by Tom Smith on Feb 07, 2012
The GlobalWebIndex has evolved significantly in 2011, for the first time providing three waves of data. We surveyed almost 80,000 people in 27 key internet markets, providing the most detailed and current perspective ever compiled on the global impact of the internet.
GWI.6 trends provides a comprehensive view of this data and the key trends that are driving consumer adoption and behaviour of multiple internet platforms.
To purchase the report or data packs (6 separate data packages providing raw data on specific areas of the report), visit our purchase page http://sites.fastspring.com/globalwebindex/product/gwi6trends
Asia Pacific has been the biggest contributor to global subscriber growth in recent years and still has room for growth. As of the end of 2017, there were 2.7 billion unique mobile
subscribers in Asia Pacific, accounting for two thirds of the region’s population. More than half the world’s mobile subscribers live in Asia Pacific – mostly in China and India.
Everything you need to know about mobile, internet, social media, and e-commerce use in Monaco in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 United States Virgin Islands (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States Virgin Islands in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Everything you need to know about mobile, internet, social media, and e-commerce use in Haiti in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2012 Facebook in Southeast Asia (May 2012)DataReportal
Everything you need to know about Facebook use in Southeast Asia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Asia Pacific has been the biggest contributor to global subscriber growth in recent years and still has room for growth. As of the end of 2017, there were 2.7 billion unique mobile
subscribers in Asia Pacific, accounting for two thirds of the region’s population. More than half the world’s mobile subscribers live in Asia Pacific – mostly in China and India.
Everything you need to know about mobile, internet, social media, and e-commerce use in Monaco in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 United States Virgin Islands (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United States Virgin Islands in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Everything you need to know about mobile, internet, social media, and e-commerce use in Haiti in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2012 Facebook in Southeast Asia (May 2012)DataReportal
Everything you need to know about Facebook use in Southeast Asia in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Mongolia in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 April Global Statshot Report v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in April 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2021 Australia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
QQ Report – How brands can engage with China’s young peopleUMS
QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Azerbaijan (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Azerbaijan in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2011 Singapore (December 2011)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 United Kingdom (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United Kingdom in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Puerto Rico (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Puerto Rico in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Palestine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Greenland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Tanzania in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 New Zealand (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in New Zealand in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Finland in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Honduras in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
Everything you need to know about mobile, internet, social media, and e-commerce use in Mongolia in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 April Global Statshot Report v01DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile, social media, and ecommerce in April 2021. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2021 Australia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
QQ Report – How brands can engage with China’s young peopleUMS
QQ is WeChat’s youth-focused sister social media network. Attracting more than 868 million monthly active users, with more than 652 million accessing the platform via mobile, QQ is an immensely attractive platform for brands and marketers.
Everything you need to know about mobile, internet, social media, and e-commerce use in Vietnam in 2012. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Azerbaijan (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Azerbaijan in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2011 Singapore (December 2011)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Singapore in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 United Kingdom (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United Kingdom in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Puerto Rico (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Puerto Rico in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Palestine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Greenland in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Tanzania in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 New Zealand (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in New Zealand in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Finland in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Honduras in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in China in 2013. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
Overview of major factors in big data, analytics and data science. Illustrates the growing changes from data capture and the way it is changing business beyond technology industries.
Our team of MBA consultants, "Dragon Consulting Partners", developed this key learnings report after completing fieldwork, interviews and desktop research on trends in digital media in China.
Together with our MBA cohort, we flew to China for a study tour where we experienced first hand the cultural differences in China.
This report condenses the key learnings and take aways that we had from the experience. Drawing upon a number of case studies, we analyse managerial implications for businesses looking to succeed with digital media in China
"Dragon Consulting Partners" are: Georges Shayeb, Izam Ryan, Lisa Amin, Mike Yu Tian, Ram Chandramohan (who wasn't able to join us in China for the fieldwork, sadly) and Rizwan Habib.
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London, our team was awarded a Distinction for the quality of our work.
Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.
The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.
Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK
IAB Winterberry Group Big Data Marketing Jan 2012Brian Crotty
This white paper—produced in conjunction with the Interactive Advertising Bureau—
will explore four data-driven use cases (audience optimization, channel optimization,
advertising yield management and targeted media buying) that collectively represent
the foundation of how many are now seeking to leverage the potential of “big”
marketing data. In addition to that analysis, it will demonstrate that capitalizing on
this opportunity will require:
Rules-driven integration of disparate data sets: The collection, analysis and
segmentation of digital data demands the aggregation and anonymization of
virtually all data, challenging marketers’ fundamental ability to draw distinct
insights from consumers’ cross-channel interactions
Improved operating infrastructures: Though substantial process and data
structure challenges also exist, a substantial barrier now inhibiting wider
marketing data optimization resides within the marketing organization—
characterized by rigid “silos” and the paucity of data-savvy marketing
operations, IT and sales talent
A strong network of data-centric technology and service partners: The fastest
and most efficient data aggregation, analysis and throughput solutions require
a strong ecosystem of partners who understand and can integrate seamlessly
with core data assets and supporting technologies
Marketing data governance: While organizations have long employed policy
experts to advise on the regulatory ramifications of data utilization, many are
coming to see marketing data governance—defining the “rules of the road” for
assigning distinct data sources to different promotional tasks—as equally
important
Social media intro for banking employeesKamales Lardi
My presentation on social media for an international private bank in Zurich. The presentation focused on providing an introduction to social media and key tips for employees who use social media for business.
