This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Bangladesh. You can find more of these Asia reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital and Mobile in Bangladesh, Dec 2011
1. SOCIAL, DIGITAL
AND MOBILE IN
BANGLADESH
we are social
DECEMBER 2011
2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social
3. BANGLADESH
142,319,000 25% 75%
TOTAL POPULATION URBAN RURAL
1,735,020 1%
INTERNET USERS INTERNET PENETRATION
2,110,720 1%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
79,677,000 56 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
4. INTERNET PENETRATION IN
BANGLADESH GREW BY
80%
IN 2010 ALONE
we are social SOURCE: INTERNET WORLD STATS
5. INDUSTRY OFFICIALS
ESTIMATE THAT AROUND
10,000,000
PEOPLE SHARE THE COUNTRY’S
1.7 MILLION ACCESS POINTS
we are social SOURCE: WIKIPEDIA
6. 90%
OF BANGLADESH’S INTERNET USERS
ACCESS THE WEB VIA MOBILE DEVICES
we are social SOURCE: WIKIPEDIA
7. 2,110,720 VS
1,735,020
FACEBOOK USERS INTERNET USERS
IN BANGLADESH IN BANGLADESH
we are social SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011
8. FACEBOOK DEMOGRAPHICS IN BANGLADESH
55-64: 65+:
45-54: 1% 1%
1%
35--44:
6%
13-17:
12% FEMALE:
24%
25-34:
30%
MALE:
18-24: 76%
50%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
9. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social
10. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social