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SOCIAL, DIGITAL
  AND MOBILE IN


HONG KONG
  we are social
   DECEMBER 2011
we are social
                FOR MORE INFO ON THIS REPORT, PLEASE
                CONTACT SIMON KEMP AT WE ARE SOCIAL:

                      SIMON.KEMP@WEARESOCIAL.SG
                      @WEARESOCIALSG
                      +65 9146 5356
                      DJESKI
                      HTTP://WEARESOCIAL.SG

we are social
HONG KONG


                         7,108,100                                                   100%

                           TOTAL POPULATION                                        URBAN


                        4,878,713                                                                         69 %
                             INTERNET USERS                                        INTERNET PENETRATION



                       3,828,000                                                                   54 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                       11,231,419                                                                                    100+ %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
85%
                OF HOMES IN HONG KONG HAVE ACCESS
                 TO HIGH-SPEED BROADBAND INTERNET




we are social                                       SOURCE: BUDDE COMM
THERE ARE MORE THAN

                  9,000
                PUBLIC WIFI HOTSPOTS
                 AROUND HONG KONG



we are social                    SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
THE AVERAGE INTERNET USER IN
                HONG KONG WATCHES MORE THAN

                          147
                  ONLINE VIDEOS PER MONTH




we are social                        SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011
HONG KONG’S INTERNET USERS
                   WATCH AN AVERAGE OF

                 12 HOURS
                OF ONLINE VIDEO EVERY MONTH




we are social                      SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
(!                                                   )!
                      PEOPLE IN HONG
                     KONG WILL SPEND

                       1.6%
                     OF 2011 WATCHING
                      ONLINE VIDEOS



we are social               SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
MORE THAN

                       HALF
                OF HONG KONG’S POPULATION
                     USES SOCIAL MEDIA



we are social                        SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA
SINA WEIBO HAS MORE THAN

                  2,000,000
                REGISTERED USERS IN HONG KONG




we are social                                   SOURCE: SINA WEIBO PRESS RELEASE
(!                      )!
                 THAT’S EQUIVALENT TO

                       28%
                      OF HONG KONG’S
                     TOTAL POPULATION



we are social                           SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA
54%
                OF HONG KONG’S POPULATION
                 HAS A FACEBOOK ACCOUNT




we are social                               SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA
FACEBOOK DEMOGRAPHICS IN HONG KONG

                55-64:             65+:
                 3%                3%



                 45-54:                   13-17:
                  7%                       13%

          35--44:
           15%                                              MALE:                     FEMALE:
                                                   18-24:   48%                         52%
                                                    26%




                          25-34:
                           33%




we are social                                                       SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
TOP FACEBOOK PAGES IN HONG KONG

     #     BRAND PAGE                               LIKES                       GROWTH
     1                      OCEAN PARK HONG KONG   282,610                       9.66%
     2    CATHAY PACIFIC AIRWAYS                   123,739                        3.15%
     3    STARBUCKS HONG KONG                      121,759                       1.51%
     4    HARBOURCITY                               83,432                       1.49%
     5    SONY ERICSSON HONG KONG                   66,143                        9.19%
     6    SMARTONE                                  64,122                      22.86%
     7    7-ELEVEN HONG KONG                        62,065                      56.62%
     8    TOYS "R" US HONG KONG                     56,553                        1.13%
     9    ENGLISHTOWN                               38,454                       27.71%
     10   UA CINEMAS                                36,556                       5.54%



we are social                                          SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
NUMBER OF LINKEDIN USERS IN HONG KONG:


                         410,000

we are social                                     SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
50%
                OF PEOPLE IN HONG KONG HAVE MADE
                A PURCHASE BASED ON A BLOG REVIEW




we are social                                       SOURCE: BLOGHER, AS CITED IN CNNGO
35%
                OF PEOPLE IN HONG KONG
                  OWN A SMARTPHONE




we are social                            SOURCE: GOOGLE SURVEY
77%
                OF HONG KONG’S SMARTPHONE OWNERS
                 USE MOBILE APPS WHILE COMMUTING




we are social                                      SOURCE: HONG KONG BUSINESS
56%
                OF SMARTPHONE USERS IN HONG KONG USE
                THEIR PHONES TO SEARCH EVERY SINGLE DAY




we are social                                             SOURCE: GOOGLE SURVEY
55%
                OF HONG KONG SMARTPHONE
                 USERS PLAY MOBILE GAMES




we are social                              SOURCE: HONG KONG BUSINESS
30%
                 OF HONG KONG’S SMARTPHONE OWNERS
                USE MOBILE APPS WHILE IN THE WASHROOM




we are social                                           SOURCE: HONG KONG BUSINESS
THE NUMBER OF PEOPLE IN HONG KONG
                VISITING GROUP BUYING SITES ROSE BY