Presented to Southern California Software Process Improvement Network, July 2011
As 'the cloud' becomes the mainstream platform for IT innovation, platform architects will combine smart devices, global networks, and application models inspired by Twitter and Facebook to let people do what they do best: to recognize what’s not normal, and either address the problem or pursue the opportunity.
The first decade of cloud computing decisively demonstrated that massively sharable/scalable systems can shrink operating costs and slash development delays, but the era of the Social Enterprise goes farther to turn the cloud model from a perceived challenge into a compelling avenue for IT innovations that need not compromise security or governance.
Yankee Group Q&A with Emily Green, CEOYankee Group
An open Q&A webinar designed specifically with the needs of analyst relations, marketing, and product and strategy development teams in mind.
Yankee Group CEO Emily Green and Zeus Kerravala, research senior vice president, provide a short update on what’s new at Yankee Group, including an introduction of our new Scorecard reports, details on our upcoming Anywhere book, highlights from 4G World, an update on our 2010 product directions, and highlights from the recent client satisfaction survey.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
ANA programmatic-financial-fog 22-5-17Brian Crotty
A new study of programmatic media trading was released last week. The study, entitled “Programmatic: Seeing Through The Financial Fog” is a joint initiative between the primary US advertiser trade group the ANA, its Canadian equivalent the ACA, Ebiquity (EBQ.L, N/R) and Ad/Fin, and was undertaken to investigate costs and economics of programmatic advertising ecosystem. The study is relevant to digital media technology owners large (i.e. Alphabet’s Google (GOOGL, Hold) and small (i.e. The Trade Desk (TTD, N/R), to digital publishers, agency holding companies including IPG (IPG, Hold), Omnicom (OMC, Hold), Publicis (PUB.PA, Hold) and WPP (WPP.L, Hold) and providers of measurement and data services such as Nielsen (NLSN, Hold) because of the benchmarks the study provides and because of the implications the study suggests about the industry’s evolution.
Babelfish articles oct 16 mar 17 28-3-17 reduxBrian Crotty
In a world where it is increasingly difficult to keep up, let alone stay ahead, I am sharing a collection of meaty articles that passed my screens over the last 6 months. I have divided into 6 topics - The first articles in each section are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Sharing a collection of articles that I found interesting over the last 6 months - First 20 are important reading for those who can´t afford to tread water.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. GWI.6 CONTINUES EXPLORATION OF THE EVOLUTION OF THE INTERNET
The GlobalWebIndex has evolved significantly in 2011, for the first time
providing three waves of data. We surveyed almost 80,000 people in 27 KEY GWI.6 TRENDS
key internet markets, providing the most detailed and current perspective
ever compiled on the global impact of the internet. We’re clearly filling a
market need, with our client base growing over 300% across the year.
GLOBAL INTERNET BENCHMARK
The most interesting aspect of GWI.6 (fieldwork conducted in November
2011) is the growing localisation of internet behaviour. Far from driving a
singular pool of global information and culture, the internet is enabling
further localisation and differentiation, this is being driven by social media STRUCTURAL IMPACT
and being spearheaded by growth markets outside of the US and Europe.
We also bring a further perspective on the continuing dominance of DIFFERENTIATION GOOGOPOLY
Google across our access points to the internet and further updates on the
saturation of Facebook growth and continuing falls in user engagement. It CHINA V EVERYONE FACEBOOK THE $100bn QUESTION
is vital for the industry that an independent source of data provide this
perspective. In addition it generates crucial insights for marketers, brands MOBILE PARITY SOCIAL BRAND
and agencies.
DEATH OF DIGITAL
The other key area is the death of the “digital” concept. The internet now
supports all content across multiple platforms. The view of the internet as
a website sitting in a browser is now dead. This focus broadens the impact
of the internet and requires us all to re-evaluate how we build our
approach to online strategy and product development.
These insights will be reflected in how we build our product in 2012, with
a new multi-platform social tool scheduled for role out in Q2. Stay tuned.
3. VIEW FROM THE TEAM
Tom Smith Brett Petersen
CEO Senior Strategy Consultant
“For me the most interesting aspect is “GWI.6 provides us with ever more convincing
the extent to which users are data to justify our arguments that brands
consuming internet delivered services need to build localized strategies for online
and content across multiple devices and social, rather than diving in head-first.”
and platforms, rendering the concept
of the internet as a separate media
type, completely redundant. We need
to rapidly redefine how we think and
approach the internet.”
Jenny Armshaw-Heak Sebastian Hedencrona
Group Client Director - APAC Group Client Director - Global
“Consistently the APAC region driving user “The growing demand for a tailored
growth and yet internet marketing spend understanding of consumer motivations and
here generally still lags. I find that clients behaviour and the delivery of expert online
here are hungry for GlobalWebIndex insight such as GWI.5 & GWI.6 Trends has
insights that help them bridge that gap in a provided a platform for introducing a range of
fast, seamless and meaningful way across new services including: GlobalWebIndex
the entire region.“ Consulting, Bespoke Research and Omnibus.”
