This document provides an overview and agenda for a presentation on using Facebook for business. It discusses perspectives on opt-in marketing and generating engagement on Facebook. It also covers defining marketing objectives, generating leads, using blogging and social media, email automation, search optimization, and lead management. Additional sections provide examples on driving content and defining audiences on Facebook. The presentation emphasizes listening to customers, focusing on engagement, and using visual content to drive virality. It also briefly discusses using paid promotion and apps on Facebook.
Colin Parajon is a digital strategist based in Texas. He has founded his own mobile app development company called The Agora App Company. Previously, he co-founded an advertising agency called StrapAds that designed advertisements for wristbands. He has also held positions developing digital strategies for clients at Lindsey+Asp and conducting social media marketing as an intern.
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Transmedia sf - presentation for the IABC Jan 16 2013Maya Zuckerman
This document discusses transmedia and provides examples of how companies can use transmedia strategies to engage customers. Transmedia involves telling stories across multiple media platforms to create unique experiences for audiences. It gives examples of Salesforce using transmedia through their large Dreamforce conference and animated videos to engage customers in an immersive brand storyworld. The document advocates developing transmedia user experiences tailored to audiences and allocating budget for transmedia innovation.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
Accord Digital is a full-service digital marketing agency founded in Moscow in 2010. It provides services such as digital strategy, creative concept development, production, and promotion. The agency's values include partnering with clients and focusing on high return on investment. Its mission is to create digital assets that benefit brands and consumers. Accord Digital uses a five-step process of brief, strategy, creative, production, and promotion to develop integrated digital marketing campaigns.
Colin Parajon is a digital strategist based in Texas. He has founded his own mobile app development company called The Agora App Company. Previously, he co-founded an advertising agency called StrapAds that designed advertisements for wristbands. He has also held positions developing digital strategies for clients at Lindsey+Asp and conducting social media marketing as an intern.
Optimize Strategy - Integrated SEO, Social Media & Content Marketing #fusionmexTopRank Marketing Agency
Lee Odden of TopRank Online Marketing presents on developing an integrated online marketing strategy focused on SEO, Social Media and Content Marketing at Fusion Marketing Experience in Antwerp Belgium.
Transmedia sf - presentation for the IABC Jan 16 2013Maya Zuckerman
This document discusses transmedia and provides examples of how companies can use transmedia strategies to engage customers. Transmedia involves telling stories across multiple media platforms to create unique experiences for audiences. It gives examples of Salesforce using transmedia through their large Dreamforce conference and animated videos to engage customers in an immersive brand storyworld. The document advocates developing transmedia user experiences tailored to audiences and allocating budget for transmedia innovation.
Key Lessons From the Fusion Marketing Experience conference 2012i-SCOOP
A recap with some key takeaways from the keynotes at the Fusion Marketing Experience conference Antwerp, 2012. Created by opening and closing keynote speaker, Kristin Zhivago.
Accord Digital is a full-service digital marketing agency founded in Moscow in 2010. It provides services such as digital strategy, creative concept development, production, and promotion. The agency's values include partnering with clients and focusing on high return on investment. Its mission is to create digital assets that benefit brands and consumers. Accord Digital uses a five-step process of brief, strategy, creative, production, and promotion to develop integrated digital marketing campaigns.
To provide excellent customer service, listen closely to understand your customers, know their needs, and build trust. Anticipate customer needs, seek opportunities to satisfy them beyond their expectations, and give more than what is expected to create loyal customers.
This document provides an overview of the social media landscape in Hong Kong. It discusses how social media is used widely in Hong Kong, including for news, communication, and mobile applications. The document also covers trends in China, such as the rapid growth of online shopping and different strategies for social media use in northern and southern China. Key recommendations include learning local platforms, having clear goals, being authentic, focusing on engagement over followers, and experimenting while adapting quickly.
