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SOCIAL, DIGITAL
   AND MOBILE IN


BANGLADESH
   we are social
    DECEMBER 2011
we are social
                FOR MORE INFO ON THIS REPORT, PLEASE
                CONTACT SIMON KEMP AT WE ARE SOCIAL:

                      SIMON.KEMP@WEARESOCIAL.SG
                      @WEARESOCIALSG
                      +65 9146 5356
                      DJESKI
                      HTTP://WEARESOCIAL.SG

we are social
BANGLADESH


                   142,319,000                                                       25%                                 75%

                           TOTAL POPULATION                                        URBAN                                RURAL


                       1,735,020                                                       1%
                             INTERNET USERS                                        INTERNET PENETRATION



                        2,110,720                                                      1%
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                     79,677,000                                                                     56 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
INTERNET PENETRATION IN
                  BANGLADESH GREW BY

                      80%
                    IN 2010 ALONE



we are social                             SOURCE: INTERNET WORLD STATS
INDUSTRY OFFICIALS
                  ESTIMATE THAT AROUND

                10,000,000
                PEOPLE SHARE THE COUNTRY’S
                 1.7 MILLION ACCESS POINTS



we are social                                SOURCE: WIKIPEDIA
90%
                 OF BANGLADESH’S INTERNET USERS
                ACCESS THE WEB VIA MOBILE DEVICES




we are social                                       SOURCE: WIKIPEDIA
2,110,720            VS
                                                 1,735,020
                FACEBOOK USERS                       INTERNET USERS
                 IN BANGLADESH                       IN BANGLADESH


we are social                         SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN BANGLADESH

                          55-64:   65+:
               45-54:      1%      1%
                1%
     35--44:
      6%
                                   13-17:
                                    12%                                 FEMALE:
                                                                          24%
                 25-34:
                  30%

                                                   MALE:
                                     18-24:        76%
                                      50%




we are social                                              SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
                          HTTP://WEARESOCIAL.SG


we are social
SIMON KEMP    LAM CAI YU
               MANAGING DIRECTOR   ACCOUNT EXECUTIVE
                      @ESKIMON     @HICAIS
      SIMON.KEMP@WEARESOCIAL.SG    CAIYU.LAM@WEARESOCIAL.SG
           HTTP://WEARESOCIAL.SG   HTTP://WEARESOCIAL.SG


we are social

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We Are Social's Guide to Social, Digital and Mobile in Bangladesh, Dec 2011

  • 1. SOCIAL, DIGITAL AND MOBILE IN BANGLADESH we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 3. BANGLADESH 142,319,000 25% 75% TOTAL POPULATION URBAN RURAL 1,735,020 1% INTERNET USERS INTERNET PENETRATION 2,110,720 1% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 79,677,000 56 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. INTERNET PENETRATION IN BANGLADESH GREW BY 80% IN 2010 ALONE we are social SOURCE: INTERNET WORLD STATS
  • 5. INDUSTRY OFFICIALS ESTIMATE THAT AROUND 10,000,000 PEOPLE SHARE THE COUNTRY’S 1.7 MILLION ACCESS POINTS we are social SOURCE: WIKIPEDIA
  • 6. 90% OF BANGLADESH’S INTERNET USERS ACCESS THE WEB VIA MOBILE DEVICES we are social SOURCE: WIKIPEDIA
  • 7. 2,110,720 VS 1,735,020 FACEBOOK USERS INTERNET USERS IN BANGLADESH IN BANGLADESH we are social SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011
  • 8. FACEBOOK DEMOGRAPHICS IN BANGLADESH 55-64: 65+: 45-54: 1% 1% 1% 35--44: 6% 13-17: 12% FEMALE: 24% 25-34: 30% MALE: 18-24: 76% 50% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 9. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 10. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social