Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Digital 2015 Philippines (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
Appota gladly sends you The Vietnam Mobile Marketing and Game 2019. The report contains the latest data on the mobile marketing and game market in Vietnam, especially useful for brands, publishers as well as marketers, advertisers doing business in Vietnam.
The Vietnam Mobile Marketing and Game 2019 includes the following contents:
- The Mobile Marketing Market
- The Mobile Game Market
- Consumer Insight
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2015 Philippines (January 2015)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Philippines in 2015. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Vietnam Mobile Marketing and Game 2019 (English new)Appota Group
Appota gladly sends you The Vietnam Mobile Marketing and Game 2019. The report contains the latest data on the mobile marketing and game market in Vietnam, especially useful for brands, publishers as well as marketers, advertisers doing business in Vietnam.
The Vietnam Mobile Marketing and Game 2019 includes the following contents:
- The Mobile Marketing Market
- The Mobile Game Market
- Consumer Insight
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
Everything you need to know about mobile, internet, social media, and e-commerce use in Asia in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
This presentation walks you through the super apps in China, including WeChat, Alipay, and Meituan. How do these super apps become what they are today and what are the real strengths of the super apps.
Digital 2020 Philippines (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in the Philippines in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Philippines, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Singapore (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
All up-to-date infomation about Vietnam's digital landscape 2020. This document is very useful for marketing, business analysis, sudy, strategic planning.
Copyright (c) Hootsuite and WeAreSocial
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Since smartphone is booming in Vietnam, mobile apps have playing an important role in their lifestyle. It also becomes a latest trend of information source. Let's discover mobile apps market in Vietnam with Q&Me.
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
This presentation walks you through the super apps in China, including WeChat, Alipay, and Meituan. How do these super apps become what they are today and what are the real strengths of the super apps.
Digital 2020 Philippines (January 2020) v01DataReportal
All the data, statistics, and trends you need in order to understand digital in the Philippines in 2020. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Philippines, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Singapore (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Singapore in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Singapore, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
All up-to-date infomation about Vietnam's digital landscape 2020. This document is very useful for marketing, business analysis, sudy, strategic planning.
Copyright (c) Hootsuite and WeAreSocial
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Motivational theories and their applications to teaching and learning. Maslow's Hierarcy of needs, ARC's motivational theory, equity theory, expectancy theory, herzberg two factor theory.
Slidecast based on a presentation given on October 29th 2009. An attempt to drill down to find concrete strategies to encourage optimal motivation for learning. Far from being an expert on this, this was an opportunity for me to explore a topic of interest.
The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.
For many Africans mobile is the only way to connect with the world and internet is having a huge impact on people’s lives.
63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% in the UK.
This report compares the impact of the mobile internet in Kenya, Nigeria and South Africa vs the UK.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Similar to Philippines mobile internet trends (20)
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
This report looks at all the important Malaysia trends - mobile, social, ecommerce. Malaysia is clearly ahead of the pack in south-east Asia - it's higher income, better connected, and more affluent compared to its neighbours like Indonesia, Thailand, Vietnam and others.
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
SoundCloud is a Big Data company - its 200 million users generate over 3 terabytes of raw data every single day. Yet all this data couldn't answer some "why?" questions.
On Device Research helped SoundCloud to enrich their Big Data with user research via mobile diaries. The presentation explains the challenge, the process and some of the findings.
Smartwatches and fitness trackers like Jawbone Up and Fitbit are getting lots of media exposure but are people really buying them?
New report finds that not many people own one, but the future is promising. Read our commentary: http://ondeviceresearch.com/blog/wearable-technology-tipping-point
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalOn Device Research
Nairobi is one of the hottest and fastest growing tech hubs in the world right now. We look at the internet, mobile and social trends that help boost the local economy and have boosted the number of local tech startups.
Facebook costing 16-34s jobs in tough economic climate
One in ten young people have been rejected for a job because of their social media profile
We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.
The index covers 6000 16-34 year olds across six countries and revealed some surprising results.
Impact of social media on careers
If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile.
Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it.
They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder.
Consumer confidence
At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US.
Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.
Future employment
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
To help companies turn their ambitions into reality, we've conducted a research project to understand the differences in shopping behaviour around the world. The research also highlights some of the issues western consumer product companies and grocers should consider, before launching in developing markets.
Study:
The study consisted of 5,375 consumers in the UK, US, Brazil, China, India and Nigeria. All questions were asked through a survey taken via the mobile Internet and we used our own panel of respondents.
Key considerations for developing markets:
In developing markets people are more inclined to use public transport or walk, therefore smaller sized products and low cost basket sizes will have more appeal.
Local brands and stores should not be underestimated - shopkeepers are the gatekeepers and even the best conceived consumer strategies need their support to succeed.
Setting up shop in close proximity to where people live is a critical success factor, as is having access to a local distribution network. To give the data a human perspective we also asked respondents to take a picture on their mobile of their main grocery store, the transportation they use to get to the store and their grocery shopping.
The images provide a stark contrast in lifestyles around the world.
iPhone 5 ranked fifth in user satisfaction, behind four Android powered devices.
These are the findings from our latest device satisfaction study, which is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across six countries, including the US, UK, France, Germany, Japan and Indonesia.
The results were surprising, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices. In fact US mobile users reported a higher satisfaction with their Motorola’s Atrix device (8.57), an Android powered device at a lower price point, than Apple iPhone 5 users (8.23).
Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.
What’s really interesting is the 4G impact - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).
Device satisfaction also has an impact on network operator satisfaction, which also showed a positive increase (+0.48) amongst 4G subscribers. 4G users also have a higher monthly mobile bill. In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.
However in the study of 52,140 UK mobile users, the HTC One X scores higher (8.47) does score higher than Apple’s iPhone 5 (8.21).
As 4G opens up to more UK cities in 2013, it will provide opportunities for both mobile network operators and handset manufacturers, to increase satisfaction, device usage and loyalty.
On Device Research conducted the IAB Mobile study, gathering smartphone and feature phone users to keep detailed “day in the life” diaries of their mobile phone video usage behavior for two weeks, along with participation in detailed pre- and post-diary surveys.
The research also unveiled that an overwhelming majority (92%) of viewers share mobile video they have watched on their phone with others. With mobile videos being ranked third on the list of high-time-spent (one hour or more weekly) activities conducted on mobile phones, behind playing games and social media, the propensity for sharing video provides a strong vehicle for taking video ads along for the viral ride.
In addition, the research refutes the idea that mobile video is something consumers use haphazardly at odd times of the day when they have nothing else going on and no other screen available. In fact, mobile video usage grows steadily throughout the day, peaking in evening “prime time TV” hours. Twenty-two percent of video interactions were to access content viewers planned to watch, while 18 percent were out of boredom, and only 3 percent because no other screen was available.
According to the study, the most frequently viewed genres in mobile video are:
Music videos (45%)
Movie trailers (42%)
Tutorials/How-To’s (41%)
Funny short video clips (37%)
Humorous short clips (66%) and music videos (52%) are the most likely to be shared.
Post PC Era: English Premier League Football and MobileOn Device Research
This presentation looks at the global popularity of the English Premier League and how football fans watch games, access football news, and which brands they associate with the sponsorship of the Premier League
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
2. This Philippines mobile trends
report combines data from a recent
survey of over 900 mobile internet
users (smartphone and feature
phone), and other publicly available
research.
Mobile internet users is a small but
fast growing group of people in a
country where 18 million Filipinos
live live on $1.25 a day or less.
The survey was conducted by On Device Research
in mid-June, 2014.
Source: Asian Development Bank 2013
3. ON
Language preference of the mobile
internet users
40%
English
60%
Filipino
OO
ON
ON ON
ONON
ON ON
ON ON
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
5. The Philippines has the lowest smartphone
penetration in South-East Asia
O
15%expected to
reach 50% in 2015
]]
]
Indonesia 23%
Malaysia 80%
Thailand 49%
Singapore 87%
Source: Tigercub Digital, Oxford Business Group
6. >
+!