We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
2015 Q4 Hong Kong Mobile Statistics and Trends Oliver Lau
Vpon provides mobile advertising services across Asia Pacific. They reach over 12 billion daily ad requests in the region, including 7+ billion in China from over 100,000 apps and 450 million unique devices monthly. The document then analyzes mobile usage trends in Hong Kong, including the dominance of Android and Samsung devices, peak traffic hours, and popularity of categories like videos, finance, and news apps. It also provides statistics on Chinese outbound travelers, their top shopping destinations and expenditures, and strategies for targeting them before, during, and after their travels.
Oxfam Hong Kong has developed a public relations plan to increase donations by $4.5 million, raise awareness of poverty issues, and improve its image. The plan targets youths, working adults, shoppers/families, and wealthy individuals. Key tactics include an outdoor Christmas installation to educate the public, social media campaigns, an art competition, charity dinner, and carnival. The budget is $360,000 and tactics are timed throughout the year. Success will be evaluated by donations raised, increased awareness metrics, image/reputation surveys, and media coverage analysis.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
The document discusses the transition from social branding to social business. It notes that becoming a social business requires that collaboration and knowledge sharing become imperative to success. It also notes that social branding focuses on external communications while social business focuses more internally on employees and changing culture. The goal is to make collaboration and knowledge sharing standard so the organization can achieve measurable outcomes.
The document summarizes a presentation given by Marc de Swaan Arons on the challenges and opportunities facing global brands in the social and digital age. The top three challenges identified are social marketing, defining brand purpose beyond CSR, and organizing marketing globally. The presentation argues that purposeful brands with ambitious levels of brand purpose and open organizations that engage consumers across communication channels will be most successful. Organizations must train employees to equip them for social marketing and ensure guidelines and programs are in place.
This document discusses effective contact management. It begins by introducing the presenter, Art Lee, and his experience in digital marketing. It then discusses how contacts are the most valuable asset for most businesses but are poorly managed. It provides tips on segmenting contacts and targeting them with customized messaging. Tools for contact management are then reviewed, including spreadsheets, email programs, Salesforce, and Mailchimp. Mailchimp is demonstrated in more detail. The key lessons are to keep contact management simple, allow for segmentation and tracking, and test campaigns on focused niches.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
The document provides an overview of an organizing for social media webinar. It introduces the speakers and discusses establishing cross-functional steering committees to guide social media strategy. It also covers new social media job roles, integrating marketing across silos, and balancing corporate control with grassroots engagement on social platforms. Questions from the audience are solicited at the end.
The document provides an investment summary and analysis of Facebook. It summarizes that Facebook owns the largest social networking platform, is disrupting online advertising, and is led by a purpose-driven management team. It then proceeds with a 5-step analysis: 1) Defining Facebook's business and platform; 2) Meeting the managers including Mark Zuckerberg and Sheryl Sandberg; 3) Analyzing the market and competition; 4) Identifying competitive advantages around large user base and data capabilities; 5) Looking at Facebook's current business model and future opportunities around user and mobile growth and new products. The analysis provides an overview of Facebook's business and strategy to evaluate it as an investment.
The document is a lecture on marketing and entrepreneurship given by Peter Evans. It discusses key concepts around innovation and marketing, highlighting that marketing helps transform ideas into income through a strategic process. While ideas have potential, marketing is needed to understand customer problems, develop solutions, and build a business model to reach customers and generate revenue. The lecture aims to help attendees apply marketing concepts to inventions or ideas and gain a deeper appreciation for marketing's role in commercialization.
The document provides strategies for unlocking the real value of social media and connected customers. It discusses that social media tools are not business strategies on their own. It then outlines 5 tangible strategies: [1] Listen to online conversations; [2] Talk and provide valuable content; [3] Support customers through social media customer service; [4] Energize brand advocates; and [5] Embrace customer feedback to improve products. The presentation aims to show how these strategies can help businesses move from just acquiring fans to achieving real business goals through an engaged social community.
121011 effective brands ana contribution without videos msa v4Vermeer
Over the last 12-18 months we have been particularly active helping many of our clients organize for their Social Marketing programs.
