This document summarizes digital media trends in Nigeria based on a 2013 report from Terragon Limited. It finds that Nigeria has a population of 167 million, of which 48.4% live in urban areas. There are 48 million internet users at a 28.4% penetration rate. Mobile subscribers number 113 million at a 69.01% penetration rate. Social media usage is growing, with over 9 million users, led by Facebook. Online shopping is increasing but trust issues remain a barrier, with only 15% having bought something online. The mobile internet and advertising market is also growing significantly.
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg
Insights on mobile internet habits in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (January 2011)
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
How Qatar uses WhatsApp, Snapchat and other social mediaMOTC Qatar
Insights from a new study into how people in Qatar use social media. Produced by ictQATAR's Rassed team the research looks not just what social media people in Qatar use, but also how and why they use it.
Produced in partnership with Ipsos Qatar, the study features conclusions from interviews conducted with 1,000 residents (500 Qataris and 500 non-Qataris) during September-October 2014.
Covering eight different social media services - ranging from older more established networks like Facebook, Instagram and Twitter to newer entrants like Snapchat, WhatsApp and Path – the study provides unique insights into how Qatar uses social media at the end of 2014.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
The Arab social media report will provide an overview on the social media reality in the Arab world through the monitoring of all social media trends in the Arab world. The report will also provide a detailed view on using social media channels in the different Arab countries. Source : www.arabsmis.ae
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Internet users statistics & trends: Brazil, Russia, India, China, IndonesiaVaibhav Agarwal
Global Internet / Digital / Online users / consumers from Brazil, Russia, India, China and Indonesia including growth patterns and trends in internet and mobile growth.
We Are Social's Guide to Social, Digital, and Mobile in Malaysia, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Malaysia. You can find more of these Asia reports at http://wearesocial.sg
Insights on mobile internet habits in the Middle East & North Africa from the Media Consumption & Habits of Internet Users Survey conducted by Effective Measure and Spot On Public Relations (January 2011)
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
How Qatar uses WhatsApp, Snapchat and other social mediaMOTC Qatar
Insights from a new study into how people in Qatar use social media. Produced by ictQATAR's Rassed team the research looks not just what social media people in Qatar use, but also how and why they use it.
Produced in partnership with Ipsos Qatar, the study features conclusions from interviews conducted with 1,000 residents (500 Qataris and 500 non-Qataris) during September-October 2014.
Covering eight different social media services - ranging from older more established networks like Facebook, Instagram and Twitter to newer entrants like Snapchat, WhatsApp and Path – the study provides unique insights into how Qatar uses social media at the end of 2014.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
The Arab social media report will provide an overview on the social media reality in the Arab world through the monitoring of all social media trends in the Arab world. The report will also provide a detailed view on using social media channels in the different Arab countries. Source : www.arabsmis.ae
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Mass media advertising in nigeria problems and prospectsGabriel Ken
In this study, an attempt was made to evaluate the problems and prospects of mass media advertising in Nigeria. We talk of the media mix and the multi-media approach to public relations and advertising, but we seem to be uncertain which particular medium is more success-oriented in carrying out advertising functions ---
radio and television on the one side and newspapers, magazines and books, on the other.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's Guide to Social, Digital and Mobile in Thailand, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Thailand. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
We Are Social’s Guide to Social, Digital and Mobile in China (2nd Edition, Ja...We Are Social Singapore
This is the Second Edition (Jan 2013) of We Are Social's exploration of Social, Digital and Mobile in China. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
In this research that is based on data from TNS Kantar and Factum Group we are looking and present-day trends in online video consumption in Ukraine and globally. What is the real volume of video consumption, how it changed compared to 2018, what are the specifics of the industry in Ukraine and what advertisers should keep in mind in order to conduct successful video campaigns? All these and many other questions in regards to video advertising are touched upon in our study.
The Benefits of Social Media in Engaging Young People on HIV PreventionAkinola Alalade
Adolescent and young people make up over a third (31.6%) of Nigeria’s growing population. In 2012, HIV prevalence rates among young people in Nigeria aged 15-19 was put at 2.9%; 20-24 at 3.2% as compared to 3.4% of the general population (NARHS 2012). Young people are currently disproportionately affected by the epidemic. To adequately address the needs of young people, social media can foster a strong sense of community among users. Online forums and content-sharing sites connect people with shared interests and can be a valuable source of support, particularly for young people who feel dissociated due to health conditions. Young people in particular are likely to look online for information about topics such as acne treatments, menstruation facts, contraception advice and discussions about sexual or mental health, before they speak to a GP or counsellor. It is important that all organizations dealing with issues of public health in Nigeria explore social media because there is a lot of inaccurate, unhealthy or intolerant information online. Active engagement will draw the attention of young people to keep them reminded of obligatory practices to keep them safe and healthy
Vietnam Digital Landscape 2018 - Comprehensive Views Perry Cao
Vietnam Digital Landscape 2018 is a compiling work to recap the Digital Landscape 2018 in Vietnam market. The information is collected from mainstream sources and trustworthy partners. I do not own any copyright information contained in the work.