Smartphone penetration is growing faster
in the Philippines than Indonesia and
Vietnam combined
Source: International Data Corp 2014
7. ]]
Android smartphones from
the local “Big 3” are priced in
the $50-$250 range
O
]
Lower priced local brands are expected to
drive smartphone growth
8. Samsung rules, for now
Very competitive market, lots of different brands with low market
share making up almost a third of the Android phones in use
3%
3%
3%
5%
7%
7%
29%
43%
MyPhone
Alcatel
LG
Lenovo
CherryMobile
Sony
Other
Samsung
Source: On Device Research, June 2014
n=900 Android users in the Philppines
9. Huawei is aggressively targeting the smartphone market,
aiming to gain 10% market share by 2015.
In June 2014 it launched Ascend G6 at
half the price ($228) compared to the
previous model P6.
Other Chinese brands like Oppo and
Xiaomi are likewise eyeing the country
for their Asian expansion.
Huawei has eyes on the Philippines
Source: Tech in Asia, Philippine Star
10. 28 million mobile phones sold in 2013
N O22.9million
feature phones
5.1million
smartphones
82% 18%
Source: International Data Corp 2014
12. f k56% males 44% females
f
Average for South-East Asia
63% males
37% females
kSource: The Mobile Marketing Association
More women go online with their phones
compared to South-East Asia average
13. 16-24
53%25-34
35%
35-44
9%
45+
3%
88% of the total mobile
internet population is
under the age of 34!
N]
]]
Mobile market is young and will
continue to grow – it’s vital for
brands to target these young
mobile-first consumers.
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
14. Tablets more popular than laptops
Smartwatches, fitness trackers, and e-readers owned by very few
Q.Whatconsumerelectronicsdoyouown?
2%
2%
3%
7%
23%
25%
30%
E-reader (e.g. Amazon Kindle)
Fitness tracker (e.g. Fitbit)
Smartwatch
Smart TV
Desktop computer
Laptop/netbook
Tablet computer (e.g. iPad)
38% of English speakers
own a laptop or netbook,
while only 16% of Filipino
speakers do
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
15. 85% plan to purchase an electronic
device in the next six months
Q. Which of the following consumer electronics do you plan on purchasing in the next six
months?
2%
4%
9%
10%
14%
15%
22%
24%
29%
E-reader
Fitness tracker (e.g. Fitbit)
Smartwatch (e.g. Samsung gear)
Feature phone
Desktop computer
Smart TV
Tablet computer (e.g. iPad)
Smartphone
Laptop/netbook
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
16. Top mobile carriers in
the Philippines `
ON
54% share 29% share
46 million subscribers 24.5 million subscribers
Other service providers include Sun Cellular,
Talk’N Text, Touch Mobile, and ABS-CBN
Source: Zong
17. 15%
17%
12%
8%
11%
13%
2%
1%
Less than P99 P100-P299 P300-P499 P500-P799 P800-P999 P1,000-P1,799 P1,800-P2,499 More than