                        1,620%
                      IN THE PAST 12 MONTHS




we are social                                         SOURCE: EXPERIAN
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
                          HTTP://WEARESOCIAL.SG


we are social
SIMON KEMP    LAM CAI YU
               MANAGING DIRECTOR   ACCOUNT EXECUTIVE
                      @ESKIMON     @HICAIS
      SIMON.KEMP@WEARESOCIAL.SG    CAIYU.LAM@WEARESOCIAL.SG
           HTTP://WEARESOCIAL.SG   HTTP://WEARESOCIAL.SG


we are social

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We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011

  • 1. SOCIAL, DIGITAL AND MOBILE IN HONG KONG we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 3. HONG KONG 7,108,100 100% TOTAL POPULATION URBAN 4,878,713 69 % INTERNET USERS INTERNET PENETRATION 3,828,000 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 11,231,419 100+ % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. 85% OF HOMES IN HONG KONG HAVE ACCESS TO HIGH-SPEED BROADBAND INTERNET we are social SOURCE: BUDDE COMM
  • 5. THERE ARE MORE THAN 9,000 PUBLIC WIFI HOTSPOTS AROUND HONG KONG we are social SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 6. THE AVERAGE INTERNET USER IN HONG KONG WATCHES MORE THAN 147 ONLINE VIDEOS PER MONTH we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011
  • 7. HONG KONG’S INTERNET USERS WATCH AN AVERAGE OF 12 HOURS OF ONLINE VIDEO EVERY MONTH we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 8. (! )! PEOPLE IN HONG KONG WILL SPEND 1.6% OF 2011 WATCHING ONLINE VIDEOS we are social SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 9. MORE THAN HALF OF HONG KONG’S POPULATION USES SOCIAL MEDIA we are social SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA
  • 10. SINA WEIBO HAS MORE THAN 2,000,000 REGISTERED USERS IN HONG KONG we are social SOURCE: SINA WEIBO PRESS RELEASE
  • 11. (! )! THAT’S EQUIVALENT TO 28% OF HONG KONG’S TOTAL POPULATION we are social SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA
  • 12. 54% OF HONG KONG’S POPULATION HAS A FACEBOOK ACCOUNT we are social SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA
  • 13. FACEBOOK DEMOGRAPHICS IN HONG KONG 55-64: 65+: 3% 3% 45-54: 13-17: 7% 13% 35--44: 15% MALE: FEMALE: 18-24: 48% 52% 26% 25-34: 33% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 14. TOP FACEBOOK PAGES IN HONG KONG # BRAND PAGE LIKES GROWTH 1 OCEAN PARK HONG KONG 282,610 9.66% 2 CATHAY PACIFIC AIRWAYS 123,739 3.15% 3 STARBUCKS HONG KONG 121,759 1.51% 4 HARBOURCITY 83,432 1.49% 5 SONY ERICSSON HONG KONG 66,143 9.19% 6 SMARTONE 64,122 22.86% 7 7-ELEVEN HONG KONG 62,065 56.62% 8 TOYS "R" US HONG KONG 56,553 1.13% 9 ENGLISHTOWN 38,454 27.71% 10 UA CINEMAS 36,556 5.54% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 15. NUMBER OF LINKEDIN USERS IN HONG KONG: 410,000 we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 16. 50% OF PEOPLE IN HONG KONG HAVE MADE A PURCHASE BASED ON A BLOG REVIEW we are social SOURCE: BLOGHER, AS CITED IN CNNGO
  • 17. 35% OF PEOPLE IN HONG KONG OWN A SMARTPHONE we are social SOURCE: GOOGLE SURVEY
  • 18. 77% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE COMMUTING we are social SOURCE: HONG KONG BUSINESS
  • 19. 56% OF SMARTPHONE USERS IN HONG KONG USE THEIR PHONES TO SEARCH EVERY SINGLE DAY we are social SOURCE: GOOGLE SURVEY
  • 20. 55% OF HONG KONG SMARTPHONE USERS PLAY MOBILE GAMES we are social SOURCE: HONG KONG BUSINESS
  • 21. 30% OF HONG KONG’S SMARTPHONE OWNERS USE MOBILE APPS WHILE IN THE WASHROOM we are social SOURCE: HONG KONG BUSINESS
  • 22. THE NUMBER OF PEOPLE IN HONG KONG VISITING GROUP BUYING SITES ROSE BY 1,620% IN THE PAST 12 MONTHS we are social SOURCE: EXPERIAN
  • 23. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 24. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social