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Digital numbers and landscape in indonesia 2016 updated

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This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.

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Digital numbers and landscape in indonesia 2016 updated

  1. 1. DIGITAL NUMBERS IN I N D O N E S I A Seno Pramuadji Digital Creative & Social Media 2016
  2. 2. TOTAL POPULATION BY GENDER TOTAL PENETRATION INTERNET USERS IN JAVA ISLAND DIGITAL in INDONESIA 256,2M 132,7M 86,3M Source: APJII 2016 52,5 47,5 FEMALE MALE 65 Seno Pramuadji
  3. 3. INTERNET USERS BY AGE 25 - 29 Y0 30 - 34 Y0 20 - 24 Y0 40 - 44 Y0 15 - 19 Y0 45 - 49 Y0 80 72 46 63 24 64 82 Source: APJII 2016 35 - 39 Y0 > 50 Y0 24 MILLION 24 MILLION 23,3 MILLION 22,3 MILLION 16,9 MILLION 12,5 MILLION 7,2 MILLION 1,5 MILLION 10 - 14 Y0 768 THOUSANDS 3 Seno Pramuadji
  4. 4. INTERNET USERS BY OCCUPATION 23,8 M 18 M 14,9 M 11,3 M 10,8 M 8,7 M Source: APJII 2016 20 M 7,4 M PRIVATE SECTOR SMALL BUSINESS COLLEGE STUDENTS PUBLIC SECTOR STUDENTS HOUSEWIFES BLUE COLLAR (MILL HAND) TEACHERS 3 M HEALTH WORKERS M= million 2 M 2 M 2 M 1,5 M 2 M BUSINESSMAN POLICE/TNI FREELANCERS OJEK STORE WORKERS Seno Pramuadji
  5. 5. WHERE TO CONNECT Source: APJII 2016 92,8 M MOBILE 17,7 M HOME 14,9 M OFFICE 2,9 M CAMPUS 2,1 M WARNET 1,2 M CAFE Seno Pramuadji
  6. 6. REASONS TO CONNECT Source: APJII 2016 31,3 M SEARCH FOR INFORMATION WORK 27,6 M RELATED 13,6 M SOCIALIZE 12,2 M EDUCATION LEISURE 17,9 M 11,7 M ENTERTAINMENT 10,4 M TRADE Seno Pramuadji
  7. 7. Source: APJII 2016 COMMERCIAL SITE 71,6 M FACEBOOK SOCIAL MEDIA 19,9 M INSTAGRAM 14,5 M YOUTUBE OTHERS 1,5 M PERSONAL 45,3 M BUSINESS 82,2 M ONLINE SHOP Seno Pramuadji
  8. 8. MOBILE INTERNET PROVIDER Source: APJII 2016 10,4 M ECONOMICAL 8,2 M BONUSES 20,5 M SATISFIED 1,5 M 59,7 M STRONG SIGNAL MOBILE INTERNET SATISFACTION 33,8 M AFFORDABLE PRICE VERY 94,3 M SATISFIED 12,7 M LESS SATISFIED NOTSATISFIED Seno Pramuadji
  9. 9. WHAT KIND OF DEVICES Source: APJII 2016 PC 63,1 M 67,2 M MOBILE MOBILE+ 2,2COMPUTER M Seno Pramuadji
  10. 10. USE OF DATA/PACKAGESource: APJII 2016 241,2 million GB 3GB 1GB 27,9 million 19,9 million 13,8 million 15GB, 4GB 12,4 million Around 90,2 , Indonesians like to use monthly package >> 119,6 M Seno Pramuadji
  11. 11. HOME INTERNETSource: APJII 2016 million 407, Internet at Home million From Neighbor 31, 248, More 71 63, , Connection More Stable Use by All Family Member M M M Cheaper Seno Pramuadji
  12. 12. WHAT KIND OF CONTENT Source: APJII 2016 1292, NEWSSOCIAL MEDIA MM M ENTERTAINMENT 1284, 1279, 1242, PUBLIC SERVICEEDUCATION MM M COMMERCIAL 1235, 1215, Seno Pramuadji
  13. 13. WHAT KIND of NEWSSource: APJII 2016 WHAT KIND of ENTERTAINMENT 19,9 M MUSIC STREAMING 14,5 M SPORT 27,3 M INTERNATIONAL NEWS CRIMINAL ISSUE 17,7 M18,3 M HEALTH MOVIE STREAMING 54,4 M 41% 20,6% 12,3% 13,8% 13,4% 35,5% Seno Pramuadji
  14. 14. 34,1 M TICKETS FASHION/CLOTHES 4,7 M29,4 M HOUSEHOLD 84,2 million who said YES, they have an online transactions (63,5%) 48,7 M 9,9 M 18,8 M ATM CASH ON DEV. (COD) INTERNET BANKING WHAT PEOPLE BUY ONLINE? PAYMENT METHODONLINE TRANSACTION 25,7% 22,2% 3,6% FUN FACT: Around 125,5 million, Indonesians use social media for commerce/trade Source: APJII 2016 Seno Pramuadji
  15. 15. EMAIL? 84,6 46,4 M M 81,8 M 43,6 M 5 M BROWSING 89,9 M 19,5 16,7 MM 67,8% 14,7% 12,6% Seno Pramuadji
  16. 16. Seno Pramuadji Maturnuwun! Social Media & Digital Enthusiast @seno_pramuadji Seno Pramuadji Seno Pramuadji senopramuadji0101@gmail.com

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