This document provides an agenda for a workshop on opportunities for using digital marketing in Cambodia. The agenda includes a session on what digital marketing is and how to use it to drive sales. It then discusses how Cambodia has growing internet and mobile usage as well as popularity of platforms like Facebook, creating opportunities for digital marketing. The document outlines a four-step process for using digital marketing to drive sales, including creating an attractive marketing message, increasing exposure of the message, convincing people, and automating the sales process.

2. AGENDA
17:00 - 18:00 Workshop
- Opportunities for Cambodia
- What is Digital Marketing?
- How to use Digital Marketing to
drive sales
18:00 - 18:30 Question and Answer
18:30 - 19:00 Networking

3. WE ARE
Cambodia’s first specialised digital marketing agency

4. WHAT WE HAVE DONE

5. WHY CAMBODIA?

6. RAPIDLY GROWING NUMBER OF
INTERNET USERS
0.3M
1.7M
2.7M
3.8M
2010 2011 2012 2013
(Ministry of Posts and Telecom, 2014)

7. EVERYONE IS ON MOBILE
19 million
Mobile Subscriptions
126%
Mobile Penetration

8. SO MANY CAMBODIANS ARE ON
FACEBOOK
1.7 Million
Cambodians on FB
Over 1000
people in Cambodia join
Facebook everyday

9. LITTLE FASHION

10. LITTLE FASHION
553,818 Facebook fans

11. CHATIME

12. HOW DID YOU HEAR ABOUT US?

13. HOW DID YOU HEAR ABOUT US?
Email?

14. HOW DID YOU HEAR ABOUT US?
WWW.
Email? Website?

15. HOW DID YOU HEAR ABOUT US?
WWW.
Website?
Email? Social media?

16. WE GOT YOU HERE, HERE’S HOW
YOU CAN GET YOUR CUSTOMERS

17. WHAT IS
DIGITAL MARKETING?

18. Essentially, marketing on
digital platforms

20. Real value comes when you
know how to USE THE RIGHT
TOOLS TOGETHER

21. HOW TO DRIVE SALES WITH
DIGITAL MARKETING?

22. FOUR SIMPLE STEPS
MARKETING
MESSAGE
LET MORE
PEOPLE SEE CONVINCE SALES
AUTOMATION OPTIMIZATION MEASUREMENT

23. FOUR SIMPLE STEPS
MARKETING
MESSAGE
LET MORE
PEOPLE SEE CONVINCE SALES
AUTOMATION OPTIMIZATION MEASUREMENT

24. STEP 1: MAKE MARKETING MESSAGE
ATTRACTIVE TO TARGET MARKET
• Understand target market
• Make your message attractive to target market
• Place message on where your target market is on

25. FOUR SIMPLE STEPS
MARKETING
MESSAGE
LET MORE
PEOPLE SEE CONVINCE SALES
AUTOMATION OPTIMIZATION MEASUREMENT

26. STEP 2: PUT MARKETING MESSAGE IN
FRONT OF MORE PEOPLE
These are the ways you can do it with digital marketing:
• Facebook - Good content and Facebook ads
!
• Google - Good content on website and Google AdWords
!
• Email - Email list and regular emails

27. FOUR SIMPLE STEPS
MARKETING
MESSAGE
LET MORE
PEOPLE SEE CONVINCE SALES
AUTOMATION OPTIMIZATION MEASUREMENT

28. STEP 3: CONVINCE THE PEOPLE WHO
SEE YOUR MARKETING MESSAGE
• Inspire trust over time
• Give them more reasons to say yes
• Call to action

29. FOUR SIMPLE STEPS
MARKETING
MESSAGE
LET MORE
PEOPLE SEE CONVINCE SALES
AUTOMATION OPTIMIZATION MEASUREMENT

30. STEP 4: MAKE THE SALE
• Upsell -
!
• Follow up -

31. FOUR SIMPLE STEPS
MARKETING
MESSAGE
LET MORE
PEOPLE SEE CONVINCE SALES
AUTOMATION OPTIMIZATION MEASUREMENT

32. CONNECT WITH US!
WEBSITE: www. digitalinfluencelab.com
!
EMAIL: hello@digitalinfluencelab.com