What we are finding is that there is no shortage of expertise to help define what type of social marketing programs to run, but almost no expertise around to help define how to integrate social marketing into the overall global brand strategy, how to shape social marketing roles and responsibilities, and how to train marketers for social marketing proficiency.
We have helped develop digital/social marketing capability programs for Unilever, Hershey, Campbell, Virgin and Shiseido and if this is of interest to you, I would be happy to take you through some of the key learning, insights and case studies, as well as our experience and expertise in the area. Send an email to marc@effectivebrands.com and we will have a call scheduled in the near future.
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
Social media marketing is disrupting enterprises, as customers share more openly online. However, most companies are unprepared to engage in social conversations. While marketing has shifted to be more engaging and transparent through social media, companies struggle with fragmented conversations across multiple systems without unified data or effective measurement. The world's only unified social marketing platform can help companies turn insights into actions and connections into customers for life by avoiding silos and leveraging tools to engage customers throughout the product lifecycle.
Known as one of the legal profession's most educational and entertaining speakers, Ross Fishman's presentations are designed exclusively for litigators and trial lawyers.
A former litigator and marketing partner, Ross's fast-paced presentations are perfect for litigation-oriented groups and bar associations.
Appropriate for keynotes, CLE, MCLE, Ethics, retreats, and marketing training programs, Ross's programs are often called, "The best marketing presentations I've ever seen" by marketing and managing partners.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
To provide excellent customer service, listen closely to understand your customers, know their needs, and build trust. Anticipate customer needs, seek opportunities to satisfy them beyond their expectations, and give more than what is expected to create loyal customers.
This document provides an overview of the social media landscape in Hong Kong. It discusses how social media is used widely in Hong Kong, including for news, communication, and mobile applications. The document also covers trends in China, such as the rapid growth of online shopping and different strategies for social media use in northern and southern China. Key recommendations include learning local platforms, having clear goals, being authentic, focusing on engagement over followers, and experimenting while adapting quickly.
We Are Social's Guide to Social, Digital, and Mobile in Hong Kong, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Hong Kong. You can find more of these Asia reports at http://wearesocial.sg
2015 Q4 Hong Kong Mobile Statistics and Trends Oliver Lau
Vpon provides mobile advertising services across Asia Pacific. They reach over 12 billion daily ad requests in the region, including 7+ billion in China from over 100,000 apps and 450 million unique devices monthly. The document then analyzes mobile usage trends in Hong Kong, including the dominance of Android and Samsung devices, peak traffic hours, and popularity of categories like videos, finance, and news apps. It also provides statistics on Chinese outbound travelers, their top shopping destinations and expenditures, and strategies for targeting them before, during, and after their travels.
Oxfam Hong Kong has developed a public relations plan to increase donations by $4.5 million, raise awareness of poverty issues, and improve its image. The plan targets youths, working adults, shoppers/families, and wealthy individuals. Key tactics include an outdoor Christmas installation to educate the public, social media campaigns, an art competition, charity dinner, and carnival. The budget is $360,000 and tactics are timed throughout the year. Success will be evaluated by donations raised, increased awareness metrics, image/reputation surveys, and media coverage analysis.
A keynote talk by Dave Chaffey at Technology for Marketing and Advertising 2012 in London. Explains 7 Steps for creating an integrated social media strategy based around the Smart Insights
The document discusses the transition from social branding to social business. It notes that becoming a social business requires that collaboration and knowledge sharing become imperative to success. It also notes that social branding focuses on external communications while social business focuses more internally on employees and changing culture. The goal is to make collaboration and knowledge sharing standard so the organization can achieve measurable outcomes.
The document summarizes a presentation given by Marc de Swaan Arons on the challenges and opportunities facing global brands in the social and digital age. The top three challenges identified are social marketing, defining brand purpose beyond CSR, and organizing marketing globally. The presentation argues that purposeful brands with ambitious levels of brand purpose and open organizations that engage consumers across communication channels will be most successful. Organizations must train employees to equip them for social marketing and ensure guidelines and programs are in place.