*** Anyone is into using it for your work, please contact me for your credit request's acceptance.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...Tâm Nguyễn Đức Minh
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. NIGERIA
Total Population Urban Rural
167,000,000 48.4% 51.6%
Internet Users Internet Penetration
48,366,179 28.4%
Mobile Subscribers Mobile Penetration
113,195,591 69.01%
Source:
Population: National Population Commission, 2012
Internet: Internet world stats, June 2012
Mobile Subscribers: NCC, December, 2012
4. CURRENT POPULATION OF NIGERIA
167,000,000
- NPC 2012
Source:
National Population Commission, 2012
5. IF YOU WERE TO SHAKE HANDS WITH EVERY
NIGERIAN FOR ONE SECOND, IT WOULD TAKE
YOU MORE THAN 5 YEARS TO SHAKE THE
WHOLE OF NIGERIA
Source:
Based on data from National Population Commission, 2012
6. NIGERIA IS 2.3% OF THE WORLD’S POPULATION.
THIS MEANS…
…1 PERSON IN EVERY 43 PEOPLE ON THE
PLANET IS A RESIDENT OF NIGERIA
Source:
Based on Data from Tradingconomics.com
7. NIGERIA’S ANNUAL GROWTH RATE IS 2.33%
AND THE POPULATION WILL DOUBLE IN THE
NEXT 30 YEARS
Source:
CIA World Factbook
8. MEDIAN AGE OF NIGERIA’S POPULATION IS
19YEARS AND 3 MONTHS…
…AND
…FOR EVERY FEMALE, THERE ARE 1.04 MALES
Source:
Based on data from CIA World Factbook
9. ONLY 48.4% OF THE POPULATION LIVE IN
URBAN AREAS
Source:
www.indexmundi.com
10. IN 2012, NIGERIA’S GDP PER CAPITA WAS $2600
HOWEVER,
60.9% LIVE BELOW $1 A DAY
Source:
World Bank
12. NUMBER OF INTERNET USERS IN NIGERIA:
48,366,179
INTERNET PENETRATION IN NIGERIA:
28.4%
Source:
Internet world stats, June 2012
Penetration rate is the percentage of active phone users for a given population
13. NIGERIA HAS THE LARGEST INTERNET
POPULATION IN AFRICA AND IS 11TH IN THE
WORLD
Source:
Internet world stats, June 2012
14. THERE ARE MORE INTERNET USERS IN NIGERIA
THAN THERE ARE PEOPLE IN LIVING IN
TANZANIA
Source:
Based on data from Internet world stats, and the Tanzania 2012 population census
15. BETWEEN DECEMBER 2011 AND JUNE 2012,
NIGERIA ADDED
3,326,468
NEW INTERNET USERS…
Source:
Based on data from Internet world stats
16. THE AVERAGE NIGERIAN NETIZEN SPENDS NOT
LESS 3 HOURS ON THE INTERNET DAILY.
Source:
Terragon Insights 2013
17. 67%
OF NIGERIAN NETIZENS ARE MALE
Source:
Terragon Insights 2013
18. 78% OF THE NIGERIAN NETIZEN ARE BETWEEN
THE AGES 19 AND 35
Source:
Terragon Insights 2013
19. STUDENTS REPRESENT 45% OF THE NIGERIA’S
INTERNET POPULATION
Source:
Terragon Insights 2013
20. MOBILE INTERNET USERS OUT-NUMBER DESKTOP
INTERNET HITS
60.69% 30.31%
MOBILE BASED INTERNET HITS DESKTOP BASED INTERNET HITS
Source:
gs.statcounter.com January 2013
21. TOP ONLINE ACTIVITES IN NIGERIA
ONLINE SHOPPING 15%
ENTERTAINMENT (MUSIC, VIDEOS, 46%
GAMING)
DOWNLOADS 45%
SOCIAL NETWORKING 72%
NEWS AND INFORMATION 78%
EMAIL 55%
WORK,BUSINESS/STUDIES 48%
Source:
Terragon Insights 2013
22. Top Google searches in 2012
1. Jamb 6. Eskimi
2. Mozat 7. Whitney Houston
3. Boko haram 8. Vanguard News
4. Asuu strike 9. NNPC Recruitment
5. Google News 10. Facebook
Source:
Google Zeitgeist 2012
28. SOCIAL MEDIA USAGE: SOCIAL VS BUSINESS
Mobofree 51% 49%
2go 37% 63%
Naij 55% 45%
Eskimi 39% 61%
Nairaland 61% 37% BUSINESS
Skype 54% 46% SOCIAL
Facebook 31% 69%
Twitter 37% 63%
Linkedin 73% 27%
Google+ 57% 43%
Source:
Terragon Insights, 2013
29. FACEBOOK IN NIGERIA
NUMBER OF USERS 5,357,500
18-24
LARGEST AGE GROUP 1,930,460 USERS
MALE FEMALE
GENDER DISTRIBUTION 69% 31%
Source:
Socialbakers.com
35. 25% OF MOBILE SUBSCRIBERS USE
SMARTPHONES, 59% USE BASIC FEATURE
PHONES WHILE 16% USE ADVANCE FEATURE
PHONES
Source:
TNS - Navigating growth in Africa
36. THERE ARE 110 MILLION MOBILE PHONES IN
NIGERIA
- Dr. Akinwumi Adeshina,
