and confidential. Do not distribute. 16
17. Local
Frequency of Online Local Business Searches by Device Type
49% 45% 65% % that search online for
100% local businesses at
9% 8% least once per week
16%
90%
20% 19%
80%
70% 27%
Everyday
18%
60% 20%
Couple Times Per Week
50% Once Per Week
22%
40% 29% < Once Per Week
30% Never
50%
25%
20%
26%
10%
11%
0% 1%
PC/Laptop Mobile Tablet
Source: comScore February 2012
Proprietary and confidential. Do not distribute. 17
18. Local
In the eyes of consumers, local results are the most relevant and trusted
Opinion on Search Results
61%
58% Most Relevant
Most Trustworthy
31%
27%
12% 11%
Local Results Organic Results Paid Results
Source: comScore February 2012 18
Proprietary and confidential. Do not distribute.
19. Local
When searching for a local business, consumers expect to find more
than just an address and phone number
Expected Features
Address 67%
Phone Number 67%
Hours of Operation 64%
Website 48%
Maps 46%
Driving Directions 42%
Distance to the Business 36%
Ratings/Reviews 35%
Coupons 34%
Payment Methods 32%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: comScore February 2012 19
Proprietary and confidential. Do not distribute.
20. Local
58% of consumers who have a smart phone
use location-based applications
60% of people who don’t yet use location based
services aspire to use it in the future
Source: ISACA April 2012; TNS Mobile Life.
Proprietary and confidential. Do not distribute. 20
21. Mobile
Mobile
Proprietary and confidential. Do not distribute. 21
22. Mobile
US Smartphone Penetration
80%
Feature Phone
Smartphone
71% 71%
70% 70% 70%
66%
64% 63%
62%
60% 59% 58% 57%
56% 56%
54%
50%
52% 52%
50%
48%
46%
43% 44% 44%
41% 42%
40% 40%
38% 37% 37%
35% 36%
30% 29% 30% 30%
20%
Source: Nielsen, February 2012
Proprietary and confidential. Do not distribute.
22
23. Mobile
By 2014 Mobile internet is projected to
take over desktop internet usage1
2000
1800 Desktop Internet Users
1600 Mobile Internet Devices
Internet Users (MM)
1400
1200
1000
800
600
400
200
0
2007E 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E
LOCAL GOING MOBILE
• 3 out of 4 smart-phone users use their devices for local search2
• 72% of mobile users make a purchase after searching for a local business3
Source: 1Morgan Stanley, April 2010; 2 “Mobile-Local Search Stats”, xAD, Q3 2011 3 comScore, February 2012
Proprietary and confidential. Do not distribute. 23
24. Mobile
Mobile
Shopping
Behaviors
Smartphone Use While at a Retail Store
No, 11
%
• 90% of Women
• 87% of Men
Yes, 8
9%
Source: Nielsen, December 2011
Proprietary and confidential. Do not distribute. 24
25. Mobile
How often do you perform these shopping activities on your tablet?
Source: comScore and Intermedia, October 2011
Proprietary and confidential. Do not distribute. 25
26. Mobile
First 8 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
80,000,000
70,000,000 iPad
iPhone
60,000,000
iPod
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
1 2 3 4 5 6 7 8
Source: 2012 AAPL Investors
Proprietary and confidential. Do not distribute. 26
27. Mobile
Frequency of Simultaneous Usage: Tablets
Watching TV 23% 19% 26% 15% 83%
Lying in Bed 16% 21% 20% 14% 71%
Waiting for Someone 12% 12% 25% 20% 69%
Spending Time with
Family/Friends
12% 13% 19% 19% 63%
Attending a Meeting/Class 8% 8% 14% 8% 38%
In the Bathroom 7% 10% 14% 8% 39%
Commuting to Work/School 7% 8% 10% 6% 31%
Shopping/Running Errands 7% 5% 12% 9% 33%
Several Times a Day Once a Day Several Times a Week Several Times a Month
Source: Nielsen, Q3 2011
Proprietary and confidential. Do not distribute. 27
28. Mobile
Share of Device Page
Traffic for News Category
Weekday
Share of Device Page
Traffic for News Category
Weekend
Source: comScore and Intermedia, October 2011
Proprietary and confidential. Do not distribute. 28
29. Mobile
28 of the top 50 Mobile Apps have a Social and/or Local component
PANDORA RADIO
Source: Nielsen Q4 2011 P30-Day Used Phone for Shopping
Proprietary and confidential. Do not distribute. 29
30. SoLoMo
SoLoMo’s Biggest Threat is Privacy
Extent to Which Using Location Based/Check-In Apps is a Privacy Concern
100%
7% 10% 8% 7%
11% 11%
90%
80% 27%
32% 28%
32%
70% 37% 37%
60%
50%
40%
30% 62% 64% 66%
58%
52% 52%
20%
10%
0%
13-17 18-24 25-34 35-44 45-54 55+
Not Concerned Indifferent Concerned
Source: Nielsen, Q3 2011
Proprietary and confidential. Do not distribute. 30
31. SoLoMo
SoLoMo Brand Examples
Proprietary and confidential. Do not distribute. 31
34. SoLoMo
What Can We Learn
from SoLoMo?
Proprietary and confidential. Do not distribute. 34
35. SoLoMo
Start with People, Not Technology
Proprietary and confidential. Do not distribute. 35
36. SoLoMo
Sharing Must Be About Audience Benefit
Proprietary and confidential. Do not distribute. 36
37. SoLoMo
SoLoMo isn’t just about deals
Offer People What They Really Need
(Not just a cheaper version of what they already know they want)
Proprietary and confidential. Do not distribute. 37
38. SoLoMo
Keep a Simple Focus,
if you want widespread adoption
Proprietary and confidential. Do not distribute. 38
39. SoLoMo
Build Relationships, Not Spectacle
Proprietary and confidential. Do not distribute. 39
40. SoLoMo
What’s next for SoLoMo?
Proprietary and confidential. Do not distribute. 40
41. SoLoMo
SoLoMo + Mobile Payments
Proprietary and confidential. Do not distribute. 41
42. SoLoMo
Life Logging
Proprietary and confidential. Do not distribute. 42