This document discusses effective contact management. It begins by introducing the presenter, Art Lee, and his experience in digital marketing. It then discusses how contacts are the most valuable asset for most businesses but are poorly managed. It provides tips on segmenting contacts and targeting them with customized messaging. Tools for contact management are then reviewed, including spreadsheets, email programs, Salesforce, and Mailchimp. Mailchimp is demonstrated in more detail. The key lessons are to keep contact management simple, allow for segmentation and tracking, and test campaigns on focused niches.
This web seminar covered best practices for using Facebook for marketing purposes. It discussed setting up a Facebook page and profile, engaging customers, setting up ad campaigns, and on-page tactics. Some key points included the importance of having compelling content, making content shareable, experimenting with different tactics, and using the AID+LIRA framework of gaining attention, interest, desire, likes, interactions, recommendations and actions. It provided examples of promoting a Facebook presence in print advertising and using video ads. The presenter emphasized regularly scheduling and analyzing content to improve engagement.
The document provides an overview of an organizing for social media webinar. It introduces the speakers and discusses establishing cross-functional steering committees to guide social media strategy. It also covers new social media job roles, integrating marketing across silos, and balancing corporate control with grassroots engagement on social platforms. Questions from the audience are solicited at the end.
The document provides an investment summary and analysis of Facebook. It summarizes that Facebook owns the largest social networking platform, is disrupting online advertising, and is led by a purpose-driven management team. It then proceeds with a 5-step analysis: 1) Defining Facebook's business and platform; 2) Meeting the managers including Mark Zuckerberg and Sheryl Sandberg; 3) Analyzing the market and competition; 4) Identifying competitive advantages around large user base and data capabilities; 5) Looking at Facebook's current business model and future opportunities around user and mobile growth and new products. The analysis provides an overview of Facebook's business and strategy to evaluate it as an investment.
The document is a lecture on marketing and entrepreneurship given by Peter Evans. It discusses key concepts around innovation and marketing, highlighting that marketing helps transform ideas into income through a strategic process. While ideas have potential, marketing is needed to understand customer problems, develop solutions, and build a business model to reach customers and generate revenue. The lecture aims to help attendees apply marketing concepts to inventions or ideas and gain a deeper appreciation for marketing's role in commercialization.
The document provides strategies for unlocking the real value of social media and connected customers. It discusses that social media tools are not business strategies on their own. It then outlines 5 tangible strategies: [1] Listen to online conversations; [2] Talk and provide valuable content; [3] Support customers through social media customer service; [4] Energize brand advocates; and [5] Embrace customer feedback to improve products. The presentation aims to show how these strategies can help businesses move from just acquiring fans to achieving real business goals through an engaged social community.
121011 effective brands ana contribution without videos msa v4Vermeer
Over the last 12-18 months we have been particularly active helping many of our clients organize for their Social Marketing programs.
What we are finding is that there is no shortage of expertise to help define what type of social marketing programs to run, but almost no expertise around to help define how to integrate social marketing into the overall global brand strategy, how to shape social marketing roles and responsibilities, and how to train marketers for social marketing proficiency.
We have helped develop digital/social marketing capability programs for Unilever, Hershey, Campbell, Virgin and Shiseido and if this is of interest to you, I would be happy to take you through some of the key learning, insights and case studies, as well as our experience and expertise in the area. Send an email to marc@effectivebrands.com and we will have a call scheduled in the near future.
IT Staffing and Services is changing but the marketing landscape is standing still. Is your company taking advantage of the inbound marketing tasks that will launch you into the new age of marketing? If not, you should get on board.
Social media marketing is disrupting enterprises, as customers share more openly online. However, most companies are unprepared to engage in social conversations. While marketing has shifted to be more engaging and transparent through social media, companies struggle with fragmented conversations across multiple systems without unified data or effective measurement. The world's only unified social marketing platform can help companies turn insights into actions and connections into customers for life by avoiding silos and leveraging tools to engage customers throughout the product lifecycle.
