This is the November 2011 edition of We Are Social Singapore's guide to Social, Digital and Mobile in Indonesia. You can find more individual country reports and a complete Asia overview at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
INDONESIA
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. INDONESIA
237,556,363 43% 57%
TOTAL POPULATION URBAN RURAL
39,600,000 17 %
INTERNET USERS INTERNET PENETRATION
40,829,720 17 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
210,391,300 89 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. REPORTS OF THE NUMBER OF INTERNET
USERS IN INDONESIA VARY GREATLY:
84,748,000 VS
39,600,000
SALING SILANG INTERNET WORLD STATS
we are social SOURCE: BUSINESS MEASUREMENT INTELLIGENCE, AS REPORTED IN SALING SILANG

5. MORE THAN
HALF
OF INDONESIA’S INTERNET
USERS ARE YOUNGER THAN
20
we are social SOURCE: NIELSEN

6. INTERNET USE IN INDONESIA
IS HEAVILY MALE-SKEWED
VS
64% 36%
MALE FEMALE
we are social SOURCE: COOLFOUNDERS / COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

7. PERCENTAGE OF INDONESIAN INTERNET
USAGE COMING FROM MOBILE DEVICES:
61%
we are social SOURCE: NIELSEN DATA QUOTED IN THE JAKARTA POST

8. PROPORTION OF DESKTOP INTERNET ACCESS
IN INDONESIA COMING FROM INTERNET CAFÉS:
66%
we are social SOURCE: NIELSEN

9. INTERNET PENETRATION IS ONLY 17% IN INDONESIA…
>!
…BUT MORE INDONESIANS USE THE INTERNET
THAN LISTEN TO THE RADIO OR READ NEWSPAPERS
we are social SOURCE: YAHOO! AND TNS DATA QUOTED ON DAILYSOCIAL.NET

10. INDONESIAN NETIZENS PREFER TO 8
STAY IN TOUCH VIA SOCIAL NETWORKS
71% 51%
VS
OF INDONESIAN NETIZENS OF INDONESIAN NETIZENS
SEND PRIVATE MESSAGES USE EMAIL
VIA SOCIAL NETWORKS
we are social SOURCE: NIELSEN; REPRESENTS HABITS OF DIGITAL CONSUMERS AGED 15+

11. 89%
OF INDONESIAN INTERNET USERS
VISIT SOCIAL MEDIA SITES
we are social SOURCE: COMSCORE

12. FACEBOOK DEMOGRAPHICS IN INDONESIA
55-64:
45-54: 0% 65+:
2% 2%
35--44:
6%
13-17:
28%
25-34:
21% FEMALE:
MALE: 40%
60%
18-24:
41%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

13. TOP FACEBOOK PAGES IN INDONESIA
# BRAND PAGE LIKES GROWTH
1 SURFER GIRL 1,970,681 2.10%
2 CHOCOLATOS 1,786,810 0.95%
3 BLACKBERRY INDONESIA 1,554,499 7.38%
4 YAMAHA MOTOR INDONESIA 1,325,865 1.98%
5 AXE ID 1,000,615 31.56%
6 STARBUCKS INDONESIA 620,796 0.35%
7 XL RAME 617,472 1.43%
8 OAKLEY INDONESIA 614,850 0.17%
9 NIKE FOOTBALL INDONESIA 364,634 0.88%
10 TANGO WAFER RENYAH 339,888 43.61%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

14. TWEETS PER DAY IN INDONESIA:
1,293,131
we are social SOURCE: SALING SILANG

15. (! )!
THAT’S
15
TWEETS EVERY
SECOND
we are social SOURCE: BASED ON DATA FROM SALING SILANG

16. 87%
OF INDONESIAN TWEETS
COME FROM MOBILE DEVICES
we are social SOURCE: SALING SILANG

17. INDONESIA’S SHERINA MUNAF -
A SINGER FROM JAKARTA - HAS
1,336,781
FOLLOWERS ON TWITTER, MAKING HER THE
MOST-FOLLOWED PERSON LIVING IN ASIA
we are social SOURCE: BASED ON DATA FROM SOCIALBAKERS, ACCESSED NOVEMBER 2011

18. 51%
OF INDONESIAN WEB USERS STREAM OR
DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH
we are social SOURCE: NIELSEN

19. NUMBER OF LINKEDIN USERS IN INDONESIA:
860,000
we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

20. FOURSQUARE USERS IN INDONESIA:
312,000
we are social SOURCE: PENN OLSON

21. 90%
OF INDONESIAN NETIZENS
USE PHOTO-SHARING SITES
we are social SOURCE: COMSCORE

22. NUMBER OF BLOGS IN INDONESIA:
5,270,658
we are social SOURCE: SALING SILANG, JULY 2011

23. 89%
OF INDONESIA’S MOBILE INTERNET USERS
ACCESS SOCIAL MEDIA SITES FROM THEIR PHONES
we are social SOURCE: YAHOO! APAC, AC CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

24. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

25. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social