Minister of Agriculture and Rural Development
Source:
http://www.punchng.com/news/no-plan-to-spend-n60bn-on-farmers-mobile-phones-fg/
37. 84% OF URBAN DWELLERS HAVE ACCESS
TO MOBILE PHONES WHILE ONLY 58.5%
OF RURAL DWELLERS HAVE ACCESS TO
MOBILE PHONES
Source:
NBS – General Household Survey, 2011
38. NIGERIA’S SMARTPHONE INDUSTRY IS WORTH
₦245BN - Business Day
Source:
http://www.businessdayonline.com/NG/index.php/branding/49638-competition-heats-up-in-nigerias-n245bn-smartphone-market
39. PEAK TIME OF MOBILE INTERNET USAGE:
LATE EVENINGS
Source:
Discovermobilelife.com
40. Over 60% OF MOBILE INTERNET HITS COME
FROM FEATURE PHONES
Source:
Gs.statcounter.com
41. ABOUT 3 BILLION ADVERTISING IMPRESSIONS
ARE SERVED IN NIGERIA EVERY MONTH
Source:
Twinpine West African Infograph
42. THAT’S MORE THAN 1140 IMPRESSION EVERY
SECOND
Source:
Based on Data from Twinpine West Africa Inforgraph
43. OVER 50% OF ADVERTISING IMPRESSIONS ARE
SERVED ON NOKIA DEVICES
Source:
Based on data from Twinpine Mobile Advertising
44. 75% OF INTERNET USERS ARE NOT SUBSCRIBED
TO ANY MOBILE MONEY/M-PAYMENT SERVICE
Source:
Terragon Insights 2013
45. OUT OF THOSE THAT HAVE SUBSCRIBED, 67%
CLAIM TO HAVE NEVER USED IT.
Source:
Terragon Insights 2013
47. ONLY 15% OF NIGERIAN NETIZENS HAVE
BOUGHT SOMETHING ONLINE
Source:
Terragon Insights 2013
48. 78% OF NETIZENS WHO HAVEN’T BOUGHT
ANYTHING HAVE ‘WINDOW SHOPPED’ ONLINE
Source:
Terragon Insights 2013
49. PRICE IS KING
Primary factor that influences my decision to purchase an item
online
Payment method available 14%
The unique nature of the item 7%
The ease of finding the item 8%
The convenience of shopping online 9%
Explanation of the item and its features 22%
The photo of the item 12%
The price 28%
Source:
Terragon Insights 2013
50. TRUST IS A MAJOR ISSUE
Why I don’t shop online
Things I need are difficult to find online 15%
I don't do a lot of shopping in general 8%
I don't want to submit personal billing 19%
information over the internet
If I don't deal with a person, I'm afraid my 58%
order would get lost
Source:
Terragon Insights 2013
51. 61% OF ONLINE SHOPPERS SAID THEY WOULD
MAKE REPEAT PURCHASES FROM E-COMMERCE
SITES
Source:
Terragon Insights 2013
52. FASHION, ITEMS BOOKS, COMPUTER AND
INTERNET RELATED PRODUCTS AND SERVICES
ARE THE MOST COMMON PURCHASES MADE
ONLINE
Source:
Terragon Insights 2013
53. IN 2011, ONLINE SHOPPING IN NIGERIA GREW
BY 25% AND WAS VALUED AT 62.4 BILLION
NAIRA.
Source:
Euromonitior International: Country Report
54. …WHICH WAS TWICE KENYA’S GDP IN 2011
Source:
Based on data from Euromonitor International and World Bank
55. I.E. 2000 NAIRA WAS SPENT ONLINE EVERY
SECOND.
Source:
Based on data from Euromonition Country Report
56. JUMIA IS THE MOST VISITED ONLINE SHOP IN
NIGERIA
Source:
Alexa.com
57. NIGERIAN NETIZEN BETWEEN THE AGES 25-34
YEARS OLD VISIT JUMIA MORE THAN ANY
OTHER AGE GROUP
Source:
Alexa
58. 63% OF ONLINE SHOPPERS ARE SATISFIED WITH
PRODUCTS PURCHASED ONLINE, 19% ARE
SOMEWHAT SATIFIED.
Source:
Terragon Insights 2013
59. IN GENERAL, 91% OF NIGERIAN NETIZEN LIKE
THE IDEA OF ONLINE SHOPPING
Source:
Terragon Insights 2013
60. Terragon Limited is a New Media agency. We offer edge-cutting and
innovative services in the new media space in Africa.
We help brands in delivering value to clients by connecting with the
emotional elements of a brand in order to create a long lasting
relationship between the brand and customer; using measured, targeted
and cost effective media
For more information on TERRAGON INSIGHTS 2013, email Eniola on
emoronfolu@twinpinenetwork.com
If you’d like to chat with us on how we can help you, email
info@terragonltd.com or info@twinpinenetwork.com
Find out more at:
www.terragonltd.com
www.twinpinenetwork.com