Known as one of the legal profession's most educational and entertaining speakers, Ross Fishman's presentations are designed exclusively for litigators and trial lawyers.
A former litigator and marketing partner, Ross's fast-paced presentations are perfect for litigation-oriented groups and bar associations.
Appropriate for keynotes, CLE, MCLE, Ethics, retreats, and marketing training programs, Ross's programs are often called, "The best marketing presentations I've ever seen" by marketing and managing partners.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Vikash Singh is seeking a position in social media marketing and has over 10 years of experience in business development, social media marketing, account management, and sales. He holds a Bachelor of Technology degree from Allahabad Agriculture University and has a history of managing social media for various companies and generating new business through platforms like Facebook, Twitter, YouTube, and Pinterest. His expertise includes social media marketing, business development, key account management, and he maintains an active online presence on blogs, Twitter, Facebook, LinkedIn.
Vikash Singh is seeking a position in social media marketing and has over 10 years of experience in business development, social media marketing, account management, and sales. He holds a Bachelor of Technology degree from Allahabad Agriculture University and has a history of managing social media for various companies and generating new business through platforms like Facebook, Twitter, YouTube, and Pinterest. His expertise includes social media marketing, business development, key account management, and he maintains an active online presence on blogs, Twitter, Facebook, LinkedIn.
Social listening-insights-emetrics-presentationPerformics
The document discusses social listening and how to put measurable social data to work. It provides examples of how social listening insights can be used, including identifying key issues for clients in different industries and uncovering unexpected opportunities. The document advocates for integrating social data with other data sources and marketing channels to build a holistic understanding of participants. It presents a framework for analyzing social data to develop audience profiles and create action plans.
Similar to Facebook for Business (Hong Kong, Asia w/General Assembly) (20)
Are you tired of looking for a fast turnaround from your graphics person? Are you not yet proficient with industry graphic tools like Adobe Photoshop or Illustrator?
If so, this presentation gives a quick and easy start to understanding graphics and covering a couple of tools to quickly create professional looking graphics (logos, social media posts, banners, photos with text.
The tools covered are:
www.canva.com
www.picmonkey.com
Google Analytics is essentially your lifeline for your digital marketing efforts. If you have no visibility in how your users are using your website or mobile app, you will have no idea of how to make smart decisions in your business.
With proper planning and clear objectives and strategies, you can gain powerful insight into what users demand. Having an clear understanding of the user allows you to position your marketing messages, design, etc. to drive the outcome you want.
If it's to drive collection of emails and data, the fewest clicks to make a decision and buy or simply to drive more traffic and consistent recurring visits or app usage, Google Analytics can help you figure out what you need to do.
In this presentation, which was delivered in front of a group of Hong Kong Business owners and freelancers, the goal was to give a foundation course within an hour to clearly understand core concepts and value that Google Analytics provides as a tool.
Integrated Marketing for Opt-In Efficiency: Assessing What Your Consumers Really Care About.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
Social Media, Mobile and Digital Trends: Now and Future.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
When and how to use Print vs. Digital media to promote your business.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
This document provides tips for effective networking. It advises networking attendees to focus on being a resource to others rather than immediately asking for referrals. When following up, people should qualify meetings and determine a specific reason for getting together. The document also recommends networking with a variety of people from different industries, having business cards and an elevator pitch ready, and following up with action items to maintain relationships. Key characteristics for building strong relationships include respect, clear communication, decisiveness, and awareness of right and wrong. The document encourages ongoing networking through various online and offline means.
This document discusses using Apple Passbook for mobile marketing. It begins with an introduction and objectives of increasing knowledge of Passbook and how companies can use it for marketing. It then discusses what Passbook is, comparing it to a physical wallet. Examples are given of how Passbook could be used in different industries like travel, food/beverage and retail. The document outlines the process of creating, distributing and managing passes. It stresses collecting customer data and providing enhanced experiences. Process mapping is presented as a way to plan Passbook campaigns with the goal of driving offline sales and understanding customer behavior.