4. GET THE FULL DETAIL
The Full Report Data Pack Tool Consulting
The full PPT report contains over New for GWI.6 we will be Our online tool provides a very Engage our consulting team on a
70 slides of detailed data and provided raw data packs, which simple visual point and client project of retainer basis to develop
analysis , providing a provide full access to key analysis that enables you to analytical projects that answer key
unprecedented upstanding about questions by wave and market. explore the full data set and business questions on how you
the state of the internet in 2012. These provide non-subscribers customise by over 1500 audience should develop and approach the
Integrate the insights and ideas with an instant way of accessing definitions, tailoring the data to internet. Recent projects include,
into your strategy and trend detailed global internet data to your clients, category or business. identifying the future opportunities
presentations. integrate directly into any for news distribution, developing
analysis or output. Find out more an organisational framework for
You can source from here, or if and download from here. global social media approach and
you are a client from the reports providing a full segmentation
homepage. analysis exploring the complete
view of how their consumers
behave across all platforms.
5. THE DATA SOURCE – ONGOING AND CUSTOMISABLE
The GlobalWebIndex is the world’s most detailed
on-going research project covering the consumer Client Re-contacts
adoption of the internet across all platforms Core Survey
3/year
In 2011, the study expanded to 27 markets, 3
• Detailed client studies
waves of research and 122K surveys providing the
February
most complete view of the global internet ever
compiled. We interview between 2250 and 6000 June
November Omnibus Re-contacts
16-64 internet users per market per year,
3/year
providing a representative reflection of the
internet as defined by age, gender and education
criteria. • Audience Definitions • Special interest topics
• Online Behaviour • Client brand tracking
In 2012 we will expand to 36 markets and provide
• Motivations • Media Studies
further opportunities for clients to customise the
• Marketing Implications
data set by adding custom questions or brand
data.
• Client Segmentations
The world’s leading agency, corporate, media and
managing consultancy brands use our data to fuel
their insight, strategy and delivery across all
aspects of the internet.
Find out more: globalwebindex.net
Engage: globalwebindex@trendstream.net
Follow: @globalwebindex
6. COVERING EVERY FEASIBLE MARKET 5M+
Annual Sample size by
market
• 6,000 respondents
• 3,750 respondents 2012 ROADMAP Asian markets European markets Latin American markets
• Taiwan • Belgium • Columbia
African markets • Thailand • Hungary • Venezuela
• 3,000 respondents
• Egypt • UAE • Switzerland
• Vietnam
• 2250 respondents
7. Global Internet Benchmark
“social networking will overtake
ecommerce activity at a global
level in 2012, highlighting the
importance that social holds for
brands worldwide.”
8. SOCIAL NETWORKING AND MICRO-BLOGGING HAVE GROWN FASTER THAN ANY OTHER ACTIVITY
Social driving change
Watched a video clip
Used Webmail
The GlobalWebIndex has been tracking online
Used internet banking
activity since July 2009. In just the two and a half
Purchased a product online
years since we began, our survey has continued to
Reviewed a product or brand online
change along with the online environment.
Managed social network profile
Uploaded photos online
Used Instant Messenger As we can see from the chart to the left, social
Used online office applications media is playing an increasingly important role in
Commented on a story the lives of internet users around the world. Social
Posted on a forum/BBS networking and micro-blogging are, in fact, the only
Bought an offer on a group-buying site e.g. Groupon two online activities that have grown significantly
Written your own blog over the past two and a half years.
Uploaded a video online
Asked or answered a question on a Q/A service However, passive behaviours still lead with
Edited/managed own website
watching video, webmail and internet banking
Used a microblogging service
continuing to outstrip any social behaviours. It’s
Used a social bookmark service
also very interesting to see that consumer reviews
Used VOIP/online phone
are in fact the lead form of consumer contribution
Written a news story/article
globally.
Subscribed to an RSS feed
Used an aggregator
This is changing though and looking forward into
0% 10% 20% 30% 40% 50% 60% 70% 80%
2012 and beyond, it looks as if social networking
activity will overtake ecommerce activity at a global
GWI.6 GWI.1
level, highlighting the importance that social holds
for brands worldwide.
Which of the following have you done online in the past month? – Have Done
(% of internet users globally, GWI.1 V GWI.6 – some behaviours added to GWI.3 and GWI.4)
9. OVERALL, SOCIAL ENGAGEMENT HAS MATURED
China
90%
Japan Russia
80% The shifting sands of social
70%
Germany Brazil
60% One of the most interesting trends that we’re
seeing is the significant growth of social
50%
networking and micro-blogging worldwide.
France
40%
India
When this growth is taken in context with
30% other social media activities such as blogging
20%
and forum usage, however, we can see that
the growth in social networking has come at
10% the expense of these.
GWI.1
Netherlands 0% Mexico
GWI.6
In other words, the overall level of social
engagement has not changed significantly in
any market from GWI.1 in July 2009 to GWI.6
USA Italy in November 2011. What has changed is the
way that users are engaging with social media,
making it ever more important to understand
these changes and how it impacts brand
Australia Spain engagement.
