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DIGITAL
NUMBERS
IN
I N D O N E S I A
Seno Pramuadji
Digital Creative & Social Media
2016
TOTAL		
POPULATION	
BY	GENDER TOTAL		
PENETRATION
INTERNET	USERS	
IN	JAVA	ISLAND
DIGITAL	in	INDONESIA
256,2M 132,7M 86,3M
...
INTERNET	USERS	BY	AGE
25 - 29 Y0
30 - 34 Y0
20 - 24 Y0
40 - 44 Y0
15 - 19 Y0
45 - 49 Y0
80
72
46
63
24
64
82
Source: APJII...
INTERNET	USERS	BY	OCCUPATION
23,8 M
18 M
14,9 M
11,3 M
10,8 M
8,7 M
Source: APJII 2016
20 M
7,4 M
PRIVATE SECTOR
SMALL BUS...
WHERE	TO	CONNECT
Source: APJII 2016
92,8 M
MOBILE
17,7 M
HOME
14,9 M
OFFICE
2,9 M
CAMPUS
2,1 M
WARNET
1,2 M
CAFE
Seno Pram...
REASONS	TO	CONNECT
Source: APJII 2016
31,3 M
SEARCH FOR
INFORMATION
WORK
27,6 M
RELATED
13,6 M
SOCIALIZE
12,2 M
EDUCATION
...
Source: APJII 2016
COMMERCIAL	SITE
71,6 M
FACEBOOK
SOCIAL	MEDIA
19,9 M
INSTAGRAM
14,5 M
YOUTUBE
OTHERS
1,5 M
PERSONAL
45,3...
MOBILE	INTERNET	PROVIDER Source: APJII 2016
10,4 M
ECONOMICAL
8,2 M
BONUSES
20,5 M
SATISFIED
1,5 M
59,7 M
STRONG
SIGNAL
MO...
WHAT	KIND	OF	DEVICES
Source: APJII 2016
PC
63,1
M
67,2
M
MOBILE
MOBILE+
2,2COMPUTER
M
Seno Pramuadji
USE	OF	DATA/PACKAGESource: APJII 2016
241,2 million
GB
3GB
1GB
27,9 million 19,9 million
13,8 million
15GB,
4GB
12,4 milli...
HOME	INTERNETSource: APJII 2016
million
407,
Internet at Home
million
From Neighbor
31,
248,
More
71
63,
,
Connection
More...
WHAT	KIND	OF	CONTENT
Source: APJII 2016
1292,
NEWSSOCIAL MEDIA
MM M
ENTERTAINMENT
1284, 1279,
1242,
PUBLIC SERVICEEDUCATIO...
WHAT	KIND	of	NEWSSource: APJII 2016
WHAT	KIND	of	ENTERTAINMENT
19,9 M
MUSIC STREAMING
14,5 M
SPORT
27,3 M
INTERNATIONAL NE...
34,1 M
TICKETS FASHION/CLOTHES
4,7 M29,4 M
HOUSEHOLD
84,2
million
who said YES,
they have an
online transactions
(63,5%) 4...
EMAIL?
84,6
46,4
M
M
81,8 M
43,6 M
5 M
BROWSING
89,9
M
19,5 16,7 MM
67,8% 14,7% 12,6%
Seno Pramuadji
Seno	Pramuadji
Maturnuwun!	
Social	Media	&	Digital	Enthusiast
@seno_pramuadji
Seno	Pramuadji
Seno	Pramuadji
senopramuadji0...
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Digital numbers and landscape in indonesia 2016 updated

This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.

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Digital numbers and landscape in indonesia 2016 updated