Since the launch of Passbook onto Apple IOS 6.0 mid 2012, there has been a lot of confusion of what it is and what it does? At first glance, most people think that it’s just another Apple App that functions as a mobile promotional channel. The actual initiative of Passbook is to serve the ever-increasing demand and acceptance of the “electronic wallet”. Still confused? In this Info session, we will demystify Apple’s Passbook, the demand for the electronic wallet and how businesses, marketers and mobile developers can un-tap this new technology.
Takeaways
1) Tearing down the myths and wrong perceptions around the “electronic wallet”, specifically Apple Passbook
2) Understand the barriers to entry for any business wanting to implement mobile passes
3) Understand the massive opportunities for marketers and mobile developers to take on Passbook technology as a value added service to their clients
For more information on creating your own mobile marketing campaign with Passbook, visit www.PassKit.com.
Using images on your webiste, blog, EDMS & social media channels have been a proven method to drive traffic and promote your business. People love the simplicity of a message relayed in an image and sometimes these images include text. It's much easier to capture attention and incite engagement.
We will look at different ways to create simple but effective images that can be used to promote your business. We will also cover how to integrate Instagram and Pinterest into your social media and marketing campaigns. Simple and effective.
Every business has a different unique selling proposition to stay fit amongst competitors, but is it a strong enough position to get you paid your target price? The mistake many businesses make is under pricing their product and service in order to gain customer testimonials, satisfaction and experience. In some cases, business are over pricing and not getting enough customers. So how do you create a pricing model that is both flexible and makes sense for the demand of the market?
In this lean start up session, we will look at:
1) Creating a pricing model that is not only competitive, but also flexible enough for negotiations
2) Avoiding the Price Wars…undercutting your price to win customers
3) Positioning your service/product to focus more on value and building strong relationships for increased profitability
Effective target marketing to reach a specific audience allows a higher probability to acquire your ideal client or customer. With changing technology and consumer behaviors, it has become increasingly hard to achieve results. As a lean start-up: Where do you start? How much money should you spend?
In this session, we will discuss the most effective strategies to perform local and global market research. This includes sizing up your competitors and figuring out whom you want to reach and where you need to market.
With this information, you are enabled to clearly define the features and benefits of your product and service. You are also able to create a stronger branding message that resonates with your target client or customer and effectively increase sales conversion.
One of the biggest mistakes of failed entrepreneurs is coming up with a product/service that THEY BELIEVE is in demand, which is based on perception or personal influence. Time and money are spent working to produce a product offering and when brought to market, they find out that their prospective customers really don’t care for the idea. So how do you avoid this without putting too much capital at risk? The answer is to test your idea by pre-marketing to your perspective customer.
There are many ways to test your idea to understand if it is not only sell-able but also sustainable. Even if your strategy is to ride a trend with an exit strategy to sell your company in a short time, you need to test market your idea and then take the feedback to either redevelop your idea or throw it in the trash and start again.
In our first of seven “Lean Startup” series, where we focus on how to come up with your business idea and how to test its attraction to your intended customer. We focusing on using technology to gain insight and to test market an idea. This session will help you take an existing or new idea and creating a model that is sustainable for long term growth.
1) Coming up with an idea (Brainstorming and attracting your most valuable skills) Note: Ideas generating worksheet provided
2) Researching your idea (Using the internet(social media channels, forums, blogs etc to gain intimate knowledge of what your competition is doing and improve your offering.)
3) Testing to see if your idea sells (What is your idea worth and can it sustain. How can you pre-sell your idea as if it’s already ready to market.)
Your call to action is to take your idea and further test market it to your prospective customer. Based on the research and feedback provided, you would be much better positioned to create something that has more value than where you started.
This document provides information on selecting the right social media channels in Hong Kong. It discusses how over 90% of Hong Kong SMEs believe they should be using social media. Popular channels in Hong Kong include Facebook, Instagram, and Weibo. The document also covers trends in mobile marketing and how social media can be used for both business to business (B2B) and business to consumer (B2C) purposes. It emphasizes finding the right channel for your business and provides tips on creating influence through social media.