Canada South Korea
UK
Which of the following have you done online in the past month? – Combined Aggregate of Social
Networking, Blogging, Video Uploading, Photo Sharing Micro-Blogging and Forum Visitation
(% of internet users by market GWI.1 to GWI.6)
10. MARKET MAPPING: THERE ARE DISTINCT BEHAVIOURAL CLUSTERS FORMING
Clustering is becoming tighter
We’re moving from the four broad
clusters of markets in GWI.5 to six
more compact market clusters in
GWI.6. The clusters are formed from
analysing overall social media
behaviour vs. E-commerce
participation.
We can see immediately that China
stands alone as the social shopping star
of the world, proving once again that
China strategy needs to be completely
bespoke from any other multinational
brand or marketing strategy.
Following on from that, we see that
there is a best fit parabola that shows
how E-commerce activity falls as social
media activity increases, but then, it
begins to rise with extremely high
levels of social media activity.
Purchase a product online in the past month versus an aggregate score of Manage a Social Network, Write a Blog, Comment in a Forum, Upload a Video, Use a Microblog
(% penetration by country. GWI.6, November 2011)
11. #1 – Think Local
Growing market fragmentation
“Growth markets will increasingly
shape the evolution social media
and online services around the
world.”
12. BIGGEST CHANGE DRIVEN BY SOCIAL BEHAVIOURS
Social driving market divergence
40%
When exploring the growth of social media
Used a microblogging service Written a news story/article Written your own blog
behaviours from GWI.1 to GWI.6 in the original 16
Uploaded a video online Uploaded photos online Managed social network profile
markets, we can see clearly that the growth
30%
markets, such as China, Brazil, Mexico and India, are
driving adoption.
20%
China leads growth in all forms of behaviour, in
particular the adoption of micro-blogging and social
networking, where Sina Weibo, RenRen, Kaixin and
10% Qzone are driving a massive shift from forums and
community blogging platforms.
0% The growth rates in mature markets are far smaller,
particularly outside of social networking
-10% The compound factor is that these markets are also
growing the internet universe at a spectacular rate,
shifting the balance of power away from the US.
-20%
South Korea is the one exception where community
news platforms such as Ohmynews and blogging
have lost out to gaming platforms and communities
Which of the following have you done online in the past month? – Have Done
(% of internet users globally, % point change from Wave 1 – Wave 6)
13. NON SOCIAL: CHANGE IS SMALLER
Passive activities not driving change
Used VOIP/online phone Used Webmail Watched a video clip When exploring non social actions online, this
15.0% difference in growth trends is far less marked and
Used online office applications Subscribed to an RSS feed there is no clear differentiation between growth
10.0% and mature markets.
5.0% The other key observation is that growth rates are
far lower than for social activities and there are no
clear global trends.
0.0%
For example “watched a video clip online” has
-5.0%
grown in Russia, Mexico, Germany and Australia,
but stagnated everywhere else.
-10.0%
Again, South Korea shows large net declines in
-15.0% behaviour. This is, again, due to the growth of
mass market social gaming.
-20.0%
This data shows how open social platforms are key
when driving global change and differentiation.
-25.0%
Which of the following have you done online in the past month? – Have Done
(% of internet users globally, % point change from Wave 1 – Wave 6)
14. GROWING MARKET DIFFERENTIATION
Localised strategy more important
Increasing relevance for social and online in all
markets
IMPACT Growth markets defining new platforms
Influencers online are increasingly outside of the
USA
Social enabling consumers to transform their lives
15. #2 – China V Everyone
“Sina Weibo has twice as many
active micro-bloggers than
Twitter on a single market user
base. This is a staggering
example of how China will
increasingly sit alongside the rest
of the world.”
16. CHINA INCREASINGLY DOMINATES ONLINE BEHAVIOURS
China up to 50% of active users
1200
Rest of World Estimate
Looking across a broad selection of behaviours and
1000 25 Surveyed Markets the number of users on a global basis we see a
USA fascinating trend.
800
China
Million Users
For example, when looking at “watched a video
600 clip”, we benchmark that over 1.1bn internet
users aged 16-65 did so via a PC in the month of
400 November 2011. Of that 1.1bn China made up a
massive 288m. This dwarfed the US with 149m
and not far behind the other 25 surveyed markets,
200
which collectively made up 484m.
0
In the case of video, China made up 26% of global
user base. However, in active social channels such
as micro-blogging, China represents over 50% of
the global user base.
This is a trend that is only increasing as the
Chinese internet user base continues to explode in
scale. We also see a proliferation of highly
sophisticated social services in the market.
Which of the following have you done online in the past month? – Have Done
(million users, GWI.6)
17. CHINA’S SCALE PROPELS SINA WEIBO TO NO.2
Scale plus massive involvement
500 The result of this massive scale means that
Chinese social platforms are now competition in
450 terms of scale with international players.
400
For example, Sina Weibo has twice as many active
350
micro-bloggers than Twitter on a single market
300 user base.
250
This is a staggering example of how China will
200 increasingly sit alongside the rest of the world.
150
The key question here is whether Chinese services
100
will internationalise. In one sense, they don’t need
50 to as their home base is huge, growing and
frequently protected from international players (at
0
least officially – however access through VPN
usage is rife).
