Three quarters of smartphone owners regularly watch streamed video and more people will watch streamed on-demand video weekly than broadcast TV by 2015. Around half of smartphone owners would prefer to use their phone to pay for goods and services and believe the smartphone will replace their entire purse by 2020. Children will expect all objects to be connected when they are older according to 46% of smartphone owners.

1. Three quarters of us
regularly watch
streamed video
© Ericsson 2014. Source: Ericsson ConsumerLab | www.ericsson.com/consumerlab
2 HELPFUL HOMES
3 MIND SHARING
of smartphone owners would
like to use a wearable device
to communicate with others
directly through thoughts.
4 SMART CITIZENS
48 percent of smartphone owners
would prefer to use their phone to
pay for goods and services.
believe that the
smartphone will replace
their entire purse by 2020.
46 percent of smartphone owners say that children will
expect all objects to be connected when they are older.
CHILDREN CONNECT EVERYTHING 5 THE SHARING ECONOMY
40%
8 LONGER LIFE
Consumers believe services such as
will help to
prolong our lives by up
to two years per application.
9 DOMESTIC ROBOTS
would like home sensors
that alert them to water
and electricity issues, or
when family members
come and go.
Around half of
smartphone
owners
1 THE STREAMED FUTURE
10 HOT CONSUMER TRENDS 2015
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.
More than two thirds believe this
will be mainstream by 2020.
6 THE DIGITAL PURSE7 MY INFORMATION
ENERGY USE
COMPARISON
APPS
of smartphone
owners believe that>70%
80%
64%
56%
of smartphone
owners
Half of all smartphone owners are open
to the idea of renting out their
SPARE ROOMS
PERSONAL
APPLIANCES
LEISURE
EQUIPMENT
as it is convenient and saves money.
PULSE
METERS
JOGGING
APPS
PLATES THAT
MEASURE
FOOD
WATER
QUALITY
CHECKERS
would like
communication to be
EπcЯ'Pt3Dof consumers think
a range of domestic
robots that could help
with everyday chores
will be common in
households by 2020.
will be mainstream by 2020.
TRAFFIC
VOLUME
MAPS
10
And in 2015 more people will watch
streamed on-demand video on a
weekly basis than broadcast TV.