With most businesses, we look at where are skill sets lie and then go out to market to see if there is a demand. What if we already knew where the demand is and how much they are willing to pay? If this is the case, you'd better be sure that your product/service offering is positioned to attract your target clients, otherwise you will be wasting a lot of time on leads for work you don't even want to do.
Leveraging Video Marketing in Hong Kong. This presentation covers why use video marketing to gain an edge over your competitors and how it helps to increase your organic rankings on search engines. It also covers the top 10 market segments that could get the most use out of video marketing. If you like this presentation, take the opportunity to learn from Art Lee as the host of meetup.com's Hong Kong Marketing for Internet Domination http://www.meetup.com/HKInternetMarketing. This group provides free education on digital marketing to local businesses. It covers all internet marketing strategies and the content is localized to be relevant to the Hong Kong market.
Presentation made to Canadian Chamber in Hong Kong. Speaker Art Lee of Internetmarketingcoach.hk. Covering localized content on lead generation strategies.
Art Lee, Internet Marketing Strategist in Hong Kong.
Learn some very creative and low cost marketing strategies (referred to as Guerrilla tactics) to implement and drive customers to engage with your company. Strategies are just one aspect because you still need to convert. We will talk about some follow up strategies you can employ so that you can track and follow up on leads and make sure you maximize the opportunity.
This document summarizes a presentation on creating an effective sales funnel for internet marketing. It discusses defining the sales funnel to guide visitors' behavior, driving traffic from various sources, using autoresponders and follow ups to build relationships with prospects, and making the landing page encourage visitors to take action by removing distractions and using compelling copy. The presentation emphasizes building trust through sharing valuable information and branding with credibility over various online platforms to connect with customers.
The document discusses how to use Facebook effectively to generate leads and close sales. It provides tips on understanding user behavior on Facebook and how to commit to a Facebook marketing strategy. Specific tactics covered include creating a Facebook fan page for a business, using lists and subscriptions to target audiences, engaging fans through contests and discounts, and leveraging the power of likes and sharing to spread content virally. The presentation also discusses using Facebook ads and groups to find and influence prospects, as well as tracking analytics to understand what content performs best.
2. AGENDA 2
IN YOUR FACE MARKETING
‣ Perspective ‣ Market Analytics
‣ Marketing Objectives ‣ Define Audience
‣ Lead Generation ‣ Driving Content
‣ Blogging Social Media ‣ Paid Services
‣ Email/Automation
‣ Search Optimization
‣ Lead Management
3. INTRODUCTION 3
ART LEE
‣ Art Lee is a seasoned digital marketer with
extensive experience in leading and managing
technical projects across APAC and U.S. He
has both extensive technology and business
skills which are both required to effectively
manage any digital marketing campaign and to
ensure business objectives are met. The skills
that are most valued by clients is his ability to
listen and to create solutions.
4. PURPOSE – IS FACEBOOK FOR YOU 4
“Understanding the
capabilities and limitations
of Facebook helps you
decide how to use it and
whom you should hire.”
-Art Lee
5. DISCLAIMER 5
Facebook makes changes
frequently. Some concepts
presented may not work
still work as explained. It is
recommended to research
and test to ensure actual
results.
7. PERSPECTIVE 7
ADVOCACY WITH OPT-INS
Traditional • Mass Targeted
FORCED • Unrelated
On/Off • Niched Targeted
OPT-IN • Custom Content
8. PERSPECTIVE 8
GENERATING THE YES!