Sina is set to launch a English language version in
Universe (millions) 2012 that will be a key indicator of how Chinese
social media can move outside its home market.
Where do you have a profile? Active Social Network / Micro-blogging Users
(million users, GWI.6)
18. TWO INTERNETS WILL EMERGE
Global brands need a separate China strategy
China has the most competitive social internet on
the planet
Officially, Facebook, Twitter & Google+ are
banned in China; unofficially, via V.P.Ns and
IMPACT
mobile, they are growing. Can they impact local
players?
Looking for social innovation: follow China. Copy
cat platforms will reverse from China to R.O.W
Social platforms in China make money. Investors
will follow
19. #3 – To Mobile Parity
“Within the next 5 years,
mobile device activity will
outstrip fixed PC usage in
emerging markets”
20. YOUR FAVOURITE BROWSER? MASSIVE DEMAND BEYOND PC
0% 1% 2%
2%
5% 14%
14% 9%
Tablet device
14%
Mobile phone
Personal PC/laptop
Work PC/laptop 18%
E-reader
Through my TV
47%
74%
Current One Year From Now
Which of the following is your favourite device to access the Internet? Now / One year from now (% of Internet users globally, GWI.6)
21. MOBILE INTERNET CONTINUES TO GROW & USAGE IMPACTS HOME
70% When Accessing the Internet via Your Mobile, Which
Asia Pacific is Your Primary Location?
Europe
60%
Latin America
North America Whilst
50% Travelling or
Roaming
23%
40% At home
33%
30% Public Place
28%
20%
10%
At Work
17%
0%
Wave1 Wave2 Wave3 Wave4 Wave5 Wave6
(% of mobile internet users globally, Wave 6)
Which of the following have you done on the internet via your mobile phone in the past six months? –
Browsed the internet
(% of internet users globally, GWI.6)
22. MASSIVE GROWTH IN BRIC
450
Wave1 Wave2 Wave3
Wave4 Wave5 Wave6
400
+31%
MOBILE INTERNET BEHAVIOUR
350 +105%
300 +89%
Million Internet Users
250 +173%
+134%
200 +158%
150
100
50
0
Which of the following have you done on the Internet via your mobile/tablet in the past month? (million Internet users)
23. MOBILE: SLIGHT SEASONAL DECLINES IN THE US
170
160
Wave1 Wave2 Wave3
150
Wave4 Wave5 Wave6
140
130
120
110
Million Internet Users
100
90
80
MOBILE INTERNET BEHAVIOUR
70
60
50
40
30
20
10
0
Which of the following have you done on the Internet via your mobile/tablet in the past month? (million Internet users)
24. APPLICATIONS CONTINUE TO GROW
Apps continue to rocket
50%
Asia Pacific
Europe
Mobile users in all markets continue to download
45%
an ever increasing volume of applications.
Latin America
40%
North America Asia Pacific users continue to lead and now over
47% of mobile users download an app on a
35% monthly basis.
30%
After stagnation between GWI.3 and GWI.5,
internet access via mobiles in Latin America is on
25% the rise once again.
20%
The other key interesting observation is how
continued platform phones (particularly iPhone)
15% has propelled the US above Europe for the first
time.
10%
In general, the continued shift to consuming
5% internet delivered content and information via
apps over browsers is changing the shape of the
0% internet. We have tracked this “Packaged
Wave1 Wave2 Wave3 Wave4 Wave5 Wave6 Internet” shift over time.
Which of the following actions have you performed on your mobile phone in the past month? -
Installed an application
(% of mobile users globally, GWI.6)
25. MOBILE DEVICES WILL REACH PC
Mobile should be a central part of comms or
product strategy
In the next 5 years mobile device activity will
outstrip fixed PC usage in emerging markets
Websites will be replaced by multi-platform
IMPACT
content and services
Tracking behaviour with cookies/URLs is losing
value in the era of multi-device usage
Mobile will increasingly drive real-time social
media usage i.e. uploading photos, video,
updates, etc. on the go
26. #4 – Death of Digital
“The fashion in which the
Internet and technology have
evolved has created a world in
which the Internet is infused
with much of our everyday
lives.”
27. THE OLD MEDIA MODEL IS DYING: BUT MEDIA THRIVES
New thinking is needed
When the Internet emerged, it was frequently positioned as a separate
media because it was a text driven ecosystem dominated by PC access
and websites viewed in a browser; this, in a sense, was true.
However, as our research continually demonstrates the internet is now
dominated by video, cross-device usage, packaged web services,
portable content and consumer created and distributed media.
TV Radio Press
Despite these trends, this thinking remains today, with “Digital” or
“Internet” siloed in most organisation structures, budget lines and
business models.
This may sound trivial or a matter of semantics, but consider the
Outdoor Digital
following. From a marketing point of view, thinking of internet platforms
as a singular media form restricts the opportunities that the Internet
presents and focuses thinking on activities like banners, search, etc and
underestimates the transformative impact of internet technology.
The internet in its various forms will increasingly deliver all content,
information and services. And this is precisely the reason why it cannot
be considered a separate medium any longer. There is no such thing as a
digital business or non digital business. Are you prepared?