P2,500
Note: 1 Philippine Peso equals 0.023 US Dollar
44% spend less than $12 a month
on mobile plan
Q. Approximately how much do you pay on average per month for your mobile plan?
$12 per
month
$41 per
month
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
18. The Philippines has one of the slowest
LTE speeds worldwide
Smart Communications is
the 5th slowest network
among 38 surveyed with
4.43 Mbps
Globe Telecom is the 7th
slowest network with 6.46
Mbps
* Australian networks have the
fastest LTE with 24.5 Mbps
Source: Open Signal
Photo: EricOuano
19. w2 out of 5 mobile internet users
are happy with their data speed
41%
34%
25%
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
SATISFIED
NEUTRAL
UNSATISFIED
20. ^
17%
7%
12%
3%
50%
11%
100MB 700MB 3GB 5GB Unlimited I don't have
internet access
through my
postpaid plan
Filipinos are drawn to unlimited
internet packages
Q. Select the level that is closest to your mobile internet package
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
21. 40% of smartphone
owners in the Philippines
spend over 5 hours a day
on their phone
Source: Global Web Index
=
22. 94% of internet users in the Philippines
use Facebook
Only 54% in the US do
F
F
G
F
G
F
G
F
FG
F G
F
G
Source: Tech in Asia
23. 42% of total screen time in the
Philippines is on social media
Filipino social media users are #1in the Asia Pacific
region spending 4 hours/day in all social channels
China: 1.5 hours/day Indonesia: 2.9 hours/day
Source: Tencenet, Facebook, CNNIC, Statistic Brain
25. Apps are extremely popular
32% of Filipino smartphone owners download
six or more apps per month
45% of these people
have paid for app installs or
in-app purchases each month
78% of mobile internet
users downloaded an app or
game in the last month
Source: Jana 2014, Vserv 2013
26. b
2%
3%
4%
8%
10%
11%
19%
29%
Virtual gifts
Gift cards
Physical items
Calls worldwide
Stickers
Videos
Music
Games
52% have recently bought
something on their phone
Q. Which of the following have you purchased via a social messaging app within the
past week?
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
27. In November 2013 Typhoon Haiyan
devastated the Philippines killing over 6,250
people and injuring another 28,650.
App developers and mobile operators stepped
in to save lives change the way people are
warned about natural disasters in the future.
Disaster warnings
go mobile
Source: Wikipedia
28. Apps like RaincheckPH
and iTyphoon alert users
of weather threats
However, only 16% of mobile
internet users have used one of
these typhoon warning apps.
What about the rest?
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
29. In June 2014 the Philippines passed a law ordering all
mobile operators to send warnings to those in the path
of typhoons and other natural disasters.
Mobile emergency alerts are
now required by law
Source: Dailyjournal, June 2014
30. Typhoon relief gave mobile cash
usage a boost
Globe BanKO partnered with Mercy
Corps to help people receive mobile
cash transfers as only 27% of people
have bank accounts.
Nearly 22,000 households were
introduced to the service, receiving
much needed financial support to
recover from the disaster.
Source: GMA News, May 2014
31. 73% of the Filipino population does
not have a bank account
Credit card penetration is only 3%
Alternative payment methods have
cropped up to cater the cardless
population.
Source: Tech in Asia, World Bank
Photo: Kevin Servigon
The average population is quite different from the mobile internet users…
32. 9%
8%
8%
10%
11%
12%
Other payment services
BancNet
PayCash by Pesopay
Smart Money
PayPal
GCash
Over half have used online payment
services in the last 3 months
Q. Which payment services have you used in the last 3 months?
Other payment services include for example
Dragon Pay, Apptivate and Bitcoin.
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
33. Ewallets from leading mobile providers
are the most popular
O Ewallets like Smart Money and
GCash allow users to pay bills,
reload airtime, and transfer
money to businesses and people
O Users load ewallets with cash
via in store transactions
O 22% use either Smart Money
from Smart Communications or
GCash from Globe Telecom
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
34. Online cash payment platforms
#
• Cash payment processing services that allows
merchants to sell online and get paid in cash.
• Merchants can accept cash payments at more
than 5,000 outlets nationwide.
• Usage of these services isn’t widespread yet –
only 8% have used PesoPay.
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
35. Over half are streaming music
Q. Which of the following music streaming services do you use regularly (at least once a week)?
8%
3%
6%
8%
10%
11%
13%
Other
Amplify
Radio Republic
Soundcloud
My Pinoy Radio
Spinnr
Spotify
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
36. Globe Telecom offers its
GoSURF mobile data plan
subscribers free Spotify
Premium access.
70% of people who said they
use Spotify are on GoSURF
data plan.
Source: On Device Research, June 2014
n=900 mobile internet users in the Philippines
Spotify usage edged on by telco tie-in
37. On Device Research uses the mobile
internet to gain access to consumer
opinions at any time, place or country.
Want Excel tables
with the survey data?
Contact siim@ondeviceresearch.com