Opt-In Marketing
Like = Acceptance
View/Share/Comments = Engagement
Source: Leadingsmart.com
9. PERSPECTIVE 9
CONSUMERS CONVERT ON INFLUENCE
AdityaKedia.com - Emersense
10. PERSPECTIVE 10
CONSUMERS IN THE DRIVER’S SEAT
AdityaKedia.com - Emersense
11. PERSPECTIVE 11
CHALLENGE TO BE DIFFERENT
AdityaKedia.com - Emersense
12. PERSPECTIVE 12
PROMOTING BRAND ADVOCACY
Product or Service Experiences
worth advocating, sharing
13. PERSPECTIVE 13
INDUSTRY CHALLENGES
Business/marketing Techies
‣ Igot 10,000 Likes on Facebook ‣ It’s My Code! I’m God
for my client’s company
‣ Look
at the awesome features I
‣ I
sell a product that serves no developed!
real purpose, and got paid for it!
14. PERSPECTIVE 14
BALANCE OF PEOPLE & TECHNOLOGY
DELIVERY VISUAL
Smart Photos,
Phones, Videos
Tablets
Quality Sociographic
Information Targets
16. MARKETING OBJECTIVES 16
MARKETING VEHICLES
Lead Generation
All sounds good, but
Blogging & Social Media you know…
all I want to know is
Email & Automation how to increase my
sales…
Search Optimization make more money….
Lead Management doing it online….
my sales team is small..
Marketing Analytics
17. MARKETING OBJECTIVE 17
HIGH LEVEL PROCESS
Convert
Leads
Get
Analyze
Found
Your
Company
18. MARKETING OBJECTIVES 18
LOCAL/GLOBAL REACH
Content acceptable for multiple languages Multiple
Pages?
Reaching different time zones
Alignment with different regulations, cultures and interests
Target segmentation locally and globally
Content
Leading marketing teams that understand segments Translated
19. MARKETING OBJECTIVES 19
PERSONAL OR BUSINESS
Keep it clean and simple. Everyone
wants to be
friends
Manage two Facebook accounts
Manage one very tightly (keep personal stuff in)
Hide personal
posts
20. MARKETING OBJECTIVES 20
DEMOGRAPHICS
Statistical characteristics of a population.
• age
• income
• education
• employment
• location
Image: blogs.oregonstate.edu
21. MARKETING OBJECTIVES 21
PSYCHOGRAPHICS
Study of personality, values, attitudes, interests, and lifestyles.
• activity
• opinion
• attitudes
• behavior
• needs
Image: socialfresh.com
22. MARKETING OBJECTIVES 22
SOCIOGRAPHICS
Integration of Demographics & Psychographics. Listen to the needs,
values, and behavior of the influential.
• personal needs
• personal profile
• personal attitudes
• social graphs/friends
• personal passions
Image: forresto.com
24. LEAD GENERATION 24
USER ACQUISITION TACTICS
• Obtain FB User Profile Information
• Obtain email address (tied to email/lead mgmt system)
• Double Opt-In, Email and Like
Note: Many reports indicating 50+% of FB users are fake
Goal: Target market the right sociographics.
25. CASE STUDY 1 25
http://
apps.facebook.com/
viralwebcaster
53. GRAPH SEARCH 53
FACEBOOK'S SEARCH IS BASED ON A 'CON'
50%+ of Facebook profiles are fake.
The use of search graph is not as powerful as one might think.
-Businessinsider.com
Summary:
Marketers will always find new ways to manipulate the system to get
results that may or may not be credible.
71. DEFINE AUDIENCE 71
DEFINING SOCIAL SEGMENTS
Tools Locating
‣ Culture ‣ Peoplelook for other people like
themselves, which is called group
‣ Discovery affinity.
‣ Real Time Data ‣ Locate
new Micro-Communities
(Groups)_
‣ Feedback/Comments
‣ Listen to customers & influencers
77. DRIVING CONTENT 77
EFFECTS OF GREAT CONTENT
• Building Traffic (if put in the right context)
• Build Awareness
• Creates Engagement
• Creates Loyalty
• Produces Evangelists
Mistake is not relating to customer
78. DRIVING CONTENT 78
ENGAGEMENT
• Digital is fast paced and much of it is experimental
• Main Goal is engagement
• Depth of engagement = effectiveness