28. TV EXAMPLE: THERE IS NO “DIGITAL” LINE. JUST CONTENT
Packaged Internet
Internet Social Internet
Analogue Digital Platform e.g. Smart
Browser Platform Application
TV
Linear TV Programming
On Demand Streaming
TV Downloads
UGC
29. CONSUMERS GLOBALLY ARE TRANSITIONING TV CONSUMPTION ACROSS PLATFORMS
Watch TV 1+ hour of Watch On-Demand TV
Stream Live TV Online Stream Live TV Mobile
TV per day Online
USA 194m 58m 21m 7m
(90%) (27%) (10%) (3%)
BRAZIL 47m 17m 15m 5m
(89%) (32%) (28%) (11%)
Which of the following have you done
online in the past month? – Have Done
(% of internet users globally, GWI.6)
CHINA 259m 211m 161m 56m
(65%) (53%) (40%) (26%)
30. NOT JUST TV: FILMS, RADIO AND MUSIC ALL GROWING ONLINE
Rich content consumption increasing
Downloaded free TV
shows/film
Most forms of rich content, such as TV, film, sports
Watched a full length film programming and music are growing online.
Listened to LIVE radio
online The most dramatic observation is that TV and film
Listen to music on now both lead listening to radio online and
streaming service
streaming music. Watching on demand TV is nearly
Watch on demand TV
shows online at parity with streaming music.
Listened/Watched a
podcast This demonstrates how multi-platform TV
Downloaded music via consumption has become and how the internet has
P2P
transitioned from the written word, to audio and
Streamed a LIVE TV show now video.
Paid to download legal
music The other key aspect in this data is how much piracy
Watched a sports program is over played. Downloading of TV or music via P2P all
lag legal streaming and downloading services. Paid
Download TV show/film
via P2P
for downloads are still smaller than free, however the
Paid TV show/film
demand for streaming demonstrates how future
download revenue models will exist.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
GWI.6 GWI.5 GWI.4
Which of the following have you done online in the past month? – Have Done
(% of internet users, GWI.4 > GWI.6)
31. THINKING BEYOND DIGITAL
Think content types not media channel
“Digital” thinking underestimates the impact of the
internet
Agencies and budgets should be arranged in
IMPACT
“content types”
Content should be platform agnostic
In the future, the internet of things will put every
object online. New business and marketing
opportunities will emerge
32. #5 – Googopoly
“Never before has one
company controlled the
distribution of so much
information”
33. GOOGLE CONTINUES TO CEMENT ITS SEARCH POSITION
90%
Google is the leading global web property
80% The number of users who visit Google on a monthly
or higher frequency continues to climb and by GWI.6
it reached over 85% of global internet users.
70%
Facebook and Twitter are also growing substantially,
60%
however they significantly lag Google in terms of
monthly reach and as an access point to the internet.
50% Wave1
Wave2 As a testament to the ubiquity of the web brand in
40%
Wave3 everyday life. The term Google has become more
Wave4 than a brand in itself. It is now a commonplace verb
30% throughout the English language world; as opposed
Wave5
to saying “search for it online,” we now say “Google
20% Wave6 it.”
10% Even the second most visited property in GWI.6,
YouTube, is owned by Google and shows just how
0% dominant the search giant is online.
The question that we’re beginning to ask at GWI is
what effect Google’s dominance is having on the
market and how will this play out in the future?
On average how often do you visit the following websites / services? Daily OR Weekly OR Monthly (% of internet users, GWI.1 > GWI.6)
34. CHROME LEADS IN THE KEY GROWTH MARKETS
Chrome dominates key growth markets
100%
Every market has a very different distribution of
90% browser usage with varying levels of adoption .
80%
Chrome dominates in some leading growth markets,
70% particularly the Philippines, Turkey, Argentina, India,
Brazil and Malaysia. Based on the breakdown by
60%
market, we can see that Chrome leads in some of the
50% countries that are newer to the internet. IE tends to
dominate in countries where there is entrenched
40% legacy behaviour online.
30%
20%
10%
0%
Internet Explorer Firefox Google Chrome
What browser do you use on your main computer to access the web? (% of internet users
globally; GWI.4 to 6) Data collected automatically – not survey based
35. ANDROID HAS EXPLODED – TRANSFORMED THE MOBILE MARKET
Android transforming the mobile market
35%
Android has shown dramatic growth and effectively
made the smartphone market a two horse race. In
30%
the 4 months between GWI.5 in June and GWI.6 in
November, Android penetration grew by 8
percentage points, an immense shift in such a short
25%
time period.
20% This growth has clearly been at the expense of
Symbian, Blackberry and Windows platforms.
Furthermore, a very large proportion of smartphone
15% users still have no idea what operating system they
run.
10%
iOS, despite the hype, has not shown any growth in
the same time scale. This is a great vindication of
Google's position of building an open operating
5%
system that multiple manufacturers can adopt.
0% With the huge growth in mobile internet and tablets,
MeeGo webOS Windows Other BlackBerry iOS (for Symbian Don't Android Android is critical to Google's future and give it
Phone 7 OS iPhone) Know control of the other main access point to the
internet.
Wave5 Wave6
What operating system runs on your mobile?