  1. 1. DIGITAL NUMBERS IN I N D O N E S I A Seno Pramuadji Digital Creative & Social Media 2016
  2. 2. TOTAL POPULATION BY GENDER TOTAL PENETRATION INTERNET USERS IN JAVA ISLAND DIGITAL in INDONESIA 256,2M 132,7M 86,3M Source: APJII 2016 52,5 47,5 FEMALE MALE 65 Seno Pramuadji
  3. 3. INTERNET USERS BY AGE 25 - 29 Y0 30 - 34 Y0 20 - 24 Y0 40 - 44 Y0 15 - 19 Y0 45 - 49 Y0 80 72 46 63 24 64 82 Source: APJII 2016 35 - 39 Y0 > 50 Y0 24 MILLION 24 MILLION 23,3 MILLION 22,3 MILLION 16,9 MILLION 12,5 MILLION 7,2 MILLION 1,5 MILLION 10 - 14 Y0 768 THOUSANDS 3 Seno Pramuadji
  4. 4. INTERNET USERS BY OCCUPATION 23,8 M 18 M 14,9 M 11,3 M 10,8 M 8,7 M Source: APJII 2016 20 M 7,4 M PRIVATE SECTOR SMALL BUSINESS COLLEGE STUDENTS PUBLIC SECTOR STUDENTS HOUSEWIFES BLUE COLLAR (MILL HAND) TEACHERS 3 M HEALTH WORKERS M= million 2 M 2 M 2 M 1,5 M 2 M BUSINESSMAN POLICE/TNI FREELANCERS OJEK STORE WORKERS Seno Pramuadji
  5. 5. WHERE TO CONNECT Source: APJII 2016 92,8 M MOBILE 17,7 M HOME 14,9 M OFFICE 2,9 M CAMPUS 2,1 M WARNET 1,2 M CAFE Seno Pramuadji
  6. 6. REASONS TO CONNECT Source: APJII 2016 31,3 M SEARCH FOR INFORMATION WORK 27,6 M RELATED 13,6 M SOCIALIZE 12,2 M EDUCATION LEISURE 17,9 M 11,7 M ENTERTAINMENT 10,4 M TRADE Seno Pramuadji
  7. 7. Source: APJII 2016 COMMERCIAL SITE 71,6 M FACEBOOK SOCIAL MEDIA 19,9 M INSTAGRAM 14,5 M YOUTUBE OTHERS 1,5 M PERSONAL 45,3 M BUSINESS 82,2 M ONLINE SHOP Seno Pramuadji
  8. 8. MOBILE INTERNET PROVIDER Source: APJII 2016 10,4 M ECONOMICAL 8,2 M BONUSES 20,5 M SATISFIED 1,5 M 59,7 M STRONG SIGNAL MOBILE INTERNET SATISFACTION 33,8 M AFFORDABLE PRICE VERY 94,3 M SATISFIED 12,7 M LESS SATISFIED NOTSATISFIED Seno Pramuadji
  9. 9. WHAT KIND OF DEVICES Source: APJII 2016 PC 63,1 M 67,2 M MOBILE MOBILE+ 2,2COMPUTER M Seno Pramuadji
  10. 10. USE OF DATA/PACKAGESource: APJII 2016 241,2 million GB 3GB 1GB 27,9 million 19,9 million 13,8 million 15GB, 4GB 12,4 million Around 90,2 , Indonesians like to use monthly package >> 119,6 M Seno Pramuadji
  11. 11. HOME INTERNETSource: APJII 2016 million 407, Internet at Home million From Neighbor 31, 248, More 71 63, , Connection More Stable Use by All Family Member M M M Cheaper Seno Pramuadji
  12. 12. WHAT KIND OF CONTENT Source: APJII 2016 1292, NEWSSOCIAL MEDIA MM M ENTERTAINMENT 1284, 1279, 1242, PUBLIC SERVICEEDUCATION MM M COMMERCIAL 1235, 1215, Seno Pramuadji
  13. 13. WHAT KIND of NEWSSource: APJII 2016 WHAT KIND of ENTERTAINMENT 19,9 M MUSIC STREAMING 14,5 M SPORT 27,3 M INTERNATIONAL NEWS CRIMINAL ISSUE 17,7 M18,3 M HEALTH MOVIE STREAMING 54,4 M 41% 20,6% 12,3% 13,8% 13,4% 35,5% Seno Pramuadji
  14. 14. 34,1 M TICKETS FASHION/CLOTHES 4,7 M29,4 M HOUSEHOLD 84,2 million who said YES, they have an online transactions (63,5%) 48,7 M 9,9 M 18,8 M ATM CASH ON DEV. (COD) INTERNET BANKING WHAT PEOPLE BUY ONLINE? PAYMENT METHODONLINE TRANSACTION 25,7% 22,2% 3,6% FUN FACT: Around 125,5 million, Indonesians use social media for commerce/trade Source: APJII 2016 Seno Pramuadji
  15. 15. EMAIL? 84,6 46,4 M M 81,8 M 43,6 M 5 M BROWSING 89,9 M 19,5 16,7 MM 67,8% 14,7% 12,6% Seno Pramuadji
  16. 16. Seno Pramuadji Maturnuwun! Social Media & Digital Enthusiast @seno_pramuadji Seno Pramuadji Seno Pramuadji senopramuadji0101@gmail.com

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