(% of smartphone users globally; GWI.5 – 6, June and November 2011)
36. GOOGLE+ IS ALREADY THE NUMBER 2 SOCIAL NETWORK
70%
60%
50%
40%
30%
20%
10%
0%
On which of the following social networks do you have an active profile?
(% of active social networkers globally; GWI.6, November 2011)
37. ALL ACCESS POINTS TO THE WEB BECOMING GOOGLE
Search Browser Location Social Mobile
Googopoly
Our data shows that Google is growing in all the key access points to the The other potentially larger concern is the growing personalisation of search
Internet, from their dominate position in search, web browsers, operating results to the individual, which mean that no one user sees the same internet.
systems and now social. The simple fact is that no other organisation has ever In this increasingly personalised web, there is greater potential to impact the
had so much control over the flow of information, content or data at such a flow of information. No longer will there be any shared context or shared
global scale. While this is a position that has been driven by products that information, but we’ll be increasingly living within our own bubble of
work and internet users love, there are some growing concerns about such an information that is unique to us, thus removing us from that shared media
aggregation of control over the online experience. experience that has persisted for centuries.
The obvious concerns relate to how Google integrates its services into its We at the GlobalWebIndex believe that social curation, when your friends’
search results, a point that particularly became clear when Google+ results recommendations, likes, bookmarks, etc. guide you to content, should be the
were integrated into search results with the “Google Plus My World” initiative. way forward rather than an omnipresent Google algorithm deciding what you
This makes you realise how easy it would be to dictate the flow of information would like to read.
and services that any given internet user can gain access to.
38. PLAYING THE GOOGOPOLY
Google+ is a must for brands. It is already a key
social platform
Google will likely be embroiled in anti-trust
investigations for the foreseeable future
Paid search will be more important to guarantee
IMPACT
reach
In more personalised web distributable content
will be key to drive mass exposure and shared
experience
Expect war against Google to be increasingly
carried out in the courts
39. #6 – Facebook
The $100bn Question
“Facebook Fatigue is something that
could derail even the best made
plans and will be a key trend to
watch throughout 2012.”
40. USER GROWTH NOW DEPENDENT ON EMERGING MARKETS. US PEAKED AND DECLINING
120
100
80
GWI.1
GWI.2
60
GWI.3
GWI.4
40 GWI.5
GWI.6
20
0
Which of the following social networks do you currently have a profile? – Facebook
(Universe Figures of Social Network Users (via PC) with accounts on Facebook. GWI.6) (China data still in validation phase)
41. GROWING COMPETITOR PRESSURE: GOOGLE+ ALREADY NO.2 GLOBALLY
PROPORTION OF SOCIAL NETWORKERS WITH ACCOUNTS
70%
60%
50%
40%
30%
20%
10%
0%
On which of the following social networks do you have a profile?
(% of active social networkers globally; GWI.6, November 2011)
42. FACEBOOK FATIGUE SPREADING BEYOND EARLY ADOPTERS
Most marked in the US
Global USA US College Educated >30
10%
In GWI.5 (June 2011) we saw that declining
Facebook activity was most pronounced
5% among US college educated 20 to 30 year
olds. While there is still significant declines in
0% most activities for that segment in GWI.6
(Nov. 2011), the broader “Facebook Fatigue”
trend is spreading away from the early
-5% adopters towards the general US population.
-10%
Declines in social networking activity among
Facebook users in the US is much more
-15% pronounced from GWI.1 to GWI.6 than it was
when comparing GWI.1 to GWI.5. This proves
-20%
that Facebook Fatigue is a real phenomenon
and is not limited to early adopters.
-25%
Furthermore, it looks as if the trend is even
spreading beyond the US to markets that
adopted Facebook later in the cycle. In the
GWI.1 to GWI.5 comparison, nearly all social
networking activities were still growing at the
global level. In GWI.6, we can see growth of
most activities has stagnated as well.
Which of the following have you conducted on your social network service in the past month? – Facebook Users
(% point change in active social networking penetration from GWI.1 (July 2009) to GWI.6 (November 2011))
43. USER BASE IS INCREASINGLY MULTI PLATFORM
Mobile usage exploding
We calculate that mobile access to Facebook is now
a significant portion of total activity, with 307m
users visiting on a monthly basis from across the 27
GWI markets. These are consistent with Facebook’s
internal figures when scaled beyond GWI markets.
As Facebook have referenced in their IPO filing,
mobile access currently represents a challenge to
their future revenue growth as they don’t currently
have a display advertising offer on their mobile
product.
What they can’t tell from internal data is the level of
crossover between platforms. Our research
confirms that the vast majority of mobile users are
still accessing from a PC/laptop as well.
However, there is a movement towards mobile,
particularly in emerging markets which are also
Facebook’s main growth markets, so it will be
crucial for Facebook to build their mobile
advertising capabilities.
On average how often do you visit the following websites / services in the past month?
(% of internet users via PC, Mobile, Tablet device GWI.6)
44. THE $100bn QUESTION: THE CHALLENGES AND ADVANTAGES FOR FACEBOOK IN 2012
The Future of Facebook
CHALLENGES ADVANTAGES
The data in GlobalWebIndex represents the most
Saturation of user growth in most detailed and comprehensive independent view of the
Complete Domination of the Social platform ever compiled. This data provides a unique
markets. User growth only in low
Network market perspective to assess Facebook’s market position.
value advertising markets
Big shift in usage to mobile devices Facebook has many strengths from a social media point
Growth in markets where is was of view, but from a business point of view, it seems as if
which are more difficult to
previously weak i.e. Russia it will be hard for the social network to realise its
monetise potential within its current business model. We don’t
believe that Facebook can generate the advertising
Facebook Fatigue is very real: Most Recent shift to “advertiser revenue necessary to justify its $100 billion valuation,
present in high value advertising friendly” focus on entertainment particularly with the shift to mobile. Display advertising
rates are in decline and consumer opposition to
markets and professional content
advertising in social environments is growing. Besides,
brands primarily benefit from the earned media value of
Decline in contribution and sharing Facebook, which is near impossible to monetise.
Continual consumer adoption and
questions the value of the
usage of third party applications
consumer data The only way we see Facebook truly capitalising on the
size of its user base is if it starts to charge brands to
Decline of local networks and literally set up shop within its ecosystem. Furthermore, it
Competitive Pressure: Growing should give brands more tools to build presence on the
failure of Twitter to break the mass
consumer adoption of Google+ network. Facebook Fatigue, however, is something that
market could derail even the best made plans and will be a key
trend to watch throughout 2012.
45. #7 – Social Branding
“No matter where you go or who
you speak to about what drives
them to engage brands on social
I HEART BRANDS
networking, they always respond
that it is getting something back
from brands.”
46. CONSUMERS ARE INTERACTING WITH BRANDS ON AN UNPRECENDENTED LEVEL
Websites are still key for brands
70%
60%
No matter how enveloped brands become in
social media, the one thing they have to
50% remember is that their own websites are still
going to be the first point of online interaction
40% with most consumers. Interaction with brands via
social media is growing quickly, however,
30% particularly in emerging markets.
20%
Nonetheless, branded websites are critical
10% because it is one of the only online properties of
which brands have full control. Brands should
0%
use social media as an extension of their website
rather than driving consumers to their social
properties in the first place.
When it comes to social engagement online,
there are nearly a third of users worldwide that
have like a brand or product online and a quarter
that have visited a branded page/group.
Which of the following brand related actions have you done in the past month?
(% internet users globally, GWI.5 (June 2011 and GWI.6 (November 2011))
47. SOCIAL IS AN EXTENSION OF THE BUSINESS BUT CONSUMERS WANT SOMETHING IN RETURN
Give something back
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64
No matter where you go or who you
Discounts for future purchases 63% 66% 65% 63% 58% speak to about what drives them to
engage brands on social networking, they
Customer service 44% 49% 47% 50% 48%
always respond that it is getting
Personalised purchase recommendations 40% 38% 32% 27% 19% something back from brands that is most
A feature that enables me to track my delivery 31% 31% 28% 29% 28% important to them. The answer option
Access to new products prior to release on the main
that we ask in the GWI survey relates
site
31% 31% 28% 28% 22%
specifically to discounts, but the idea
The ability to interact and talk to people at the
holds that consumers know that brands
company
28% 29% 26% 29% 26%
benefit from them when they engage
Exclusive insight or information about the
them online and they want them to give
retailer/brand
25% 26% 23% 22% 17%
something back.
Being able to connect with other fans of the shop 24% 24% 17% 14% 10%
Details of what my friends have bought 23% 22% 16% 13% 8% Of course, this induces lots of “hit and
run” consumers that will be unwilling to
Competitions 23% 23% 20% 17% 12%
engage and participate in branded
Be asked to come up with ideas for products or
22% 23% 22% 23% 18% conversations after getting their discount.
services
Nevertheless, there are still a large
The ability to purchase products without visiting the
22% 22% 19% 18% 14% proportion of consumers, nearly half, that
main site
do expect more from brands on social
Details of what my friends would like to buy (wish list) 20% 19% 13% 10% 7% networks, and it is important that brands
No interest in any of the above 9% 8% 13% 17% 24% indulge these expectations.
Motivations to follow a branded page on a social network?
(% of each age group; GWI.6, Nov. 2011)
48. EMERGING MARKET CONSUMERS ARE MORE MOTIVATED TO FOLLOW BRANDS ON SOCIAL
NETWORKS
80%
70%
60%
50%
40%
30%
20%
10%
0%
Be asked to come up with ideas for products or services Customer service
Motivations to follow a branded page on a social network?
(% of each age group; GWI.6, Nov. 2011)
49. NEW BRANDING
Don’t neglect brand websites; they are still the
main engagement point for consumers online and
should be the hub of any brand’s online activity
Social media is continually increasing in
importance and there are four distinct levels of
social engagement for them online
Determining which of the four levels of brand
IMPACT interaction your target consumers associate with
should be the cornerstone of social strategy
Another key element is determining the best way
to reward those consumers that engage with
brands in ways that foster lasting relationships
Thus, it is necessary to understand what your
consumers value most about your brand and turn
it into something that is tangible to be shared
50. WANT MORE?
The Full Report Data Pack Tool Consulting
The full PPT report contains over New for GWI.6 we will be Our online tool provides a very Engage our consulting team on a
70 slides of detailed data and providing raw data packs, which simple visual point and click project or retainer basis to develop
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